A Place for Mom

A Place for Mom

 3.3/5 (21 reviews)
A Place for Mom
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Overall Rating3.3 out of 5
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About A Place for Mom

A Place for Mom is a senior living referral service with a nationwide network of 17,000 providers. Its service is paid for by participating senior living facilities. Experienced, commission-based advisors suggest matches for your loved one, whether the need is for assisted living, memory care, independent living or home care. The advisor will schedule tours and provide other advice and support at no cost to you. The limitation is that A Place for Mom only recommends facilities and communities that are in the company’s network.

Pros & Cons


  • Decision-making help
  • Online tools
  • Free to use


  • Not available everywhere
  • Only refers within its network
  • Frequent marketing from providers

Bottom Line

A Place for Mom helps you find the right living situation for your loved one. A local advisor recommends senior living options that meet your loved one’s personal needs, schedules tours and provides other support at no cost.

Top A Place for Mom Reviews


I called A Place for Mom and I received information that I needed on the same day. Everyone I spoke to was exceptionally polite and informative. I was treated very well and they s...

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Starting the process of researching retirement living for a parent is challenging at the best of times. ... From the first connection to the move in date the team was incredibly h...

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What is A Place for Mom?

If you're looking for living options for your aging loved one, A Place for Mom helps you choose providers that can meet his or her personalized needs — whether that’s assisted living, independent living, dedicated memory care or home care assistance.

How does A Place for Mom work?

A Place for Mom matches you with a local advisor who works with you to determine what senior living providers in its network best fit your needs. Your advisor provides you with a list of facilities, communities or other care options that suit your requirements, along with pricing information and help with scheduling facility tours. A Place for Mom has several types of living facilities in its network, including:

  • Independent living communities: Also called retirement communities, these homes are for older people who need minimal care. Independent living communities provide older adults with amenities, activities and an ongoing sense of self. Services often include meals, housekeeping, exercise programs and on-site salons.
  • Assisted living: This type of community is for people who require help with daily tasks but don’t need care from skilled nurses. This can include medication management and personal care. Assisted living communities provide meals, housekeeping and social activities.
  • Memory care: These dedicated facilities, with more comprehensive nursing, are safer for those with memory issues and offer programs that can help delay memory loss. A Place for Mom helps you find places with a dementia care community, specialized care unit (SPU) or memory care unit.
  • Home care agencies: For those who want to stay in their home or who are recovering from illness or surgery, home care might be the best option. A Place for Mom helps you find live-in caregivers who offer care around the clock, including cooking, cleaning and transportation.

Not all these services are offered in every state. A Place for Mom provides charts for each service on its website and lists the areas where they’re available.

Once you've selected the option that best meets your needs, your local advisor provides information and support services to ease the transition for you and your loved ones.

How much does A Place for Mom cost?

There is no cost for families to use A Place for Mom. The company is paid by the over 17,000 participating providers and communities it refers families to. It requires no fees from consumers.

A Place for Mom offers a free cost index detailing the actual local costs of different types of senior living, with estimates available for over 2,000 cities in the United States. Financial advice for those considering how to afford long-term senior care is also available.

A Place for Mom FAQ

Does A Place for Mom accept Medicaid?

A Place for Mom is free for customers, so it does not accept Medicaid or handle referrals to Medicaid.

Does A Place for Mom accept insurance?

A Place for Mom is free to consumers, so it doesn’t accept insurance.

Where is A Place for Mom located?

A Place for Mom is available in all 50 states and Washington, D.C. The company’s offerings vary by state.

Who owns A Place for Mom?

The company appears to be owned by two equity capital firms, General Atlantic and Silver Lake.

Is A Place for Mom legitimate?

A Place for Mom is a legitimate business that was founded in 2000. The company reports that it helps more than 300,000 families each year.

Moving a family member to a senior living facility or community can be difficult. Families must make choices about the care and services best suited for their loved ones. A Place for Mom’s advisors have experience with those choices and are familiar with the facilities in their network. Since the company is paid for referrals by the senior living communities in its network, it's free for families to use.

