The LifeLock Brand is part of NortonLifeLock Inc.

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Overall Rating1.1 out of 5
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About LifeLock

LifeLock provides modern identity theft protection. With the flood of mobile technology and apps, consumer behaviors and expectations are changing, along with what “identity” actually means. LifeLock is committed to providing its consumers some peace of mind amid the threat of identity theft.

    Pros & Cons


    • Variety of plans
    • Remediation available
    • Industry leader


    • Prices change after the first year

    Bottom Line

    LifeLock provides identity theft protection and monitoring services. The company is an industry leader and offers three different package options.

    Featured Reviews

    Santee, CA

    LifeLock had a good reputation, so we went in that direction. My identity was hacked in June and one of the initial notifications came from them. We've got the premium package on ...

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    Madison, MS

    I like the fact that it can actually monitor my bank and charge accounts with site credentials and get actual balance information. The free credit report was a nice addition. [It'...

    Read full review

    LifeLock services

    LifeLock is considered to be an industry leader in providing individual and business identity theft protection. They offer three different package options, from basic monitoring to full protection and recovery of your money or identity. LifeLock is recognized by the Online Trust Honor Roll and partnered with the digital security software company Norton.

    LifeLock notifies you if your information is compromised by monitoring major data breaches, credit reporting agencies and the dark web. The company offers 24-hour assistance, and if your identity is compromised, LifeLock will assist you by providing lawyers to help litigate your case, plus reimbursement for your expenses and lost property.

    LifeLock is a membership organization where customers can choose between membership levels. If you are looking for identity theft protection for your business, you can call the company for a quote.

    LifeLock plans and pricing

    LifeLock provides identity theft and digital security protections at three membership levels: Select, Advantage, and Ultimate Plus. Each plan offers an introductory rate, with a price increase after the first year. The chart below provides an overview of LifeLock cost by plan.

     PlanFirst-year costCost after first year
    Ultimate Plus$29.99/month$34.99/month

    Select: Offers $25,000 in reimbursements for stolen funds and security for five electronic devices, plus the regular LifeLock benefits.

    Advantage: Offers $100,000 in reimbursements for stolen funds, security for 10 devices, bank and credit card alerts and alerts for crimes in your name.

    Ultimate Plus: Offers $1 million in reimbursements for stolen funds, security for an unlimited number of devices, bank and credit card alerts, 401(K) investment alerts, alerts for crimes in your name, and reports from all three credit bureaus.

    How does LifeLock work?

    Most of the time, LifeLock members will be able to forget they are even customers — which, according to LifeLock, is the point. As a LifeLock customer, you can rest assured your data is secure.

    Once you join, you simply make monthly payments and the company closely monitors your information. When something suspicious occurs, you are either alerted by phone, text or a notification from the LifeLock app.

    If you want to engage with the company further, they offer a credit report, an online portal to show your profile, and notifications about any data breaches that may affect your information.

    Do we recommend LifeLock?

    LifeLock has been the industry leader in identity theft protection for more than a decade. The company boasts nearly 5 million members and returned millions of dollars in assets to people who have had their identities or property stolen. Although a price tag up to $34.99 a month may not be as cheap as other companies, it does provide the broadest range of coverage with a company known to maintain a high level of service.

    LifeLock Reviews

    ConsumerAffairs has collected 2,647 reviews and 952 ratings.

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    Page 1 Reviews 0 - 10
    Sales & MarketingPrice

    Reviewed Sept. 1, 2023

    I just received an email from Lifelock informing they were renewing my service at 399.99. I never had Lifelock and certainly did not sign up at that price. I have informed them of such by phone and return email. I also reported it as a scam.

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    Customer ServicePriceStaff

    Reviewed Aug. 21, 2023

    I have been a Lifelock customer for several years - BEFORE Norton took them over. Now, they are impossible to deal with. To renew your subscription, you would think you could access your account on their website and once you click on Renew, you would be able to see the various plans and pricing available to you as an existing customer. But, no - the pages on the screen keep changing and trying to make you subscribe to their most expensive plans in the $300+ and $400+ per yr. price ranges. So, you must speak to an agent who tries to sell you other stuff you don't need.

    No, because Norton is involved, their packages include antivirus coverage, which I don't need - I have McAfee for that. Then they try to sell you computer tech assistance coverage, which I don't need - I have my Dell Premium for that. It's horrible. Years ago, when it was just Lifelock, you purchased and paid for Identity Theft coverage - that's all I want. I just hung up and told the rep I have to think about it. It's absolutely a horrible system, with the reps trying to upsell other products attached to what used to be "plain vanilla" identity theft coverage. I'm going to look elsewhere!

