Target is going all-in on employee perks. After offering to pay for its workers’ college education, it’s now offering an extra $2 per hour for any work done during the upcoming holiday’s peak days.
The company thinks it’s hitting its own iconic bullseye when it comes to taking care of its employees. It previously announced that it was going to greenlight an additional five million working hours for its stores’ current team members for the 2021 holiday season, which will produce more than $75 million in supplemental pay for its existing employees.
"This team continues to be at the heart of our strategy. You have shown up consistently for our guests and one another with a tremendous amount of care and we know this busy holiday season will be no different,” chief human resources officer Melissa Kremer said in a note to Team Target members.
“This is just one more way of expressing our deep gratitude for your significant contributions. Thank you for the many ways you bring joy to all families and for all you do to make Target a place where we can care, grow and win together."
Job openings continue to surge, but Target isn’t leaving any doubt that it’s serious about finding good workers. The company also announced in August that it would give each of its estimated 340,000 hourly workers a $200 bonus as thanks and recognition for continuing to “show up bigtime.”
Who gets what?
As Target laid out in its announcement, the added pay will go to both in-store employees and service center employees who work on any Saturday or Sunday from Nov. 20 to Dec. 19, as well as on Christmas Eve or on the day after Christmas.
Hourly supply chain team members qualify for the same bonus, but it’s only good for a two-week period (varied based on building) from Oct. 10 to Dec. 18. Those two-week segments are crucial to the company because of the demand placed on getting products on shelves and into boxes for shipping.
The company is also adding 30,000 positions to its supply chain facilities across the U.S. to help make it easier for customers to get what they need when they need it.
While new hires won’t share in the extra pay plan, they will get some great perks. In announcing the job openings, Target said the benefits include its debt-free education assistance program, training, and career growth opportunities. Supply chain team members can also receive recognition bonuses and expanded benefits throughout the pandemic.