Black Friday

With many consumers still apprehensive about shopping in person due to the COVID-19 pandemic, spending for online shopping during Black Friday hit a new record. 

An estimated $9 billion was spent online the day after Thanksgiving, according to a report from Adobe Analytics. That figure represents a 22 percent increase from the previous online spending record of $7.4 billion, set in 2019. 

Adobe researchers said Friday’s online sales total takes the title of second-largest spending day in U.S. history, behind Cyber Monday last year. Consumers spent $6.3 million per minute (or $27.50 per person) online on Black Friday 2020.

Digital devices were hot items

There was a 25 percent increase in spending on smartphones compared to last year, according to the report. Forty percent of all online sales, or $3.6 billion, was spent on these devices. 

“New consoles, phones, smart devices and TVs that are traditional Black Friday purchases are sharing online shopping cart space this year with unorthodox Black Friday purchases such as groceries, clothes and alcohol, that would previously have been purchased in-store,” said Taylor Schreiner, a director at Adobe Digital Insights.

Sales of personal care products surged 556 percent, and online spending on pet products rose 254 percent. Popular items included Hot Wheels, Lego sets, Apple AirPods, Apple Watches, Amazon Echo devices, and Samsung TVs.

More consumers also utilized retailers’ in-store and curbside pickup options. The report found that the use of these options increased 52 percent from last year.

This year’s Cyber Monday shopping event is expected to become the biggest day in online sales in U.S. history. Adobe expects online sales to total between $10.8 billion to $12.7 billion.

Black Friday might lack some of the excitement and dramatic savings of past years, but Walmart, Target, and Amazon -- the three heavyweights in the retail space -- will still make it worth consumers’ while to shop.

At Walmart, the Black Friday online deals start tonight at 7 p.m. ET and continue at midnight ET on Friday, with stores opening up at 5 a.m. local time. Walmart’s ad circular highlights the following deals:

• Fitbit Inspire 2 --  $69.

• 70-inch Vizio 4K TV --  $478.

• Nintendo Switch Bundle --  $299.

• AirPods Pro --  $169.

• Apple Watch Series 3 --  $119

Thanksgiving will be a big online shopping day

Target’s latest Black Friday ad offers discounts on smart products for the home, toys, electronics, games, toys, and apparel. Some of the deals went live at Target.com on Sunday, but the bulk will be available on Thanksgiving day.

Target stores are closed on Thanksgiving but will open as usual on Black Friday. Here are some of the deals listed in Target’s circular:

• $70 off Samsung Galaxy Tab A 10.1-inch

• $70 off Fire HD 10 Tablet 

• 50 percent off most board and card games

• $400 Target gift card with purchase of Samsung Note20 5G, Galaxy s20+5G, or Note10+

New deals each day

Amazon, which offered a sneak peek at its Cyber Monday deals earlier this week, has been putting up new deals each day since Friday and will continue the offerings through Black Friday itself. 

Its deals cover a wide range of categories, from health and beauty products to smart devices for the home. Deals include:

• $149.99 for the Ring Video Doorbell 3 and an Echo Show 5

• $129.99 for the Fire HD 10 Kids Edition tablet, a $70 savings

• Up to 30 percent off on select Adidas activewear, backpacks, and more

• Up to 40 percent off on Gillette and Venus razors, refills and more

• Up to 30 percent off on STEM toys from Learning Resources

Despite the expected high volume of shipping resulting from this year’s massive shift to online shopping, Amazon says Prime members in the U.S. can shop a selection of over 10 million items eligible for Prime Free One-Day Delivery with no minimum purchase, and millions of items available for Same-Day Delivery in 47 major metropolitan areas. 

This year, thanks to the coronavirus (COVID-19) pandemic, Black Friday has been extended from just one day to most of the month of November. Deals are increasing this week as the official kickoff to the holiday shopping season approaches.

According to BestBlackFriday.com, most retailers are staging week-long sales promotions that lack the “OMG doorbuster” deals from previous years. But the savings are there, especially when it comes to technology and gadgets.

The iPhone 12 is reportedly high on many people’s gift lists this year. Other tech items consumers say they want to find under the tree are video game consoles, which got a workout as people spent a lot more time at home during the pandemic.

BestBlackFriday’s survey of consumers about what tech gifts they valued most found that 17 percent asked for a Playstation 5. Another 9 percent wanted an Xbox Series X/S.

Fourteen percent requested smart devices for the home, and 7 percent hoped for a foldable phone in their stockings.

Just three retailers

The survey also shows that 64 percent of consumers planned to do the bulk of their shopping at three retailers -- Amazon, Walmart, and Target.

"We're seeing that U.S. consumers are prioritizing electronics purchases and flocking to online marketplaces as many face new `stay at home' orders," said David Sykes, Head of U.S. at Klarna, a payments and shopping service. "Recent Wish List data from the Klarna app echoes these trends, showing that shoppers across all age demographics are particularly interested in personal electronics, footwear and home items as we enter the holiday season."

Klarna’s survey of consumers also reveals a gift list top-heavy with technology products. The top 10 requested gifts are:

1. Apple AirPod Pro

2. Nike Air Force 1

3. Nintendo Switch

4. Gramercy Kitchen Glass Food Storage Containers

5. Vans Canvas Old Skool

6. MacBook Pro

7. Apple iPhone 12

8. Apple Watch Series 5

9. Adidas Superstar Athletic Shoe

10. Food Network Acacia Wood Salad Bowl Set

Electronics sale growing faster than other categories

Consumers have already made a lot of electronics purchases. Klarna's app data showed that the share of wallet in the electronics category grew by 15 percent in the week ending November 15 when compared to the previous week - the most of any category during the comparison period. 

The company said this was especially pronounced among Gen Zers and baby boomers, who increased their share of wallet in the category by 19 percent and 21 percent week-over-week, respectively.

It’s all well and good for Amazon to trumpet its Cyber Monday deals and its improved fulfillment processes, but in a follow-up to the rollout of its Cyber Monday price busters, the company is also pushing its customers to consider using alternative pickup locations and consolidate deliveries.

Amazon is urging holiday shoppers to use brick-and-mortar retail locations and neighborhood “hubs” to pick up their packages as it reinforces itself for a spike in online orders. Hub locations include self-service kiosks like Amazon lockers, and most of the people-hosted pickup counters are located inside or near local retail stores. Added up, Amazon says those hubs and lockers can be found in more than 900 cities and towns across the U.S. 

“This year many customers and their families are opting to stay home so the challenge of keeping those special gifts under wraps from family, friends or loved ones is going to be greater than ever,” John Felton, vice president of Amazon’s global delivery services, said in a statement.

“We’re helping customers keep their orders a surprise this year and have a number of ways we’re providing them more flexibility, control and convenience over their deliveries—whether that’s ordering to an alternative pickup location, tracking their package en route to their home, or consolidating their deliveries to a single day so they can plan ahead.”

How to use Amazon’s delivery alternatives

Amazon’s reason for suggesting alternative delivery or pickup is pretty straightforward. For one thing, it saves the company lots of money since it can lessen the number of last-mile delivery trips to get a package to a specific address. The “last mile” part in the delivery chain is a huge link because it’s rather labor-intensive and expensive.

Some of Amazon’s own FAQs about alternative delivery to hubs and kiosks include:

How do you use it? “To use an Amazon Hub location simply find a convenient location and add it to your Amazon address book or search for it when prompted at checkout. Then, select it as your delivery address,” the company says.

Then, once a parcel has been delivered, Amazon will email the customer a collection barcode. All that's left at that point is to visit the selected Locker or Counter to collect the parcel. Once a customer gets to a Locker, they will scan the barcode to access their delivery. If they’re using a counter location, the store assistant will scan the barcode before handing over the parcel.

What is the difference between Locker and Counter? Lockers are simply self-service kiosks where customers can collect or return their Amazon parcels at a time that's convenient for them, 24/7. Counters can be found at retail locations such as convenience stores; parcels at these locations will be handed over by a staff member in store.

How much does using Amazon Hub cost? There is no transaction fee associated with shipping to an Amazon Hub, but there is one caveat: Amazon Hub locations aren't eligible for Release-Date Delivery.

How long do I have to pick up my parcel? There’s some flexibility in pickup times, but it doesn’t last forever and it varies between Lockers and Counters. Customers have 3 calendar days to pick up their parcel from a Locker and 14 calendar days to pick up their parcel from a Counter. If you're not able to collect your parcel within this time frame, it will automatically be returned for a refund.

How do I sign up for the service? Amazon customers who opt in for the alternative delivery options have to do one very important thing at checkout online: search and select the most convenient location for them when prompted. 

Can you return an item to an Amazon Hub location? Absolutely. 

Will Alexa blow my cover? Good question. Amazon says that its Alexa device will keep mum on who an item is for, even if a customer asks, “Where’s my stuff?” or checks their delivery update notifications. If a customer likes, they can also mark an item as a gift during checkout and Alexa will not reveal the names of those items either. 

“Customers who want to be extra cautious of keeping those gifts under wraps or are worried they might forget to mark an item as a gift during checkout can also change their settings for item names in the Alexa app to hide all titles,” the company suggested.

And what is “Amazon Day”?

Another fair request that Amazon is asking its customers to consider is receiving all of their deliveries as a single delivery on a specific day that it’s dubbed “Amazon Day.” The company says Amazon Day is free to Prime members in the U.S. If they so choose, Prime members can opt to receive all of their orders on one day of the week, often in fewer boxes, to reduce the number of packages and deliveries.

Eligible items can typically be ordered for Amazon Day delivery up to two days before a customer’s chosen day. Interested consumers can learn more here.

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Editor's Note: The headline of the story has been modified to clarify that Amazon's alternative package delivery options are not being offered due to any existing "delivery crunch."

With the number of COVID-19 infections continuing to climb, a Deloitte poll has found that more than half of consumers (57 percent) are anxious about shopping in stores over the holidays. 

Deloitte conducted the survey between October and early November and found that the percentage of consumers who are anxious about shopping in stores has only increased since September. Deloitte officials said the figure is likely even higher now.

“My guess is that percentage is probably even higher now,” said Rod Sides, Deloitte vice chairman and U.S. leader for retail, wholesale and distribution. The pandemic is “driving folks online and changing behavior,” he said.

Deloitte said consumer anxiety stemming from the health crisis is likely to fuel an increase in online spending this holiday shopping season. Sixty-one percent of consumers are planning to shop online this Black Friday, according to the poll. 

Shaping shopping behaviors

Although the days following Thanksgiving are typically big days for group shopping trips, Deloitte found that this year is likely to be different. Around 60 percent of consumers said they’re either “unsure” or “have no plans” to shop with family and friends this week. 

“We’re not going to have a meaningful vaccine rollout, even with the great news this week, in time to have people feel comfortable from a holiday perspective,” Sides said. “So I think this one is going to turn out to be predominantly online.”

Nearly two-thirds of consumers (74 percent) said they plan to shop online during the week of Thanksgiving in order to avoid crowds, according to the survey. That’s up from 62 percent a year ago. 

The poll results come as health officials urge Americans to avoid traveling and mingling with people outside of their household this Thanksgiving holiday period. The U.S. has reported a million new cases of COVID-19 per week for the past few weeks.   

Aware of the health risks of shopping in stores, a number of retailers have already started rolling out Black Friday-like deals. Walmart has planned three Black Friday-esque shopping events, and Target’s Black Friday sales have been going on for weeks now. Other retailers that have launched early deals in stores and on their websites include Macy’s, Dick’s Sporting Goods, and Best Buy.  

A new car is one of the big-ticket gifts people sometimes give themselves or a family member, but shoppers looking for a Black Friday bargain may have to look a little harder this year.

Industry analysts say dealers have less wiggle room and are likely to stay closer to the sticker price. Because of the pandemic, new car inventories are running low.

The pandemic forced the closure of U.S. assembly plants for about six weeks in the spring. As the factories reopened and the industry tried to catch up, demand for new and used cars accelerated. People who normally relied on public transit and ride-sharing suddenly found they needed a car.

Edmunds, an automotive data company, reports the average discount from MSRP for new vehicles dropped to $2,046 in October, nearly 23 percent less than last year. Because of a shortage of 2020 models, Edmunds predicts that more than half the cars sold this month will be 2021 models, which will carry fewer incentives and discounts.

‘Mostly just hype’

"This Black Friday is looking much different in terms of sales compared to the blowout bargain events promoted in years past," said Jessica Caldwell, Edmunds' executive director of insights. "Although automakers are doing a good job of broadcasting a 'buy now' message to shoppers with holiday advertising campaigns, they're mostly just hype.”

The reality, says Caldwell, is that there is less of a transition phase between model years as 2020 draws to a close. For that reason, the dealers feel like they’re firmly in the driver’s seat.

“Dealers and automakers aren't facing the overwhelming pressure to sweeten deals to clear out their lots," she said.

Shoppers aren’t going to find things are much more accommodating on the used car lot. Cox Automotive recently reported used car prices gained momentum throughout the summer as demand increased and inventories shrank. 

Higher prices for used cars too

“Higher wholesale prices were supported by strong retail demand and below-normal levels of supply that eased in September as seasonal demand normalized and supply increased modestly,” Cox Automotive Chief Economist Jonathon Smoke said last month.

Supplies of used cars rose slightly at the beginning of November but remain about 3 million units lower than at the beginning of 2019.

New car shoppers with a fairly recent model to trade in may find they have slightly more bargaining power since dealers are actively seeking to replenish their used car stocks. Research the trade-in value of your vehicle using Edmunds and Kelley Blue Book and negotiate that price just as firmly as the new vehicle price.

National used car dealers Carmax and Carvana purchase vehicles directly from consumers. NPR recently reported that a Maryland consumer sold his 2014 Volkswagen Jetta, which he purchased in 2016, for $1,800 more than he paid for it.

How exactly do retailers plan to maintain social distancing on Black Friday when stores are traditionally crammed with shoppers? Walmart’s answer is to have three Black Fridays.

The retailer has announced that “Black Friday Deals for Days” will be made up of three sales events, with the first beginning online on Nov. 4. That sales event will feature deals on toys, electronic, and home products, and it will move to Walmart stores on Nov. 7.

Walmart will launch its second event on Nov. 11, again starting online. The sale will feature TV sets, computers, tablets, and entertainment media. The event will move to stores on Nov. 14. The final event will begin online on Thanksgiving Day, Nov. 25. In-store sales will follow on Nov. 26, the traditional Black Friday.

And new this year, customers will have the option to pick up their online Black Friday order through the retailer’s contact-free curbside pickup service.

“Although this year’s event looks different, our commitment to what our customers depend on us for – the absolute best prices of the season on hot gifts from top brands – hasn’t changed,” said Scott McCall, executive vice president and chief merchandising officer for Walmart U.S.

Unique sales and deals

Walmart says shoppers will find deals on brands like HP, Instant Pot, LEGO, L.O.L. Surprise!, Roku and Shark, including some it says will be exclusive to Walmart. The retailer also promises to have plenty of the sale items in stock.

During the first event, Walmart says it’s deals will include a  42-inch UHD Roku TV for $88 and popular Hotel Style bath towels for $5.

The second event will feature marked down prices of Apple and Samsung mobile phones, and the final event will include sales on all categories of gifts, including toys and apparel. 

Getting a head start

Walmart is not only dividing up its holiday sales promotions, it’s also getting a head start on Black Friday -- a trend other retailers have adopted. A survey conducted in September for RetailMeNot found that many consumers plan to shop early this year because of the pandemic.

Most of the people in the survey said they will probably do most of their shopping online this year, continuing a trend that began with the initial coronavirus (COVID-19) lockdown. The most common reason given for shopping early was to avoid delivery delays and retailers being out of stock.

In fact, an overwhelming number of respondents -- 88 percent -- said they may complete all of their purchases online and will not shop for traditional door-buster deals on Thanksgiving Day and Black Friday.

Consumers spent a record-breaking $7.4 billion during this year’s Black Friday, according to data from Adobe Analytics. 

Adobe, which looks at sales at 80 of the top 100 online retailers in the nation, found that purchases of computers, tablets, and smartphones accounted for many purchases. Top electronics included Air Fryers, Apple’s AirPods, and Samsung televisions. 

Consumers spent an average of $168 per person -- an increase of 6 percent over last year. 

This year’s Black Friday figures were up by $1.2 billion from 2018 and represented the biggest numbers for digital sales in history, coming second only to last year’s Cyber Monday total of $7.9 billion. However, this year’s Black Friday sales total was slightly lower than Adobe’s prediction of $7.5 billion. 

Uptick in smartphone purchases 

This year, a large share of online sales transactions took place on smartphones. Adobe found that $2.9 billion sales poured in from mobile devices on Friday -- the highest total ever. 

Half of consumers will choose to shop on a smartphone this holiday season, even when they have a desktop or laptop at their disposal, Adobe said in its report.

Consumers’ decreasing tolerance for standing in lines was further reflected in the 43 percent increase in buy-online-pickup-in-store (BOPIS) orders. Adobe said the increase in these sales suggested that many retailers are “successfully bridging online and offline retail operations.”

Adobe expects Cyber Monday 2019 to shatter records, as well. The firm predicts spending will hit $9.4 billion -- an 18.9 percent increase from last year. 

With Black Friday coming up at the end of the week, retailers are putting the final touches on their plans, competing for both online and brick-and-mortar sales.

Target says it will offer early access to some of its best Black Friday deals on Wednesday -- if you happen to be a RedCard holder or belong to Target circle. The early access will begin at 6 p.m. CST.

RedCard holders will get access to special deals on Target.com and in the Target app. RedCard holders will receive an additional 5 percent off all purchases.

Walmart will also start offering some Black Friday deals on Wednesday, starting at 10 p.m. EST., on Walmart.com -- a prelude to the main event that will begin Thanksgiving evening. Some of the biggest deals will be on apparel, electronics, home furnishings, and toys. 

Deals on toys include Disney Frozen 2 Fold & Go Arendelle Castle, Hover-1 All-Star Hoverboard, and LEGO Classic or Duplo Creative Box.

Retro spin on toy shopping

Putting a retro spin on toy shopping this holiday season, eBay is offering parents a way to stand out and maybe surprise their children. The online shopping site says it’s offering everything from collectible Star Wars action figures to new Kindi Kids dolls, from the My Size Barbie of yesterday to the Astronaut Barbie of today.

Sam Bright, vice president and general manager of Merchandising at eBay, says if a toy was popular once upon a time, there’s a good chance it will be popular with today’s kids.

"There's a revival of all things retro right now and we're seeing classic toys gaining popularity alongside the most coveted new offerings,” Bright said, “The thing is, it isn't always easy for shoppers to cross the vintage and hard-to-find gifts off their lists." 

Toys for parents too

Because collectors often use eBay to sell items Bright says it’s not uncommon to find toys that span the decades. And it’s not just children who might want some of these classic toys under the tree. Millennials often want to get their hands on remakes of the games they played with as kids, such as the Nintendo Switch and Switch Lite.

Meanwhile, Amazon is in the midst of a seven-day Black Friday Deals Week with new deals offered each day leading up to the big day itself. Recent deals have included Walker’s Razor Slim headphones for $27.29 to $39.79.

Amazon is doing a slow reveal of some of its Black Friday bargains after Walmart and Target have also begun to whet shoppers’ appetites.

Like last year, the online retailer plans to stage a “Black Friday deals week,” with daily deals starting Friday, Nov. 22 and running through Black Friday itself, Nov. 29.

Deals cover several different categories. Deals on Amazon devices include:

• Echo Dot is $27.99 off – $22.00 or a 3-pack for $64.97;

• All-new Echo Dot with clock is $25 off, taking the price to $34.99;

• Echo Show 5 is $40 off, reducing the price to  $49.99;

• All-new Echo is $40 off –  $59.99; and

• Echo Input is $20 off – $14.99.

Amazon is marking down several products among its own brands. Some of them are:

• Up to 50 percent off on men's and women’s clothing from Amazon Brands, including Amazon Essentials, Goodthreads, Daily Ritual, and The Drop;

• A 30 percent discount on bedding & bath for the family from AmazonBasics, Stone & Beam and Rivet;

• Up to 30 percent off on furniture from Rivet and Stone & Beam;

• Up to 30 percent off on office furniture and supplies from AmazonBasics; and

• Up to 30 percent on phone accessories from AmazonBasics.

A lot of toys made the list of daily deals. They include up to 40 percent off on:

• The LEGO Star Wars Ultimate Millennium Falcon;

• Tricycles and the 3-in-1 Wagon from Radio Flyer;

• The KidKraft Cinderella Royal Dream House; and

• The Little Tikes Bake n’ Grow Kitchen.

