What is Fiona?
Fiona is an online marketplace that allows you to compare options for financial services such as personal loans, credit cards, life insurance, auto insurance, mortgages and savings accounts. It has been in business since 2014, and its services are free and do not affect your credit score (until you sign up for a product or loan). Fiona is owned by ML Enterprise, Inc., a reputable fintech company.
What consumers say about Fiona
As of the time of publishing, ConsumerAffairs has only one user review about Fiona. Based on this review, Fiona did what it promised to do: connect the user with financial product offers from a variety of companies. Fiona appears to have legitimately performed its stated function, but the reviewer was unimpressed by the quality of its services.
"I received loan offers that were as high and higher than the credit cards I was trying to consolidate. Not a single worthwhile offer. Plus, my phone began ringing immediately. I've had better offers elsewhere."
» MORE: Verified Fiona reviews
Is Fiona a scam?
Fiona is not a known scam and its legitimacy has been confirmed as of 4/2/2026. Users should be aware of the loan terms and fees associated with any loan before signing up. You can verify a lender is legit by confirming that it is licensed in your state and by reviewing its rate and fee disclosures.
Fiona information
| Age of business | 12 years |
|---|---|
| Year founded | 2014 |
| Headquarters | 20 West 21st Street, 10th Floor, New York, NY 10010 |
| Phone Number(s) | (800) 614-7505 |
| help@hifiona.com | |
| Website | https://fiona.com/ |
| Is website secure? | Yes |
| Forms of contact available | Online form, phone, email, mail |
| Trade organization membership | — |
| States of operation | Nationwide |
