A Place for Mom

A Place for Mom Reviews

A Place for Mom Reviews
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Overall Rating
1.4 out of 5
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About A Place for Mom

A Place for Mom is a senior living referral service with a nationwide network of 17,000 providers. Its service is paid for by participating senior living facilities. Experienced, commission-based advisors suggest matches for your loved one, whether the need is for assisted living, memory care, independent living or home care. The advisor will schedule tours and provide other advice and support at no cost to you. The limitation is that A Place for Mom only recommends facilities and communities that are in the company’s network.

Pros & Cons


  • Decision-making help
  • Online tools
  • Free to use


  • Not available everywhere
  • Only refers within its network
  • Frequent marketing from providers

Bottom Line

A Place for Mom helps you find the right living situation for your loved one. A local advisor recommends senior living options that meet your loved one’s personal needs, schedules tours and provides other support at no cost.

Featured Reviews

Worcester, MA

I called A Place for Mom and I received information that I needed on the same day. Everyone I spoke to was exceptionally polite and informative. I was treated very well and they s...

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Surrey, BC

Starting the process of researching retirement living for a parent is challenging at the best of times. ... From the first connection to the move in date the team was incredibly h...

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What is A Place for Mom?

If you're looking for living options for your aging loved one, A Place for Mom helps you choose providers that can meet his or her personalized needs — whether that’s assisted living, independent living, dedicated memory care or home care assistance.

How does A Place for Mom work?

A Place for Mom matches you with a local advisor who works with you to determine what senior living providers in its network best fit your needs. Your advisor provides you with a list of facilities, communities or other care options that suit your requirements, along with pricing information and help with scheduling facility tours. A Place for Mom has several types of living facilities in its network, including:

  • Independent living communities: Also called retirement communities, these homes are for older people who need minimal care. Independent living communities provide older adults with amenities, activities and an ongoing sense of self. Services often include meals, housekeeping, exercise programs and on-site salons.
  • Assisted living: This type of community is for people who require help with daily tasks but don’t need care from skilled nurses. This can include medication management and personal care. Assisted living communities provide meals, housekeeping and social activities.
  • Memory care: These dedicated facilities, with more comprehensive nursing, are safer for those with memory issues and offer programs that can help delay memory loss. A Place for Mom helps you find places with a dementia care community, specialized care unit (SPU) or memory care unit.
  • Home care agencies: For those who want to stay in their home or who are recovering from illness or surgery, home care might be the best option. A Place for Mom helps you find live-in caregivers who offer care around the clock, including cooking, cleaning and transportation.

Not all these services are offered in every state. A Place for Mom provides charts for each service on its website and lists the areas where they’re available.

Once you've selected the option that best meets your needs, your local advisor provides information and support services to ease the transition for you and your loved ones.

How much does A Place for Mom cost?

There is no cost for families to use A Place for Mom. The company is paid by the over 17,000 participating providers and communities it refers families to. It requires no fees from consumers.

A Place for Mom offers a free cost index detailing the actual local costs of different types of senior living, with estimates available for over 2,000 cities in the United States. Financial advice for those considering how to afford long-term senior care is also available.

A Place for Mom FAQ

Does A Place for Mom accept Medicaid?

A Place for Mom is free for customers, so it does not accept Medicaid or handle referrals to Medicaid.

Does A Place for Mom accept insurance?

A Place for Mom is free to consumers, so it doesn’t accept insurance.

Where is A Place for Mom located?

A Place for Mom is available in all 50 states and Washington, D.C. The company’s offerings vary by state.

Who owns A Place for Mom?

The company appears to be owned by two equity capital firms, General Atlantic and Silver Lake.

Is A Place for Mom legitimate?

A Place for Mom is a legitimate business that was founded in 2000. The company reports that it helps more than 300,000 families each year.

Moving a family member to a senior living facility or community can be difficult. Families must make choices about the care and services best suited for their loved ones. A Place for Mom’s advisors have experience with those choices and are familiar with the facilities in their network. Since the company is paid for referrals by the senior living communities in its network, it's free for families to use.