The retailer is marking down select strategy games, Glitter Girls fashion dollars and accessories, Barbie toys, and Hot Wheels by up to 30 percent.

Free music expansion

Amazon has also announced that its free music service, previously playable only on the Amazon Echo, will now be accessible on more devices. The ad-supported music streaming service can be played on iPhones, Android devices, and Fire TV.

The free music service can be used to play radio stations or create playlists, much like Pandora’s free service. Amazon also provides a music streaming service that is part of its Prime membership.

For other gift ideas and discounts, the shopping monitor website BestBlackFriday.com has published Black Friday ad scans for other major retailers.

With Black Friday 22 days away, Target has begun to roll out what it calls its “HoliDeals,” with sale prices on merchandise like home furnishings, electronics, and toys.

As part of the rollout, the retailer offered a preview of its Black Friday ad. In years past, stores went to great lengths to keep this ad under wraps. Target stores will also hold a two-day Black Friday preview sale this weekend with an increased number of bargains.

Members of its Target Circle loyalty program will get first crack at the deals as the company is providing early access to consumers who have signed up for the new promotion. RedCard holders will also be included.

“This is the busiest time of year for our guests, and with the shortened season, we want to make it as easy as possible for them to cross everything off their holiday list at Target,” said Rick Gomez, executive vice president, chief marketing and digital officer, Target. “And with our biggest investment ever in guest service, our teams will be ready to help guests shop and save with ease this holiday season.”

Target is increasing its seasonal staff

In September, Target announced it would hire more than 130,000 seasonal workers to help it meet the Christmas rush. The company said about 125,000 workers would fill in-store positions and about 8,000 would be placed in distribution and fulfillment center jobs. Target will pay workers a minimum starting wage of $13 per hour.

The Black Friday Two-Day Preview Sale will run Friday and Saturday, November 8 and 9. Target shoppers will have access to some of the Black Friday sale items during the event that will last all day both days.

The sale items will include:

• TCL 40” 1080p Smart LED Roku TV for  $169.99 

• Nikon D3500 18-55mm Camera $399.99 

• Discount on top-selling mobile devices

• $200 Target GiftCard with the purchase of the newest generation iPhones

• Jetson Strike Hoverboard $95 

• Beats Solo3 headphones $129.99

The day before Thanksgiving, Target says its RedCard holders and Target Circle members will get early access to some of the best Black Friday deals. RedCard holders will get an additional 5 percent off purchases that day.

Black Friday itself will start Thanksgiving morning on Target.com. Target stores will open at 5 p.m. on Thanksgiving Day and remain open until 1 a.m. Friday. Stores will reopen at 7 a.m. for the main event and the 2019 holiday shopping season will officially be underway.

Retailers offered attractive doorbuster deals on Thanksgiving and Black Friday, and consumers rewarded them with record spending.

So far only the data on online spending has been tabulated, and those numbers are eye-popping. Adobe Analytics, which monitors traffic for 80 percent of the major online retailers, reports consumers spent $6.22 billion online on Black Friday, an increase of nearly 24 percent over 2017.

However, Thanksgiving Day sales were even more impressive in terms of their growth. Adobe reports online spending on Thanksgiving totaled $3.7 billion, a 28 percent increase over last year. Adobe also noted that, for the first time, the prices on Thanksgiving Day were as low as those on Black Friday.

Phil Dengler, a principal at shopping site BestBlackFriday.com, says this year's Black Friday deals compared very favorably to last year.

"While quantities were limited on the some of the top doorbusters, I would say Black Friday is only improving," Dengler told ConsumerAffairs. "Many more deals are available online now, and more stores are participating."

Other emerging trends included the increasing use of smartphones to place online orders. Adobe found a third of Black Friday's online sales originated on smartphones for a total of $2 billion. Consumers also made significant use of brick and mortar options to buy online and pick items up at the store. Adobe said "click and collect" orders were up 73 percent over last year.

Foot traffic was down

With increasing options to buy without having to actually go inside a store, foot traffic was down on Black Friday. The New York Times found several malls around the country it surveyed were not any more crowded than on a typical Friday.

In years past, stores usually stocked a limited number of sale items, creating a frenzy among shoppers and sometimes dangerous stampedes. The Times reports that was largely absent this year.

The Wall Street Journal reports that initial calculations show that Black Friday foot traffic in stores was lower than last year, continuing a trend that began with the surge in online shopping over the last decade.

That said, brick and mortar stores did very well. According to real-time data supplied by Mastercard, overall sales on Black Friday reached $23 billion, a 9 percent increase over 2017.

Cyber Monday deals

Some retailers like Target and Amazon have expanded today's Cyber Monday sales into a week-long event by offering discounted items each day. Amazon's deals today include a wifi-connected smart pressure cooker for $89.95, marked down from $149.95; and an Ancestry DNA testing kit for $49, discounted from $99.

Among Target's Cyber Monday deals is a Swagtron Metro hoverboard for $150, marked down from $230, and up to 50 percent off on hundreds of toys.

Americans may pause for a long holiday weekend filled with feasting and football, but for the nation's retailers, it's showtime.

By now, consumers should be aware of the deals available from all the brick-and-mortar and online stores since the ad slicks have all leaked and are published all over the internet. You can check out some of the best deals here. The next few days will be all about making the sale -- getting consumers into the stores and onto the websites.

Some stores will be open for at least a few hours on Thanksgiving Day. Nearly all will open at the crack of dawn on Black Friday. Our friends at BestBlackFriday.com have compiled this handy list of store openings.

Amazon has been rolling out daily deals since the beginning of November, but it’s saving its doorbusters for the big day itself. Target and Walmart have also tried to entice consumers with early online deals. It seems to be working.

Early online sales are up over last year

Verizon tracks digital commerce with its Holiday Retail Index and reports that consumers are buying more online at this point than last year. Traffic was up 4.19 percent on Saturday compared to the last Saturday before Thanksgiving 2017. On Sunday, it was up over 14 percent compared to last year.

"The early engagement from retailers appears to be paying off as traffic this year continues to grow from years past," said Michele Dupré, group vice president of Retail, Hospitality & Distribution, Verizon Enterprise Solutions. “A strong trend in consumer confidence is highlighted by shopper’s interest in the early Black Friday deals that we started learning about in early November. The challenge will be to see if this trend can be maintained throughout the season."

An analysis by Internet Retailer projects consumers will spend nearly 120 billion online in November and December, a 15 percent increase over last year's total. Meanwhile, consumers are being urged not to overlook their local, independent merchants.

"America's 30 million small businesses reflect the unique character of their communities and Small Business Saturday is a day for consumers to support the local retailers that make their towns and cities special," said U.S. Small Business Administrator Linda McMahon. "When Americans shop at small businesses, they are supporting economic activity and job growth in their neighborhoods during this holiday season."

The deals will continue on Cyber Monday, but most probably won't be announced until the weekend so they don't upstage Black Friday. Retail analysts say Cyber Monday may offer some of the best deals of the long weekend since retailers can make last minute adjustments to compensate for a less-than-stellar Black Friday.

And if your wallet seems lighter after the long weekend, it probably is. According to a forecast by Salesforce, 40 percent of holiday spending will be done in the first week of the holiday shopping season.

The nation's car dealers are making a bid for a bigger slice of Black Friday spending this year by rolling out dozens of deals they hope will entice holiday shoppers into new car showrooms.

If past years are any indication, the strategy will work. People in search of a good price on a new set of wheels may bypass the mall this year.

If you're looking for an SUV, your Ford dealer will be offering zero percent financing for 60 months and $1,500 cash back on a 2018 Ford Escape. It comes with Ford's MyKey, a 4.2-inch display screen, Bluetooth, voice recognition, and a USB port. Options like navigation and adaptive cruise control are part of a higher trim level.

The 2019 Kia Sportage also comes with interest-free financing for 60 months but lacks the cashback offer.  The base model comes with a USB port, satellite radio, and a five-inch touchscreen with Bluetooth. If you upgrade to a higher option package, you get a seven-inch touchscreen with Apple CarPlay and Android Auto.

Acura lease deal

Kelley Blue Book (KBB) has highlighted a handful of attractive new car deals available in November, all of which will be offered on Black Friday. Acura dealers will be offering the Acura ILX on a 36-month lease for $199 a month. It requires $2,499 down.

For economy-minded shoppers, your Ford dealer is offering $4,000 cash back on the purchase of a Ford Focus. According to KBB, the car sells for around $18,661, meaning you can drive it away for less than $15,000.

Ford is offering $5,000 cash back on the purchase of a Ford Explorer, which KBB says you should be able to purchase for just under $32,000. Chrysler is offering $4,500 on the Jeep Cherokee, with a Fair Purchase Price of just under $30,000.

If you're in the market for an SUV, November is a great time to buy or lease with cash back and lease deals on top models," said Allyson Harwood, associate editor for KBB. "The Toyota RAV4, Mazda CX-5, and Hyundai Tucson offer great value and practicality in a small SUV package. The Ford Explorer and Jeep Grand Cherokee offer more room at a higher price point, but the savings this month could make them more affordable and worth a closer look."

Lack of confidence

Despite the competitive deal-making, new car sales have slowed in recent months -- reportedly because of market saturation. But a survey by Capital One Auto Finance suggests another possible reason. It found consumer concerns over the current car buying process, particularly transparency and the time it takes to make a purchase.

"The car-buying process does not need to be a source of stress. And this current state of trust and transparency in car-buying needs to be addressed," said Jeff Rabinowitz, managing vice president of Capital One Auto Finance.

The survey found only 6 percent of buyers think the process is completely transparent. Only 20 percent said they feel "very confident" when shopping for a car.

It's the final days before Black Friday, the official kickoff to the holiday shopping season, and the nation's top retailers are jockeying for position. At stake is potential record holiday spending.

Among the deals designed to entice consumers is Best Buy's offer of a Toshiba 43-inch 4K smart TV for $129.99. Target plans to offer an Element 55-inch Smart 4K UHD TV for $199.99, available only in Target stores.

Walmart is offering a $300 Walmart gift card with the qualifying activation of an iPhone Xs, iPhone Xs Max, or iPhone XR. It ups the ante to a $400 Gift Card with qualifying activation of Apple iPhone 8, iPhone 8+, or iPhone X.

For its part, Amazon has been offering up deals for several days with its "Countdown To Black Friday" sale. According to shopping site BestBlackFriday.com, the online retailer is sitting on its best deals and saving them for Thanksgiving, Black Friday, and Cyber Monday.

Looking ahead

Meanwhile, Target is looking ahead to next week, kicked off by Cyber Monday. However, the retailer is spreading the deals over the entire week, starting Sunday, Nov. 25. On Cyber Monday, Target will offer online shoppers 15 percent off on hundreds of thousands of items spread across all departments.

Among the advertised deals is a Swagtron Metro hoverboard with LED lights for $150, regularly selling for $229.99. Deals on vacuums include the iRobot Roomba 960 for $449.99 and Dyson V8 Absolute for $349.99.

More buying moves to online channels each holiday season, and the same is anticipated this year. An analysis by Internet Retailer projects consumers will spend nearly 120 billion online in November and December, a 15 percent increase over last year's total.

Total spending could rise 5 percent

The National Retail Federation (NRF) predicts total holiday spending will increase nearly 5 percent over 2017 and reach $720 billion, although other estimates suggest spending could top $1 trillion this holiday season.

“Our forecast reflects the overall strength of the industry,” NRF President and CEO Matthew Shay said. “Thanks to a healthy economy and strong consumer confidence, we believe that this holiday season will continue to reflect the growth we’ve seen over the past year."

NRF Chief Economist Jack Kleinhenz said consumers continue to do the heavy lifting to support the economy and attributes their efforts to robust job creation, higher pay, and tame inflation.

Walmart has taken the wraps off its plans for Black Friday deals, publishing its ad in hopes that shoppers will add those items to their shopping lists.

The retailer has also introduced 18 Black Friday deals that are available starting today online. Those deals include an RCA 65-inch Class 4K Ultra HD LED TV for $399, marked down from $899. They also include a Lenovo IdeaPad 330s 15.6" Laptop with Windows 10 and an Intel processor, for $349. The regular price is $499.

The Black Friday Ad slick shows a 65-inch 4K Roku smart TV for $398; a Hisense 40-inch HDTV for $99; an iPhone 6 on the Straight Talk wireless plan for $99; a Sony PlayStation 4 1TB Slim with the Spiderman bundle for $199; and the Google Home Hub for $99, a $50 savings.

The company has also revealed additional details about how it plans to entice consumers on the big shopping day. Black Friday deals will go live on Walmart.com at 10 p.m. ET on Nov. 21. , two hours earlier than last year.

In-store parties for customers

On Nov. 22, from 4 p.m. to 6 p.m. local time, Walmart stores will throw special Black Friday parties for customers. Once the party ends, in-store events get underway with new tools to make it easier to shop.

Earlier this month, Walmart announced it would station cashiers throughout the stores who will be able to check out shoppers without them having to stand in line.

“There really is no bigger or better day of the year than Black Friday; that’s why we are pulling out all the stops to make it a great night for our customers,” said Steve Bratspies, chief merchandising officer, Walmart U.S. “We’re more confident than ever that our customers will find incredible prices on everything on their holiday wish list at Walmart."

Retailers like Walmart are going all-out this year because more may be at stake. With low unemployment and a growing economy, retail analysts expect consumers will significantly move the needle on retail spending. Some estimates suggest spending could reach $1 trillion for the first time.

Target outlines its plans

Earlier this month, Target revealed some of its Black Friday promotions, including roving associates with portable checkout scanners who can help customers skip long checkout lines.

Target has also published its Black Friday ad slick with deals, which include more than 15 TVs under $300 and the lowest price ever on an Element 55” Smart UHD TV -- $199.99. It also promises the lowest price on popular video games such as Madden 19, Destiny 2, NBA 2K19, and FIFA 19.

Target says its Black Friday deals will go live early in the morning of Thanksgiving on Target.com. For consumers who prefer in-store shopping, stores will be open at 5 p.m. on Thanksgiving until 1 a.m. on Friday, Nov. 23. Stores will open again on Friday morning at 7 a.m.

With the turn of the calendar, the countdown to Black Friday is underway.

Amazon is one of the first retailers out of the gate, announcing today that its Black Friday Deals Store is open for business. As part of its promotion, it is introducing new ways for customers to shop and outlining exclusive entertainment options.

The deals store will feature four gift guides this year, along with a toy catalog delivered to consumer's Kindle. The ebook, "A Holiday of Play," provides a rundown on the top toy picks for kids.

As for entertainment, Amazon has secured the rights to stream the Frank Capra classic, "It's a Wonderful Life" on Prime Video. For a number of years, the film was in the public domain and shown constantly on broadcast television during the holidays. The film is once again under copyright and has been subject to limited showings ever since.

More same-day delivery options

Amazon says it's increasing the number of items Prime members can get the same day they order. This year, Prime members can select from more than three million items with free same-day delivery.

At the same time, two-hour delivery from local Whole Foods Market stores is now available in more than 60 cities. And Alexa will instruct holiday chefs on the best way to prepare a Butterball turkey.

Amazon will even deliver real Christmas trees this year. Shoppers can select from 10- to 14-inch Charlie Brown Christmas Trees, which are available now, to the six to seven-foot Fraser firs, balsam firs, and Black Hills spruces. If the tree costs over $25, shipping is free.

Amazon joins Walmart and Target, rivals that recently outlined their offerings for holiday shoppers. This week, Walmart announced it would deploy roving checkout cashiers throughout the store so customers wouldn't have to stand in line.

Last week, Target announced it is offering same-day delivery through Shipt in hundreds of markets in 46 states while expanding its Drive Up service to nearly 1,000 stores.

Early indications suggest 2016's holiday sales will outpace initial projections by a wide margin. Sales got off to a red hot pace over the extended Black Friday shopping weekend, with more purchases moving to online channels.

One of the first sales reports comes from Adobe, which tracked $5.2 billion in spending over Thanksgiving and Black Friday, a 17.7% increase over last year. At the same time time, brick-and-mortar sales were down from last year.

Black Friday sales alone smashed the old record, logging $3.34 billion, beating last year's mark by 21.6%. Adobe reports Lego Creator Sets, electric scooters from Razor, Nerf Guns, DJI Phantom Drones, and Barbie Dreamhouses made up the five biggest sellers in the toy department on Black Friday. Apple iPads, Samsung 4k TVs, Apple MacBooks Air, LG TVs, and Microsoft Xboxes were the top sellers in the electronics department.

More mobile purchases

Adobe reported mobile platforms drove the majority of visits to retail websites on Black Friday and accounted for 35% of sales. It found large retailers experienced twice the growth in online sales as small retailers since the start of the holiday shopping season.

Rakuten Marketing reported similar findings. It said its data shows mobile sites got 56% of the traffic on Thanksgiving and Black Friday. Black Friday's online spending beat last year by 41%.

“Shoppers hit the buy button at unprecedented levels as conversion rates were up nearly a full percent across all devices in the evening hours on Black Friday,” said Tamara Gaffney, principal analyst and director, Adobe Digital Insights. “With the full day total coming in at $3.34 billion, Black Friday may have just dethroned Cyber Monday's position as the largest online shopping day of the year.”

How big will Cyber Monday be?

Of course, that remains to be seen. Holiday shopping site BestBlackFriday.com reported that many ecommerce sites started their Cyber Monday specials on Sunday evening, suggesting the sales total could surpass projections. It notes that Apple, Dell, Best Buy, and Target are offering free shipping with no minimum order size, which could spur sales.

Among the hottest Cyber Monday promotions, it has identified Target's 15% off nearly everything in-store and online during the day, as worthy of consumers' attention. It also calls attention to Walmart's over 50% discount on Samsung HDTVs.

Assuming Cyber Monday smashes estimates, the nation's retailers could be on pace for a record holiday sales period.

It appears that predictions consumers would pass on Black Friday were somewhat exaggerated. Consumers are not only crowding stores looking for bargains, they took advantage of the stores that opened on Thanksgiving. Millions more shopped online.

Macy's said there were more than 16,000 shoppers lined up outside its New York flagship store in Harold Square as the doors opened Thanksgiving night. It reports that early sales receipts suggest a lot of people will be finding sweaters and other clothing under the tree this year.

Target also reports a strong start to the big shopping weekend. Not only were stores jammed with shoppers last night, the company says Target.com had it's biggest single sales day ever.

“Shopping at Target has become an annual Thanksgiving tradition for millions of our guests, and we’re thrilled at the response we’ve seen this year,” said Target CEO Brian Cornell. “Based on early results, it’s clear that our deals are cutting through. We expect this momentum to continue throughout the weekend and into next week.”

Target says TV sets were among the most popular items, with consumers buying more than 3,200 sets every minute during the first hour that stores were open. Early indications also point to strong sales of Apple products, including the Apple Watch Series 1.

Hoverboards sold out in minutes

Among toys, Target says LEGO, NERF, and Our Generation were popular items. The Jetson V6 Hoverboard sold out within minutes, the company said.

Amazon, meanwhile, has already jumped ahead to Cyber Monday. The company has unveiled 75,000 deals it plans to offer next week.

The deals include the Amazon Echo for $139.99, a 50 inch 4K Ultra HD Smart TV for $249.99, and 30% off on select clothing, shoes, jewelry, and watches for women, men, kids, and infants.

Last Cyber Monday, Amazon says customers ordered more than 54 million items worldwide, which set a record. It says based on early sales data, it expects that record to be shattered next week.

Did the large number of retailers who took a stand against opening on Thanksgiving miss the boat? Maybe not. CNBC reports the Mall of America, which this year remained closed on the holidays, had even bigger crowds lining up for its Black Friday opening than it did last year.

The year was 2008. The financial markets had just crashed. The consumer zeal to find a limited Black Friday bargain was at its peak.

At a Walmart store on Long Island, a huge, restive crowd had gathered outside in the chilly, early morning hours waiting for the doors to open. As an employee began to unlock the doors, the New York Daily News reported that the crowd wouldn't wait any longer, took the doors off their hinges, and trampled the 34-year old man to death while injuring four shoppers, including a pregnant woman.

The incident caused a lot of people to step back and reassess the absurd craziness that characterized the official kickoff of the holiday shopping season. While there will undoubtedly be isolated, and widely reported, cases of consumer incivility toward one another in pursuit of a bargain on Friday, hopefully there will be no fatalities.

