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General Assembly
General Assembly
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Overall Satisfaction Rating
4.01/5
  • 5 stars
    78
  • 4 stars
    31
  • 3 stars
    16
  • 2 stars
    20
  • 1 stars
    6
Based on 151 ratings submitted in the last year
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General Assembly

ConsumerAffairs Accredited Brand

Since 2011, General Assembly has transformed tens of thousands of careers with their coding, data science and UX bootcamps. They provide courses in today’s most in-demand skills. When you learn with GA, you get award-winning curriculum, expert instructors, a global community of 70,000-plus full- and part-time alumni, career results from leading-edge tech courses, with mentorship each step of the way.

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BOTTOM LINE

General Assembly classes, workshops and events are available online and around the world. Motivated students can learn skills needed to break into tech industries or enroll in career development programs.

PROS

  • Scholarships available
  • Post-grad hiring network
  • Rolling admissions

CONS

  • Employment not guaranteed
  • More expensive than self-study

Top General Assembly Reviews

Rated with 5 stars
02/27/2019
Verified Reviewer Verified Buyer

…It was important to me to gain the technical knowledge for my new career, but it was even more important to have support and guidance through the transition… They stuck with me while I navigated the job market and eventually landing new positions within the tech industry.

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Rated with 5 stars
04/09/2019
Verified Reviewer Verified Buyer

It's hard to put into words how much the staff and instructors at General Assembly care about their pedagogy and the welfare of their students. It is VERY challenging, but also very rewarding...

Read Full Review

General Assembly programs

Full-time and part-time General Assembly programs for business, coding, design, data, marketing and product management are available online or at one of the 20 General Assembly campuses around the globe. All General Assembly courses are taught by leading industry experts who provide hands-on learning experiences for their students.

On-campus class sizes are capped at 25 students and online courses can have up to 30 students. The average student-teach ratio is 8:1 on General Assembly campuses. In addition to education opportunities for individuals, General Assembly also provides business solution services like talent acquisition and upskilling existing staff for corporations.

  • General Assembly full-time programs: Full-time, immersive courses at General Assembly include software engineering, user experience design, data science and digital marketing. Full-time students at General Assembly get access to a dedicated career coach, job-search prep and real-world learning, plus networking opportunities.
  • General Assembly part-time programs: Part-time courses are offered for user experience (UX) design, data analytics, data science, digital marketing, product management, visual design, front-end web development, plus JavaScript, Python and React development. Part-time, accelerated courses are offered on-campus, while self-paced or mentor-guided circuit courses are online.
  • General Assembly online programs: Immersive remote programs are flexible, but still provide students with one-on-one support and coaching.
  • General Assembly classes and workshops: Students can enroll in short-form classes and workshops to learn more about coding, design, data, marketing and product management. Classes and workshops are offered online and at some campuses.
  • General Assembly free events: General Assembly also provides free introductory livestreams on digital marketing, UX design, product management, statistics, data analytics, HTML/CSS and JavaScript.

General Assembly locations

General Assembly sessions are available online and at campuses around the world. Please note, not every program is offered at every General Assembly location:

  • Atlanta
  • Austin
  • Boston
  • Chicago
  • Dallas
  • Denver
  • Los Angeles
  • New York City
  • Providence
  • San Diego
  • San Francisco
  • Seattle
  • Stamford
  • Toronto
  • Washington, D.C.
  • Europe (London)
  • Asia (Singapore)
  • Australia (Melbourne and Sydney)

General Assembly courses

General Assembly offers immersive and non-immersive courses. Immersive courses prepare students for a new career and non-immersive courses help students advance their skills and create portfolios of their work.

General Assembly coding courses

Coding courses with topics like HTML, CSS, Java and other computer programming languages can open up diverse job opportunities in the tech industry. General Assembly coding bootcamps can also be completed on evenings and weekends or as week-long accelerated courses.

Software Engineering Immersive
Students learn foundational education of computer algorithms, data structures and design structures. By the end of the course, students should know how to code webpages using Hypertext Markup Language (HTML), Cascading Style Sheets (CSS), and JavaScript. Course highlights include instructor-led labs and unit projects. Some previous HTML, CSS and JavaScript experience is required.

