Zillow.com Reviews

During my time in the program, I experienced ongoing issues with the quality and consistency of leads. I raised multiple complaints over approximately one year regarding the service not performing as expected and not receiving the level of leads I was paying for. This program was billed on a prepaid monthly basis. Zillow billed me on November 21, 2025 for approximately $1,266 for a future advertising period. However, my last lead was received on November 4, 2025, and I did not receive meaningful or usable leads during the period covered by that charge. I had also made prior attempts to cancel due to these ongoing service issues. Zillow later confirmed that the account was canceled and that no further charges would be applied after 11/21/2025. Despite this, I am now being pursued by a third-party collection agency for an alleged balance.

There are also inconsistencies in the account information:

- The collection account includes incorrect identifying information, including an inaccurate address.

I have attempted to resolve this matter directly with Zillow but did not receive a response to my request for clarification regarding whether any balance is owed or whether the account was sent to collections.

Desired Resolution:

- Resolution of the disputed balance and cessation of collection activity if the debt cannot be properly validated

The specific issues are that their website, unlike any of the other real estate websites, does not match the market timer/days on the market per the MLS if a property had previously been listed as "Coming Soon". Where MLS and other websites restart the MT at zero once the property is actually listed for sale, Zillow does not reset this, causing a property to appear on the market longer than it actually has been. Completely unsat. The other issue we encountered is that the "What's special" tags do not show up on our Zillow listing, and Zillow cannot explain why this is except to state that these tags are AI generated from the MLS listing. So why do ours not show up?

We have changed the MLS listing multiple times to try to get this to reflect correctly, but it does not work and they cannot explain, but only provide that this information is generated by the MLS listing and their AI system. So we attempted to manually add tags by using bullet points and caps, which does not look the same at all. When Zillow "hung up" on me, they told me to have my real estate agent contact them. So I did. And he had the same horrible experience while dealing with Kelly H. from their Partner Support team and Roman via chat. Shame on this company! As the saying goes, "If you don't take care of your customers, someone else will."

Over the past several months, I’ve seen a clear decline in value:

The few leads that do come through tend to be low intent

At the same time, Zillow has been expanding its Preferred/Flex-style program, where agents receive leads directly and pay referral fees at closing. From where I sit as a paying Premier Agent, it increasingly feels like the structure has shifted—where higher-intent opportunities may be prioritized through that newer system, while Premier Agent advertisers are left paying for reduced visibility and lower-quality engagement.

The bigger concern is transparency. As someone actively paying each month, I don’t feel it’s clearly explained how lead distribution now works across these different programs, or how much of the opportunity in a ZIP code is still realistically available through Premier Agent. When I called to understand the switch to Preferred Partners, I was told that the distribution was never guaranteed, and that the distribution would shift with the market conditions. What I experienced was a published estimate of 5-6 leads a month, to <1. You would think that a shift of this magnitude would constitute at least an email from Zillow explaining that what I had been paying for for over a year, really didn't exist anymore.

At $415/month, I understand I’m not the top spender—but I should still have a clear understanding of what I’m actually buying into. Right now, it feels like I’m paying into a system that has materially changed, without that change being fully or clearly communicated to the agents funding it. Zillow should be much more upfront about:

Whether Premier Agent is still positioned as a primary lead source—or something else entirely

Until there is more clarity, it’s hard to justify the cost based on the results I’m seeing. I’m sharing this so other agents can ask better questions before committing their marketing dollars. And as a footnote: as of this review, I have cancelled my subscription entirely and will no longer have any connection with the Zillow Program.

We were advised in writing that if any issue caused a breach of contract, legal action for damages could be pursued. This was a significant discrepancy in a key property detail that directly affected our decision. Buyers should independently verify all critical information and consider legal advice before closing if anything does not align.