Money and bargains were scarce

After all, there is no need for that. In 2008, not only was money scarce, so were the bargains. Retailers promoted doorbuster deals to draw a crowd but only had a limited number of items at that price. So if you showed up at 4:00 a.m. to get the latest video game console for $99, the people who got in line at 3:00 a.m. got the five units that were available at that price.

In recent years, retailers stocked a lot more of their Black Friday bargains and they began spreading out the times at which they were available. Stores started opening on Thanksgiving, though this year a large number have reversed that policy.

Stores have also made more of their Black Friday deals available online. Instead of spending time driving to the mall and going from store to store, shoppers can look for deals online from the comfort of their homes.

The deals have already started

It's no longer necessary to wait until Black Friday to find bargains, either online or in stores. In fact, Amazon is currently offering numerous sale prices during its Black Friday Deals Week. Walmart has also gotten started with its Pre-Black Friday Deals promotion.

Consumers also have a lot more information about deals than ever before. Retailers have leaked their Black Friday newspaper ads well in advance, which have been collected online at sites like BestBlackFriday.com, making it easier for consumers to find what they want, and at the price they are willing to pay, well ahead of time.

After Black Friday, consumers know they will still be able to find plenty of deals. There's Small Business Saturday and Cyber Monday, both with non-stop deals.

So in a way, Black Friday is becoming just another busy holiday shopping day. Consumers jamming the aisles are not quite as desperate to latch onto that doorbuster bargain because they know they can probably find it somewhere else.

And that's probably a good thing. Safer, at least.

The big day is almost here. Friday is the official kickoff to the 2016 holiday shopping season.

But it's almost anti-climactic since retailers have been rolling out Black Friday bargains since Halloween. Still, millions of consumers will crowd stores and go online over the long holiday weekend because there will, in fact, be some pretty spectacular deals.

But be warned. Not everything you can buy on Black Friday is going to be the best price. Personal finance site WalletHub has studied retail prices and found that 78% of items will have a lower price on Black Friday. But 17.3% will actually be more expensive on that day.

If you know what categories are likely to have the most deals you will be less likely to make a costly error. According to WalletHub, you'll do best shopping for video games, appliances, furniture, and computers on Black Friday. You are less likely to save if you buy jewelry, clothing, and consumer electronics.

Retailers with the best deals

When it comes to retailers, Ace Hardware, Big Lots, BJ's, Harbor Freight, and True Value have the largest percentage of low prices, when compared to the same item priced on Amazon prior to Black Friday.

William Joyce, a marketing professor at the Stern School of Business, told WalletHub that consumers should be sure to read the fine print on Black Friday deals, to make sure they understand what they're buying.

Among the best Black Friday deals it's seen so far, WalletHub suggests these may be worth checking out:

• Samsung refrigerator, 24.5 cubic feet, $899, marked down from $1,347, at AAFES
• Denon Soundbar with wireless subwoofer; $350, marked down from $557, at Best Buy
• 15 foot arena trampoline, with basketball hoop, football game, basketball, and football; $250, marked down from $500, at BJ's
• Kirkland Signature 42-inch mobile 16 drawer tool chest; $499, marked down from $900, at Costco.

A survey by Deloitte shows 79% of consumers plan to shop on Black Friday, but an increasing number plan to do their shopping online. In fact, shoppers this year said they plan to spend 51% of the holiday budget online.

Consumers estimate they will spend $400 during the long Thanksgiving holiday weekend, up from $369 last year.

Coming up at the end of the week is the official kickoff to the 2016 holiday shopping season. But chances are consumers have already done some of their shopping. And even for those who plan to shop the day after Thanksgiving, there's less and less need to get up early and wait for a store to open.

Jeff Fagel, chief marketing officer (CMO) at Eyeview, calls Black Friday “buy nothing day,” saying doorbuster deals are no longer grabbing consumers' attention. He suggests consumers should stay home Friday morning.

Phil Dengler, principal at shopping site BestBlackFriday.com, agrees that there are plenty of deals available right now, saying consumers need to stay alert. He notes that Amazon, Kohl's, Toys R Us, and other retailers have already started their online sales, so the deals are available right now.

But Dengler says consumers will have to wait until Wednesday night or Thanksgiving to find the biggest bargains.

“One thing we highly recommend is for everyone to download the apps for their favorite store,” Dengler told ConsumerAffairs. “While this was important last year, its value is growing even more for 2016. In addition to early access for some stores, the apps are a great way to get alerted when deals go live. Since online doorbusters are so competitive, time is of the essence for every online Black Friday deal. We recommend the apps from Walmart, Amazon, Best Buy, and Target.”

For shoppers going the brick-and-mortar route, Dengler says Thanksgiving will be the biggest day for deals. He says Walmart and other retailers will hand out wristbands for some of their top doorbusters, which will encourage consumers to arrive at stores before the doors open. Here's the site's pick for the top 25 Black Friday deals.

Not everything's cheap on Black Friday

It's long been known that, while there are some pretty good deals on Black Friday, the day after Thanksgiving is not the best day to shop for everything. For example, if the item isn't included in the advertised specials, it's probably selling at its regular retail price on Black Friday.

The Washington Post reports an analysis of price data shows the Tuesday before Thanksgiving is the best time to shop for clothes and the best deals on electronics will be found on Thanksgiving, either at stores that are open or online. Shopping for toys? You might be better off waiting until Cyber Monday.

Cyber Monday, after all, is threatening to eclipse Black Friday as a shopping day. In the days of dial-up internet service, many consumers would wait until they returned to work on Monday to make purchases, using their employers' broadband connections. As more holiday spending has moved online, retailers have used Cyber Monday as a time to roll out some of their best promotions.

Not deterred by cyber threats

Even people who have had a bad experience with cyber thieves will not be deterred from shopping online, according to a survey by TransUnion. The survey found 76% of shoppers who were victims of a holiday season hack might be fearful of the risks, but 94% said they still plan to shop for Cyber Monday deals.

The National Retail Federation (NRF) projects more than 137 million consumers will shop in one way or the other during the long Thanksgiving/Black Friday/Small Business Saturday/Cyber Monday weekend. No doubt more sales will come online this year than last, driven largely by young people.

“For many millennials, every Thanksgiving weekend they can remember has involved hopping online to find the best deals,” said Prosper Principal Analyst Pam Goodfellow. “For this group, it’s more than just a weekend of good deals, it’s a holiday tradition.”

With Black Friday just a week away, retailers are beginning to add to the build-up. After rolling out a number of pre-Black Friday deals, Amazon is introducing bargains that are only available if you order on it's voice interactive technology, Alexa.

Today through Monday, consumers who ask “Alexa, what are your deals?” will get access to an exclusive set of discounts on popular gift items. Consumers may order with voice commands on Amazon Echo, Echo Dot, Amazon Tap, Amazon Fire HD tablet, or Amazon Fire TV.

“This is the first holiday that Prime members will be able to use their voice to shop and we’re excited to offer exclusive deals they won’t find anywhere else,” said Assaf Ronen, Amazon's vice-president for Voice Shopping. “Voice shopping with Alexa takes the hassle out of the holidays, giving customers the ability to order from millions of items simply by saying the word.”

New deals each day

Ronen says the voice-only deals will be updated each day during the promotion.

Amazon says the Alexa-only deals will include $80 off a 32-inch Samsung 1080p LED TV; $30 off on a Sphero Star Wars BB-8 App controlled robot; $80 off on Beyerdynamic Limited Edition headphones; and $130 off on a 10-piece All-Clad stainless steel cookware set.

Similar to Apple's Siri, Alexa is the voice service that powers Echo, providing capabilities that allow users to interact with devices in a more intuitive way using voice commands.

While consumers no doubt will take part in Black Friday sales in great numbers this year, the numbers may continue to diminish as more sales move online and retailers spread their bargains over a wider timeframe.

Black Friday shopping tips

Whenever consumers do their shopping, Ash Exantus, Financial Empowerment Coach at BankMobile, suggests shoppers make a list and holiday budget to avoid overspending. He also suggests leaving your plastic at home and using cash instead. He says that will ensure you stick to your budget and avoid getting caught up in Black Friday's emotional appeal.

“Shopping, especially on Black Friday, is psychological warfare,” Exantus said in an email to ConsumerAffairs. “You are literally in a battle between you and your pockets vs. retailers and marketers.”

It's called Black Friday for a reason, Exantus says. It's the day when retailers get into the black for the year, often at consumers' expense.

Increasingly, consumers are able to find attractive deals on holiday gift items without fighting the crowds on Black Friday

Then again, the way things are going, the stores might not be all that crowded on the day after Thanksgiving, traditionally the busiest shopping day of the year.

Amazon says it isn't waiting any longer. Starting Friday, and for the next 35 days, it says it will offer “Black Friday prices” as often as every five minutes, with deals heating up on Thanksgiving Day through Cyber Monday. Amazon is even launching a special app that can be downloaded for free to track the deals.

And customers with an iPhone can use something called Package X-Ray to see what is inside a box without opening it.

“Customers want to shop anywhere, any time, and any way, especially during the five super popular days for online shopping running from Thanksgiving through Cyber Monday,” said Steve Shure, Vice President, Amazon.

Some of the deals

Among the daily deals, Amazon says it will mark down select Disney toys and apparel by 60%; Barbi, Hot Wheels, and Fisher-Price toys will be half off.

In Electronics, it will offer a Samsung 32 inch 720p HDTV for $69.99; Sennheiser HD 598 Cs Closed Back Headphones for $99.95; and a 60-inch 4K Ultra HD Smart TV for $599.

Among Amazon's own devices, the Amazon Echo will sell for a $40 discount; the Kindle For Kids bundle will go for $69.99; and the Amazon Fire TV will be on sale for $74.99.

In an email to ConsumerAffairs, a spokeswoman for Amazon says the company has observed that customers are shopping on mobile devices at record-levels. She says mobile use should easily exceed last season's 70% rate.

Meanwhile, a new report from Vivint Smart Home, which surveyed 2,000 consumers, found there is widespread concern about “porch pirates” swiping package deliveries, but most consumers have been slow to take action to improve security.

Millennials expressed the most concern and appear to be the most vigilant generation when it comes to package theft. The report found nearly 40% of Millennials have had success in recovering stolen packages.

With Black Friday just days away, shoppers may get a sense of deja vu as they scan the ad slicks for bargains. They may see some of the same deals they saw last year.

Holiday shopping site BestBlackFriday.com analyzed every advertised deal from 25 stores, checking this year's ad against last year's. It found lots of re-runs.

“It is no big deal when stores are repeating a general 50% off all clothing deal, but it is concerning when stores are offering last year's electronics for more money,” said Best Black Friday principal Phil Dengler.

The analysis shows nearly all – 24 out of 25 stores – are repeating at least one deal from last year. Best Black Friday found three repeated deals at 22 stores and five repeated deals at 20 stores. More than half the stores had at least one repeated sales item they were charging more for this year.

Dengler says re-running a Black Friday deal from last year is not necessarily a bad thing, but it's something consumers should know about.

Imports are up

Meanwhile, retailers appear to be restocking their holiday shelves this year with more imported items. The National Retail Federation (NRF) reports imports at the nation’s major retail container ports should rise 4.4% this month, with a slightly bigger increase expected next month.

“Most of the holiday merchandise is already here, but retailers are still restocking to be sure shoppers will have a broad and deep selection as they hit the stores over the next several weeks,” said NRF Vice President for Supply Chain and Customs Policy Jonathan Gold.

Economists often watch retail imports for clues about the direction of the economy. Gold says the rise in end of the year imports suggests retailers expect to sell more this year than last year.

Private label credit cards

Consumers may be paying for their holiday purchases with more private label credit cards. A report from TransUnion shows the number of these accounts usually surges during December.

Consumers are getting increased access to retail cards during the holidays, mainly because stores offer discounts and other incentives for opening account while making a purchase. As we recently reported, consumers should use caution and carefully weigh any benefits before accepting these offers.

For an event whose name suggests a one-day connection, Black Friday seems to start earlier and last longer every year. Retailers are eager to move product and rake in consumer dollars, and now one company has officially kicked off its Black Friday sales.

Walmart shoppers who use the company’s app can start indulging in sales today on a variety of items, including electronic devices like an Acer laptop and a 65-inch Hitachi 4K Ultra HDTV. The deals will continue all the way through the actual Black Friday event on November 25, and may even last longer into the holiday shopping season.

Starting up its sales early could be viewed by some to be a risky move; recent reports indicate that consumers have become guarded when it comes to Black Friday, with many saying that they’ll be avoiding the hassle by doing more shopping online.

Consumers who do choose to shop in stores say that they’re often disappointed by hyped up deals that fall short of expectations because product inventory runs out so fast. However, Walmart says that won’t be a problem this year. The company says that it is stocking up on 1.5 million TV’s, 2 million tablets and computers, and 3 million video games that will be purchasable online and at stores.

“I don’t expect to see any kind of decline [on] Black Friday. . . traffic continues to grow in the stores while we continue to grow our online business,” said Walmart’s chief merchandising officer Steve Bratspies.

For consumers planning to get up early and hit the stores on Black Friday, here's a way to plan your morning. A shopping website, BestBlackFriday.com has published leaked Black Friday ad slicks from five major retailers, Best Buy, Walmart, Target, Sears, and Kmart.

Best Buy

According to the ad for Best Buy, the electronics retailer will open at 5:00 p.m. Thanksgiving Day and offer a Samsung 55-inch 2160p 4K HD smart TV for $479.99, marked down by $320. A Toshiba 49-inch 2160p set will go for $199.99.

The Dell Inspiron 15.6-inch touchscreen laptop will have a sale price of $349.99, $150 lower than its regular price. The seven-inch, 8GB Kindle Fire has a sale price of $33.33. You can save $125 on the 9.7-inch iPad Pro.

Walmart

Walmart will open at 6:00 p.m. Thursday. The Walmart ad shows the iPhone 5 on Straight Talk Wireless selling for $99. A Philips 55-inch 4K LED TV has been marked down to $298.

For gamers, the Playstation 4 Slim 500GB bundle is $249, and includes a $30 gift card. The Samsung 4K Blue-ray disc player is $39.

Target

The ad for Target's Black Friday Preview Sale, starting Thanksgiving Day, promotes a Fitbit Charge HR for $89.95, marked down from $129.95.

On Wednesday and Thursday, Target is offering the Jetson V6 hoverboard with Bluetooth speakers for $284.99. In the toy department, the Badgor Basket wooden doll house, with 15-piece furniture set, goes for $69.

Sears

Sears will open at 6:00 p.m. on Thanksgiving. Its ad touts a Kenmore washer-dryer combo for $279.99 each and a 25.6 cubic inch, two-door stainless steel refrigerator for $999.

The Craftsman 41-inch, 12-drawer ball bearing tool chest is marked down to $349.98. A Serta Posturepedic queen sized mattress and box spring set has been marked down to $349.

Kmart

Kmart will open at 7:00 p.m. on Thanksgiving and its ad shows a Bell & Howell dashcam with 8 GB micro SD card for $15. It's 10-inch Frozen or Spiderman bike, regularly $49.99, has been marked down to $19.

We've heard for years that Black Friday is the biggest shopping day of the year and that consumers eagerly look forward to participating. But really? Do people really enjoy standing in line outside a Walmart at 4:00 a.m.?

Our friends at BestBlackFriday.com have stumbled across the painful truth. A survey conducted for the site by SurveyMonkey found a sizable number of consumers actually claim to hate Black Friday.

According to the results, fewer than 15% of those questioned actually “love” the official kick-off to the holiday shopping season. A little over 35% profess to hate it. About half of those in the survey describe Black Friday as “just okay.”

A young person's game

Other takeaways from the survey – younger shoppers tend to “love” Black Friday more than older people. There is a huge drop in affection after Americans turn 30. Consumers who say they hate Thanksgiving openings also hate Black Friday.

Is it possible consumers are just burned out on Black Friday hype? Phil Dengle, a principal at BestBlackFriday, says that's a logical explanation. Also, he says consumers no longer have to get up early and fight the crowds in order to get a good buy.

“The numerous pre-Black Friday and early November sales are absolutely turning shoppers off to the actual day of Black Friday.,” Dengler said in an email to ConsumerAffairs.

As of November 7, Dengler notes that Amazon had already opened its "Black Friday Store," and retailers like Walmart have been showcasing Early Bird Online Specials.

“Actual Black Friday doorbusters will start on the Wednesday before Thanksgiving this year, so everything is much more spread out,” he said. “Overall, prices are still going to be better on Thanksgiving, Black Friday, and Cyber Monday, but it is still more than possible to find great deals in the weeks leading up.”

More online shopping

And the week after too. Research has shown year after year that overall, the best deals aren't found on Black Friday but in early December. And more and more sales are being conducted online. The significant drop in the number of major retailers open this Thanksgiving probably has less to do with perceived public backlash than with the fact shoppers can still buy things from the comfort of their living rooms between dinner and football.

Plus, Dengler says there are now so many deals, before and after Black Friday, consumers are not obsessed with getting the absolute lowest price.

“Many shoppers just do not want to go through with the hassle and stress of shopping on Thanksgiving and Black Friday, so they are sacrificing a few dollars to get it on their own terms,” he said.

Finally, the survey suggests this Black Friday might find the stores not so crowded. Forty percent said they didn't plan to shop at all the day after Thanksgiving and 28% said they would limit their shopping to online.

As they did last year, retailers are getting an early start on Black Friday deals, rolling them out early to snag consumers' dollars before some other store does.

Amazon has opened up what it calls its Black Friday Store, with sale items every day in advance of the official start to the holiday shopping season. In fact, Amazon is promising to put up new deals periodically every day until December 22.

At the same time, the online retail giant has launched several curated Holiday Gift Guides. The company predicts OLED, HDR, and 4K TVs will be big draws in electronics, along with Alexa-enabled home security cameras, VR/360-degree cameras, instant film cameras, and drone photography.

Other predicted hot items include Twitch streaming and in-home music studio equipment, along with VR and AR gaming products.

Shopping with Alexa

"This holiday season, we're offering more deals than ever before and - for the first time ever - giving Prime members an opportunity to use Alexa voice shopping for purchasing their holiday gifts hands-free,” said Doug Herrington, Senior Vice President of North American Retail at Amazon. “They can make purchases simply by asking Alexa-enabled devices, like the new Echo Dot, while relaxing at home with family and friends."

Walmart is also getting an early start, offering up daily holiday gift deals on its website. There are featured deals each day from a number of different departments, including electronics, apparel, toys, and appliances.

Sam's Club, meanwhile, has introduced its “Instant Savings Book,” promising instant deals across all departments. The company says all the potential savings add up to $5,000.

Of course, Black Friday itself is coming up fast. BestBlackFriday.com has published what it says are leaked Black Friday ad slicks from Sam's Club, Dell, Walmart, and Toys R Us. Deals include a Dell laptop for $99.99.

Retailers are trying to get a leg-up on competitors in the holiday shopping sweepstakes, especially as spending continues to migrate to the internet. Many retail analysts believe Amazon is poised to capture a bigger slice of the pie, which may motivate competitors to offer even more enticing deals.

Target has taken the wraps off its 2016 holiday strategy, saying it plans to offer new and exclusive inventory in every product category, as well as a wide range of bargains.

“Target is at our very best during the holidays, and we’re building on last year’s winning formula to make the 2016 holiday season even better,” said Target CEO and Chairman Brian Cornell.

Cornell said the strategy is built around helping consumers save both time and money, both in stores and online.

“Most importantly, guests will find truly exceptional value through broad and simple offers timed to maximize savings on the most-shopped merchandise at each point in the season,” he said.

Introducing the Wondershop

New this year is Wondershop, sort of shop within a shop that specializes in Christmas decorations. The company has also developed Wonderlist, which it says is a tool to find gifts for family and friends.

For children, Target says it will feature about 1,000 new items from the recently introduced Cat & Jack line, with price tags under $30. There will be more than 1,800 new or exclusive toys, an increase of about 15% over 2015.

Preparing for a burst in virtual reality popularity, Target says it will feature newly released VR products, including PlayStation VR and VR One Plus.

Frowning on Thanksgiving openings

Target is among the major retailers that have not yet announced plans for Thanksgiving Day. While a large number of stores plan to remain closed the day before Black Friday, Target is among the retailers expected to try to get a jump on holiday spending.

Shopping site BestBlackFriday.com is out with a survey of consumers that shows an overwhelming number prefer stores to close Thanksgiving Day and give employees the holiday off. Its survey shows only 8.18% of consumers “strongly favor” a store being open Thanksgiving Day, while 37.72% “strongly dislike” the idea.

“The vast majority of the population does not view the practice of stores dragging their employees and shoppers out of their homes on Turkey Day in a positive light,” the authors write.

