In the race to see which delivery service fulfills orders the quickest, DoorDash is now shooting for 10-15 minutes thanks to DashMart, a new service it’s offering retailers.
Starting with New York City’s Chelsea district, DashMart will make more than 2,000 items available for quick delivery, including fresh and frozen foods, snacks, household goods, and local products. DoorDash said the perfect customer would be someone who forgot an ingredient for tonight's dinner or didn't have time to get more eggs and milk midweek. The company said it plans to add more locations and partners for DashMart over the next few months.
In an email comment, DoorDash official Fuad Hannon said the company wants retail partners to think of DashMart as a fulfillment service. Once that’s accomplished, he said the next goal will be to explore new digital services as more consumers shop online.
Focusing on local products
DoorDash says it’s especially focused on delivering local products. It currently supports nearly 400 local and regional producers/retailers across the country and is launching a new small business advisory council that will help inform its future partnership with New York City’s small businesses, including bodegas.
Customers can only use the faster delivery option if they live in a DashMart “delivery zone.” Those who do will be able to use their DoorDash app or go to the company’s website and place an order. The service is currently available from 7 a.m. to 2 a.m. daily.
To start, customers who have DashPass will get $0 delivery fees and reduced service fees on their orders. Customers can also use the code WELCOMENYC to receive $15 off their first order one time only through the end of the year.