Blue Nile Reviews

The purchase process went OK and I was very happy with my ring, resizing was a bit of a pain because I could not bring it to a physical place. Now they have locations, but they have no in-house jewelers. Now I’m many years into owning my jewelry and a tiny diamond fell out. They are unable to find me on the automated chat, but because the new system isn’t compatible despite the fact updating my information in person since there is a store near me-the store experience was fine. I have dropped off my ring three weeks ago and I still do not even know if it’s under warranty. I have received zero confirmation emails which they do not do any longer and the people in the chat are not very helpful. They know absolutely nothing. The people in the store know absolutely nothing about repairs except they will send it for you. So everything is great when you have your ring, but not if you have an issue.

SCAM BEWARE! I am extremely disappointed and feel mislead with the upgrade Program & Poor Customer Service. We purchased multiple pieces of jewelry from Blue nile including my engagement ring and wedding bands. Naturally, I expected the same level of service and integrity when I inquired about upgrading my original ring I purchased from them based on their policy that they pride themselves on is a complete scam! First the assistant manager promised me a ring but days later found out it was "unavailable" after wasting time and money. My recent experience has been incredibly disappointing and frustrating from beginning to end.

I ordered an engagement ring with a selected loose diamond and was instructed to wait for Amber U to confirm due to potential tariff issues. I was assured my order was secure. After waiting a week, I discovered my order was canceled, and the diamond was sold to another customer. When I requested a similar diamond, I was offered options at double the price. The representative I communicated with via email was unhelpful and lacked empathy. Frustrated, I purchased a ring elsewhere, completing the transaction in under an hour.

Updated on 05/22/2025: Blue Nile lost the diamond I sent in to get reset and paired with a diamond I purchased to match for earrings. While they did put my purchase back onto my credit card, they have promised me a refund for the diamond they lost. They were provided with the banking information to send a wire transfer but I have yet to receive it. Three times now they said I should expect the refund in my bank account but nothing appeared.

Jewelry is fine. The service is subpar in every way imaginable. The communication about the repair process is awful. Jewelry was sent back in September and some shipped back by mistake. We are still getting notifications about prices to fix jewelry sent back despite trying to speak with them via telephone, email and chat services. The chat representatives are very rude and often given wrong information. We would be told something via phone and then get phone calls/email to the contrary. We were long time customers who will not purchase again.

This review is to give people an honest warning NOT to ever purchase from here. It is a borderline scam. Aisha the “Diamond Expert” really doesn’t deserve to be employed in general. A level of incompetence that can’t be comprehended. This situation was handled with the utmost disrespect and it is no wonder people question buying diamonds from here. If there were ever a doubt in your mind, listen to it. These people are in it to scam you and it seems like nobody in the organization is competent enough to fix it. Do yourself a favor and go to your local jeweler. Every. Single. Time.

Visited a Blue Nile store in Newport Beach CA and was extremely disappointed as they had no selection of men’s wedding bands to view. MDe a virtual appt and again, they didn’t have any stock to show us. At the recommendation of the virtual appt agent, we ordered two styles in two sizes as we were told we could return the unwanted rings. Called a week later and was told the order was canceled even though my credit card approved the purchase. Credit card then showed the order was canceled by the merchant. Called BN and asked what happened and they stated the order was cancelled by them and if I wanted to place another order they would only accept a wire transfer??!! Worst company to deal with and very poor customer service. Thanks for ruining our wedding ring purchase. Stay away.

I sadly cannot recommend Blue Nile based on my recent experience. My fiancé purchased a 3-carat diamond ring from them, which initially seemed stunning. However, the disappointment began almost immediately:

I purchased a diamond necklace back on December 28th and was told that the item was scheduled to ship on 1/17. On the 17th the web site showed that it was set to ship, however it never did. Subsequently, every day since it, has shown that it would ship that day only to be pushed to the next day. Scheduled to ship on the 18th, then the 19, then the 20th and so on. When I spoke with someone on the phone they told me that they would do some research and call me back. This never happened. Then I spoke with someone via live chat and they were very nonchalant and not helpful at all. When I asked what was taking so long and why no one could give me a definitive answer, the person on the chat told me that the jewelers were "very busy". When I told them that I needed to either have the item shipped the next day or I needed a refund, they stated "that's up to you, but I don't have any more information for you."