Even so, the site suggests plenty of consumers will shop on Thanksgiving, most likely ordering things online rather than going to stores.

Thanksgiving is perhaps the biggest American holiday. It originated on these shores and remains unique to the U.S. The Mall of America is America's biggest shopping mall and in recent years, the two have co-existed, with shoppers jumping up from the dinner table to start their holiday shopping.

But not this year. The giant Minnesota mall announced today that it will be closed on Thanksgiving Day for the first time ever. The mall's 520 stores can open if they want to but few are expected to do so.

Mall management says it simply wants to give employees a day off and get the holiday shopping emphasis where it belongs -- on Black Friday, the day after Thanksgiving.

“We’ve been talking about this for months, looking at the numbers, looking at the pros and the cons,” said Jill Renslow, the mall’s senior vice president of marketing and business development, according to a report in the Minneapolis Star-Tribune. “We’re excited to give this day back to our employees so they can celebrate with their families.”

"Special magic"

Renslow also hopes the move will "bring that special magic back to Black Friday" and noted that the mall will throw open its doors at 5 a.m. on Black Friday, welcoming shoppers perhaps still somewhat besotted with family, food, and friends.

Critics have warned that Thanksgiving has been in danger of becoming little more than an elaborate luncheon that kicks off Black Friday, as stores great and small began opening for at least part of the traditional holiday in recent years.

For their part, retailers have complained that the extra hours have not generated appreciably more revenue but have simply spread it out over a greater time period while increasing labor, utility, and advertising expense.

That apparently mirrors Renslow's thinking. 

“By closing on Thanksgiving, we’re confident we’ll still get those strong numbers throughout the Black Friday weekend.” she said, according to the Start-Tribune.

Black Friday 2016 is still a little more than two months away, but already there are predictions about what shoppers can expect.

BestBlackFriday.com has posted its predictions after analyzing 150 Black Friday ads from 2015, saying deals on electronics will be among the most appealing. For example, it predicts 50-inch HDTV sets will be available from multiple sources for as low as $175. A 50-inch 4K set, it predicts, could go for as little as $300.

Philip Dengler, a principal at Jones-Denger Marketing, which operates the site, says the biggest change this year may be the fact that more of the best deals will be available online.

“While it has been trending in that direction for the past few years, we saw more online doorbusters than ever last year,” Jones said in an email to ConsumerAffairs. “This means many of the first page televisions, laptops, and tablets will be available for online shoppers. Previously, they were only available in-store at very limited quantities.”

Spending rapidly shifting online

Dengler also predicts Black Friday spending is rapidly shifting online and this year, he says the shift should be dramatic. Combined Thanksgiving and Black Friday spending is projected to be around $10.78 billion, down around 10% from last year.

But BestBlackFriday.com projects online sales on Black Friday will be up over 13% from last year and Thanksgiving online sales should rise nearly 20%. Combined, they are expected to account for around half of all sales.

“The Black Friday shopping period is also rapidly extending,” Dengler said. “We expect Amazon to open its Black Friday Store on November 1. Many other retailers will offer pre-Black Friday sales throughout the entire month of November. Actual Thanksgiving doorbusters should begin online on Wednesday night.”

Deals

He says laptops should start at $90, with the average doorbuster laptop price at around $150. The iPhone 7 should be available for $99 with a two-year contract. While two-year contracts are being phased out, Dengler says many people will still be eligible if they have Verizon or Sprint. People that aren't will have to pay unsubsidized prices.

As for individual retailers, Dengler predicts JCPenney and Kohl's will have the highest average discount for their promotions, at around around 65% off. Walmart, Best Buy, and Amazon will once again be towards the bottom of the range, with average store discounts of around 30%.

If toys are on your holiday list, Denger suggests waiting until the second week of December for the best prices.

Despite the hype and doorbuster bargains, consumers were less inclined to jam into malls on Black Friday, according to a preliminary sales tally. They were also less likely to shop online.

ShopperTrak, a consumer analytics firm, estimates consumers spent $12.1 billion on Thanksgiving and Black Friday. If those numbers hold up, it would be less than was spent over those two days last year.

Specifically, Thanksgiving Day accounted for an estimated $1.8 billion in sales, while Black Friday brought in an estimated $10.4 billion.

Early sales take a toll

Is this a sign of an impending recession, or simply a case of early sales? Kevin Kearns, ShopperTrak chief revenue officer, says it's probably the latter, with retailers cannibalizing the big shopping day with early sales.

“This year, we saw Black Friday ads emerge before Halloween, as retailers aimed to get at the shopper’s wallet early,” he said.

Kearns says evidence suggests these early promotions generated sales prior to the Black Friday weekend. Money that was spent on Black Friday last year may have been spent during the previous two weeks this year.

Reinforcing a trend

“Fewer visits on both days reinforce the trend we’ve seen throughout the year, in which shoppers are researching products ahead of time, targeting their store visits, and arriving in-store with the intention of making a purchase,” Kearns said. “The decrease in shopper visits on Thanksgiving Day also lends itself to the social backlash against store openings on the holiday.”

Meanwhile, BestBlackFriday.com projects Cyber Monday spending will be strong, approaching $2.25 billion. But Phil Dengler, a principal at the website, says it too is losing its ability to attract attention.

Declining importance of Cyber Monday

“Honestly, Black Friday and Thanksgiving had so many more doorbusters online this year than ever before, so Cyber Monday is really not necessary anymore,” Dengler told ConsumerAffairs. “Regardless, we will still continue to cover it as long as stores have sales. In the end though, we say retire it.”

Dengler says Best Buy stands out this year as the retailer with the best deals. He cites the company's extensive Cyber Monday ad, praising its diverse selection.

As an example, he cites a $300 Best Buy gift card when you trade in a working smartphone and lease or activate a Samsung Galaxy S6, S6 Edge, S6 Edge+ or a Note 5.  

Everyone is being swept up by the Black Friday craze this year; stores like Target and Walmart are boasting of strong sales numbers as we head into the weekend. While the huge discounts and masses of people are hallmarks of this retail “holiday”, thievery is something that it has become infamous for in recent years as well. Consumers should stay vigilant when it comes to keeping themselves and their newly acquired items safe.

In a report from Fortune.com, insurance company Travelers said that thefts are, on average, 2% higher on Black Friday than any other day of the year, and for good reason. Many consumers will be storing bought items in their vehicles and jumping back into the fray to see what other deals they can find; this is optimal for thieves who will be prowling parking lots in search of valuables.

Consumers are not safe when they leave the mall though. When Travelers broke down all claims made on Black Friday, they found that thefts were 28% higher than any other day of the year when they included ones made off-premise (not at the mall or retail store). “On Black Friday, thieves are just much more focused on the opportunity than on a regular basis,” said Patrick Gee, senior vice president at Travelers.

Take away the opportunity to steal

Thieves are not too picky about which items they can get their hands on, but statistics show that there are some trends associated with items stolen. On average, clothing and apparel are 40% more likely to be stolen than other items and toys are three times more likely to be stolen. Despite the huge surge in sales on Black Friday, electronic items are no more likely to be stolen on this day than any other day of the year.

Consumers can take several different steps to make sure that their goods are safe while they shop. If you insist on keeping items in your car while you go back to shop, make sure everything is covered or out of sight when they're in your car; thieves who see an item they want will be much more likely to take it if given the opportunity.

Taking away the opportunity to steal is probably your best bet, though. After checking out, bring your items straight home so that they're safe. You can also remove yourself from the equation altogether by hunting for deals online.

Adele's new album release helped Target get off to a successful start to the shopping season, with most consumers turning to Target.com to make their Thanksgiving Day purchases, which included heavy sales of “25.”

Company executives say the stores had good traffic as well, benefiting from on-going promotions.

“On Thanksgiving, we saw millions of shoppers take advantage of great offers online and in our stores. Overall, the response from our guests has been very positive, with some of the best days we’ve seen on Target.com,” said Brian Cornell, Chairman of the Board and CEO of Target.

Big sellers

Target says sales were strong, with the Apple Watch and Apple iPads, Beats Solo 2 headphones, FitBit Charge HR, and the Philips Sonicare 2 electric toothbrush leading the way.

Demand was greater than last year’s record Thanksgiving performance, giving Target its biggest day for online sales yet, driven largely by electronics. According to Target:

• Apple iPads were top sellers in stores and online. On average, Target sold an iPad every second throughout the day on Thanksgiving. Apple Watch was especially popular in stores.
• Gaming consoles were popular in stores and online, including the Nintendo Wii U, which was the top selling item on Target.com.
• TVs were one of most sought after items in stores— the 55” Westinghouse at $249.99 was Target’s top selling TV.
• Movies were a big hit in stores with guests buying more than 3 million on Thanksgiving.
• A three-foot stuffed teddy bear, priced at $10, was a surprise hit, with some stores selling out in minutes.
• Top toys included LEGO, Barbie, Disney Princess, and Star Wars. Target exclusives generated nearly one-third of Star Wars toy sales for the day.
• Beats Solo 2 headphones were one of the top sellers on Target.com and in stores at $96.99 (reg. $199.99).

Good day for Walmart.com

Walmart also said it had strong Thanksgiving Day sales, and like Target, attributed much of it to online purchases.

“We’ve said this Black Friday would be the most integrated between Walmart stores and Walmart.com – and we delivered,” said Steve Bratspies, Walmart's chief merchandising officer. “Tens of millions of customers visited our digital and physical aisles to pick up video games and systems, televisions, movies and toys, many of the top items sold both on Walmart.com and in stores. And, they prepped beforehand - more than 25 million customers accessed store maps and the circular through our online and mobile tools for Black Friday.”

These early results appear to confirm predictions that consumers will continue to increasingly use online channels to do their holiday shopping. That trend is expected to continue through the weekend as all types of retailers gear up for Cyber Monday.

Make no mistake, there will be plenty of consumers jamming stores to take advantage of Black Friday deals. But the emphasis has already shifted to Cyber Monday and beyond, as retailers jockey for position to sell gifts between now and Christmas Day.

Amazon.com has extended its holiday promotions with new deals that start on Saturday and run through Monday.

While Black Friday may be bigger for brick-and-mortar stores, an Internet-only retailer like Amazon makes the most of Cyber Monday. Last year, Amazon sold more than 43 million items worldwide, which was a record-breaking 500 items per second.

Some of last year's big sellers were the Samsung 40” Smart LED TV, GoPro HERO4, Disney Frozen Elsa Doll, Anki DRIVE Smart Robot Car Racing Game, LORAC PRO Palette, and Cuisinart 5-in-1 Griddler.

This year's deals

This year's Cyber Monday deals will include the Amazon Fire for $34.99; the LG Electronics 60” 1080p TV, less than $700; $10 off $50 orders of select Black & Decker and STANLEY tools; up to 45% off on select Wilton bakeware; up to 50% off on select Coleman gear; and 65% off select cashmere for women.

Amazon Prime members get unlimited free two-day shipping on more than 20 million items and unlimited free same-day delivery on more than a million items in 16 metro areas.

But if you aren't a Prime member, you'll need to read shipping details carefully. Amazon offers free shipping on eligible orders of $35 or more.

Early start for Walmart

Meanwhile, Walmart says it's moving up its Cyber Monday schedule to 8 p.m. Sunday night to provide a simpler and more convenient experience for customers. Walmart said it noticed in past years that consumers were searching online for bargains on Sunday evening, then waiting up until midnight to place their orders.

“It can be exhausting for working parents and millenials to stay up past midnight to shop online, only to wake up early the next day to get ready for work,” said Fernando Madeira, President and CEO, Walmart.com. “By starting Cyber Monday hours earlier on Sunday evening and quadrupling the number of Cyber Monday specials, we’re making it easier for customers to get ahead of the busiest online shopping day of the year and save on the best gifts.”

Cyber Monday bargains

Walmart says some of the deals include $500 off an LG 65-inch HDTV and a Microsoft Surface Pro 3 for $599, a savings of $200. Both items will be available with free shipping.

Other Cyber Monday deals include:

• Air Hogs Star Wars Remote Control X-34 Landspeeder – $19, plus free shipping to store
• 14-ft. Trampoline with Enclosure – $189, plus free shipping
• Porter Cable 3-Tool Combo Kit – $79, plus free shipping
• Air Hogs Video Drone – $75, plus free shipping

Anytime crowds head to stores in record number, anything can happen. Black Friday has its share of mayhem and mishaps.

The website SheBudgets.com has collected a number of interesting facts about the busiest shopping day of the year, and among them – you almost have as much chance of being killed at a Black Friday event as being fatally attacked by a shark.

In the last five years, the site says, Black Friday has been blamed for seven deaths and 98 injuries. Sharks, on the other hand, kill five and injure 100 people a year. While sharks kill more people, those attacks occur over 365 days – Black Friday is just one day.

Origin of the name

How did Black Friday get its name? It has always been accepted fact that the name derives from the fact that most retailers reach the breakeven point by Thanksgiving. After that, everything they make is profit.

Not so, says SheBudgets. The site claims Philadelphia Police came up with the name in the 1950s because of the horrendous traffic caused by all the shoppers flocking to stores.

A lot of celebration goes on around Thanksgiving, and it apparently continues into Black Friday. The shopping site RetailMeNot claims 12% of Black Friday shoppers show up drunk. Come to think of it, that could explain a lot of the mayhem and mishaps.

Quality issues

SheBudgets makes an interesting claim when it says stores tend to roll out low quality items to entice shoppers. That might have been the case in the past but may not be now.

Still, we reported several years ago that consumers who purchased flat screen TVs on Black Friday seemed to have a lot of problems with them.

Finally, Black Friday is not only the busiest day of the year for retailers, it's also the busiest day for plumbers. Most likely it has something to do with the clean-up from the Thanksgiving feast. Too many food scraps down the drain, maybe?

SheBudgets also notes that 79% of Americans will do at least some of their Black Friday weekend shopping online, certainly easier and safer. Still, millions will hit the mall.

So stay sober, and stay safe.

Electronic gadgets make up a big chunk of the average Christmas shopping list. Whether it's a new smartphone or a big screen TV, consumers seem to like gifts that they plug in.

The editors at Best Black Friday, who have worked with us in the run-up to the holiday season to identify some of the best buys, have submitted their picks for the best deals on electronics.

If an HDTV happens to be on your list, you are likely to find record low prices for select models and sizes, as well as video game bundles.

“While stores such as Walmart have taken steps back in certain areas, their overall sale is strong once again,” the website reports. “After waiting every other retailer out, Amazon finally gave us a preview of their upcoming sale, and while it is vague, a few of their items have made our Top 20 list.”

The list breaks down into these categories:

HDTVs

• Toshiba 49" 1080p LED HDTV for $149.99 at Best Buy
• 50" 1080p LED TV for $149.99 at Amazon
• 32" LED TV for $75 at Amazon
• TCL Roku 32″ 720p LED Smart HDTV for $125 at Walmart and Amazon
• TCL Roku 55″ 1080p Smart LED HDTV for $348 at Walmart and Amazon
• Samsung 60″ 1080p LED Smart HDTV for $697.99 at Target and Best Buy
• Samsung 40″ 1080p LED Smart HDTV + $90 Kohl’s Cash for $319.99 at Kohl’s
• Samsung 40" inch HDTV + Xbox One Bundle for $499.98 at Best Buy

Tablets

• iPad Air 2 (64GB and 128GB) for $150 Off at Sam’s Club
• iPad Mini 4 64GB and 128GB (Best Buy) and 16GB (Staples) for $100 Off
• iPad Air 2 16GB for $359.99 at eBay

Video Games

• Xbox One Gears of War Bundle + Fallout 4 & Extra Controller for $299.99 at Dell
• Xbox One and PS4 Bundles for $299.99 + $75 Kohl’s Cash at Kohl’s
• Xbox One Bundle + Samsung 40-inch HDTV for $499.98 at Best Buy

Smartphones

• iPhone 6s and iPhone 6s Plus – $250 Gift Card for Unsubsidized Purchases and $50 Off for 2-Year Subsidized Plans at Target
• $250 Savings on any Samsung smartphone ($150 savings + $100 Black Friday Gift Card) at Walmart

Computers

• 13.3″ MacBook Pro or 21.5″ iMac for $899.99 at Best Buy
• Toshiba Satellite CL45 14″ Laptop for $119.99 at Office Depot and OfficeMax
• Bonus Deal! – ASUS 15″ Laptop for $129 at Amazon

Other Electronics

• Save Up To $100 On Apple Watches at Best Buy
• Beats Studio Headphones for $169 at Walmart
• Canon EOS Rebel T5 digital SLR camera 18-55mm lens and 75-300mm lens with a bag for $399.99 at Kohl’s

While buying a non-sale item on Black Friday will cost you, the BestBlackFriday.com editors say missing a Black Friday doorbuster exacts a price as well.

Last year the site followed the prices for hundreds of the top Black Friday electronics for a few months into April to see how much their prices went up. It found the average doorbuster electronic price goes up by $48.43 after Black Friday. HDTVs increase by $63.79, and video game consoles increase by $50.85.

In the huge hoopla over Black Friday, and which stores will and won't be open on Thanksgiving, Cyber Monday has sort of been overlooked. After all, it almost seems a relic of a bygone era.

In the old days – 10 or 12 years ago – Cyber Monday was a pretty big deal. After Black Friday was in the books, consumers would return to work on Monday and take advantage of the boss's broadband Internet to order gifts online.

Consumers waited until Monday because, by and large, they didn't have access to high-speed Internet at home. Now that just about everyone is on broadband, they aren't waiting until Monday to order things.

8 p.m. start time

Even so, Walmart is calling attention to Cyber Monday by doing to it what it did to Black Friday a few years back – start it early. The retailer says it will make all of its Cyber Monday deals available starting at 8 p.m. ET Sunday.

The company says it's moving up the schedule to provide a simpler and more convenient experience for customers who are searching the Web on Sunday night and often waiting up past midnight to do their shopping. Now, they say, everyone can get a good night's sleep. 

“It can be exhausting for working parents and millenials to stay up past midnight to shop online, only to wake up early the next day to get ready for work,” said Fernando Madeira, President and CEO, Walmart.com. “By starting Cyber Monday hours earlier on Sunday evening and quadrupling the number of Cyber Monday specials, we’re making it easier for customers to get ahead of the busiest online shopping day of the year and save on the best gifts.”

Cyber Monday bargains

Walmart says some of the deals include $500 off an LG 65-inch HDTV and a Microsoft Surface Pro 3 for $599, a savings of $200. Both items will be available with free shipping.

Other Cyber Monday deals include:

• Air Hogs Star Wars Remote Control X-34 Landspeeder – $19, plus free shipping to store
• 14-ft. Trampoline with Enclosure – $189, plus free shipping
• Porter Cable 3-Tool Combo Kit – $79, plus free shipping
• Air Hogs Video Drone – $75, plus free shipping

This week is a make-or-break time for the nation's retailers. All are hoping to draw consumers to their Black Friday deals, at a time when consumers appear to be in the diver's seat, with an increasing array of options.

The deals started weeks ago, both in stores and online, though retailers will likely save their best doorbusters for the big day itself.

The National Retail Federation's (NRF) Thanksgiving Weekend Survey estimates as many as 135.8 million consumers may shop on Thanksgiving, Black Friday, Small Business Saturday and/or Sunday. That's in line with last year's results.

“The importance of Thanksgiving weekend to both retailers and consumers will never change,” said NRF President and CEO Matthew Shay. “However, retailers have already given consumers several good reasons to start their holiday shopping earlier.

Before getting out your credit card, here are five things weekend shoppers should know.

The deals will be staggered

Shoppers looking for the best bargains this week will need to stay alert all the way to Cyber Monday. The NRF says it expects retailers will offer exclusive savings each day of the promotional weekend.

In years past, Black Friday was largely confined to one day, and at big box retailers it was over very quickly. That produced a lot of complaints from consumers who lined up in the middle of the night, only to find the item that drew them to the store was sold out in the first few minutes.

Retailers responded by staggering their promotions, giving more consumers a chance. And as important as Black Friday weekend is to retailers, that's not the only weekend in which you'll find bargains.

“It’s important to remember, there will be several important weekends to keep an eye on before we wrap up the holiday season,” Shay said.

Not everything is marked down on Black Friday

There's no question that many items will be marked down to bargain levels on Black Friday, but remember that not everything will be. In fact, a study conducted in 2012 found that some non-sale items were downright expensive on Black Friday.

The study, by Shop Advisor, tracked the prices of 252 toys from the first day of Autumn and found that in the 54 days from Nov. 1 through Dec. 24, the day with the lowest percentage -- 46 percent -- of products on sale below their initial holiday season price was Black Friday.

