TrueCar Reviews

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About TrueCar

TrueCar offers fair price reports for vehicles in your area and partners with dealerships to provide pricing without any negotiation. After receiving a TrueCar price report, simply take it to participating dealerships to lock in the price. This quote does not include taxes and can only be used at participating dealerships, but the service is completely free.

Visit www.truecar.com
Pros
  • No haggling
  • Free service
  • Straightforward pricing
  • TrueCar app available
Cons
  • Works only with partner dealerships
  • Not always the lowest price

Helpful Reviews

Cypress, TX
Verified purchase
Found TrueCar to be the most helpful. After checking availabilities on cars, dealers emailed with a quick response and some followed up with a phone call. This was great for my ti...

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Midlothian, VA
Verified purchase
Horrible, all they do is sell your information. And then you get a call from everyone within whatever radius. I have now gotten 5 calls back-to-back. Trying to talk me into buying a car.

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What is TrueCar?

TrueCar is an online car buying site for new and used cars. TrueCar partners with dealerships across the country to offer predetermined prices that are meant to be lower than what you would traditionally find at a physical car dealership.

How does TrueCar work?

TrueCar works by offering customers the “true” value of a vehicle — in other words, the TrueCar pricing breakdown includes the MSRP (Manufacturer Suggested Retail Price), savings offered by the dealer, the destination fee and the regional advertising fee. The TrueCar price is what others were offered, not necessarily what others paid, for the same vehicle.

TrueCar charges dealerships when a customer buys a vehicle through its website, so there’s no fee to use the service. The process is nearly identical to buying a car in traditional circumstances; TrueCar even leases vehicles, and it offers both new and used cars.

TrueCar pricing

TrueCar doesn’t charge any fees to use the website, and the TrueCar price report includes the destination fee and the regional advertising fee. The estimate will not include any accessories installed by the dealer, taxes, titles, licensing fees, documentation fees, state fees or dealer-locate fees.

TrueCar prices its vehicles by aggregating data to calculate a fair cost. It gathers data from car dealerships, car loans, dealer’s marketing materials, registration information and insurance data to determine a good price based on what others have paid for similar vehicles.

Does TrueCar really work?

Yes and no. To receive a price certificate, you have to submit specific information to the TrueCar website. The price certificate you receive will lock in a fixed cost at participating TrueCar-certified dealerships.

However, you should be aware that price isn’t necessarily the best deal — it’s usually just the MSRP with additional rebates included that apply to any buyer off the street.

And remember: You might receive more emails and phone calls than you want as a result. If you feel the price presented to you by TrueCar is fair, then there’s no real risk involved, and it does take haggling out of the buying process.

TrueCar FAQ

Does TrueCar ship cars?

TrueCar is able to ship some cars. Customers who want their vehicle delivered should look for the “Buy From Home” badge while shopping.

How does TrueCar make money?

TrueCar charges each participating dealer a fee for every car sold through TrueCar; this is the primary way it makes money. It also makes some money through ads, data and consulting.

Do dealers have to honor TrueCar’s prices?

TrueCar certified dealers must honor the price report. However, there’s no guarantee the vehicle advertised on the website will be on the lot when the customer arrives.

What is a TrueCar certified dealer?

Certified dealers connect with customers by posting their vehicles on the TrueCar website. TrueCar searches include TrueCar certified local dealers as well as online-only dealerships.

Does TrueCar work for used cars?

Yes, users may shop both new and used cars on the website. There are over 870,000 pre-owned vehicles listed on TrueCar.

How does TrueCar get its data?

TrueCar works with data aggregators in the automotive industry. It also collects data from dealers’ marketing materials, loan information, vehicle registration and insurance information.

Still have questions?

Is TrueCar legit?

Yes, TrueCar is a legitimate company that works with certified dealerships to provide haggle-free pricing. It provides pricing for used and new vehicles in your area, though it cannot guarantee that the vehicle will still be available when you arrive at the dealership. It requires all certified dealerships to honor its price quotes, though these quotes do not include taxes.

TrueCar is an excellent option for those who want to avoid haggling, though keep in mind that you still might not be getting the lowest possible price.

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TrueCar Reviews

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    Page 1 Reviews 0 - 30
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    Sales & MarketingPriceStaffRatesTransparencyHonesty & Transparency

    Reviewed June 14, 2026

    When TrueCar first launched, it offered transparency and helped customers avoid the traditional dealership games. Today, that transparency seems to be disappearing. Many dealers advertise attractive prices on the platform but fail to disclose dealer markups, mandatory add-on packages, or other fees until the customer arrives at the dealership. In many cases, the TrueCar certificate does not accurately reflect the actual out-the-door price.

