What to expect from Amazon's Black Friday sales

Photo (c) Goroden Koff - Getty Images

Customers will be able to shop the deals for a full 48 hours

With a second iteration of Prime Day already in the books this year, Amazon is now gearing up for Black Friday sales. 

Starting on Thanksgiving Day, November 24, and running for a full 48 hours, the company says shoppers can expect sales on the biggest brands of the holiday season. While Amazon plans on announcing more deals and discounts every 30 minutes of the two-day sale, the company has already released some of the details of what these sales will look like. 

Pre-Black Friday sales

While Black Friday may be the main event for many consumers’ holiday shopping, Amazon is offering discounts now on a wide range of products, brands, and potential gifts. 

  • $100 off Fitbit smart watches, fitness trackers, and scales

  • 25% off Carhartt Rain Defender Special Edition hoodies

  • $10 off Xbox controllers

  • 70% off select Echo devices

  • 30% off select FIFA World Cup Gear

  • 60% off select Ring devices

  • 30% off select Samsonite and American Tourister luggage

  • 25% off Koolaburra by Ugg

  • 50% off Amazon Fire TV devices

  • $70 off MetaQuest 2 and two free games

  • 30% off select RayBan sunglasses and eyeglasses

Major sales in every category

Below are some of the sales Amazon has announced in advance of its two-day Black Friday event: 

  • 30% off De’Longhi espresso machines

  • 30% off YETI drinkware

  • 50% off Savage x Fenty 

  • 40% off the NordicTrack S22i Studio Cycle

  • 30% off haircare products from Rusk, Pureology, R+Co, Drybar, Moroccanoil, and ColorWoW

  • 30% off toys from Nerf, Play-Doh, and Transformers

  • 45% off Sweaty Betty clothing

  • 30% off beauty products from Mario Badescu, OPI, Bioderma, and Jack Black

  • 30% off Peloton accessories

  • 40% off select Dell and HP laptops, desktops, and monitors

  • 50% off Amazon Collection diamond solitaire earrings

  • 30% off kids’ apparel from Disney, Marvel, and CoComelon

  • Savings on home essentials, mattresses, and kitchen products from brands like KitchenAid, Casper, Ninja, ZINUS, Cosori, Ashley Furniture, Vitamix, and Christopher Knight 

Gift Guides

If you’re stumped on what to get for every person on your gift list, Amazon has created several different gift guides that can help consumers out this holiday season. 

Some of the gift guides are broken down by theme – electronics, small business, fashionhome, and toys. Amazon has also enlisted the help of celebrities like Oprah and Charli D’Amelio to help make shopping easier. 

Lastly, there are budget-friendly lists. Amazon has compiled gift ideas for teens under $25, electronics under $100, and the most popular stocking stuffers

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