As a matter of fact, Black Friday turned out to be the day on which shoppers begin to see prices spike on select items. On Black Friday itself, 24% of the toys on Shop Advisor's list were priced above their initial holiday season price. The company's survey last year pretty much confirmed that trend remains intact.

More doorbusters are available online

Each year more consumers do more of their holiday shopping online, and retailers have taken notice. As a result, it might not be necessary to get up at dawn or brave the mob at the mall to get a bargain.

This year Amazon.com has been particularly aggressive rolling out its Black Friday deals. It's rolling out new Black Friday deals each day throughout the week.

Brick and mortar retailers are also making some of their best bargains available on their websites. Sam's Club has most of its top doorbuster electronics available online with free shipping, including the PS4 Uncharted Bundle, Xbox Gears of War Bundle, a Vizio 58-inch HDTV, the iPad Air 2, and many other popular items.

Dell has all of its deals online, and the prices are the same as, if not better, than stores that are selling their products in traditional brick and mortar locations.

Free shipping is really important

Buying online is extremely convenient, but if you have to pay for shipping, that can erode any savings you might have realized. So when shopping at an online retailer, check out the shipping charge policy.

An increasing number of retailers now provide free shipping, at least during the holiday period. But make sure you read the fine print. It's likely there is a minimum purchase amount required in order to get that perk.

For the best savings, find online stores with no minimum purchase requirement and, as a bonus, will pay for shipping on any returns.

Patience pays off

If none of this weekend's bargains catch your eye, you shouldn't settle. There will be more bargains to come.

With a less-than-robust economy, retailers will be under pressure to move merchandise. By the middle of December, we could see an all-out price war.

Last year, Shop Advisor found the best day to snag a bargain was not Black Friday, but December 18.

Each year it seems less necessary to battle the crowds in order to snag a deal on Black Friday. And data suggests consumers are growing a little weary of the annual in-store mayhem.

A survey by Ibotta, a retail cash-back app, found that 65% of consumers believe Black Friday is not as important as it once was. Nearly half said they expect the best deals to appear after Black Friday and others expect to do most of their shopping online.

It's a fact that more and more holiday shopping is done from a PC or smartphone. But will you miss any spectacular deals if you decided to do all of your Black Friday shopping online?

Where the deals are the same

Phil Dengler, principal at BestBlackFriday.com, spends a lot of time comparing and cataloging Black Friday deals. Each year he sees continued movement toward parity between online and brick-and-mortar bargains.

We asked him if there are places where we can get the same in-store deals without leaving the house.

“Sam's Club has pretty much all of its top doorbuster electronics available online with free shipping, including the PS4 Uncharted Bundle, Xbox Gears of War Bundle, a Vizio 58-inch HDTV, the iPad Air 2 and many other popular items,” Dengler told ConsumerAffairs.

As you might expect, he says Dell has all of its deals online, and the prices are the same as, if not better, than stores that are selling their products in traditional brick and mortar locations.

“For example, Dell's Xbox One bundle is available online only and is actually the best overall Xbox One deal in our opinion,” Dengler said. “They also have a variety of laptops and HDTVs at comparable prices to most other stores.”

Amazon and eBay – two online only stores – also will compete with in-store deals. Dengler says Amazon has the best overall price for the highly popular 32-inch HDTV. eBay has a great deal on the 16GB iPad Air 2 that is comparable to any in-store offer.

Where you'll have to brave the crowds

Where, then, will you have to brave the crowds to get the best deals? Dengler says Walmart, Best Buy, Target, and Kohl's are still only selling some of their very top items in-stores.

“If you shop only online, you will miss out on those particular deals, but you should be able to make up the difference when it's all said and done,” he said.

And what you might lose in savings, you might gain in sanity. Research from SOASTA finds 73% of U.S. consumers who do any online holiday shopping credit online and mobile shopping with helping to keep their holiday spirit intact and prevent them from feeling jaded and frustrated this holiday season.

SOASTA CEO Tom Lounibos says the stakes couldn't be higher this year for online retailers, who he says need to be ready to deliver “flawless” web and mobile performance on Thanksgiving Day and beyond for the expected crush of shoppers who have decided to skip the mall this year.

Amazon.com is another retailer that isn't waiting for Black Friday to start its deals. The company says the deals start Friday, November 20 and will run for a solid eight days.

But Amazon isn't rolling out the deals all at once. It plans to add its specials every five minutes through Black Friday. There will be special deals Thanksgiving Day and Black Friday, what Amazon calls Deals of the Day – 10 on Thanksgiving Day and 10 on Black Friday.

“Customers can truly sit back and relax with their family and friends this holiday season knowing that they will be notified as soon as the products they’ve had their eye on are about to go on sale. . . Year after year, more and more customers shop for deals on Amazon from the comfort of their own home, and we continue to make that process even more convenient for them,” said Steve Shure, Vice President, Amazon Consumer Marketing. “And with App Only Deals, customers will have plenty of options when it comes to scoring great deals from Amazon.”

Spending migrates online

It's likely that more holiday shopping will move online this year. According to Adobe's shopping forecast, online holiday sales could surge 11%, hitting $83 billion dollars.

With so many people shopping for deals online, Phil Dengler, principal at BestBlackFriday.com, says it's critical for consumers to be aware of shipping terminology, lest savings be eroded by the cost of getting the purchase delivered.

“Buying a cheaper item online from a store that has a free shipping minimum can literally kill all of the savings because of shipping costs,” Dengler told ConsumerAffairs. “In order to simplify that information, we have put together a guide that will make the life of any online Black Friday shopper considerably easier and less stressful.”

Shipping guide

The guide shows that free shipping for holiday sales is fast becoming the norm, but not all retailers will pick up the tab for a small purchase. However, a growing number will, and consumers should look for “no minimum purchase required,” while being aware of spending minimums some retailers may impose.

According to the guide, Amazon requires a $35 minimum purchase for free shipping for non-Prime members. Target and Best Buy, however, have no minimum purchase requirements this holiday season.

While it doesn't really matter for large electronic orders – since the purchase is likely to be $100 or more – free shipping is a huge factor for small orders, especially when the savings aren't particularly large to begin with. It won't pay to save $5 on a $10 item if you end up spending $6.95 to have it delivered.

Black Friday has always been considered the official launch of the holiday shopping season, but there are signs that it's changing.

The National Retail Federation’s Consumer Holiday Spending Survey shows 56.6% of those celebrating the holidays had already started shopping by early November, up from 54.4% last year and 16% from the 49% who had started by this time in 2008.

That's in line with a survey by BestBlackFriday.com, which found as many as 68% of shoppers predicted they would get started on their Christmas shopping before Thanksgiving.

Sea change

“Thanksgiving weekend shopping has evolved tremendously over the past few years and can no longer be seen as the ‘start’ of the holiday season, though there’s no question it’s still important to millions of holiday shoppers and retailers of all shapes and sizes,” said NRF President and CEO Matthew Shay. “There is a real sea change happening in retail when it comes to the how, when, where, and why of holiday shopping. Consumers today are looking for great prices and value-add promotions earlier than ever before, and retailers have answered these demands in several different ways already this holiday season.”

Phillip Dengler, a principal at BestBlackFriday.com, says retailers have begun to use the term “Black Friday sale” in pretty much every month of the year to describe even the most basic sales.

“While the term is not completely diluted yet, many shoppers feel as though they can get a great deal before Black Friday even begins,” Dengler told ConsumerAffairs. “For that reason, some people are now avoiding the day completely and finishing their shopping early in order to avoid the headaches that some associate with the Black Friday experience.”

Weak numbers

If consumers have already done some of their holiday shopping in October, that may not bode well for retailers this season. The Commerce Department reports October retail sales were up only slightly during the month, much less than expected. If those sales included some holiday shopping, it might say something about how much – or rather, how little – consumers plan to spend this year.

Despite the early spending on gifts, Dengler believes that the deals centered around Black Friday should draw out plenty of shoppers, both in stores and online.

“More doorbusters than ever will be available online this year, so more people will have the opportunity to shop online on Black Friday as opposed to camping out in front of their local Walmart or Best Buy,” he said. “While Thanksgiving is eating into Black Friday's total sales figures, we still consider it a part of Black Friday since many of the sales will overlap.”

Shay agrees, saying he believes many of the season’s best deals are yet to come, meaning there’s still plenty of shopping to be done over Thanksgiving weekend and in December, when shipping promotions begin to ramp up.  

Consumers are beginning to get a better idea of the holiday bargains that will be available, as two more major retailers have revealed Black Friday plans.

Both Best Buy and Toys-R-Us say they will open their doors at 5 p.m. Thanksgiving Day.

“Each year, we carefully evaluate customer feedback and consumer insights to determine how we can best help those customers eager to get a jumpstart on crossing off items on their gift lists,” said Joe Venezia, Senior Vice President, Store Operations, Toys“R”Us, U.S. “We are excited to welcome shoppers into our stores, providing big savings and expert services as the holiday shopping season officially begins.”

The toy retailer stopped short of announcing specific deals but said it will have in-store “specialists” throughout the holiday shopping season to answer questions and make specific gift suggestions.

Best Buy deals

Best Buy, meanwhile, has released its Black Friday ad on its website, detailing several deals it will offer when its doors open on Thanksgiving evening. The deals include:

• Up to $125 off iPad Air 2
• $250 Best Buy gift card with any Samsung Galaxy S6, S6 edge or S6 edge+ smartphone with installment billing purchase or lease and activation
• Toshiba 55-inch LED TV for $349.99
• Insignia 40-inch LED TV for $159.99
• Insignia 2.1 soundbar for $99.99
• $150 off  on the new 27-inch iMac with Retina 5K display
• $150 off on the new 12-inch MacBook with 256GB flash storage in Gold, Silver or Space Gray
• $100 off on Netgear Arlo wire-free HD security cameras, set of four 

The company says nearly 1,000 Best Buy stores in 47 states will open on Thanksgiving, with most remaining open until 1 a.m. They will then reopen at 8 a.m. Black Friday.

Online deals

With more and more sales moving online, both Toys-R-Us and Best Buy are taking steps to beef up their e-commerce offerings, not waiting for the traditional Cyber Monday event.

Best Buy says almost every item in the Black Friday ad will be available at that price online Thanksgiving Day, with additional deals throughout the weekend. Best Buy is also offering free shipping with no minimum order requirement.

Toys-R-Us says shoppers on its website will get real-time gift guidance through live chats. They can also use the company's gift finder tool to search by child's age and interests.

Many retailers have decided to remain closed on Thanksgiving Day, but Target is not one of them.

Target has announced more of its Black Friday plans, which include opening at 6 p.m. on Thanksgiving Day.

“Black Friday continues to kick off the holiday shopping season for many guests,” said Tina Tyler, Chief Stores Officer, Target. “This year Target will open our doors at 6 p.m. on Thanksgiving for the millions of families who make Black Friday in-store shopping part of their tradition.”

But like a growing number of retailers, Target seems to realize that consumers increasingly prefer to make their purchases online. The company said it is also making its Black Friday deals available on its website.

10 Days of Deals

“In addition, we’re introducing ‘10 Days of Deals’ to offer a wide variety of compelling deals before, during and after Black Friday,” Tyler said.

Target says it isn't waiting for Black Friday to start introducing deals. The retailer will begin its new “10 Days of Deals” promotion, offering daily discounts on electronics, kitchenware, toys, and more from Nov. 22 through Dec. 1. As part of the “10 Days of Deals,” guests will have access to a BlackFriday presale on Wednesday, Nov. 25.

New this year, guests who spend $75 or more on Friday, Nov. 27, will receive a 20% discount to use toward a future purchase on any day between Dec. 4 and Dec. 13.

Promotional deals include:

• 55” Westinghouse LED TV, $249.99, Reg. $599.99
• 43” Element LED TV, Special Purchase $169.99
• Free $150 Target Gift Card when you buy an iPad Air 2
• Parrot Bebop Drone, $394.99, Reg. $499.99
• Xbox One Bundle, $299.99 with Gears of War digital game download ($39.99 Value) and a free $60 Target Gift Card, Reg. $349.99
• Free $100 Target Gift Card with purchase of any Apple Watch
• Beats Solo 2 Headphones, $96.99, Reg. $199.99
• Nikon CoolPix L340 digital camera, $99.99, Reg. $229.99
• GoPro Hero+LCD, $299.99 and a free $60 Target Gift Card and a free 64GB Lexar MicroSD card ($42.99 value)
• Fitbit Charge HR, $119.00, Reg. $149.99
• Dyson V6 Motorhead Cordless Vacuum, $249.99, Reg. $399.99
• 40% off all apparel and accessories for women, men, kids and baby
• Buy one, get one 50 percent off select toys, including Star Wars, Hot Wheels, Thomas & Friends
• 50% off top holiday home décor, including all frames and jar candles

Employee preferences

In announcing its Black Friday weekend plans, Target took pains to disclose that it consults with employees to “understand scheduling preferences” for the holidays and compensates all hourly team members who work on a national holiday, including Thanksgiving, with pay equal to time-and-a-half of their hourly rate.

The company also says all hourly employees who work certain shifts on Thanksgiving and Black Friday will receive additional compensation on top of holiday premium pay.

More retailers are jumping on the bandwagon of restoring Thanksgiving Day as a time for food, family, and football – not trips to the mall.

Last year, a few large retailers, such as Costco and BJ's Wholesale Club, were closed on the day before Black Friday.

As we reported early last month, Staples announced that it would be closed on Thanksgiving Day, as there appeared to be something of a consumer backlash building against Black Friday intruding into Thanksgiving.

Since then, a lot more retailers have also announced they would be closed on Thanksgiving. BestBlackFriday.com has published what it says is a confirmed list of retailers that have decided it's more profitable to spend Thanksgiving with family and friends.

The retailers include Crate and Barrel, Neiman Marcus, Nordstrom, and T.J. Maxx. REI will not only be closed on Thanksgiving, but Black Friday as well – giving employees the day off with the advice to “spend it outdoors.”

By BestBlackFriday.com's count, at least 45 chains have so far decided to return to the tradition of being closed on Thanksgiving Day. After all, most have busy e-commerce sites, which can continue to take orders between the apple pie and kick-off.

Alienating consumers

Last November, retail marketing expert Arun Jain, a professor at the University at Buffalo (UB), warned that opening on Thanksgiving Day was risky.

“It’s a pity that in the richest country in the world, we cannot reserve even a single day for family, and there is a good chance it could backfire with consumer boycotts,” he said.

A better strategy, says Jain, would be opening early Black Friday morning – the way retailers did in the not-too-distant past – and offer spectacular doorbuster bargains. According to BestBlackFriday.com, it appears a lot of retailers have taken that advice.

Amazon.com has taken additional steps to gear up for the holiday shopping season, launching a Black Friday Deals Store and unveiling its Electronics Holiday Gift Guide.

The company also says consumers can use its Gift Finder tool to help select gifts, based on the recipient's characteristics and interests.

The Black Friday store offers daily Black Friday deals on a wide range of products. The company says the deals will flow before and after Black Friday, with bargains on thousands of items between now and December 22.

Promoting Prime

Not surprisingly, Amazon is using the promotion to pump up its Prime membership.

“We’re giving Prime members early access to more than 30,000 Lightning Deals and for all customers, tens of thousands of great deals in the Black Friday Deals store,” said Steve Shure, Vice President Amazon Consumer Marketing. “With incredible deals, fast delivery options, curated lists like our Electronics Holiday Gift Guide, gift recommendations, customer reviews and more, we’re making it easier than ever for customers to save time and money on their holiday shopping.”

Some of the early Black Friday deals include:

• 30% off Sony XBR55X900C 55-Inch 4K Ultra HD TV with a Blu-ray Player
• $170 off the Sony Alpha a6000 Mirrorless Digital Camera with 16-50mm Power Zoom Lens
• 47% off Jaybird X Sport Bluetooth Headphones
• 40% off Frye, select shoes, handbags, accessories, and luggage/travel for men and women
• $10 off select $50 Black & Decker product purchases

Electronics gift guide

The Electronics Holiday Gift Guide has more than 600 popular gift items, organized by category and gift recipient. The guide features camera gear from GoPro and Canon, as well as electronic gadgets and Bluesmart Smart Carry-On Luggage.

Something new this year – Amazon is using 3D imagery of popular gifts in its online displays.

Amazon also says it can predict a few trends for holiday gift-giving. It says consumers are looking for high-tech at low-budget prices. It says the new Amazon Fire tablet fits nicely into that category.

Also in demand this holiday season – wearables from brands like Jawbone, Fitbit, and Garmin, offering style and the ability to monitor personal health.

Online shopping will also be more hands-free, Amazon predicts. It says consumers are using more voice-activated devices to search for and order items on their shopping lists.

As Black Friday has crept into Thanksgiving and encroached on Cyber Monday, there has been something of a consumer backlash.

Some consumers have found the unfettered commercialism a bit unsettling, empathizing with the sleep-deprived retail workforce that seemingly has to be on the clock throughout that weekend. Some retailers have noticed and are responding.

Earlier this month, Staples announced it would remain closed on Thanksgiving so its employees can enjoy the holiday. But REI, the specialty outdoor retailer, has upped the ante in the nice-guy competition.

Take a hike

While other retailers are talking about how early they will open on Black Friday, REI has announced it will be closed on the busiest shopping day of the holiday season. Not only that, the company is giving employees the day off with pay, encouraging them to spend it outdoors.

Crazy, right? Maybe, but crazy like a fox.

“Black Friday is the perfect time to remind ourselves of the essential truth that life is richer, more connected and complete when you choose to spend it outside,” said Jerry Stritzke, president and CEO of REI. “We’re closing our doors, paying our employees to get out there, and inviting America to OptOutside with us because we love great gear, but we are even more passionate about the experiences it unlocks.”

Passing up the hoards of consumers eager to spend money on the day after Thanksgiving, and instead reveling in the beauty of nature, fits perfectly into REI's corporate vision. That, after all, is what it is selling.

Bonding with customers

At a time when consumers appear to choose products and brands that reflect their personal values, this is a perfect way to bond with the store's core customer.

REI operates 143 U.S. retail locations, a headquarters, and two distribution centers that employ a total of 12,000 people who will get both Thanksgiving and Black Friday off, something unheard of in the retail industry.

Is REI trying to make a point? You bet.

“As a member-owned co-op, our definition of success goes beyond money,” Stritzke said. “We believe that a life lived outdoors is a life well lived and we aspire to be stewards of our great outdoors. We think that Black Friday has gotten out of hand and so we are choosing to invest in helping people get outside with loved ones this holiday season, over spending it in the aisles.”

Stritzke said he hopes consumers take a break from shopping and enjoy the great outdoors. To do so would undoubtedly be good for the soul.

And if they need a backpack, it'll be pretty good for REI as well.

If you sell products online, how do you set yourself apart from your competitors? Last holiday season it was free shipping.

This holiday season, free shipping might be the default mode. A retailer that isn't offering it may risk lowering their sales numbers. A consumer who doesn't demand it may be leaving money on the table.

Over the weekend BestBlackFriday.com reported that Target will repeat last year's offer of free shipping with no minimum purchase.

Returns free also

“While Target has not yet made an official announcement, it appears as though they will indeed offer free shipping and returns from November 1 through December 25 for every single order, regardless of the amount,” BestBlackFriday.com wrote in a post. “This includes standard shipping to 48 states and it may exclude oversized items.”

The website has published a screen shot from Target's leaked toy catalog, advertising the shipping offer.

Best Buy has already disclosed its plan to give customers free shipping with no minimum purchase amount. The move will surely increase competition this holiday season -- a move that was not made last year when customers had to spend at least $35 to get free shipping.

Walmart and Amazon

“This leaves Walmart and Amazon as the only two of the four largest Black Friday stores that have not offered free shipping with no minimum in the last two years,” Best Black Friday notes. “While they did not give into Target offering it last year, they could be pushed to offer it this year.”

Last year, Walmart provided free shipping on all orders $50 or more. Amazon provided free shipping for orders $35 or more, which is equal to what Best Buy offered last year.

But that was then and this is now. Consumers appear to be gaining leverage, holding out for free shipping and – so far – getting it from Target and Best Buy.

Amazon uses free shipping to sell Prime memberships and may be reluctant to go all in. But Phil Dengler, of Jones-Dengler Marketing – operator of BestBlackFriday.com – tells ConsumerAffairs he expects Walmart will be the next retailer to take up the free shipping challenge. The company may even look for a way to up the ante.