When my husband initially purchased my wedding ring from Blue Nile, I was thrilled with the quality and design. Over the years, he also gifted me a new engagement ring and an eternity ring from the same jeweler to commemorate our life together. Unfortunately, issues began to arise as each ring required repairs at different times due to side diamonds falling out. One of the rings even had to be sent in twice. Most recently, my engagement ring’s 14-carat gold band split at the back, as though it was improperly closed after being resized or repaired. This has been a deeply disappointing experience, as the quality of all three rings has proven to be problematic. I’m currently waiting for my diamond wedding band to return from yet another repair, which only adds to my frustration.

Blue Nile did eventually apply a discount code to my purchase (as it happened, the Valentine's discount was larger than the one originally applied.) So you can get good prices from them but you have to complain? In any case, they responded to my feedback here so I have no complaints.

I am very disappointed in the quality of the tennis bracelet that I purchased in August 2024. After only these couple of months, it is now January, I experienced a link on the bracelet breaking after only occasional use. I hope that they are able to rectify the situation by fixing it for free and making sure that the stones are set properly and that the links are secure enough to ensure that I don’t lose my bracelet or any of the diamonds in the future. Basically it is up to their discretion to determine whether it is a manufacture defect which clearly it is. I hope they make this right and that they honor their quality of standard that they are trying to uphold. As of right now, I cannot recommend this brand to anyone, but I hope that they are able to rectify the situation. A $4000 bracelet should not break after only three months of occasional use.

I purchased a platinum wedding band from Skyline choosing it specifically because it was 8mm thick and my husband wanted a chunkier style. Unfortunately, within just 3-4 days of wearing it, the ring was visibly badly scratched and looked worn out, which was incredibly disappointing for such an expensive piece. For context, my husband has silver rings from 20 years ago that still look amazing than this platinum band did after only a few days. I reached out to Customer Service to initiate a return, but due to an unexpected international emergency, I couldn’t ship it back within the 30-day return window. Had I been able to, I would have definitely returned the ring.

It was bitter sweet experience from Blue nile. I got engaged literally last week. I was BLOWN AWAY!! It was so beautiful beautiful beautiful!!! I loved how my ring looks. It was delicate and excellent. However, my beautiful ring didn't hold up diamond well enough. Prongs look pretty different than the picture. (I thought it was supposed to be claw prongs.) Seems like there was not enough metal that goes up over the stone. It only notched the prongs a small amount. Today, I found that my diamond was moving around and I could hear the rattling sound. It was really sad because I LOVE MY RING!!!! Also it's holidays so I wanted to show off my ring to my family and friends. My Fiance immediately called one of agents and he took care of it pretty well. I sent it back to them. I'm still very upset that I won't be able to have my ring for Christmas but I can't wait to have my ring back. Please please fix my ring well!!!

I am so in awe of the wonderful team at Blue Nile and the stunning jewelry! I haven't taken off my oval diamond ring for a single day since receiving it and the basket diamond necklace is simple but an eye catcher! So incredibly impressed.

Thanks so much! Really appreciate the experience! Very smooth and straightforward. Online ordering is easy and simple. Products are exactly what they say they are and the quality and transparency of products is spot on!

I purchased a diamond #** from Blue Nile on December 2nd, during their Black Friday sale. The order confirmation stated the item would ship on December 4th. However, when I followed up with customer service about the order status, I was informed that it could not be shipped because the listed price was incorrect. I was never notified of any pricing issue after my purchase, and the confirmation email led me to believe the transaction was valid. As it was Black Friday, I assumed the price reflected a legitimate deal. Instead, I was told the order could not proceed, and the company claimed they were "searching for the correct price."

Staff was very helpful as soon as I walked in. Explained what I had in mind for wife's 10th anniversary ring, and to patiently took me through the different options. Were very helpful of explaining their financing option which worked out perfect for me. My Mrs. loves her ring, I and would not hesitate to go back. Thank you!