  • Full-time: 12 weeks
  • Part-time: 24 weeks
  • Location: Online and on-campus
  • Tuition: $13,850–$14,900

Android Development Immersive
Students learn how to develop Android apps through hands-on experience with Java, XML, Android Studio + SDK, Material Design, SQL, HTTP and REST. Course highlights learning how to utilize Google’s Material Design guidelines and third-party APIs and libraries. For the capstone project, students collaborate with their pees to design and implement a Google Play Store-ready app.

  • Full-time: 12 weeks
  • Location: On-campus
  • Tuition: $13,400–$13,450

Front-End Web Development
Students learn the fundamentals of programming with HTML, CSS, JavaScript and jQuery. There are no prerequisites to enroll, and even novice students can get a better understanding of how to implement designs and ideas through web development.

  • Part-time: 10 weeks
  • Location: Online and on-campus
  • Tuition: $3,850–$3,900

HTML, CSS and Web Design Circuit
This introductory course is for students to learn the basics of functional website design using HTML and CSS. Course highlights include a unit on responsive design and mobile-first principles, weekly exercises and design critiques.

  • Part-time: 10 weeks
  • Location: Online only
  • Tuition: $1,250

JavaScript Circuit
Beginner-level students can learn how to create dynamic, interactive user experiences with JavaScript. By the end of the course, students also have basic understandings of DOM, jQuery, APIs and JSON.

  • Part-time: 10 weeks
  • Location: Online only
  • Tuition: $1,250

JavaScript Development
Intermediate students can develop their front-end skills using JavaScript, jQuery, Git and GitHub, and the command line. For the final project of the course, students create a modern web application using industry best practices.  

  • Part-time: 10 weeks
  • Location: Online and on-campus
  • Tuition: $3,850–$3,900

React Development
Students begin with React fundamentals, such as rendering components and passing props, and then learn how to build multi-page web applications using React Router, plus how to host a React app on Heroku.

  • Part-time: 1 or 10 weeks
  • Location: Online and on-campus
  • Tuition: $3,850–$3,900

Python Programming
Students are introduced to the fundamentals of Python programming. Course highlights include how to add scripting, modules and APIs to Python programs. No previous coding experience is required.

  • Part-time: 1 or 10 weeks
  • Location: Online and on-campus
  • Tuition: $3,850–$3,900
General Assembly UX design courses

General Assembly’s UX and design courses are best for graphic or print designers who want to transition into digital, or product managers who want to learn how to make their websites more user-friendly. Entrepreneurs may also be encouraged to apply if they are looking to build out a user experience around their business ideas.

User Experience Design Circuit
Students learn the fundamentals of UX design, including placement and layout design, wireframing and prototyping. By the end of the course, students can produce full documentation deliverables and clickable prototypes.

  • Part-time: 1 or 6 weeks
  • Location: Online only
  • Tuition: $850

User Experience Design
The course begins with an introduction to UX and design thinking, then students learn about user research and hi-fidelity prototyping. Students are expected to analyze and critique their classmates’ designs.

  • Part-time: 1 or 10 weeks
  • Location: Online and on-campus
  • Tuition: $3,850–$3,900

User Experience Design Immersive
Students learn how to design the behavior of digital products to support user goals and gain experience by collaborating with designers and programmers to create polished, functional products and prototypes.

  • Full-time: 10 weeks
  • Location: On-campus
  • Tuition: $13,850–$14,850

Visual design
This introductory design course teaches the theories, skills and tools needed to design web products and mobile apps with industry-standard tools like Photoshop and Illustrator.

  • Part-time: 1 or 8 weeks
  • Location: Online and on-campus
  • Tuition: $2,700–$2,750
General Assembly data courses

Students can learn SQL, Python, predictive modeling and more to prepare them for careers in data analysis or digital marketing. Data science and data marketing courses are available to full-time and part-time students, online or on-campus.

Data Analytics
Students learn how to analyze, interpret and present data with Excel, SQL and Tableau. Recommended for digital marketers, sales managers, analysts and others who want to use data to make better business decisions.

  • Part-time: 1 or 10 weeks
  • Location: Online and on-campus
  • Tuition: $3,850–$3,900

Data Analytics Circuit
An introductory course for those who want to learn how to collect, analyze and leverage data more effectively. Students learn about the spectrum of data sources, statistical methods and data narrative.

  • Part-time: 10 weeks
  • Location: Online only
  • Tuition: $1,250

Data Science
Data science combines computer science, business and statistics. Students learn how to perform exploratory data analysis with tools like Python and the command line, how to contribute as part of a data science team and how to communicate data-driven information to a general audience.

