LifeLock Reviews

The LifeLock Brand is part of NortonLifeLock Inc.

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About LifeLock

LifeLock provides modern identity theft protection. With the flood of mobile technology and apps, consumer behaviors and expectations are changing, along with what “identity” actually means. LifeLock is committed to providing its consumers some peace of mind amid the threat of identity theft.

Pros
  • Variety of plans
  • Remediation available
  • Industry leader
Cons
  • Prices change after the first year

Featured Reviews

Santee, CA
Verified purchase
LifeLock had a good reputation, so we went in that direction. My identity was hacked in June and one of the initial notifications came from them. We've got the premium package on ...

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Madison, MS
Verified purchase
I like the fact that it can actually monitor my bank and charge accounts with site credentials and get actual balance information. The free credit report was a nice addition. [It'...

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LifeLock services

LifeLock is considered to be an industry leader in providing individual and business identity theft protection. They offer three different package options, from basic monitoring to full protection and recovery of your money or identity. LifeLock is recognized by the Online Trust Honor Roll and partnered with the digital security software company Norton.

LifeLock notifies you if your information is compromised by monitoring major data breaches, credit reporting agencies and the dark web. The company offers 24-hour assistance, and if your identity is compromised, LifeLock will assist you by providing lawyers to help litigate your case, plus reimbursement for your expenses and lost property.

LifeLock is a membership organization where customers can choose between membership levels. If you are looking for identity theft protection for your business, you can call the company for a quote.

LifeLock plans and pricing

LifeLock provides identity theft and digital security protections at three membership levels: Select, Advantage, and Ultimate Plus. Each plan offers an introductory rate, with a price increase after the first year. The chart below provides an overview of LifeLock cost by plan.

 PlanFirst-year costCost after first year
Select$9.99/month$14.99/month
Advantage$19.99/month$24.99/month
Ultimate Plus$29.99/month$34.99/month

Select: Offers $25,000 in reimbursements for stolen funds and security for five electronic devices, plus the regular LifeLock benefits.

Advantage: Offers $100,000 in reimbursements for stolen funds, security for 10 devices, bank and credit card alerts and alerts for crimes in your name.

Ultimate Plus: Offers $1 million in reimbursements for stolen funds, security for an unlimited number of devices, bank and credit card alerts, 401(K) investment alerts, alerts for crimes in your name, and reports from all three credit bureaus.

How does LifeLock work?

Most of the time, LifeLock members will be able to forget they are even customers — which, according to LifeLock, is the point. As a LifeLock customer, you can rest assured your data is secure.

Once you join, you simply make monthly payments and the company closely monitors your information. When something suspicious occurs, you are either alerted by phone, text or a notification from the LifeLock app.

If you want to engage with the company further, they offer a credit report, an online portal to show your profile, and notifications about any data breaches that may affect your information.

Do we recommend LifeLock?

LifeLock has been the industry leader in identity theft protection for more than a decade. The company boasts nearly 5 million members and returned millions of dollars in assets to people who have had their identities or property stolen. Although a price tag up to $34.99 a month may not be as cheap as other companies, it does provide the broadest range of coverage with a company known to maintain a high level of service.

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LifeLock Reviews

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    How do I know I can trust these reviews about LifeLock?
    • 4,770,194 reviews on ConsumerAffairs are verified.
    • We require contact information to ensure our reviewers are real.
    • We use intelligent software that helps us maintain the integrity of reviews.
    • Our moderators read all reviews to verify quality and helpfulness.
    Page 1 Reviews 0 - 10
    Refunds & PayoutsStaffBilling

    Reviewed Nov. 3, 2025

    They don’t honor their own refund policy. When I tried to cancel because I got a free year of identity protection from a data breach, their reps kept giving me excuse after excuse:
    – First they claimed the refund policy only applied to antivirus (it doesn’t say that anywhere).
    – Then they claimed I purchased through the Apple Store (I did not).