    Another major concern is inventory accuracy. The platform frequently allows dealers to advertise vehicles that are not actually available for purchase. For example, if you're shopping for a high-demand vehicle such as a Toyota RAV4, you may receive a certificate only to discover that the vehicle hasn't even been built yet and won't arrive for months. At that point, the advertised price becomes largely irrelevant. The biggest disappointment is that these practices have become so common among participating dealers. Rather than protecting consumers from misleading pricing and inventory claims, TrueCar appears to tolerate them. The result is a platform that generates leads for dealerships but provides increasingly limited value to buyers.

    I still remember when TrueCar helped make car buying easier and more transparent. It's unfortunate to see the platform move away from that mission. Unless TrueCar starts enforcing stronger standards for dealer pricing and inventory accuracy, buyers should treat advertised prices and certificates with a healthy degree of skepticism.

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    Contract & TermsPriceStaffBillingRates

    Reviewed May 8, 2026

    As a small dealership, we had a very disappointing experience with TrueCar. We were promised by their representative that they would provide quality customer leads, while charging us $50 per lead, which is already very expensive for a small business. Unfortunately, the vast majority of the leads were completely useless. Many customers stated they were never seriously interested in purchasing a vehicle, while others had major credit or repossession history that made financing nearly impossible. We received little to no legitimate buying customers despite paying significant amounts for these leads.

    To make matters worse, after we closed the account, TrueCar attempted to bill us an additional $2,300. Throughout our entire business relationship, services were always paid upfront, so this unexpected charge came as a complete surprise. We strongly dispute these charges and the alleged agreement they referenced, which was never properly signed or authorized by us. Overall, this experience caused financial loss and wasted time for our dealership. Small dealers should carefully review all terms and monitor lead quality before committing to expensive lead programs.

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      PriceLoan ProcessRates

      Reviewed Jan. 24, 2026

      Searched the car through TrueCar. The price was $12K. Within 1 year the price went down to $5K. I went to TRUECAR believing the car price would be fair. Their price estimate isn't that fair. But still won't tell anybody to not try. My experience was the Big depreciation where the price of the car is much lower than the loan on it.

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      Customer ServiceSales & MarketingPunctuality & SpeedStaffRates

      Reviewed Nov. 17, 2025

      I am a retired Marine war veteran. I saw an advertisement from TrueCar concerning a 2003 Buick Century. My brother is a cancer victim who needs a car to get back and forth to the doctor. TrueCar connected me with Carma. I spoke with Carma called me, the morning of the appointment to ensure that I was coming.

      I arrived and test drove the vehicle, with satisfaction. As I waited to be processed, the salesperson (Rachelle) came to me and stated the vehicle had already been promised to a person out of state and attempted to sell me a lesser vehicle. If the vehicle was not available, they should have informed me and not waste my time to get me there to sell another vehicle to me. This was a case of gross incompetence or an obvious bait and switch. I would give TrueCar and Carma a rating of 1.

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      Customer ServicePriceRates

      Reviewed Oct. 2, 2025

      Horrible, all they do is sell your information. And then you get a call from everyone within whatever radius. I have now gotten 5 calls back-to-back. Trying to talk me into buying a car. None of them have the parameters that I wanted or in the range of price that I needed.

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      StaffHonesty & Transparency

      Reviewed Sept. 19, 2025

      I used TrueCar to negotiate a deal with Ben Mynatt Chevrolet Cadillac. I was working with Bryan ** at the dealership. He sent the deal and I confirmed I was on my way into the dealership. He said he would be there until 7 PM. We had been corresponding with Bryan ** about a 2023 Cadillac they had on their lot. Brian finally sent an offer to me and he was very much aware I was coming in today. I even kept up with informing him when we were on the road and stuck in traffic on I-85. When we arrived at the dealership, we were met out front by one of your salesmen. He was nice, but you could see the look on his face, there was a problem. That’s when everything began.

      His manager gave him the keys and we went outside to look the car over. He was even getting ready for us to test drive it. I went and got my handicapped brother from my car and his wheelchair to put him in the car. While trying to put him in the car, their salesman then decides to say "Oh, we just sold this. A man from Florida drove here and he drove further than you so that’s how we decided who got it."