A Place for Mom Reviews

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Page 1 Reviews 0 - 10
Verified Reviewer
Original review: May 10, 2023

In search of an affordable independent living situation, I spent a year, produced piles of paperwork to be on long waiting lists for places that I could not afford. I had friends helping me with the legwork & applications; it was quite frustrating & seemed futile… I made one phone call to A Place for Mom (I don’t like the name.) Within ONE DAY, they set me up with a visit & interview for the perfect place; I got on their waiting list (first on the list.) Less than 4 months later, I moved in. APFM also provided other choices, but I was most happy with the first one. I am amazed at how simple it was; one phone call; they asked me what I wanted, what I could afford, where I wanted to live & gave me answers the next day. I most highly recommend A Place for Mom; they are friendly, fast, knowledgeable & free.

3 people found this review helpful

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    Verified Reviewer
    Original review: Feb. 19, 2023

    I was looking for some information in a local 55-plus community, They were closed on weekends, There was an 800 # above on the site so I called to schedule a tour of the place, the intake asked a few questions and a price that I could afford then he/she I am sorry I could not distinguish the person's pronouns from her voice. as that person scrambled to connect me to the person's knowledgeable to answer my question, my energy and emotion didn't like the situation at that moment so I hang up. Then I got a call without a name 888-333-8452 1:30 pm I didn't answer by 5:40 I got a call from that number but with the name A PLACE FOR MOM. I didn't answer. At 7:41 PM the same day, A place for mom called again.

    I answered, very arrogant female, very controlling. I kept on interrupting her. "What are you going to help me with? I only want to tour a 5-plus apartment. Why are you telling me this?" I said, "Are you helping me financially?" She said no. "Then what kind of help you are going to give me?" She said, "I want to do a search for the best place for you?" "But, I am doing that for myself," I said, "I am looking for the best place for me! The people who live in this 55-plus apartment are not handicapped that will not need a guide to look for an apartment and I am not going to need your help. I stay in the place that I like is not because somebody telling me to do so." She said, "You are better than them right?" I said, "I am active, I am a full-time employee." She got offended. I asked to please remove my number from your calling list. I do not need an ORGANIZATION to tell me what to do and where to live.

    My understanding about A Place For Mom They think that everyone who wishes to live in a 55-plus apartment is suffering from dementia and that they can't think for themselves. A Place For Mom will do everything for them. I was offended big time. Her parting shot was "Well, when you put your information out there we will get that information and we call you." But I didn't put my information out there. I didn't fill up any form. I call a number listed in the listing for rent 55-plus apartments. I know are many out there who need their ORG only a very few who give up their good power to manage their living. But, assume that everyone does, besides is not free the elderly pay every penny for their needs.

    11 people found this review helpful
    Verified Reviewer
    Original review: Feb. 2, 2023

    While the idea behind this service is nice, the representative was kind of pushy. After my initial call and setting up appointments, my mom passed away suddenly. When contacted by the facility we were supposed to tour I informed them of her passing. They were very nice. A place for mom was notified as well. I received a condolence text and phone call from the representative. Very nice. Apparently that did not update their records. I continued to receive calls about setting up more appointments. Along with texts and emails. Finally I answered one last time to tell her that my mom had passed…again. She told me she never knew. When I informed her that in addition to her call, she also text me she then got mad that her system didn’t update. Not really a huge deal but it’s a difficult time for me. Her demeanor rubbed me the wrong way. I feel like they should be more sensitive when dealing with people who are caring for their elderly parents. Not a fan.

    14 people found this review helpful
    Verified Reviewer
    Original review: Jan. 6, 2023

    A Place for Mom was very helpful in providing suggestions for care for our mother with dementia. We only used their services for 6 months, but during that time they provided different options for memory care and then at home care as our mother's health declined. We discovered that after COVID, many of the online reviews for facilities were outdated and didn't reflect the current environment. Another after COVID issue is facilities having minimal staffing or using temporary staff to provide care.