    – Then they claimed it only applied if the breach gave FREE LIFELOCK (again — that is NOT what their own refund policy says).

    So basically they make up whatever excuse they can to keep your money. This is the actual wording of their own policy: “LifeLock Members who receive Free Identity Theft Protection Service from a Third-Party that has experienced a data breach: If you enrolled to a LifeLock membership and subsequently received a notice that a third party has experienced a breach and will provide you free Identity Theft Protection Services, you may cancel your LifeLock membership and request, even if no other refund right applies, a pro-rated refund of the days left in your current membership term regardless of the number of days since enrollment.” They refused to follow it. Luckily, my credit card let me dispute and get my money back even past 90 days but that’s only because of a loophole. Never again. Scammy, evasive, and refuses to follow their own written rules.

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    Customer ServiceSales & MarketingOnline & AppStaff

    Reviewed Oct. 28, 2025

    We’ve been customers for many years. The mobile app is the worst. Example - yesterday I get a text re possible use of my data, when asked to verify the link (that they sent me) takes me to a site that says my account isn’t set up. Then try to go in thru Norton app. Instead of getting a login page I get a “buy Norton” option or a “redeem subscription option”. After closing and opening several times, reinstalling the app nothing changed. Where did my access go. Turns out I was supposed to hit the redeem subscription button which would take me to login.. Who does that? Constantly more worried about selling me new stuff than helping me protect myself, even when I have the service they’re pitching..

    When I couldn’t get access to my account through the app, I phoned and went into the most frustrating BOT experience I have ever had. (Apparently it’s new.) After 10 minutes I hung up and dialed back and just kept saying agent maybe five or six times till I got thru to one. It’s sole purpose was to keep me from getting to a live agent. Imagine how frustrated people are by the time they get to a live person. Especially when you’re stressed about a fraudster using your data for their own needs. Ironically, the live agents are excellent. They’re thoughtful, they know what they’re doing and are helpful. These issues aren’t new. It’s been ongoing since Norton and Lifelock merged many years ago… For what we’re paying this should be much better. The only thing keeping me from moving is inertia which I will deal with eventually.

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    Resolution In Progress

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      Customer ServicePricePunctuality & SpeedStaffBilling

      Reviewed Oct. 14, 2025

      A charge appeared on my Credit Card for Norton - no mention of Life Lock, and no Phone Number. I called to report fraud and have my Card cancelled. Afterward, I found out that Norton had charged an outrageous amount for a renewal, five Weeks early. I had not idea and no communication from them. I cancelled my Account. Customer Service is in the Philippines, not in the USA (unless we still own them!). Hard to understand the Agent.

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      Resolution In Progress
      Customer ServiceClaims HandlingPriceStaff

      Reviewed Sept. 27, 2025

      Stay away from this company. I had been a customer since 2020, but in June, I decided to cancel my yearly subscription after receiving an auto-renewal alert. I got a cancellation confirmation email and thought that was the end of it. Today, I was shocked to get an alert from Capital One about a questionable charge from Norton LifeLock. They were trying to renew my membership again — even though I had already canceled. What makes this worse is that Capital One just sent me a new debit card as they are moving to Discover, and I had only just activated it. The only person with that new card information is me. So how did Norton LifeLock get my updated debit card info? This is exactly why I keep my debit card locked.

      I did not authorize this renewal or give them my new debit card details. And when you try calling customer service to resolve it, you get someone who can barely speak English and instead tries to sell you more services. Norton LifeLock claims to protect you from fraud, but in my experience, they are the fraud. I’m still looking for answers about why my canceled membership was reactivated and how they accessed my new card information. Stay away from them — you’ve been warned.

      Thanks for your vote!
      LifeLock
      Response from LifeLock

      Dear Eric,

      We are writing on behalf of the LifeLock Escalation Team to offer our assistance regarding the issue you have raised.

      We have sent you a private message to gather the necessary details to locate your account and address the issue effectively.