      First, this should never have happened when Bryan knew over half the day we were coming for it. Second, if they were going to sell it out from under us, he should have had the decency to let us know and not let us drive over 4 hours to get it. They then did not want to make good on what they had done and offered a horrible deal on the other 2023 XT5 on their lot. The salesman couldn’t even get the heads-up display to work on it.

      The dealership prides itself on honesty and fairness, but they prove themselves otherwise. The entire experience was devastating not only to us, but my handicapped brother really had a horrible trip and experience with their dealership. How they claim to have decided who got the car was totally unacceptable. We trusted your staff to do the right thing but they didn’t. Bryan told us he would be there until 7pm and we were there way before that and he never bothered to come out and even say I’m sorry, this is messed up. We can never recommend their dealership to anyone and will have to give it negative reviews. Nobody there cared about what they did and the manager on duty never even bothered to come and talk with us. They made the salesman do it all.

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      Customer ServiceCoveragePunctuality & SpeedRefunds & PayoutsMaintenanceStaffBillingTransparency

      Reviewed Sept. 11, 2025

      So, you want to buy a car online? Good idea. I did it, with Carvana, and it was amazing. like ordering from Amazon Prime. Click a button, boom, car at my door. Easiest thing ever. So naturally, we thought, “Let’s do it again.” Enter TrueCar. Never. Never. Never. Never. Here’s my experience so far: I’ve made two insurance payments. Already paid the first car payment. Got the tags for the car. Already. And yep… Still don’t have the car. They mailed paperwork to a CVS (Why CVS? Is Walgreens busy? Was my mail box not good enough). The paperwork was mail to my mailbox anyways, a week later, because CVS kept saying they didn't have it. The notary? Didn’t show up. We had to go hunt down our own and handled the paperwork ourselves.

      The car? “Shipped”… Then “not shipped”… Then “shipped again”… Now “delayed.” Currently, it’s parked ½ mile from my house but apparently being held hostage until someone cleans it. (Why they didn’t clean it before shipping? Who knows, maybe they’re waiting on rain?) We get a lot of it in the summertime in Florida. Daily, wash the dang car. So yeah, buying through TrueCar is like accidentally picking up the phone from an anonymous call enrolling in that extended warranty everyone is talking about. But, on a car you will never see after a month of trying to get the dang thing. I so….so wanted to play a 2Pac song in my new car- Picture Me Rolling. But that is what you will have to do. Picture it. No ROLLING.

      Carvana = smooth, fast, painless. TrueCar = paperwork at CVS, waiting on a ghost notary, and paying for a car that’s basically living in my neighborhood but won’t come home. And yes…it’s still sitting a half mile away. So - update while writing this post. The car is not 1/2 mile away like they have been telling me for two days. It is really 190 miles away in Fort Lauderdale. I guess Key West can be confusing with directions.

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      Online & App

      Reviewed Sept. 6, 2025

      Was unable to get any info from their website. I answered all the questions and clicked all the right checkmark to no avail. When I answered all the questions, it says next and then proceeds to ask them all again. Tried 5 times! Nothing!

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      Customer ServicePriceRatesCommunication

      Reviewed Sept. 6, 2025

      Criminally bad company. No communication, unfair prices and just a pain to deal with. Show actual prices, have a live person to talk to, and support your customers. Avoid this company at all costs!!!!

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      Customer Service

      Reviewed Aug. 24, 2025

      If you're thinking about selling your car, beware of this company. They’ll collect your personal information and distribute it to numerous dealerships—profiting off your data without your consent. Expect relentless calls, emails, and messages from dealers. It's not just annoying, it's invasive.

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      TechOnline & AppRatesHonesty & Transparency

      Reviewed Aug. 2, 2025

      Misleading website. It left me feeling like I was tricked into providing my contact information and then to see the car listings I was interested in, once I clicked “next” or whatever it says, something pops up saying basically my information has been sent out and the dealerships will be contacting me. I had no idea! Their website needs to make it abundantly clear on how they operate otherwise it just leaves a bad taste in the consumer’s mouth and for me, makes me want to steer clear of them. My employer refers to this company via a perks program and I don’t feel a company like this should be promoted and plan to voice my concerns. I feel like my contact information has been shared with all these dealerships and once it’s out there, I really have no idea who all now has can access it. Very disappointing and concerning.