There's been a growing consumer backlash against Black Friday spilling over into Thanksgiving Day, intruding on the traditional holiday celebration.

Perhaps with that in mind, Staples says its stores will be closed on Thanksgiving, even though its website, Staples.com, will be happy to accept orders between the turkey and pumpkin pie.

As it rolled out its Black Friday plans this week, the office and electronics retailer said its strategy spreads across three platforms – in-store, online, and mobile.

Even though its stores will remain closed on Thanksgiving, Staples says it will offer plenty of bargains that day on its website with more being offered through Cyber Monday.

Stores open 6 a.m. on Black Friday

Stores, meanwhile, will open bright and early on Black Friday.

“We want our customers and associates to enjoy Thanksgiving their own way,” said Demos Parneros, president, North American stores and online, Staples. “On Thanksgiving Day, customers can shop from home on Staples.com and then continue their shopping in stores starting at 6 a.m. on Black Friday. Whether our customers like the convenience of shopping online, in our stores or a combination of both, Staples will have amazing products at great prices throughout the holiday season.”

In the last couple of years retailers haven't waited until Thanksgiving weekend to start marking down items. Staples says it will begin offering deals in early November, cutting prices on “a huge assortment” of electronics and business-related products.

Free shipping and price match

“At Staples, our small business customers get more for less every day, including this holiday season,” said Alison Corcoran, senior vice president, North American stores and online marketing, Staples.

Corcoran says Staples Rewards members will get a few extra perks, including free shipping.

“And everyone can buy online and pick up in store for an easy same-day option,” she said.

As many retailers are doing these days, Staples offers a price match guarantee. The company says all that is required is to show a customer service associate the lower price and Staples will match it.

Staples' decision to close stores on Thankgiving while keeping its website taking orders fits nicely into two trends, First, larger shares of holiday shopping move to online each year.

Second, retail experts last year concluded that consumers are increasingly uncomfortable with"Black Friday Creep" intruding into the least-commercialized of American holidays.

What's ahead for the holiday shopping season? BestBlackFriday.com, a website property of Jones-Dengler Marketing, is predicting Black Friday will be less of a one-day, in-store event as shopping spreads to surrounding days and online shopping sites.

For consumers making an early shopping list, the company has compiled data to predict where the bargains will be this year in a wide variety of categories.

“In order to come up with our figures, we went through over 150 ads from last year and thousands of products,” Phillip Dengler, principal at Jones-Dengler Marketing, told ConsumerAffairs.

Shoppers looking for an HDTV should be able to find a 32-inch model for just $70 this year, and a 50-inch model for as little as $175. BestBlackFriday.com predicts the iPad Air 2 will go for $375, a $125 discount. The new iPad Mini 4 is expected to be offered as low as $325.

The Amazon Fire HD 6 will approach stocking-stuffer prices at around $60. The Samsung Galaxy Tabs should start at $90, with an average price of $250.

Ridiculous prices on laptops

Staying with an electronics theme, BestBlackFriday.com predicts ridiculously low prices on laptops. You might be able to pick up a PC under $100, with an average price of $300.

Name brands will be pricier but still attractive. Look for the MacBook Air starting at $769 and the MacBook Pro line starting at $849.

“The Apple Store will once again offer no direct discounts,” Dengler said. “They will, however, bundle gift cards worth $25 to $100 when paying full price.”

Meanwhile, he says sales on Apple items including the watch, iPads, Macs, Apple TV, iPhones, and other devices will be readily available at most stores.

Even though mobile carriers are phasing out subsidies for two-year contracts, Dengler says some people will still be eligible. They could find the new iPhone 6s for $99 with a two-year contract.

Where to find the deals

Where will consumers find the most aggressive deals? The company predicts JCPenney will once again have the highest average discount for their sale at around 60%. Walmart, Best Buy, and Amazon will once again be toward the bottom, with average store discounts of around 30%.

The overall average discount on Black Friday for every store will be around 39.55%, the company predicts. For many, the deals may prove hard to resist.

The website predicts total Black Friday sales of $8.8 billion, declining 3.29% from 2014. But it expects Thanksgiving sales to more than make up for the decline, rising 18.8%.

Meanwhile, more of those shoppers will be purchasing online instead of going to the store. Combined online sales Thanksgiving Day and Black Friday are predicted to surge by 33%.

After that, however, the deals could get even better. Dengler's advice? Do the bulk of your shopping in December.

Maybe one reason Black Friday sales were a bit disappointing to retailers is consumers appear to be in no rush to wrap up their holiday shopping. American Express predicts the vast majority of shoppers plan to be in stores right up until Christmas, and even the day after.

With sales starting in early November savvy consumers are betting the deals will only get better as the big day draws closer. American Express says it's a definite shift from previous years.

“This year’s holiday shopping season does not seem to have a clear-cut beginning, middle or end,” said David Rabkin, Senior Vice President of Consumer Lending Products at American Express. “Americans are spending steadily over a longer period of time, willing to hold out for better deals, even planning to hit the stores even after Christmas to get the gifts they want at the right price.”

More last-minute shoppers

In American Express' survey, 79% of consumers said they plan to do last minute shopping, up from 75% last year. Average projected spending on the day after Christmas, known as Boxing Day in the UK, is $192, up from $188 in 2013.

Regifting is also becoming more common. About 75% now say giving an unwanted gift to someone else is socially acceptable, with kitchenware the most likely gift to be repurposed. So if you give someone on your list a set of steak knives, it's likely to end up as someone else's birthday present.

Electronics are the least likely items to be regifted. After all, who doesn't like a new gadget?

Returns

While re-gifting is getting more popular, plenty of people will be lining up at customer service to return or exchange a gift. Among shoppers who plan to return and/or exchange gifts the day after Christmas, 95% say they plan to spend the same or more at the store that day.

And returning a gift is not nearly the social faux pas it once was. Nearly half of consumers say they have no qualms about telling the person who gave them the gift that they returned it.

Despite lower gasoline prices and an improving economy, this holiday season is not shaping up as one of over-indulgence. In fact, more shoppers – 70% – insist they are sticking to their budgets this year.

Higher holiday costs

Tempering the urge to splurge are some unexpected higher holiday season costs. Shipping costs are up this year, as are holiday decorations and wrapping paper. And even though oil prices have plunged, holiday air travel hasn't gotten any cheaper.

While consumers have done a good job of trimming their gift lists this year, more consumers have shopped for an additional person – themselves. American Express projects 74% of consumers will have bought themselves a gift this year, up from 53% last year. Not surprisingly, more than half those purchases will be impulse buys.

Feeding the trend

Retailers are feeding the trend for ongoing bargain hunting by continuing promotions that typically end with Cyber Monday. Walmart.com this week launched Cyber Monday 2.0, offering deals on electronics, toys and games, appliances and jewelry. There's free shipping on orders over $50.

Other retailers are slashing prices with more than a week to go before Christmas. According to BlackFriday.com, Amazon.com this week marked down the popular video game Assassin's Creed for Playstation 4 from $59.99 to $29.99.

In the distant past – 2007, for instance – Black Friday and Cyber Monday were their own standalone holiday shopping events.

People lined up in front of department stores in the early morning hours the day after Thanksgiving for door-buster specials.

Then the following Monday they would go to work and, while the boss wasn't looking, go online to shop for bargains on electronic gadgets.

Ah, the quaint days of yesteryear.

Blurred lines

Now, November has become one long triathlon for competitive retailers and bargain-hungry consumers. The lines between Black Friday and Cyber Monday have blurred into one long weekend of sales promotions.

Eric Jones of Jones-Dengler Marketing, operator of the BestBlackFriday.com website, says most retailers shifted gears from Black Friday to Cyber Monday over the weekend without skipping a beat.

“In other words, there is really no difference,” Jones told ConsumerAffairs. “Stores are continuing the same online sales with slightly different products but the same theme and just renaming each one.”

In fact, he says his company's Black Friday website had more traffic on Thanksgiving than Black Friday itself while his Cyber Monday website surpassed the Black Friday website in traffic over the weekend.

Cyber Monday started Saturday

Meanwhile, major online retailers like Best Buy and Amazon.com started their Cyber Monday sales promotions on Saturday.

Amazon, which pioneered Cyber Monday marketing, is stretching the event into 8 days, running into next weekend. While the earliest Cyber Monday shopping events focused mostly on electronics, Amazon and other retailers are pushing discounts on toys, housewares, apparel and other gift categories.

In announcing its early bargains, Amazon said it will be selling a Sony 40-inch 1080p LED TV for $298; an LG 49-inch Smart 4K Ultra HD LED TV for $999 with 15% back in rewards; and an Acer Chromebook at $149.

Over the weekend the Amazon Appstore offered sale prices on popular apps and games.

It works

Why have retailers stepped up the selling pressure? In short, because they have found that it pays off. Giving consumers more opportunities to shop for bargains usually means they will shop and buy more. And that may be especially true this year.

Since 2009 retailers have had to compete for a shrinking consumer dollar, as the financial crisis and Great Recession meant consumers were much more bargain-conscious. Consumers continue to look for deals – and have many more technology tools to help them find them – but this year they have a little more money in their pockets, thanks to falling gasoline prices.

But the fear that their competitor will get to the customer first has sparked the earlier, and more intense holiday sales promotions, all of which threaten to take the wind out of the sails of these traditional holiday shopping days.

Preliminary figures suggest foot traffic was down at brick and mortar locations on Black Friday. That may be because more purchases were made online -- and not by people sitting at their computers at home.

Branding Brand, a mobile commerce platform provider, reports just over one-third of online purchases on Black Friday were made from mobile devices, up 48% over last year.

As more purchases move to online sales and start earlier and last longer, Cyber Monday may turn out to be just another shopping day.

Even though the nation's retailers have rolled out sales promotions all month long, most still expect a robust turnout for Black Friday, which increasingly starts on Thanksgiving day. But they might have to work harder for shoppers.

A survey conducted for the National Retail Federation (NRF) finds 61% of consumers may or will shop either Thursday, Friday, Saturday or Sunday. That equates to about 140 million consumers – roughly the same as last year.

Why no growth in the numbers? It may be because there have already been plenty of deals. It could also mean more bargain-conscious consumers are taking a wait-and-see approach.

“Consumers today want more than just the discounts they’ve been showered with since the start of the recession; they want exclusive offerings and a good reason to spend their discretionary budgets,” said NRF President and CEO Matthew Shay.

Major shift

In fact, Shay believes there could be a major shift this year as shoppers become more picky. The Internet gives consumers multiple tools to compare prices and the difference of just a couple of dollars – or the inclusion of free shopping – could influence a buying decision.

While there has been criticism of retailers launching their Black Friday promotions on Thanksgiving, there appear to be significant demographic differences in those attitudes. The survey suggests much of the criticism is confined to older generations.

Millennials, on the other hand, are much more willing to including shopping as part of their Thanksgiving Day activities. Nearly one-quarter of 18 to 24 year olds said they plan to shop on the holiday.

“For younger shoppers, shopping on Thanksgiving and Black Friday is as much a social experience as it is a buying mission,” said polling firm Prosper Insights & Analytics Principal Analyst Pam Goodfellow. “While these shoppers may not have the biggest holiday budgets or the longest shopping lists, they still enjoy the ‘tradition’ of heading out with friends and family on two of retail’s most exciting shopping days.”

Last year for old credit cards?

Shay, meanwhile, says this could be the last holiday shopping season in which consumers use the current magnetic strip credit and debit cards that are more prone to fraud. He says these cards haven't been updated since the 1960s, despite 21st-century cyber threats and criminals who use the Internet to steal money from half a world away.

“The good news is that the card industry plans to roll out new cards in 2015 that will replace the easy-to-copy magnetic stripe with a sophisticated computer microchip that is far more difficult to counterfeit,” Shay writes in an op-ed. “Chip-based EMV cards are used in 80 countries and have reduced fraud as much as 75%.”

However, Shay also notes that U.S. banks don’t plan to replace the signature with a personal identification number the way banks have in the rest of the world. Rather than “chip-and-PIN,” U.S. banks are calling their new cards “chip and choice.”

Retailers are expressing disappointment. Shay says the PIN is a critical element of fraud reduction and that where it has been implemented, it has worked. He says the chip ensures that the card is real, but the PIN is needed to prove that the person trying to use it is the legitimate cardholder.

“In today’s world of high-tech criminal hacking, an easily forged, illegible scrawl at the bottom of a receipt is no longer good enough,” Shay says.

Black Friday, the traditional start of the holiday shopping season, is coming up next week. But observant consumers have already seen plenty of deals from major retailers, who are outdoing one another in rolling out early bargains.

This week Walmartannounced it is lowering prices of the season's hottest gifts to beat the Black Friday offers its competitors have revealed so far. The announcement coiincides with Walmart's Pre-Black Friday Event that starts today, a week ahead of the big day.

“The retail environment is incredibly competitive and we know that our customers are looking to us for the lowest prices and great deals all season long,” said Duncan Mac Naughton, chief merchandising officer, Walmart U.S. “That’s why we’ve more than doubled the amount of items included in our Pre-Black Friday Event.

Motivation

Retailers like Walmart are pushing up holiday sales promotions for two main reasons. Just like last year, Black Friday falls very late in November, reducing the number of shopping days before Christmas.

But beyond the calendar concerns, retailers are trying to get as many consumer dollars as possible and win over consumers before Black Friday itself. For its part, Walmart said it will match competitors' Black Friday prices on these items:

• 40-inch LED HDTV
• 60-inch TVs from LG and Sony
• A PlayStation 4 offer
• Canon Wireless Printer
• Keurig K-40
• KitchenAid Stand Mixer
• Select Lego sets

On sale now

As part of its pre-Black Friday event, Walmart said it will sell a Samsung 58-inch Class Smart LED HDTV for $698; an iPad Air 2 16 GB WiFi for $489 and throw in a $100 Walmart gift card; an iPhone 6 for $179 with a 2-year service plan on Sprint, AT&T or Verizon; and a Black & Decker 18v 2-Battery NiCad Drill for $69.88 and among other things.

Walmart this week had to confront the downside of a price match offer when it discovered people were making up fake ads for Playstation game consoles at ridiculously low prices. It's amended its policy to exclude matching ads from Amazon.com.

CNBC.com reported that Amazon members with a registered selling account can create a product sale listing. Pulling off the the fraud only required a screen capture of the listing that could be printed out and used to request a Walmart price match.

But is there a growing consumer backlash? The New York Times has called it “the war on Thanksgiving” and a recent poll suggests that many consumers have decided “Black Friday creep” has gone too far.

According to new research conducted for Eventbrite, 62% of Americans think Black Friday sales that start on Thanksgiving Day will detract from the family Thanksgiving experience. The takeaway, say company officials, is Americans aren’t happy with retailers’ decision to open on a day meant to be spent with friends and family.

Bad policy

A retail expert agrees. Arun Jain, a marketing professor at the University at Buffalo (UB), says retailers who keep pushing the Black Friday start time deeper into Thanksgiving Day are making a strategic error.

“It’s a pity that in the richest country in the world, we cannot reserve even a single day for family, and there is a good chance it could backfire with consumer boycotts,” he said.

A better strategy, says Jain, would be opening early Black Friday morning – the way retailers did in the not-too-distant past – and offer spectacular doorbuster bargains. He believes consumers would still show up and still spend money but have a better shopping experience.

“Shoppers will be greeted by happy employees who were able to celebrate the holiday with their loved ones instead of being forced to work,” Jain said. “Happier sales people are more helpful sales people, which leads to higher sales and a more positive evaluation of the store by consumers.”

Make being closed a virtue

Instead of pressuring their tenants to open on Thanksgiving, Jain says shopping malls should make a virtue of preserving the holiday. He recommends making it part of a marketing campaign, advertising the fact stores will be closed so employees can spend time with their families.

“This is an opportunity for retailers to say what they stand for and that they respect workers, their families and this uniquely American tradition,” Jain said.

Walmart pioneered the open-on-Thanksgiving approach but Sears, Best Buy, Macy's, Target, J.C. Penney and others have joined the party in the last few years. This year Kmart is opening at 6:00 a.m. on Thanksgiving Day and plans to remain open for 41 consecutive hours.

Empathy for employees

As the Times points out, customers will show up on Thanksgiving if a store is open. That, after all, is why stores are doing it.

The issue is the people who work at the stores. They are the ones who have to work on a holiday when everyone else is eating turkey, watching football, and now, shopping.

As Jain points out, these employees usually have families – who are also consumers – and they would like to have everyone around the table on Thanksgiving Day.

Jain says stores that allow that to happen just might benefit in the long run.

As retailers in recent years have jockeyed for Black Friday dollars, the lines between the traditional kick-off to holiday shopping and any other day have become blurred. So blurred that perhaps Black Friday, the day, has become almost meaningless in the whole scheme of things.

Walmart, the nation's largest retailer, states the obvious when it says Black Friday is not just one day, but a lot of days.

“Black Friday is no longer about waking up at the crack of dawn to stand in long lines and hope for the best. At Walmart, it has become a family shopping tradition where everyone shops at some point throughout the weekend,” said Duncan Mac Naughton, chief merchandising officer at Walmart U.S.

The day itself is still important

Make no mistake, Mac Naughton and everyone else at Walmart is hoping you show up when the doors open Thanksgiving night. They know that Black Friday has become an event in which many consumers want to participate.

But increasingly retailers like Walmart have been spreading out their deals in the days before and after the day itself in an effort to grab market share. Target this week announced a number of deals that will be available through its mobile app from November 23 through 29. Walmart's “new Black Friday” concept is now a nearly week-long promotion, extending through Cyber Monday.

“This year, we’re blowing it out with five days of deals in store and online,” Mac Naughton said. “We’ll have crazy low prices on the gifts our customers want.”

Fight for customers intensifying

Eric Jones of Jones-Dengler Marketing and operator of the BestBlackFriday.com web site, sees Walmart's move asjust another attempt to further increase sales in a market that may be becoming diluted.

“When retailers used to all open up early Friday morning, they had to fight for shoppers,” Jones told ConsumerAffairs. “Now, they're simply opening for longer times, so if a shopper happens to be at a different store at the beginning of the sale, they can still make that same sale later in the night, or even a completely different day.”

Compared to last year Walmart says it has lowered prices on popular Black Friday items. Last year a Vizio 60” Smart TV sold for $688. This year a 65” Vizio Smart TV will be available for $648 as part of Walmart’s 1-Hour Guarantee, meaning consumers in a certain area of the store at a certain hour are guaranteed the purchase at the sale price.

The Xbox One, available last year for $499, is going this year as a bundle for $329 with a $30 Walmart Gift Card. It too, is a 1-Hour Guarantee item.

The retailer has also beefed up its inventory, promising three times the number of PlayStation 4 and other gaming consoles available to shoppers. It says it will have 30% more smartphones, mobile accessories and other wireless offerings than last year.

New trend

Walmart is also joining other retailers not waiting for Black Friday, for fear of losing consumer dollars to a rival. Jones says it has been an accelerating trend in 2014.

“This year especially retailers seem to be offering Black Friday prices for special pre-Black Friday events that last one day,” Jones said. “We've already seen this with a number of retailers such as Sam's Club, Best Buy, Target and now Walmart.”

In fact, Jones says Sam's Club has released a Holiday Savings sale ad for this Saturday, November 15,, for a one day event with prices that are matching or beating many Black Friday ads that have already leaked.

Target is the latest major retailer to lay its Black Friday cards on the table. After starting this week with some one-day specials, Target has announced its sale plans through the rest of November.

Target will begin Black Friday at 6:00 p.m. on Thanksgiving, with a special gift for the first several hundred customers waiting in line at each store. Once inside the store, shoppers will find sale items that include:

• New iPad Air 2 16GB, $499.00, and a free $140 Target GiftCard
• Beats by Dre Solo HD Headphones, $97.00, which regularly sells for $169.99
• Element 40” 1080p LED HDTV, $119.00
• Xbox One, $329.99, and a free $50 Target GiftCard and two free digital download games
• Nikon L330 20.2MP High Zoom Camera, $99.00, which regularly sells for $229.99
• Westinghouse 55” 1080p LED HDTV, $395.00
• Fitbit Charge Wireless Activity + Sleep Wristband, $99.99, a $129.99 value
• GoPro HERO3+ Silver edition, $249.99, and a free $50 Target GiftCard
• Sony PlayStation 4, $399.00 bundled with two free games
• Buy one, get one 50 percent off toys from select top brands
• 40 percent off select LEGO sets
• 40 percent off apparel for women, men and kids
• 50 percent off all picture frames
• Dyson DC50 Allergy vacuum, $279.00, which regularly sells for $449.99
• $300 gift cards

On Black Friday itself, doors will open at 6:00 a.m. From then until noon, customers can purchase up to $300 in Target GiftCards at 10 percent off at Target stores and at Target.com. It's the first time Target has ever offered a discount on Target GiftCard purchases.