      If the problem persists or if you have any further concerns, please don't hesitate to reply to our private message or reach out to our Member Support at 1-800-543-3562.

      Thank you.

      Best regards,

      LifeLock Escalation Team

      Resolution In Progress
      Customer ServiceCoverageSales & MarketingPriceMaintenanceStaffLoan Process

      Reviewed Sept. 25, 2025

      I can only say one thing about this company and product: they have some excellent, professional, and friendly sales folks. The product does not work. If you think it has you covered, it does not. Getting to a live human is a lengthy process when you get through--oh my, rude is a kind word with what I experienced. They do not catch the dark web compromises, bank fraud, and who knows what else. Please do not count on them. I purchased a comprehensive $239 ish, but then came the ads for upgrades for better coverage. The product is not trustworthy, nor was the customer service worthy of trust. If others have had a great experience, that would be fantastic. (But, do they really know they were securely covered?) Argh.

      Thanks for your vote!
      LifeLock
      Response from LifeLock

      Dear Annette,

      We are writing on behalf of the LifeLock Escalation Team to offer our assistance regarding the issue you have raised.

      We have sent you a private message to gather the necessary details to locate your account and address the issue effectively.

      If the problem persists or if you have any further concerns, please don't hesitate to reply to our private message or reach out to our Member Support at 1-800-543-3562.

      Thank you.

      Best regards,

      LifeLock Escalation Team

      Resolution In Progress
      Customer Service

      Reviewed Sept. 12, 2025

      Back around 2022 / 2023 my identity (my company) was used to take out a "Covid" "Crisis" loan via the SBA in my company / my personal name. LifeLoc was alerted of the situation and had asked if it was me. At this point everything went south.... They did nothing to protect my Identity. In fact I was contacted by the SBA about default payments on this loan. I contacted Lifelock but for two days had to deal with personnel in the Philippines & when asked to speak with a manager was hung up on several times.

      Long story short I contacted & filed a complaint with the FCC & personally contacted the SBA in order to started an investigation. I personally cleared my credit issues with the help of the credit bureau (Experian) & was able get credit protection for 7 years at no cost. I was a lifelock customer for several years prior to this fiasco....my warning to all lifelock suckers....you can do more for yourself than lifelock is going to do.... DON'T WASTE YOUR MONEY.... Do your homework & protect yourself!!!

      Thanks for your vote!
      LifeLock
      Response from LifeLock

      Dear Steven,

      Thank you for your feedback in the consumer affairs forum regarding our LifeLock product.

      We appreciate your input and will be forwarding it to the appropriate internal team to enhance our customer support experience.

      Meanwhile, if you have any further concerns, please do not hesitate to reach out to our Member Support at 1-800-543-3562.

      Best regards,

      LifeLock Escalation Team

      Verified purchase
      Customer ServiceStaff

      Reviewed Sept. 12, 2025

      I use this company for about over six months and I had more fraud alerts and more people. Use my Social Security number than I did without it. When I canceled my subscription, I was told after somebody tried to use my information to open a bank account and get a credit card that I had to wait for a representative to call me which they never did. Somebody also opened a PO Box in my name while still with this company, and I was never informed. Very very sad.

      Thanks for your vote!
      LifeLock
      Response from LifeLock

      Dear Michelle,

      We are writing on behalf of the LifeLock Escalation Team to offer our assistance regarding the issue you have raised.

      We have sent you a private message to gather the necessary details to locate your account and address the issue effectively.

      If the problem persists or if you have any further concerns, please don't hesitate to reply to our private message or reach out to our Member Support at 1-800-543-3562.

      Thank you

      Best regards,

      LifeLock Escalation Team

      Customer Service

      Reviewed Sept. 5, 2025

      Customer service is HORRIBLE! Charging auto renewals 6 weeks before it expires! Difficult to reach a human! Not good monitoring! Data breaches and dark web breaches not picked up. Save yourself the aggravation. Find someone better! Never again!