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      Customer ServicePrice

      Reviewed June 30, 2023

      I have been a member of LifeLock for years, and every time I have wanted to upgrade or make a change to my subscription which you can only do by phone, it has taken hours, with reps you can barely understand. They transfer you to numerous departments just to get pricing, was on hold today for 25 minutes just to get a price to upgrade my account, and still hadn't addressed the renewal so who knows how long that would have taken. I hung up and decided not to renew as this is the 3rd year in a row this has happened. Not sure about their services, but the customer service side needs a lot of work and I cringe to think of working with them if I did in fact have an identity breach. They need to improve this area or will start to lose a lot of customers.

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      Reviewed June 21, 2023

      It took more than 45 minutes to reach an agent to inquire about a notification. The information provided about the alert was worthless (can't provide password details about what was found on the dark web). I use more than 100 passwords for various accounts. If they can't tell me what password they found, I can't change the accounts where it is used.

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      Customer ServiceStaff

      Reviewed June 15, 2023

      We were longtime Lifelock clients. Our accounts (husband & myself) had lapsed a year ago during a difficult time following a major health issue. When I tried to renew this a.m., they charged me, sent me emails but no order number, but when our account still showed up as expired I called customer service. Initially, they couldn't even see the payments even though my bank account had been charged. It took nearly 3 hours, 2 "agents" and a "supervisor" to finally figure out how to find these 2 annual payments. I finally canceled the accounts (another agent and 20 minutes more). Of course, it'll take 10 days to return my money -- this ineptness from the company that is supposed to protect us? They've breached my trust.

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      Reviewed April 27, 2023

      I have been paying $7.99 for a monthly service for years. Then I lost my credit card and received a new card. LifeLock Norton has emailed me asking me to update my credit card information. Once I did, the representative said they could not find me in the system. Once they found me. They told me they deleted my account and wanted me to start over and pay $8.99 for the first month and $11.99 after that. What a rip off this is.

      I have been with LifeLock since 2001 and always paid my $7.99. I never told them to delete my account, and now I refuse to pay the $11.99 a month for the Life Lock service. And they cancel my subscription. I felt secure having Lifelock. They always contacted me if an issue arose. I want them to give me my $7.99-month service again. My complaint is I wish to be reinstated back to where I was. I was only calling them to update my credit card. They had no right to delete my account and make me pay $11.99 a month.

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      Reviewed April 7, 2023

      The customer service is a nightmare. They keep passing me to one person after another, talking ceaselessly around the issue without addressing it until you want to shoot yourself in the head for all the time wasted going nowhere. And they withhold information. It's almost impossible at times to understand what the agent is saying. I got so frustrated I decided to cancel my service but they are so reluctant to give a refund that each agent promised I'd get it from the NEXT department until 5 agents and fake supervisors later, they will review the case and let me know what they decide. This company does great marketing and gets you to trust them but they are a dishonest flimflam operation.

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      Reviewed March 6, 2023

      My wife tried to cancel the service. She was on the phone for 40 minutes, and the Company made it as difficult as possible to cancel the service. If you don't want to keep the service for the rest of your life, find a different Company, because they suck.

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      Reviewed Feb. 27, 2023

      LifeLock canceled my wife's side of our account. After talking to 4 different departments over an hour period they promised to reinstate her and extend the account the two months of coverage we lost. In fact, they simply reinstated her and did not extend the account at all. If I have to spend an hour to have them not do what they promised to do what can I expect if I have an identity theft problem? I moved to Aura.

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      Reviewed Jan. 22, 2023

      I had Lifelock for a few years when I got an alert from my credit card company that I had $ 10 K in charges on my account. It was clear that my identity was stolen (Lifelock never caught it). I spent a long time solving the problem which I finally did. I cancelled lifelock and of course my credit card. The next month I had a charge on my NEW credit card from Lifelock.. I said what the hell?! I called them and asked them how they got my new credit card number. They told me Equifax gave it to them!! Nice protection! I threatened to bring a fraud case against them. They apologized, credited me and cancelled my account. I would never use (or trust) them again.

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        LifeLock Company Information

        Company Name:
        Company Type:
        Year Founded:
        60 East Rio Salado Parkway, Suite 1000
        Postal Code:
        United States
        (888) 244-9823