Some Black Friday sales will spill over into Saturday, November 29. They include 40% off Philips string lights and BOGO free all single-roll wrapping paper.

Like many retailers, Target is offering Black Friday deals well in advance of the official kick-off to the holiday shopping season. Throughout the holiday season, Cartwheel – Target’s mobile app – is offering 50% off a different toy every day.

Pre-Black Friday

From November 23 through 29, Cartwheel will feature a number of exclusive deals, including at least 25% off more than 100 products. Deals include:

• 60% off select movie titles
• 40% off select multi-piece bakeware sets
• 30% off board gamed like Candyland and Chutes and Ladders

On November 26 both Target stores and Target.com will offer limited yet-to-be-announced deals, all designed to draw in shoppers before some other retailer does.

“We know our guests are pulled in a million different directions as the holidays get underway, so we’re helping them save time and money by offering more access to Black Friday deals,” said Kathee Tesija, chief merchandising and supply chain officer, at Target.

Free shipping

As a final incentive, Tesija says all Target.com orders ship for free until December 20.

At the same time, Cyber Monday is being expanded to Cyber Week. Target says it plans to put more than 100,000 items on sale throughout the week.

The store promises steep discounts on apparel, toys, housewares and major brands such as LeapFrog, Dyson, LG, Kitchen-Aid, and Canon.

You can be sure that Samsung, as well as every other manufacturer, hopes you'll pick up one of their products when you go shopping on Black Friday. The more units sold, the better.

But in the case of Samsung, what the company would really like consumers to do is buy the product directly from Samsung. It means a higher profit margin for the manufacturer.

Samsung has sent out emails to past customers providing a sneak peak at its Black Friday deals. Consumers are urged to register so that they can reserve the products they want at the Black Friday sale price.

Deals

Deals include a NX300 Smart Camera with 18-55mm lens for $650, $100 off the regular price. Or a Samsung Galaxy Tab 3 with Wi-Fi connection for $330, a savings of $70.

Cellular phones, cellular connected tablets, cell phone accessories and home appliances are not part of the Black Friday reserve program. Consumers are limited to 2 units of any sale product and orders are subject to available inventory.

If you reserve a product using Samsung's promotion, then decide you want to cancel, you can but must do so by November 22.

Gadgets and appliances

LG Electronics is also promoting Black Friday dealson its website, encouraging customers to register so they can be notified by email as soon as the deals are posted. The manufacturer will offer savings on both appliances and home entertainment products.

Sony is another electronics manufacturers that also sells its products directly to consumers. Sony has not yet rolled out any specific Black Friday promotion but has already put items on sale as it touts the benefits of buying direct. They include free shipping on orders over $25, a 30-day price-match policy and the ability to pre-order a product before it is available in stores.

Apple pioneered direct electronics sales to consumers and operates both brick-and-mortar stores in shopping malls as well as an online marketplace. Apple is currently offering free 2-day shipping on all in-stock items.

Advantages?

Is there an advantage from buying directly from the manufacturer? Probably not so much when it comes to price. Yes, you'll likely find some good sale prices, but probably not any better than you might find in a retail store. The manufacturer, after all, has to protect its relationship with its retailers.

The advantage might be when it comes to availability of a popular item. The manufacturer is a lot less likely to run out of supply than a retail store.

Active retailers

Retailers, for their part, are out in front with pre-Black Friday specials. Home Depot is one of the latest to launch Black Friday specials well in advance of the big day. The retailer is pushing deals on its appliances through December 3.

Three more retailers have announced their Black Friday store hours, in all three cases cutting deeper into Thanksgiving from last year's official holiday shopping kick-off.

In a Tweet, JC Penney announced it would open its doors on Thanksgiving day at 5:00 p.m. That's 3 hours earlier than it opened last year.

Sears Holdings, which operates both Sears and Kmart stores, says both retailers will be opening on Thanksgiving Day.

Earlier start

Sears will be offering its Black Friday deals starting at 6:00 p.m. Thanksgiving Day through close of business on Black Friday. Kmart will open its doors at 6:00 a.m. Thanksgiving Day and remain open 42 straight hours – until midnight on Black Friday. The stores will also provide perks for members of their rewards programs.

"This holiday season is all about giving more to our members and because many like to start shopping well before Black Friday, we're excited to open our doors early on Thanksgiving and offer other early access opportunities for them to shop and save,” said Leena Munjal, senior vice president, Sears Holdings.

Pre-Black Friday event

Sears also announced a special pre-Black Friday sales event for Sunday, November 9. Select items, including apparel, appliances, tools and footwear, will go on sale at Black Friday pricing. In addition, Sears will tack on a 5% to 15% discount. Additional Black Friday and Sears Family & Friends discount items will be available online at Sears.com from Saturday, Nov. 8 at 6 p.m. CT until Tuesday, Nov. 11 at 9 a.m. CT.

Kmart, meanwhile, is bringing back its No Money Down Layaway service. It's available now through Nov. 15, both in stores and online. The company says shoppers will be able to put almost anything on layaway with no minimum purchase required. Plus, members who put toys, sporting goods, jewelry and home items on layaway will get 5% off.

Shorter shopping season

Retailers' early start to Black Friday competition is happening for some of the same reasons as last year. Like last year, Black Friday falls near the end of November, making for a shorter holiday shopping season.

But there may be another reason as well. Unlike recent holiday shopping seasons, consumers may be in a mood to spend a little more and, with steep declines in gasoline prices putting more money in their pockets, may start spending a little earlier.

The competition for these early shoppers is intense and winning could make a difference in a retailer's bottom line. The National Retail Federation has projected a 4.1% increase in holiday spending over last year.

That said, the federation's president Matthew Shay believes most shoppers will still be in search of bargains, another reason for putting things on sale well ahead of Black Friday.

“Recognizing the need to keep household budgets in line, we expect shoppers will be extremely price sensitive as they have been for quite some time,” Shay said. “Retailers will respond by differentiating themselves and touting price, value and exclusivity.”  

If a tablet is on your shopping list this year you might not have to wait until Black Friday to pick one up. Then again, it might pay to do so.

As retailers have begun to roll out their pre-Black Friday bargains, there haven't been that many tablets among them. Retail analysts have predicted attractive mark downs on tablets this holiday season as manufacturers make a strong push to reignite interest in these devices.

But judging by the offerings so far, sale-priced tablets may be older versions of popular brands, as well as off-brands that retailers would like to clear from their shelves.

New or old?

For example, the latest iPad is the iPad Air 2. The 16GB version retails for around $489. But if you can be satisfied with the model it replaces, you're likely to find it on sale.

BestBlackFriday.com has posted a scan of what it says is a Sam's Club ad promoting a one-day holiday sale Saturday, November 15. The ad features the older version, the iPad Air 16GB, at $100 off.

It's very possible that before all is said and done hyper competitive retailers will slash prices on the latest tablets, but if they do they are likely to save them for Black Friday itself, to create as much impact as possible.

In the meantime, shoppers can find tablets on sale that, while not the latest technology, could make a nice gift and help stretch your budget.

HKC 8" Tablet 8GB Memory Dual Core

The HKC 8-inch tablet is one of the lowest priced Android tablets around. Walmart has marked it down to $60. The 8-inch screen is ample surface for watching movies, reading books or surfing the web.

With Google Play users can access more than 700,000 apps and games, as well as a large collection of ebooks, music and movies.

Microsoft Surface 2 32GB

Microsoft's latest tablet, the Surface Pro 3, starts at about $1,000. You'll find this older version, the Surface 2 with 32GB of storage at a much lower price. Best Buy is selling it for $450.

The 10-inch Surface 2 tablet has a 1080p display and comes with Office. It's also lightweight, at just under 1.5lbs. 

Apple iPad mini 16GB Wi-Fi

The iPad mini 16GB with Wi-Fi provides the features of an iPad but in a smaller package. The screen is 7.9-inches and powered by an A5 chip. Walmart has marked it down to $239.

Samsung Galaxy Tab 3 Lite Tablet With 7" Screen, 8GB

The Galaxy Tab 3 is another smaller tablet, featuring a 7-inch screen. It offers touch-screen functionality and runs Android Jelly Bean 4.2.

In addition to its Wi-Fi connectivity the device also connect via Bluetooth. It permits short range data transfers up to 30 feet. Office Depot has it on sale for $140.

Samsung Galaxy Tab 4

Samsung'sGalaxy Tab 4, an updated version, also sports a 7-inch screen and runs Android's Kit Kat operating system. Amazon.com has marked it down to $163. It features a 1.2GHz quad-core processor, 7-inch 1280x800 touchscreen LCD, 8GB internal memory, 802.11n wireless, 3-megapixel rear camera, 1.3-megapixel front camera, microSD card slot, and Bluetooth 4.0.

Office Depot and OfficeMax, which merged last year, are the latest retailers to jump on the early Black Friday bandwagon.

The company has announced a campaign it calls "Your Holiday Workshop," offering Early Black Friday and "Every Monday is Cyber Monday" deals, starting on November 2. The deals will be available both in-store and online.

Early Black Friday deals will be available November 2-15 while "Every Monday is Cyber Monday" online deals will be posted on November 3, 10, 17, and 24.

In recent years office and business supply retailers have competed with electronics retailers, selling not just pens and notebooks but all manner of gadgets, from desktop computers and printers to smartphones.

Laptop deals

For the Early Black Friday specials November 2 - 8 Office Depot and OfficeMax will feature an HP laptop computer that normally sells for $299.99 for $229.99. They've also marked down a Dell Inspiron 15 series 3000 touchscreen laptop from $549.99 to $369.99.

From November 9 - 15 the deals include a Dell laptop that normally sells for $479.99 on sale for $279.99 and a Toshiba Satellite L55t touchscreen laptop with 6GB of memory for $399.99. The computer normally sells for $659.99.

A company spokeswoman says other Black Friday deals, along with store hours, will be announced closer to Thanksgiving Day. She says consumers may sign up online to receive alerts about deals and events.

Office Depot and OfficeMax have a 90-day return policy but it is being extended during the holidays. The company says anything purchased between now and December 24, 2014 can be returned until Jan. 14, 2015 or as the policy allows, whichever is later. Items purchased online can be returned in store.

Amazon.com

Amazon.com is also getting a jump on Black Friday starting this weekend. Its Countdown to Black Friday event starts Saturday, with deals throughout November.

“Starting in November, millions of holiday shoppers come to Amazon hunting for the best deals and that one perfect gift,” said Steve Shure, Amazon Vice President Worldwide Marketing. “This year, we will have more than 15,000 hand-selected, limited time promotions on hot products, including new early access deals for Prime members on many Lightning Deals from Amazon.com and daily sales events on MyHabit.”

In the weeks ahead Amazon says it will be offering savings of 40% or more on select Star Wars toys, Mickey and Minnie, Crayola and Disney Princess toys and discounts up to 70% on Cuisinart cookware sets.

Other deals will include 50% off the SodaStream Fountain Jet Home Soda Maker Starter Kit and $150 off on the Canon EOS Rebel T5i DSLR.

As Black Friday ads leak onto the Internet, some retailers are getting a jump on the leakers – and the competition – by making early announcements of their Black Friday plans.

One of the latest to do so is Bon-Ton, a regional department store chain with 270 stores in 27 states. The company has announced it will open its stores at 6:00 p.m. on Thanksgiving, dangling 600 door busters, special coupons and deals to draw in customers.

For example, the first 200 customers in line when the doors open Thanksgiving night will receive gift cards, with values ranging from $5 to $250. Those who download the Bon-Ton app will receive special Black Friday deals.

The company will begin previewing all of its After Thanksgiving Sale and door buster items on its Website beginning November 16.

"After Thanksgiving is the traditional kick-off for the holiday shopping season," said Steve Byers, a Bon-Ton vice president. "Customers will find exceptional deals and unique gifts for the entire family at Bon-Ton.”

In a sneak peak at its Black Friday specials, Bon-Ton said it will sell its entire stock of Keurig and Cuisinart coffee makers and accessories at 40% to 60% off. Its entire stock of Mattel and Fischer Price toys and games, including Disney Frozen toys and décor, will be marked down 50%.

Best Buy

Best Buy has already started pre-Black Friday promotions, with a 4 Day Kick Off sale running through Monday, Nov. 3. Without getting into specifics, the retailer says it's Black Friday deals and door busters will include select laptops, HDTVs, Blu-ray players, appliances, digital cameras and video games.

Xbox One

Some Black Friday preview websites have posted a scan of a Black Friday Kmart ad for the Xbox One without Kinect console on sale for $349.99, beginning November 9, 2014.

If it turns out to be legitimate, that would be about a $50 discount and might be matched by other retailers – something to keep in mind if the popular game console is on your list.

Toys R Us

BlackFriday.com, a website that publishes leaked ads, has posted what it says is the Toys R Us Great Big Christmas Book, an 80-page catalog with discounts on toys. But you'll have to wait until November 2 to find how deep the discounts are. That's when actual prices will be posted, the site says.

As they did last year retailers are slowly marking down items in advance of Black Friday, hoping to snag more of the early shoppers. And shopping early usually pays off.

A 2012 survey by Shop Advisor famously found that the two best days to holiday shop – where deals were greatest – came before and after Black Friday. It found the best day was November 13. Second best was December 1.

For shoppers who want to save money, it would be wise to stay alert for deals now. Retailers are offering plenty of them.

The official start to the holiday shopping season is still a month away but U.S. retailers are already in the giving spirit. Just like last year shoppers might not have to wait for Black Friday to get great deals.

Target has announced a package of holiday promotions that include free shipping starting now through December 20. That constitutes automatic savings for the growing number of consumers who prefer to do their shopping online. The retailer also rolled out a package of new shopping apps and other digital tools.

“We’ve been building capabilities that put us in a strong starting position, including the right digital tools and a broad assortment of unique, on-trend merchandise,” said Brian Cornell, Target's chairman and CEO.

Exclusive deals

Cornell also promises bigger values and promotions than anyone else. He says Target stores will have weekly sales, weekend promotions and exclusive deals on Target.com and Cartwheel, the Target app. For example, Cartwheel will offer daily 50% off toy deals to its users from November 2 to December 24.

For a third year, Target will extend the time frame of its price match policy for the holiday season beyond the typical 7 day window. If customers buy a qualifying item at Target between November 1 and December 24, and then find it at a lower price at Target.com, a local competitor’s printed ad or at select online retailers, Target will match that price.

In a note to investors, retail analyst Adrienne Tih-Tennant of Janney Capital Markets said this past weekend was an especially heavily promoted sales event as stores are eager to get to consumers' wallets first.

October deals

"While October should typically be sequentially deeper, as it is a clearance month, we are more concerned with an increase in 'deeper' promos year-over-year, especially given that inventory levels entering the quarter were in quite good shape for the softlines sector," she wrote.

A case in point is Gap, which is currently running a promotion offering up to 75% off on select apparel. Old Navy is running its 20th Birthday Sale, with discounts up to 50%.

In part these sales are getting a jump on Black Friday action but part are normal seasonal clearance activity. For the consumer, however, savings are savings.

Tablet prices dropping

The website BestBlackFriday.com predicts the steepest discounts on popular gifts this year will be for tablets. Apple has just introduced its latest iPad and the rest of the manufacturers are fighting for market share as smartphones now offer many of the features of a tablet.

While tablets are strong candidates for Black Friday “doorbuster” promotions many retailers are already discounting the devices, especially lesser-known models.

At Amazon.com the Chromo 7-inch tablet featuring touchscreen, camera and 1024 x 600 screen resolution has been marked down from $169.99 to $48.95. The Microsoft Surface 7ZR-00001 RT Tablet 64GB – not its most recent model – is on sale for $235.13, down from $499. The Samsung Galaxy Tab 4 is marked down from $349 to $259.

Walmart has also started putting popular gift items on sale ahead of the Black Friday official kick-off. They include a refurbished Google Nexus 7 tablet for $99, marked down from $159, and Beats by Dr. Dre Drenched Solo On-Ear Headphones for $169.95.

Perhaps for the first time since the Great Recession consumers are heading into the holiday shopping season with increased optimism and fewer “bah, humbugs!”

The Accenture annual holiday shopping survey shows 25% of U.S. consumers plan to spend more during the holidays than last year. According to the survey, the average consumer will spend an estimated $718 on gifts.

The survey also suggests Black Friday will be an even bigger event this year. Two-thirds of respondents say they plan to shop on the official kick-off to the shopping season, up from 55% last year.

A bigger Black Friday

Eric Jones, of Jones-Dengler Marketing, agrees. His company is tracking retailers' planning and from what he's seen so far, Black Friday 2014 will be more intense and generate more sales. It will also last a lot longer.

“Stores such as Target have already announced their 'Main Event' will run from Thursday to Saturday,”Jones told ConsumerAffairs. “Since this is just their 'Main Event' they will have deals throughout the week before and the week after for Cyber Monday as well. I would expect other major retailers to have the same strategy this year.”

Jones says you can also expect to see longer Black Friday hours and multiple rounds of “door-buster” bargains, designed to reward shoppers who choose to show up at different times.

“If there were a round of doorbusters on Saturday, that wouldn't shock us,” Jones said. “Also, expect the quantity of doorbuster items to be at an all time high this year.”

A frequent Black Friday complaint is that stores don't have an advertised special – or enough of them – to satisfy demand. Jones says retailers have heard that complaint and are reacting.

More online bargains

He also says an increasing number of consumers will choose to do their Black Friday shopping online and that stores will accommodate them.

“With the increase in mobile shopping and with people constantly glued to their phones, retailers know online deals is one surefire way to generate sales,” Jones said. “With that in mind, retailers are offering more sales online which in turn will lead to more total sales.”

Jones predicts a 20% increase in online Black Friday sales over last year but says the increase will not come completely at the expense of brick-and-mortar sales.

“From 2012 to 2013, I know comScore did a study that showed online Thanksgiving sales increased 21% and online Black Friday sales increased 15%,” he said. “Expect the same increase or more this year. I'm thinking we may even see the first Thanksgiving day with $1 Billion in sales.”

Very few retailers have announced what they plan to do but rumors are flying. Jones says one report – yet to be verified – is that Kmart and Walmart plan to open as early as 8 am on Thanksgiving Day and remain open though Friday night.

Tablets

Consumers in search of bargain electronics should find them. Jones said consumers should find especially attractive deals on tablets. Tablet manufacturers, he says, are losing ground to smartphones. Companies that make tablets, he predicts, will try to reestablish the tablet as a unique, must-have device – and drastically cut the price in the process.

“In addition to tablets, I'd expect to see some discounts on very popular video game consoles like the Xbox One and the Playstation 4,” Jones said. “Last year there were absolute no discounts on these consoles. So any discount, even as little as $20 or $50 or a gift card thrown in with a bundle, will be a real bargain for a shopper who's been waiting the entire year to get their hands on these devices.”

But the pleasant surprise for consumers, he says, will be unusually steep discounts on popular toys.

In a typical holiday shopping season the best toy deals are found the middle of December, when retailers are looking to move their overstock inventory before the new year. But Jones says he's talked to a few advertisers who to want to emphasize toys for Thanksgiving and Black Friday.

“I'm thinking this year they put their deals where their mouth is and offer us a few unbeatable toy sales this year,” Jones said.

Who knew holiday shopping was such a contact sport? This year, overexuberance at the mall led to cuts, bruises and at least two gunshot wounds. How much savings it produced has yet to be tallied up.

On Thanksgiving evening a suspected shoplifter was driving away from a Kohl's department store in suburban Chicago when a police officer gave chase. According to the Chicago Tribune the officer was dragged through the parking lot before shots were fired. The suspected shoplifter was wounded and two others were reportedly arrested. 

Walmart melee

Things got tense at a Walmart in Rialto, Calif., when an argument among customers waiting to get inside turned into a full-blown melee. According to local media reports at least one police officer who tried to break up the fight was injured severely enough to be taken to a hospital for treatment. 

Once the doors opened the hostilities continued inside. Police reported at least two additional fights inside the store as customers battled for merchandise. At a Walmart in Garfield, N.J., police used pepper spray on a shopper who was reportedly fighting with another shopper over the television set.

A shocking display

A fight among female shoppers at a Philadelphia area shopping mall was captured on amateur video. The clip below appears to show one of the combatants using a taser on her opponent. No arrests were made. Security escorted both shoppers from the mall.

