CVS' new loyalty program is likely to be more streamlined for consumers

ConsumerAffairs

There will be two membership tiers under the new program

The rewards program at CVS has a new look for the new year. 

The pharmacy has announced that the loyalty program has been revamped for 2024, with the primary goal of making things easier for shoppers. The biggest change: two tiers of membership – ExtraCare and ExtraCare Plus. 

“ExtraCare is a long-standing leader in the loyalty program industry and this evolution will allow us to provide even greater simplicity to our members while providing value and making it easy for people to take care of their health,” said Zach Dennett, CVS Health’s vice president of Loyalty, Omnichannel, and Hispanic Formats. 

“Now, instead of having to join various programs to unlock all the savings available to them, we’ve made it easier for our members and patients to choose from our two-tiered offerings and access the benefits that best fit their needs, including new same-day delivery and pharmacy rewards, which are now a core benefit.” 

Free and paid options

By breaking the loyalty program into two tiers, consumers will be able to choose whether they want the free or paid option from CVS. 

The ExtraCare tier is free, offering shoppers discounts and special sale prices, including 2% back in ExtraBucks Rewards, personalized deals, and a $3 birthday reward. 

Consumers who opt for this tier will also be entitled to special pharmacy rewards, including up to $50 in rewards from the pharmacy. ExtraCare members will also earn ExtraBucks Rewards for getting vaccines and filling prescriptions at the CVS pharmacy. 

ExtraCare Plus is the paid tier for CVS shoppers. Previously “CarePass,” ExtraCare Plus will run consumers $5 per month and offers a few more perks than the free ExtraCare option. 

The additional benefits of ExtraCare Plus include $10 monthly bonus rewards, 24/7 pharmacist helpline, free same-day delivery, 20% off CVS Health brand products, free shipping, and free same-day prescription delivery. 

Rewards members of both tiers will receive perks for sales both online and in-store, and alerts for discounts will be sent out via email, text, and the CVS app. 

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