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      Customer ServiceSales & MarketingPricePunctuality & SpeedRatesTimelinessHonesty & Transparency

      Reviewed July 24, 2025

      The True Car platform has become rife with fake deals that are no other than bait and switch deals. In this TrueCar is complicit with these unscrupulous and dishonest dealers. In my case, TrueCar provided me a price with a dealer discount. I confirmed the car and price with the dealer (Toyota in Modesto CA), made an appointment for the next day, first thing in the morning, as the dealership was closing 10 min later. 30 minute before the appointment, before the dealership opened for business, the car salesman (Walter, as he calls himself) called to confirm my ETA, because he was not sure he could hold the car much longer. When I arrived there, he said the car had been sold the night before, which contradicts what he has said on the phone, and offered other options. TrueCar has become a medium to lure customers to these dishonest dealerships. Caveat Emptor (buyer beware).

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      PriceLoan Process

      Reviewed July 24, 2025

      I've been approved for an auto loan on their site through Credit Karma and received an offer from a dealership for $0 down and $438 a month but the dealership is refusing to honor that quote. They're saying that they don't have to honor the offer I received.

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      Sales & Marketing

      Reviewed April 18, 2025

      Awful site. Does not list deals as it promises. Someone is paying them to highlight weak deals. Shame. Hate to see this click bait ruining searches for true deals. Go away Truecar. Leave us alone already.

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      Customer Service

      Reviewed March 20, 2025

      Worst experience with this company. They take money for sending fake leads. Every day we received more than 5-10 requests, but none of the people who left a request answered our calls. Sometimes people responded to us saying that (we are not looking for a car at all and we did not leave a request for your company). For 3 months, not a single person came to us on request from TrueCar. And believe me our company is represented on many resources CarGurus, Carfax, OfferUp, etc. but only from TrueCar we get fake leads. We do not advise you to use TrueCar.

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      Customer Service

      Reviewed Feb. 8, 2025

      If you want to be inundated by dealerships contacting you that no more have the car that you're looking for then this is for you. If you want to find a car you want then stay away! We have been called upon 10 times not one had the car specified.

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      Verified purchase
      Customer ServicePriceRates

      Reviewed Oct. 23, 2024

      They quoted me $7,000 for a mint 2008 Bentley Continental GTC with 44,000 miles. That car sells on the market for $50-60,000. The wholesale dealer auction price is $41,000. So TrueCar is just $32,000 under wholesale and $43,000 under market. Lol, "TrueCar" is a TrueJoke.

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      Sales & MarketingPriceRates

      Reviewed Oct. 3, 2024

      TrueCar prices that dealers advertised on site are false. I used TrueCar/Military and received Dealer Summaries for 6 dealerships in Miami area. Not one delay would honor or even offered a price close to amount they allegedly listed on Truecar site. Most even admitted they used it to bring you in. It was a totally waste of time. I would tell you do own research. TrueCar is a waste of time.

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      Sales & MarketingPriceStaffRates

      Reviewed Aug. 23, 2024

      Let the spam begin! TrueCar took all my personal information and then spit out a special “Employee Price.” The price was no different than MSRP. There was nothing special about it. It also gave me a horrible trade in appraisal (based on NADA, Kelly, Carvana, etc.). Complete waste of time and now I am subject to all the spam! Thanks for nothing TrueCar!

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      PriceRates

      Reviewed March 29, 2024

      I was looking for a trade-in value how much my used Audi would be. I have already requested info from Carvana, Tesla and Edmunds.com (Carmax). These three almost gave me the price in the ballpark but TrueCar has given me a ridiculously low ball price which an Audi dealership picked up and conveyed and offered to me. What a bunch of low ballers!

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      Sales & MarketingPriceOnline & AppRates

      Reviewed Dec. 15, 2023

      I recently created an online account with TrueCar as I was shopping for the best deal available on a Hyundai Tucson Hybrid. After entering my search parameters on their website, I was presented with a list of results that matched my search criteria. So far so good. Each listing including the price, the location of the auto, and a photo of the vehicle. It also indicated that taxes and dealer fees were not included.

      When I reached out to the dealerships and mentioned the listings on truecar, each one said that was not the accurate price. They indicated that the price listed included a number of discounts such as military, victim of hurricane Idelia, etc. Nowhere on the TrueCar website did it mention that these prices weren't the actual prices. I ended up wasting a lot of time and became frustrated contacting three dealerships, only to have them come back with a price that was $3000-$5000 higher. Bottom line: In concept TrueCar is a valuable resource, but in real terms, it is very flawed.

