Burger King will match McDonald’s $5 meal deal

Burger King is welcoming inflation-weary consumers by matching McDonald's $5 meal - Photo by Pblo de la Fuente on UnSplash

Consumers are complaining about inflation and chains may be listening

Inflation may still be driving up prices but select brands are cutting prices where they can. The latest is Burger King, which has told a number of business publications that it will launch it’s own $5 meal to counter its rival, McDonald’s.

“We are bringing back our $5 ‘Your Way Meal’ as agreed upon with our franchisees back in April,” a spokesperson for Restaurant Brands, Burger King’s parent, told CNBC.

According to published reports, Burger King’s $5 deal would include a choice of one of three sandwiches with nuggets, fries and a drink. While McDonald’s plans to run its promotion for a month, Burger King reportedly plans to offer its anti-inflation deal for “several months.”

In recent weeks, restaurants and retailers have offered special promotions to provide a lift to inflation-weary consumers.

Retailers are also cutting prices

Last week, Target announced it will cut the price of 5,000 of the most frequently purchased items in an effort to help consumers cut down their spending over the next several months. 

“We know customers are feeling pressured to make the most of their budget, and Target is here to help them save more,” said Rick Gomez, executive vice president at Target. 

“Our teams work hard to deliver great value every day, and these new lower prices across thousands of items will add up to additional big savings for the millions of consumers that shop Target each week for their everyday needs.” 

In April, Walmart introduced bettergoods, a new brand of food products and merchandise with consumer-friendly prices. Many of the items bearing the new brand will be priced at $5 or less.

The move is seen as the retailer’s attempt to solidify its hold on the value shoppers who have turned to Walmart as inflation has pushed prices higher over the last two years.

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