A Place for Mom Reviews

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Customer ServiceSales & MarketingOnline & AppStaff

Reviewed Nov. 19, 2023

My family owns an In Home Health Care Agency. The representative from A Place For Mom informed our agency that they vet leads to make sure the lead is a good fit for our agency, then they charge us a $55 fee for each lead referral. We informed them we only wanted referrals with private pay and we were only looking for leads who were looking to start service within two months, they said no problem. They said they would create a profile of our agency on their website with our contact information, so that people seeking care for their loved ones may contact us directly. We were told if we make multiple attempts over a two month period to contact a lead and the lead does not reply, they would return the lead, meaning our agency would not be charged. EveryThing They Said Was A Lie.

The profile they created was simply a way for their website to come up in search engine results...so whenever someone searched for the name of our agency, A Place For Mom will show up at the top of the search results, once the person contacted A Place For Mom, they would sell their contact information to us. So they were using search engine optimization to capture our own leads and then selling them back to us. The profile they created for Our company had Their phone number at the top and ours way down below on the page. The way their phone number is displayed gives the impression that it is the number for our agency, a person would have to click on the "i" to see that is not the case.

The leads they gave us NEVER responded to our messages or called us back after over two months of attempts yet they refused to return the leads. Everyone that calls A Place For Mom seeking a home care agency or group home gets their contact information sold to Numerous agencies. So the person becomes bombarded with Agencies contacting them, this can be overwhelming and results in most agencies NOT getting a response from the consumer.

An agency would have to spend thousands of dollars just to get the possibility to close 1 lead. They take advantage of families and consumers. The very very very few consumers that have a good experience with this company, do so due to pure luck, they happen to get a call from someone who needs care asap and they happen to match them to a fitting agency. One of their own representatives stated that the leads tend to go silent once referred to an agency, meaning they are aware they are selling information of leads to agencies even though the leads tend to not reply. Another agent of theirs stated that A Place For Mom does not care if the leads never reply. A Place For Mom does not care if the lead they sent you does not reply and they do not care about the lead being bombarded with calls and messages from numerous agencies. All They CARE About Is The Referral Fee...

They are playing a numbers game and do not care about quality service to the consumer nor the agency nor do they care about being ethical. We have pleaded with them to remove our profile from their website, twice they informed us it was removed but they still have not removed it. We have pleaded and they are refusing to simply remove our profile from their website. PLEASE, PLEASE, PLEASE if you need home care or a group home, PLEASE just contact an agency directly. This company is a scam scam scam and above all else they are unethical and liars. I wish I could give No stars, they deserve zero.

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    Customer ServiceSales & Marketing

    Reviewed Nov. 6, 2023

    This is a scam company in my opinion who refers clients to everyone in the area. Your family like mine will get tons of calls and they don’t care about the level of care given by the places they send you. They are paid by the facility that’s gets you in there. Don’t go for it. Just do your research and search facilities on your own area and GO VISIT those facilities to see how they are run because A Place for Mom doesn’t care. They just want the referral money.

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    Customer ServiceSales & MarketingPrice

    Reviewed Oct. 9, 2023

    There is no real use case for this service. They have a list of costly options that you can google for yourself. The funding should be reallocated to giving seniors a credit to find care. My mom is 64 and needs some help as she is recovering from a stroke. The goal is to keep her in her condo that she owns with her cats. We just need someone to stop in once, maybe twice a week, to help with chores and make sure conditions aren’t spiraling in an unsafe way. A situation that exactly matches the use case that A Place For Mom preaches in their advertising. In practice, the home aide services that they use will charge you more than 100% of the average disability payment. In hindsight, I feel slimy trying to engage in communication with them. As soon as I was politely explaining that we couldn’t pay ~$2000 a month for someone to come in and help with chores once a week, communication threads would end.

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    Customer ServiceStaff

    Reviewed Sept. 9, 2023

    A facility person told me A Place for Mom gets paid if they send the facility the name of someone who enrolls in the facility. She said, "If you're with A Place for Mom, the facility can't offer you the breaks or incentives they would offer if you came on your own since they have to pay A Place for Mom." A Place for Mom did NOT select places that fit my needs or help me with what I didn't already know. They sent me a list of pretty much every facility in the area that they get money from, so no matter where I went on my own, A Place for Mom would get paid. Their useful suggestions I knew already.