  • Part-time: 10 weeks
  • Location: Online and on-campus
  • Tuition: $3,850–$3,900

Data Science Immersive
Course begins with how to collect and aggregate data for analyses, then students learn how to use the Python programming language to perform visual and statistical data analysis. The second half of the course is about data modeling, visualization and presentation. Students must have a strong mathematical foundation and basic familiarity with programming to enroll.

  • Full-time: 12 weeks
  • Location: On-campus
  • Tuition: $15,850–$15,900
General Assembly marketing courses

Students can learn how to drive sales in a digital landscape in part-time, self-paced or short-form digital marketing courses, classes and online workshops. General Assembly marketing courses are available online and on-campus for full- and part-time students.

Digital Marketing Circuit
Students get hands-on experience on how to plan, execute, measure and optimize marketing campaigns across various media platforms. Course highlights include paid advertising, search engine optimization, content marketing and social media.

  • Part-time: 5 weeks
  • Location: Online only
  • Tuition: $750

Digital Marketing
Students with a foundational understanding of marketing can learn how to better utilize Facebook Ads, Google AdWords, Google Analytics and conduct SEO research across digital channels. Digital Marketing course highlights include how to design and execute a comprehensive marketing plan.

  • Part-time: 1 or 10 weeks
  • Location: Online and on-campus
  • Tuition: $3,850–$3,900
General Assembly product management courses

Project managers are responsible for the success of digital products, a crucial role in tech companies. General Assembly product management students learn the skills necessary to set visions and strategies in tech industries in part-time courses.

Product Management
Students learn how to navigate product cycles, develop metrics, evaluate statistics and more. Course highlights include wireframing, basic prototyping and Agile development. By the end of the course, students should be able to utilize industry research methods and speak confidently with developers about technical constraints.

  • Part-time: 1 or 10 weeks
  • Location: Online and on-campus
  • Tuition: $3,850–$3,900

General Assembly cost

General Assembly course cost ranges from $750–$15,950 depending on the topic and length of the class. General Assembly accepts check, bank wire, credit and debit cards, and Paypal for tuition and fee payments. After a minimum down payment is submitted to secure your spot in a course, you can choose to pay in installments.

ProgramsCourse lengthTotal cost
Full-time10–12 weeks$13,500–$15,950
Part-time1–10 weeks$750–$3,950
Workshops3–6 hours$99–$250
Events2–4 hoursFree

General Assembly admissions

All General Assembly courses are offered on a rolling basis with an admissions deadline of 24 hours before the first class meeting. To apply for a part-time General Assembly course, you simply need to complete an online application and have a phone interview with an admissions representative. For full-time or immersive courses, the application process is more involved.

  1. Submit a General Assembly application online.
  2. If selected, a General Assembly admissions specialist will evaluate your experience and goals during a phone interview.
  3. If applying for a full-time or immersive course, you must complete an admissions assessment to ensure you’re prepared for the curriculum. Some applicants might need to submit their previous work at this time.
  4. Full-time applicants then interview with an alumnus or instructor to determine if the program is a good fit. Some applicants might be asked to submit a readiness assessment or document their pre-requisite experiences.
  5. Once you meet all requirements, a General Assembly admissions representative will confirm your admission approval.
  6. Approved applicants must make a deposit payment to secure their course, and full tuition must be paid before the end of a course to receive a certificate of completion.

General Assembly scholarships

General Assembly scholarships are available for low-income adults and those who are part of underrepresented communities in tech. General Assembly also works with financing partners to provide loan options for some students. Through the Catalyst Program, some students are eligible to enroll in immersive courses at no up-front cost, then pay back their tuition in monthly installments after they get a job.


See Her Excel Scholarship
The See Her Excel Scholarship awards $1,500 to women studying software engineering and data science.

Social Impact programs
General Assembly partners with nonprofits, governments and companies to provide low-income adults access to courses.

Employer sponsorship
Nearly half of General Assembly part-time students get tuition reimbursement through their employers.

Is General Assembly worth it?