    It was helpful to have someone set up appointments and make the initial contact with the facilities for us. This was extremely helpful in quickly weeding out facilities that did not have any openings, saving our family valuable time. Ultimately it was our decision on who we used based on our site visits and interviews, but having someone to help us navigate the choices and options was what we needed. Our contact was very caring and understanding. We are grateful that this service was available.

    5 people found this review helpful
    Verified Reviewer
    Original review: Jan. 3, 2023

    A Place for Mom website encourages you to write "reviews" but these are never posted. My mother signed a lease on the strength of the reviews there, only to realize reviews have not been updated in more than a year in spite of numerous negative residents' reviews for the same facility. I believe they are being censored to maintain referral relationships, which is fraud. I encourage anyone who ended up in an unsatisfactory living situation as a result of the skewed reviews here to organize for a class-action lawsuit.

    32 people found this review helpful
    Verified Reviewer
    Original review: Dec. 16, 2022

    My brother was sent to a nursing home after major surgery at Vanderbilt. Although the facility had been recommended, it was a disaster! I was the only relative able close enough to see to the needs of my brother and I live an hour and a half away. Due to the fact that my brother was basically being ignored at the facility, I reached out to A Place for Mom.

    I was immediately contacted by Dena at Acasa Senior Care-Middle Tennessee. She was WONDERFUL! She went above and beyond my expectations. She had caregivers on the scene immediately. Jonathan became my brother's caregiver 8 hours a day, 7 days a week. He was polite, efficient and an enjoyable companion. He saw to my brother's needs and stayed in contact with me. Dena actually drove over an hour to deliver some items to my brother when the hospital failed to send orders promptly to the rest home! I highly recommend Acasa, its owner and employees. Excellent!!

    2 people found this review helpful
    Verified Reviewer
    Original review: Oct. 17, 2022

    My initial inquiry to APFM went ok. However, my Mom never entered one of their recommended facilities as she passed away rather quickly. In the last couple of weeks APFM has emailed and texted me asking if I still needed assistance. After letting Bethany know that my Mom passed away, you'd think I'd a short text or email offering her condolences would have been sent. After waiting several days, I emailed her again expressing my frustration with their lack of empathy. You think she would have responded to that. Nope. APFM is the most uncaring and unprofessional organizations I've ever dealt with.

    21 people found this review helpful
    Verified Reviewer
    Original review: July 25, 2022

    A Place for Mom (APM) does not care about the people they "help for free." What they did do is harass me, waste my time, and add stress to an already very difficult time (having to place a loved one in a care facility). 1. I made it *very* clear to APM the geographical area I'm looking in and that this was my only region. Yet, I was sent emails about only facilities outside of that area. A blatant lack of concern for my expressed need. 2. APM made tour appointments on my behalf -without communicating with me- at these facilities. They sent me emails TELLING me when my appointment is and where. (None of which I went to as none were in the area I specified).

    They seem to think I have no job and they are in charge of my schedule. Waste of my time. They're pushing people to use only their contracted facilities (That's where they make their money.) It's already a very difficult time; I resent that APM added further stress to my life. AND I was told by TWO different facilities that APM is infamous for this behavior. That they:

    1. Do this regularly.

    2. Do not hear a person's needs but rather push them to use facilities they contract with.

    Shame on them!

    70 people found this review helpful
    Verified Reviewer
    Original review: June 1, 2022

    I talked with Tamra ** this morning who basically said, "If you don't have any money, we can't help you." I had a better experience with A Place for Mom previously but this person could not get off the phone fast enough.. Disappointed...

    58 people found this review helpful
    Verified Reviewer
    Original review: March 3, 2022

    A Place for Mom led me to this independent living senior community. The building was then sold to CA Ventures. With the sale of the building, the amenities, maintenance and leadership went downhill with rent going uphill. There is no guest parking, the business office is dysfunctional and the staff turn-over is never-ending. A Place for Mom is a great group. They need to drop this community from its recommendation list.

    50 people found this review helpful
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    A Place for Mom Company Information

    Company Name:
    A Place for Mom