    I never meant to enroll in A Place for Mom. I think I clicked on what looked like a specific facility but it was APfM. And they won't let me go. I asked to be released long ago, but for years now, I get email from them and am still ensnared in their clutches. Once I clicked on them, I was trapped apparently forever. If they email me and I reply a plea to let me go, I think I may be re-enrolling because I replied. I wish I'd never fallen into their hands.

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    Customer ServiceStaff

    Reviewed Aug. 27, 2023

    When I called, the representative who answered had such a strong accent that I was unable to communicate with her. My hearing isn’t good and this added to my being able to communicate so I hung up. I suggest if you want to deal with seniors or their family, hire folks who can speak English clearly.

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    CoverageSales & MarketingPunctuality & SpeedStaff

    Reviewed Aug. 8, 2023

    I brought my mother home after a stay in rehab. She was age 94 and needed care during the day while I was at work. I also sometimes had 2-4 hours of care on Sat AM to catch up. I saw an advertisement for A Place for Mom ( APFM) on TV advertising that they assisted in securing trustworthy care agencies. They gave me a list of a few agencies. I tried two and both were awful. I am a nurse practitioner and I know how a frail, elderly person should be cared for. The caregivers from both agencies obviously were poorly trained in bathing, turning, and transferring.

    One who was to come for two hours, arrived and sat down at my kitchen table to eat her bagel and coffee she had brought. That took 1/2 hour of the 2-hour session. One Saturday AM I returned from the grocery and found the aide had stripped my mother naked, no cover, had soaped her head to toe. My Mom was cold, shivering and crying. I walked in from the kitchen in time to hear the aide say, " just be quiet," It is obvious to me that APFM does not vet these agencies and gives out the agencies that pay them for the referrals.

    When I see their add on TV, I could cry for the seniors who have no advocates in their home. The only information they gathered about my mom before referring was her insurance. The rehab discharged her one afternoon with no advance warning. I had to scramble to find care, quickly. I then was able to do my own research and secure better care for my mom. I reported back to APFM but found, later, they were still referring to the same agencies.

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    Customer ServiceStaff

    Reviewed Aug. 7, 2023

    They act like they are so concerned and compassionate with your situation but they could care less what your situation is about. The women actually hung up on me. That's so not professional. I would nor recommend this organization to anyone. It's all about making a buck and not helping people needing information and guidance in a stressful situation. So fake.

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    Customer Service

    Reviewed Aug. 6, 2023

    My wife & I submitted a 2-star review about a retirement community, but the reviews have not been posted online at A Place for Mom, even though we emailed a follow-up request to their Customer Service. We agree with the 1-star reviews re; A Place for Mom's ethics = perhaps "paid off" to show only GOOD Reviews! That makes it an Unreliable resource for seniors + their families!! Our living experiences at The Artisan at Hudson in MA should be made known to prospective residents so they can learn the pros + cons of that place BEFORE they decide to move in. A friend's 2-star review of the same Artisan at Hudson disappeared from A Place for Mom within 1 month...never to be seen again!

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    Customer ServiceStaff

    Reviewed July 17, 2023

    I was working with an advisor to try and find an appropriate placement option for my husband who has dementia, and Parkinson’s. The advisor was very helpful in setting up a tour of a facility close to our house that he felt would best meet my husband’s needs. However the facility staff indicated that their level of service would probably not meet his level of need.

    I then met with his neurologist and we discussed the type of options that might be more appropriate and he suggested several smaller group homes. When I tried to discuss these options with the advisor, he got very belligerent and told me that I didn’t know what I was talking about and the group homes would not meet his needs and that the facility could do everything we possibly needed. He would not listen to me when I tried to explain that both of facility and my doctor suggested that it wouldn’t meet my husband’s needs so I would make my own arrangements with the group homes. To that he said, "Fine. It’s all good," and hung up. I have never had such rude customer service especially from someone who is supposed to provide support and help during such a difficult time.

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    Customer ServiceStaff

    Reviewed July 13, 2023

    I put my name and number into their site to contact me. I was woken up after a night shift at 8am with three calls, back to back! They called a total of 11 times throughout the whole day, left multiple voicemails, until I just blocked their number coz I was tired of being woken up and had to get up for work soon. So pushy & rude. Thought this would be a good resource to look into options but they just wouldn't leave me alone all day. Very unprofessional.

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    A Place for Mom Company Information

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    A Place for Mom