The General Assembly price could be worth it if you’re determined to learn a new coding, design, data, marketing or product management skillset, but need some flexibility — part-time and full-time courses are available online and at 20 campuses. Overall, General Assembly boasts over 35,000 global alumni, 250 expert instructors and 2,500 hiring partners. Still, future employment is not guaranteed and students will get out of the courses what they put into them, whether it’s a General Assembly coding bootcamp or an online circuit for short-form digital marketing.

151 General Assembly Consumer Reviews

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Rated with 5 stars
Verified Reviewer Verified Buyer
Original review: Feb. 18, 2019

I attended GA's Web Development Immersive course in Denver in 2017. I chose General Assembly because they had a partnership with a bank that did private loans, which I needed. The cherry on top was my interaction with their admissions team. She bent over backwards to help me get setup and prepared for the class. In fact everyone I had contact with was kind and I got the distinct impression that they genuinely wanted to help me.

My experience in the class was the same. Not to say that the class didn't kick my butt and I felt like 'I can't do this' more than once during my time there, but they handled us all really well, allowing us space to feel this way while at the same time urging us to keep going. There were always teachers and/or aides to help us from 8AM-8PM, and without them, I'd have certainly given up. It was one of my instructors that ended up giving out my resume to one of their contacts which ultimately led to my first job a week after we graduated.

I am still in touch with my instructors and my classmates. I still reach out to ask simple questions of 'have you ever heard of...' type things and they still kindly respond with whatever knowledge they can give me. I've heard stories of other cohorts not really liking each other and scattering to the wind after graduation, but it's my impression that this is not the norm. Most are still in some sort of contact, and GA provides a space for its alum to continue to learn and grow together. My cohort is still very much in touch and I still look forward to hearing about how their careers are progressing. We all got jobs, most of us within 2 months, the last of us getting picked up a few months after graduation.

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Rated with 5 stars
Verified Reviewer Verified Buyer
Original review: Feb. 18, 2019

I did WDI in December of 2013 in the flatiron location in NYC. I loved my time there and felt it prepared me well for the real world. I was able to get a job right afterword and have had a very fulfilling career as a software engineer thus far. I have personally encouraged several people to also attend GA to change careers and I’ve watched them have very positive experiences as well. My husband has just enrolled and is about to do a WDI course in April in Santa Monica, CA. I love GA’s WDI program and what it allowed me to do. I do try to give people the full story and I have 2 big reservations about recommending GA.

My first reservation is to make sure that the person has the grit and persistence to feel extremely stupid/stuck/frustrated for a long time and still keep going because I think that’s what makes software development and engineering so rewarding but it’s definitely not for everyone. I feel that GA can do a better job screening the people that will not be able to successfully pivot into this career.

Secondly, I know that in the 5 years since I graduated, there have been many software companies that have been turned off from hiring recent GA grads because they were unsatisfied with their skills and it’s become much harder to get a job after graduation. I tell people to be prepared for a very long and self-motivated job hunt. I hope this helps and thank you for taking the time to collect this data. I believe GA is a real life saver and want as many people as possible to get the opportunity to have an amazing experience. One thing you do really well is hire incredible teachers, so keep up the great work!

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2 people found this review helpful
Rated with 5 stars
Verified Reviewer Verified Buyer
Original review: Feb. 18, 2019

When I first starting looking into going to coding boot camps, I researched for weeks. From calling recruiters to reading about courses on Reddit. It was the attention and friendliness of the staff that attracted me to GA as well as a solid history of success from close friends. With no history in coding, other than an online course, I knew it was going to take dedication. I ended up quitting my job in order to fully dedicate my attention to the course. Beyond the hours spent on coding in the classroom, I spent countless hours after class and on the weekends focusing on still trying to understand everything. It was so much and all so fast. However I knew that I had to put in the hours in order to attempt to understand this new subject.

After finishing the course, I still felt like I didn’t know enough. However, Nicole **, the best ever, helped prepare me for reaching out and preparing for interviews. I spent an additional month on online courses and then found a job in a role that wasn’t directly web development. However without this course, I would never have been qualified to get that position. I am forever grateful to my instructors for preparing me and helping me start my journey into this world.

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Rated with 4 stars
Verified Reviewer Verified Buyer
Original review: Feb. 17, 2019

I had a positive experience for the most part. My cohort was part of a test which involved a connected classroom between Seattle and LA. This feature of the class gave me mixed feelings. On one hand, it was nice having multiple instructors. On the other hand, it was strange having our teacher leave the class to present from another room in the same building... it would have been more beneficial to have him in the room with us while teaching as the audio quality of the connected classroom was poor. The instructor was somewhat tinny sounding and it was next to impossible to hear the students in LA when they spoke.