My entire family, both immediate and extended, has been loyal customers of Blue Nile for over ten years, and this review reflects my most recent experience. I purchased an engagement ring and a wedding band from Blue Nile in anticipation of an upcoming engagement and wedding. Based on this, the management at the Boca Raton store, along with members from their online sales team, guaranteed me a delivery date that would enable a seamless engagement. I was scheduled to travel on a red-eye flight on Friday morning, and the ring was supposed to arrive on Wednesday. This provided buffer in case something occurred. I also maintained communication with the Blue Nile sales team to stay updated on the shipment and delivery dates.

2 year anniversary band fell off, said wear and tear, want 300.00 to fix. Cheap rings last long, do not buy from them, bad customer service, said cleanings were free, wanted to charge 300 for that. Bad, bad, bad company.

The quality of the necklace and precious stone I got were superb. Everything was shipped in a timely and discreet manner. Customer service was excellent at keeping me up to date on the shipping and delivery process. I got this for my mother-in-law, and she loves it!

I purchased a ring and received a confirmation email. The confirmation email displays a picture of the ring I purchased, the order number, cost, and states it can be resized for free anytime within the first year. I contacted support who stated this is not true and they refused to honor what the email says is included that they sent to me. In addition, I was connected with a rude customer service representative who disconnected on me when I asked to speak to someone else. The policy does not list the ring I purchased as not being able to be resized and this goes against what they say is “included” in the confirmation email.

I needed to have my wedding band resized. The process could not have been easier. From the friendly customer service representative I spoke with, to the free return shipping label, to the flawless ring that was returned to me ahead of the predicted schedule, I could not have been more pleased.

I purchased a ring from Blue Nile over a month ago (Order #**). Got a discount of $403 and my order confirmation. 3 days later, got a call from them that they can’t process the payment because it’s $403 short of the total. I had to share with them my original order confirmation email. After that, they told me they’ll honor the discount even though there was a glitch in their website.

Desiree was amazing. From the first visit, to follow emails, and follow-up visits it was a pleasure to work with her. Not everyone at the store was as amazing as her, but we were still thrilled with the experience.

I choose quality over quantity when it comes to a diamond. I sized down to a smaller diamond .61ct with D color and IF clarity for maximum sparkle! The 6 prong solitaire is so pretty, the 6 prongs make the round diamond balanced, the basket is just right around the diamond as it leaves a space, instead of touching. This makes it easier to clean too. The Petite Setting is finished beautifully, rounded edges making this the most comfortable setting. This ring is a size 8. Customer service at Blue Nile is the best, hands down! It took me a few tries to find exactly what I wanted and there was never an issue with the exchanges. I am a loyal supporter of Blue Nile, 10 stars!

The ring is gorgeous. It was worth the wait. Customer service was great. We needed to size down a quarter and ordering online did not allow for quarter sizes so we had to call in customer service. They were so helpful and efficient!

My husband purchased my engagement ring from Blue Nile 11 years ago. Right after he proposed and gave me the ring, he mentioned that the diamond looked very cloudy to him. I told him it was fine. I mean, he just proposed, so what was I going to say? Well, we recently visited a Blue Nile store now that they exist and I couldn't believe how cloudy my diamond was in comparison to those in the case at the store. I'm very disappointed that this company would sell such a low-grade stone at such a high price point. And, of course, you can't compare when ordering online, which was the only option at the time. I'm giving them one star because the customer service has always been great. However, I feel like we were robbed. I'm also embarrassed that I've recommended this company to so many other people. It will not happen again.

The ring size was not consistent with the size I tried in the store, so I had to send it back for a larger size. Customer service helped get what I thought was an exchange started, but after I sent it back, I received an email a week and a half later stating the re-size was in process and the delivery date was after our wedding date. I contacted customer service again and they said they couldn’t do anything to help and that I might get it a day before the wedding. I asked customer service to escalate to someone since I could just purchase the ring on the site again and receive it within a couple days. They said they could not do anything so I asked for a refund. I would never purchase anything from here again. You could have saved a customer just by offering to refund and reorder instead of saying there was nothing that could be done. Such a horrible experience.

Blue Nile will lie to you and then not take responsibility for anything when they don't deliver on their empty promises. I ordered a VERY expensive diamond (Over $24k) and explained to them the importance of the delivery date as I am leaving to go on vacation with my girlfriend and I plan to propose on that trip. They told me that they would give special attention to my order and try to ship early. I followed up to remind them of the importance of the delivery date. They were supposed to overnight it on 9/23/24.