      Thanks for your vote!
      LifeLock
      Response from LifeLock

      Dear Stephanie,

      We are writing on behalf of the LifeLock Escalation Team to offer our assistance regarding the issue you have raised.

      We have sent you a private message to gather the necessary details to locate your account and address the issue effectively.

      If the problem persists or if you have any further concerns, please don't hesitate to reply to our private message or reach out to our Member Support at 1-800-543-3562.

      Thank you.

      Best regards,

      LifeLock Escalation Team

      Verified purchase
      Customer ServiceSales & MarketingPriceStaff

      Reviewed Aug. 27, 2025

      First of all, Norton LifeLock is EXTREMELY expensive compared to MANY viable alternatives, such as Aura. To add insult to injury, they CONSTANTLY SPAM ME with Pop-up desktop ads to purchase ADDITIONAL services, which are INCLUDED with Aura! These ads are VERY DIFFICULT TO DISMISS. Norton also has HORRIBLE customer service. Directly contacting LIVE help is EXTREMELY DIFFICULT. I contacted them more than ONE HOUR AGO regarding an erroneous LifeLock Alert. The support page said I was in queue for a call back in 3 Minutes 30 Seconds. I watch it count down to ZERO, AND NO CALL. 1 HOUR LATER, STILL NO CALL!

      Several years ago, I used the included "Annual PC Tune-up" service. The agent (OVERSEAS) was EXTRREMELY RUDE, and CONDESCENDING! Not only would he would NOT LISTEN to my concerns... He DISCONNECTED my phone call after I gave him REMOTE ACCESS to my PC, and started "Working". When I noticed that he was messing up the settings and apps, I tried to use CHAT to tell him to STOP, but he IGNORED MY MESSAGES. After he COMPLETELY screwed up my PC, he disconnected, without giving a review of what he did, or get ANY input from me!

      I have a Bachelor's Degree in IT and could have done this myself, but I thought this would save me time, and a "second set of eyes" may see something I missed. That was a HUGE mistake! It took me SEVERAL DAYS to fix what HE screwed up... I complained to Norton, but was IGNORED. At one time, Norton WAS the best security you could get, but software has become a BLOATED PILE OF GARBAGE, and their "service" is DESPICABLE!

      Thanks for your vote!
      LifeLock
      Response from LifeLock

      Dear N,,

      We are writing on behalf of the LifeLock Escalation Team to offer our assistance regarding the issue you have raised.

      We have sent you a private message to gather the necessary details to locate your account and address the issue effectively.

      If the problem persists or if you have any further concerns, please don't hesitate to reply to our private message or reach out to our Member Support at 1-800-543-3562.

      Thank you.

      Best regards,

      LifeLock Escalation Team

      Reviewed Aug. 16, 2025

      My name is Christine ** from Burlington Ontario Canada. Someone is using LifeLock against me and I am the real person. They hacked my computer. My bank I can't get access to and I was considering buying this product for myself but instead someone bought it and is using it instead of me. People think this is safe but it is not because people can pretend to be you and harm you with it. I am the real Christine ** from Burlington Ontario Canada.

      Thanks for your vote!
      LifeLock
      Response from LifeLock

      Dear Christine,

      We are writing on behalf of the LifeLock Escalation Team to offer our assistance regarding the issue you have raised.

      We have sent you a private message to gather the necessary details to locate your account and address the issue effectively.

      If the problem persists or if you have any further concerns, please don't hesitate to reply to our private message or reach out to our Member Support at 1-800-543-3562.

      Thank you.

      Best regards,

      LifeLock Escalation Team

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        LifeLock Company Information

        Company Name:
        LifeLock
        Company Type:
        Public
        Year Founded:
        1982
        Address:
        60 East Rio Salado Parkway, Suite 1000
        City:
        Tempe
        State/Province:
        AZ
        Postal Code:
        85281
        Country:
        United States
        Fax:
        (888) 244-9823
        Website:
        www.lifelock.com