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      Profile pic of the author.
      Verified purchase
      CoverageRefunds & PayoutsMaintenanceStaff

      Reviewed Nov. 26, 2023

      I purchased a Car through a Truecar authorized dealer with the military package that's supose to reimburse me for my repairs. There's pertinent information hidden in all the documents. I was told that I had 2 years of coverage up to 4k in repair reimbursements if needed. Hidden in all the content is a clause that repairs have a be turned in within 90 days. I have over 10k in repairs before the car was safe to drive but when I reported it TrueCar said they were sorry and that's the only truth I've gotten out of them. Car is still garbage but they asked me to reach out to the dealer who has told all the reviewers on his site that he is sorry he can't help with the problem and or offer 100.00 dollars to fix every issue I read about. If you have no money you have no rights. AIN'T THAT AMERICA!

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      Customer Service

      Reviewed Sept. 24, 2023

      I gave my personal info to a dealership because TrueCar sent over an offer (apparently on behalf of the Lexus dealership) stating car description, vin # and offer. I got call from dealer for another car/offer…and asking about original car/offer which they said was nonexistent.

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      Customer ServicePriceStaffRates

      Reviewed Aug. 20, 2023

      We were quoted a price on the True car website. We drove for 5 hrs and rented a vehicle to get the car. When we arrived the dealership said the car had another offer on it and was not on the lot. This was after much communication with the True Car/dealership reps. So disappointed that Sam's Club would allow this sort of unprofessional behavior.

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      Sales & MarketingStaffHonesty & Transparency

      Reviewed July 19, 2023

      Truecar work with dishonest care dealerships such as Victory Motors and Powers Motors. To trick customers to visit their organization when the car they list are not even on their property or even available. All three entities are a scam. Don’t waste your time using Trucar or visit the dealership the list. YOU WASTE YOUR TIME.

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      Customer ServicePriceRates

      Reviewed July 8, 2023

      Was looking at buying a Toyota RAV4 hybrid and was interested in a VIN and heard from the deal Westchester Toyota, Yonkers, NY. When I took the Truecar membership price and went to the dealership they wanted a 10 percent markup on the quoted price. That was a few hours waste of time and energy. Why would you have a true car quoted price if it is not going to be honored.

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      Customer ServiceSales & MarketingPunctuality & Speed

      Reviewed June 13, 2023

      Truecar indicated they had setup an appointment at a Toyota dealership. I sat at the dealership for 40 min with the sales not showing up! I called the provided number. He wasn’t available. Front desk was entirely unhelpful.

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      Customer ServiceSales & MarketingPriceRates

      Reviewed June 2, 2023

      Followed up on TrueCar quotes with their dealers and the price indicated is nowhere near the actual dealer price. Example: TrueCar indicated a $100 dealer markup on a Rav4 Hybrid. When I called the dealer they sent me to, the dealer indicated the markup was actually $3,000. The sales manager's comment was "I don't know why they do that, and we've been trying to get them to stop".

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      Sales & MarketingPriceStaffRates

      Reviewed May 1, 2023

      I made a nationwide search for 2 specific new cars (BMW iX50 and Kia EV6) over a 2 month period. I used TrueCar to obtain pricing to avoid all the usual song and dance. In the end I purchased both cars, but had many hassles along the way.

      1. Some dealerships (salesmen) won't honor the listed TrueCar price claiming "it is wrong and they left out this or that factor."

      2. The BMW I purchased was not at the TrueCar price. They claimed the tax rate was incorrect and TrueCar left out a mandatory fee.

      3. MULTIPLE times I stated I wanted to make an offer for a vehicle over the course of my 2 month search only to have the sales rep tell me "that car just sold" AFTER I told them I want the TrueCar price! (always a couple thousand less than the price they sent to me). I'm convinced they say the car is sold so they don't have to let it go for the TrueCar price!

      In the end, multiple dealerships told me that TrueCar is a "referral service" only and the dealer decides the price. So much for a "locked in price." Nice idea, but has holes.

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      Reviewed Feb. 21, 2023

      The purchase offer does not mean anything. My purchase offer was $13775, then the dealer that they referred me to offered $7500, saying my car was not in high demand. That's the way it works, the offer has nothing to do with what a dealer will pay.

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      TrueCar Company Information

      Company Name:
      TrueCar
      Website:
      www.truecar.com