The content we learned seemed to be relevant to what employers are looking for mostly. Solidifying javascript and adding some computer science curriculum would have been helpful, but based on an email I received gently, will be added to courses beginning in March. One point to note is that having solid knowledge of CSS and HTML is of paramount importance as this seems to be a basic expectation of employers for front end, back end, and full stack roles. The learning environment at the Seattle location is good for learning. The classrooms are pretty modern and comfortable. There is a reasonable large lounge/work area. The only thing I didn't like about the lounge space was frequently being kicked out for special events.

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Rated with 4 stars
Verified Reviewer Verified Buyer
Original review: Feb. 17, 2019

I took the part-time UX design course at the Flatiron campus in NYC. With my Bachelor's degree in graphic design, I’d been working as a relatively traditional graphic designer before this course, spanning print and digital projects. After realizing a transition to UX design could be right for me, the class was a way for me to kickstart my portfolio and website to switch jobs. The class was really informative and motivational, I learned about UX research and techniques while working on one solid portfolio piece for the course. The in-class exercises were really valuable and I’m happy with how my project came out in the end. I really liked my instructor as well, and I attribute his great teaching skills to help motivate me in making a move. I felt the course was most valuable, at least to me, because I already have a strong background (and existing portfolio pieces) in visual design.

For someone who does not have a visual design or any kind of digital background, the full-time intensive course may be better as you will need more than 1 portfolio piece to start looking to change or pivot careers. I have now, after a few years have passed since finishing the course, made the transition to a digital product designer role and I’m looking forward to adding new skills still! Would definitely consider GA again.

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Rated with 1 star
Verified Reviewer Verified Buyer
Original review: May 24, 2019

I attended the part time 10 weeks course of Data Analytics in GA Sydney in 2017. The instructor was great, very talented and knew his job excellent. My complain is about 2 things: 1- I had a one on one session before enrollment to ensure this course is good for me, and your adviser told me it is, considering the fact that it's a very expensive course (4500$), I wasted all of money! This course was far beyond my knowledge, I could not cope with the topics covered. 2 - I raised this issue in the middle of the course with again another adviser, to let me stop the training, and continue a more basic one, she said NO! it's not possible. So I finished the course, but honestly just wasted my money and time, gained nothing out of this course, so won't recommend you to anyone!

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Rated with 5 stars
Verified Reviewer Verified Buyer
Original review: May 13, 2019

An entirely new world was opened to me during my 10-week UX Design immersive in Atlanta. My instructor was exceptionally knowledgeable and skilled, and his sense of humor took the edge off my occasional performance anxiety. The industry networking and immersive learning opportunities were pretty unbeatable, too!

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Rated with 5 stars
Verified Reviewer Verified Buyer
Original review: April 9, 2019

It's hard to put into words how much the staff and instructors at General Assembly care about their pedagogy and the welfare of their students. It is VERY challenging, but also very rewarding. You get what you put into it. Also, the atmosphere around campus (San Francisco) is top-notch. Very collegial, filled with very smart colleagues that become friends. They'll push you in all the right ways. Strongly recommend!

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Rated with 2 stars
Verified Reviewer Verified Buyer
Original review: March 25, 2019

While the course itself was useful as an introduction to the field and the instructors were quite good sharing their experience and ideas, the misfit situation of the one off type of course left us out in gaining a real edge in the field. For some of my classmates that were already working in a marketing capacity it may have provided a better experience but it was not helpful for one trying to find his way into a position in marketing or just away from writing code.

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Rated with 1 star
Verified Reviewer Verified Buyer
Original review: March 22, 2019

I took Data Science Immersive course in Singapore campus. The experience, unfortunately, is not satisfying. The whole focus is business driven instead of education focused. The lecturer cannot communicate well, it's more like paying so much money for self studying. The career coach is doing his job because he has KPI to accomplish. Everything is money driven, not truly caring about your students and you missed the whole point of education.

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General Assembly Company Information

Social media:
Company Name:
General Assembly
Company Type:
Private
Year Founded:
2011
Address:
902 Broadway, 4th Floor
City:
New York
State/Province:
NY
Postal Code:
10010
Country:
United States
Website:
generalassemb.ly
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