In Las Vegas, a shopper was able to purchase a big screen TV at Target without incident, but getting home with his purchase was another matter. Police say the man was shot in the leg as he walked the short distance to his apartment complex. 

Cyber Monday

Cyber Monday shopping promises to be a lot safer, at least physically. Cyber security experts have warned consumers to be extra careful to avoid the surge in expected phishing scams. Avoid clicking on any links you find in emails, even if you think the email has come from a legitimate source.

Retailers that have been offering online deals throughout November are expected to pull out all the stops for Cyber Monday specials. Over the weekend, Amazon.com provided a sneak peak at its offerings, saying it will roll out a new deal every 10 minutes during the next week.

The deals include a Samsung 46-Inch 1080p 60Hz LED HDTV for $477.99, a Nikon COOLPIX P520 with bag and memory card for under $300 and a Marcato pasta machine for $59.99.

Results

Meanwhile, retailers report Black Friday sales appear to have been better than expected. Both Walmart and Target reported heavy traffic both Thanksgiving night and all day Friday. The Wall Street Journal reports many retailers are reporting a similar story. 

Target released no numbers but said it was pleased with the results of the offcial start to the holiday shopping season.

“Whether online, on their mobile devices, or in our stores, guests shopped Target in unprecedented numbers,” said Gregg Steinhafel, chairman, president and chief executive officer, Target.

The company said Target.com, where nearly all doorbusters were available on Thanksgiving Day, racked up traffic and sales among the highest Target has seen in a single day. It said that in the early morning hours after the doorbusters first became available, Target.com saw two times more orders versus last year at that time.

The National Retail Federation estimates as many as 140 million people shopped over the Thanksgiving weekend. It had predicted 97 million would turn out on Black Friday itself.

Millions of Americans are in the midst of the annual Black Friday shopping frenzy and those who have done their homework, mapped out a strategy and carefully prepared their budget will likely have the most success.

From now until Christmas – perhaps even a few days after – you're going to get hit with advertising deals, special offers and bargains “too good to pass up.” A word of advice – keep your wits about you and make sure that deal is really a deal.

“Shoppers are watching their budgets closely this year, which means retailers are as well,” said Jennifer Calonia, consumer savings specialist for GoBankingRates.com. “With heightened competition for consumer cash, stores are resorting to sneaky tactics. Essentially, true Black Friday deals are dead.”

But what about all those “door-buster specials?” GoBankingRates.com points to a Walmart Black Friday ad promoting a 16GB Apple iPad Mini at $299 with a bonus $100 gift card thrown in. But read through the fine print. This offer isn't on Black Friday but was a one-hour guaranteed supply on Thanksgiving Day, from 6 to 7 p.m., meaning shoppers had to spend that much more time standing in line without their turkey and fixings.

Where are the deals?

GoBankingRates said it compared listed prices against their Black Friday ad prices for a number of items in the most popular shopping categories, including laptops, HDTVs, and toys and gaming. It said it found that some mid-to-high priced items received lower discounts, compared to products that were already marked at a low MSRP.

If you're looking for a name brand HDTV, the website says Black Friday is not the time to buy. In fact, it said it found that discounts on knock off model TVs weren't that great either.

There's a good chance that more shoppers than last year are doing their Black Friday shopping online. The deals are just as good, if not better, and you have to admit it's a lot more convenient. Online retailers are particularly motivated because they are looking beyond just the holiday season.

Critical opportunity

“With online holiday sales growth set to eclipse brick and mortar stores this year, the 2013 holiday shopping season is a critical opportunity for online retailers to attract frequent shoppers and create loyal, long term customers for the other 11 months of the year,” said Fiona Dias, Chief Strategy Officer at ShopRunner.com, an online buying portal. “Smart retailers realize the holidays are the time to capture customer loyalty for the rest of year. With around 40% of online shopping transactions happening during the holidays, now is the time for retailers to hook new customers with a great shopping experience from browsing to purchasing to fast and free shipping.”

Dias says shoppers are not just looking for great prices and great service from online merchants. They want free shipping too. It's something shoppers should be able to take for granted this year, she said.

EBay Enterprise, formerly GSI Commerce, is tracking shopping data this holiday season and notes consumers now have an arsenal of digital devices with which to shop. Even so, it has found that so far 79% of online purchases have been made using the traditional laptop and desktop devices. But Dias says the trend suggests a move toward mobility.

“With tablets, holiday shopping moves to the couch, train and bed,” she said. “Tablets will be a big winner for this year’s online holiday shopping sales, while consumers will mostly just browse on mobile phones unless retailers offer an expedited checkout process that takes no more than a few clicks.”

However you're shopping – online or in a store – make sure you know what you're buying. It may be a tablet for $99 but how much storage capacity does it have? What kind of warranty? This is the reason you should check out ads and investigate the products before you decide to buy.

Look out for identity theft

Since more consumers are doing their Black Friday shopping online, it's worth repeating that identity theft dangers are escalating, along with the online deals. Missouri Attorney General Chris Koster is warning consumers to only shop with online retailers they know and trust.

“When entering credit card information, be sure that an 'https' precedes the website address in your browser’s address bar,” Koster said. “Many browsers will display a padlock icon when you navigate to a secure site.”

Bob Bunge, a cyber security specialist and engineering professor at DeVry University, told ConsumerAffairs.com earlier this month he expects a big increase in phishing attacks as scammers try to take advantage of the huge increase in consumers making online purchases. Beware of emails offering deals “too good to be true,” he warns.

Hype something long enough and people get tired of it. Example: Black Friday. There's increasing evidence everybody's sick of hearing about it, most significantly a new poll conducted for Consumer Reports that found 56 percent of Americans plan to do no shopping at all this weekend.

On the other hand, 44 percent say they will do some shopping, which is up from the 30 percent who shopped for gifts during last year's Black Friday weekend. While on the surface, this might indicate more shoppers heading for the stores, it's worth noting that intention doesn't equal performance -- the actual turnout may well be lower than last year given the strong negative feelings the poll found. 

Among the top reasons Americans gave for wanting no part of shopping during Black Friday weekend were:

• Too many crowds (70 percent)

• The deals are too overhyped (34 percent)

• I'd rather do something else (33 percent)

• I don't want to get up early (30 percent)

Of those who do intend to shop this weekend, 69 percent will be venturing out to stores, while 58 percent will do so online, and 29 percent will shop both in-stores and online. Among the top reasons people gave for why they’ll be shopping on Black Friday weekend were:

• Black Friday specials are the best deals of the year (55 percent)

• The door-buster deals (43 percent)

• It’s tradition (23 percent)

• I enjoy the energy of  the holiday shopping season (19 percent)

“Those who intend to go out shopping on Black Friday probably know what to expect, and to them that’s part of the allure,” said Tod Marks, Consumer Reports senior editor and resident shopping expert. “However, it's easy to get caught up in the shopping frenzy and spend more than you really want to. That’s why it’s important to do your homework beforehand, have a plan and stick to it.”

Additional results of the Consumer Reports Poll are available at ConsumerReports.org.

Thanksgiving week has arrived and dedicated Black Friday shoppers are gearing up for the big shopping day, that for the most part begins the night before. There's no data to back this up but it's very likely that holiday meal plans have been changed this year so as not to interfere with early store openings.

What's left is to make final preparations to hit the stores and search for bargains. Here are some suggestions for making your outing more successful and less stressful:

Four suggestions

• Make a list and check it twice – Write down the names of everyone you are shopping for and, if possible, potential gift ideas for each one. It will help you focus attention on spotting bargains and keep you from the frustration of forgetting someone as you fight the crowds.
• Know where the deals are – More retailers are playing the game by announcing their Black Friday offers well in advance. If you haven't done so by now, check the multitude of sites that publish up-to-the minute Black Friday ads from major retailers. You'll find them simply by Googling “Black Friday.” Also, know when the stories are opening. There's no need to camp out but you don't want to be the last shopper through the door either.
• Think local – Yes, big box retailers get all the attention and most of the sales on Black Friday but local merchants also are offering deals, even if they don't have the big advertising budgets to promote them. But the Internet can clue you in. Web sites like LivingSocial and Groupon can connect you with deals from your nearby merchants.
• Boost your savings – Loyalty programs and gift cards can help you get more value from your Black Friday shopping -- sometimes in surprising ways. A regional convenience store operator, for example, is offering fuel rebates of up to $1 a gallon on gasoline for customers using its loyalty card.

If someone on your list wants a PlayStation 4, Thankshopping.com is promising to report this week on the best place to buy the game console. The site says it will post prices and retailers for the game on both Black Friday and Cyber Monday.

The Playstation 4 is Sony's latest generation game console released just in time for the holidays. It starts at around $579 with reviewers praising its improved graphics, interface and controller.

Find deals without leaving home

As we have pointed out previously, it isn't necessary to trek to the mall and fight the crowds in order to get a great Black Friday deal. Many retailers have been promoting “door-buster” deals all month on their websites. And there will be plenty more deals online on Black Friday for shoppers who prefer to stay home and shop from their computer.

The Craft Star, a QVC-TV style website that sells craft and homemade items, is promising a number of deals on both Black Friday and Cyber Monday. The owners of the site say anyone can enter to win free holiday gift products, with the giveaways beginning at 4 am Eastern time on Black Friday. On Cyber Monday, December 2, a giveaway valued at $20 will be featured every hour on the hour from 6 a.m. EST until 6 p.m. EST.

In addition, most major retailers plan online promotions throughout the day on both Black Friday and Cyber Monday.

There has been no let-up in retailers' push to launch their Black Friday deals ahead of the big day itself. Yes, these stores hope you still line up at the crack of dawn the day after Thanksgiving to fight over door-buster specials, but you really don't have to.

Walmart has been among the most aggressive, vowing to match any Black Friday price from its competitors. In the meantime, it continues to offer some pretty compelling online deals right now.

For example, Walmart.com is selling a seven-inch Nextbook tablet with 8GB of memory with Google Mobile Services for $59. An RCA seven-inch tablet with 4GB of memory is $49.

Laptop bundle

The site is also currently offering a laptop bundle package, including your choice of an Asus, HP or Gateway computer, a carrying case, a printer and a USB flash drive for $299.

Flatscreen TVs are always a big Black Friday draw but you can get a deal right now, online. Walmart is offering a Sceptre 40" Class LCD 1080p 60Hz HDTV for $259. A 32” RCA 1080p 60Hz Class LED (3.1" ultra-slim) HDTV is $229.

Sears has a 100-piece Craftsman drill accessory kit for $14.99 when you order online. You can pick it up free at a nearby Sears store.

Tells time and calories burned

Best Buy is currently offering a Timex Unisex Health and Fitness Personal Trainer analog watch for $19.99 when ordered online. it comes with free shipping and spits out a variety of health-related data, including calories burned.

For the gamer on your list, Green Man Gaming is selling Call of Duty: Ghosts for $42.99. That's down from $59.99 and requires a free steam account to play.

In the toy department, Kohls is currently offering the Monster High Draculaura Doll & Jewelry Box Coffin Set by Mattel for $36.99. The regular price is $49.99. It also has the VTech KidiJamz Studio for $49.99.

Mobile advertising

While retailers this year are using the web like never before to spur pre-holiday sales, they haven't given up on trying to draw you into their brick and mortar space. But instead of relying on traditional advertising, more merchants are going mobile.

A survey conducted by fashion shopping app Snapette found that women, especially, are responsive to mobile alerts detailing discounts and more likely than men to shop in-store to save on shipping costs.

"Women tend to be more regularly engaged in shopping related activities, such as searching out deals, subscribing to promotional newsletters, following specific designers on social media, thus may rely less on targeted research immediately prior to making a purchase," said Sarah Paiji, co-founder and President of Snapette.

Mobile ad spending is up a reported 81 percent this year.

With the holiday shopping season well underway it's a safe bet that millions of parents are browsing online and visiting stores, snapping up the latest and “hottest” toys and games. To provide some helpful advice, the National Parenting Center has released its 23rd annual Holiday Seal of Approval report.

The report makes recommendations for gifts after two months of consumer testing by parents and children at The National Parenting Center's test centers. the report includes reviews of the recommended toys and games.

The program is an independent testing system to judge a variety of products introduced and marketed to the parent andchild consumer market. The reviews and recommendations are based on observations over the eight week period as testers play with, build, read about, and judge the products.

More than a dozen categories

The products are broken down into more than a dozen categories, includings kits and crafts, audio, outdoor play, educational toys, video games and toys, puzzles and dolls.

This season only two video games make the list. Skylanders SWAP Force by Activision, is recommended for kids age 6 and older and lists for $74.99. The National Parenting Center review calls the game a mega-hit of mega-proportions.

“The frenzy to play with this newest version of the wildly popular game in our testing centers was intense,” the review says. “The popularity is clearly off the charts but more importantly, after spending time with the game, parents say that it is all for good reason.”

The game is also versatile. It contains a portal that plugs into your XBox, Playstation or Wii. The other video game winning the Seal of Approval is Sesame Street: Solve it with Elmo, Abby & Super Grover 2.0, by LeapFrog. It's suggested for ages three to five and sells for $24.99.

Promotes science learning

As you might expect with the Sesame Street tie-in, this game is educational. It focuses on the currently trendy STEM areas of science, technology, engineering and math.

“While playing with their favorite Sesame Street characters, kids are learning problem solving, levers and weights, weight and balance, engineering, magnetic forces, and more,” the review notes.

Some other toys making the list this year are:

• Switch & Go Dinos Blister the Velociraptor, by VTech Electronics, recommended for age three to eight and selling for $24.99. Being able to transform a vehicle into an animal and then back again was described again and again by young testers as “awesome.”
• PopStars! Stage, by Playmobil USA, recommended for ages four to 10 and selling for $39.99. The set comes with 4 pop star figures, each in different poses. Children are given the opportunity to play tour manager arranging the stage, positioning the musicians, placing equipment, setting the lights, which are real flickering LED’s, and even playing sound mixer adjusting the volume on the speaker. (See video below)
• Glow Pets, by Ontel Products Corp, recommended for ages three and up and sells for $29.99. Glow Pets are oversized stuffed animals with a magical light hidden inside the body that makes them glow in the dark.
• 90' Eagle Series Zipline Kit by Brand 44, recommended for ages eight and older and sells for $169.99. You’ll need 90 feet of space between two sturdy trees to start. Testers found the quality to be superb, featuring stainless steel cable along with galvanized clamps and hardware.
• Marker Maker by Crayola, recommended for ages eight and up and sells for $24.99. The pre-craft kit helps kids make their own markers that they can then use in other activities. This product is a mix of science project and art project. Reviewers found kids loved mixing their own colors and making their own markers.

The Seal of Approval compiles its list of potential gifts by gauging consumer reaction to products currently being marketed to both parents and their children such as toys, games, books, videos, websites and educational products. Each is reviewed on a variety of factors including, but not limited to, price, packaging, design, stimulation, desirability, age appropriateness and instructions, among other criteria.

Since 2008, the holiday shopping season has been more competitive and, it seems, increasingly hyped. Black Friday has become an unofficial holiday like the Super Bowl and retailers try to outdo one another, not only in their door-buster deals but with their earlier and earlier openings.

For the last two years most major retailers have been open at least part of Thanksgiving Day. This year Kmart is pushing the envelope, announcing it would open early on Thanksgiving Day and remain open the next 41 hours straight, through Black Friday.

But while millions of consumers are expected to fill the stores on Black Friday, the stores are offering holiday deals now, encouraging consumers not to wait until Black Friday. Make no mistake, they still want full stores on November 29 but their strategy appears to be to persuade consumers to shop early and often. The strategy appears to be working.

Shopping early

ICSC, a trade group representing the shopping center industry, says its research suggests 62% of consumers plan to wrap up their holiday shopping on or before December 16. One reason may be the increasing number of in-store and online pre-holiday sales.

The survey also found that toys and games are likely to be the most sought-after gift items this year, followed by consumer electronics. Gifts receiving the most specific mentions include smartphones, tablets, game consoles, digital cameras and televisions.

When it comes to selecting gifts, the survey found that it's mainly bargains that attract buyers. Of the women who were surveyed, 37% mentioned “seasonal discounts” as the main reason for a purchase, followed by 20% who cited “gift practicality.” The survey found men slightly less interested in saving money and slightly more concerned about the practicality of a particular gift.

Men, particularly young men, are most likely to buy consumer electronics this year. Approximately one-third of respondents from households with a combined annual income of $100,000 or more are expected to shop on Cyber Monday vs. Black Friday. The opposite is true for respondents from households with a combined annual income of less than $35,000.

More online shopping

In fact, online sales have increasingly become a bigger part of the holiday shopping season, which may explain the early appearance of online bargains. Consumers can shop at anytime and even brick and mortar stores can benefit when consumers buy from them online. Some stores encourage consumers to make their purchases through the store's website, then pick up the merchandise at the brick and mortar location, thus avoiding shipping charges.

Despite the growing emphasis on pre-Black Friday holiday sales, the day after Thanksgiving remains a huge day for retailers. This week Toys R Us announced its Black Friday plans, opening at 5 p.m. on Thanksgiving Day.

The company has announced it plans more than 300 doorbuster values, while supplies last, during the Black Friday weekend. Among the deals Toys R Us has announced in advance are:

• A free $50 Toys R Us gift card with the purchase of a 5th generation Apple 16GB iPod Touch
• Monster High School Play set – regularly $74.99 – for $29.99
• LEGO Legends of Chima Eagles' Castle – regularly $44.99 – for $22.49
• Disney Infinity Starter Pack – regularly $74.99 – for $37.49
• Skylanders SWAP Force – regularly $74.99 – for $37.49

Like most retail chains Toys R Us will publish its deals in a newspaper circular but it, like most others, is expected to leak on numerous Black Friday ad sites. The company itself will provide a preview on its Facebook page Sunday November 24.

America's retailers are counting on consumers to deliver robust profit margins for the holidays. But instead, retailers may find a lump of coal in their stockings.

Recent surveys have found consumers in a Grinch-like mood as the holiday shopping season approaches. In a poll by GoBankingRates.com, more than 63% of respondents said they have put no money into savings for the holidays this year.

That doesn't mean consumers won't go into debt to finance gifts but a follow-up question asked how much consumers planned to spend this holiday season. More than 40% said they would buy no holiday gifts this year.

Sobering numbers

It's easy to say that now but as the holidays approach, many may somehow find the money and the desire. Still, the numbers have to be sobering to retailers who depend on the last two months of the year to post a profit for the year.

"While it's unfortunate so many shoppers are putting themselves at risk of starting off the new year in debt, what's really surprising is how many people said they're not buying gifts at all; it's not just the young and broke – it's people with children and grandkids, too," said Casey Bond, GoBankingRates.com managing editor. "Recent fiscal turmoil in Washington may have suppressed optimism for holiday consumerism this year. However, I would argue that consumers are being overly optimistic about their ability to resist holiday shopping."

You could dismiss the survey as overly gloomy, but it comes on the heels of a similar one. A poll conducted on behalf of the National Foundation for Credit Counseling (NFCC) shows the overwhelming majority of consumers intend to either spend less than the previous year or nothing at all on holiday purchases.

Grain of salt

But here's the grain of salt – polls the previous four years returned similar findings. Data from 2010 and 2011 reveal the most extreme periods of hardship, with identical results of 91% of respondents indicating they would spend less or zero on holiday purchases. There was no statistical difference between 2012 and 2013 data, with the most recent year revealing that 86 percent of more than 1,400 respondents selecting these categories as most representative of their holiday spending plans.

The poll found that 11% intend to spend as they did last year, saying that their financial situation is stable, while three percent will spend more, feeling as though they are in a better financial position this year. These numbers are identical to 2012 results.

While the holidays can be make or break for retailers, NFCC says the same is true for consumers. In that light, the group sees the poll results as encouraging.

Avoiding costly mistakes

“The statistics speak loudly, and underscore that consumers are not willing to repeat the mistakes of Christmases past by spending irresponsibly this year,” said Gail Cunningham, spokesperson for the NFCC. “The persistently high rate of unemployment coupled with the long duration of unemployment are still very real challenges many people are facing.”

Another poll – this one from financial services firm Edward Jones – also suggests consumers will spend less during the holiday. In fact, 37% said they plan to spend less than they did last year.

"While we expect some sales growth in the retail market this holiday season, those polled expressed a conservative view on holiday spending," said Brian Yarbrough, consumer discretionary analyst for Edward Jones. "This differs from our retail forecasts for the remainder of the year. We anticipate solid numbers from most retailers with luxury players leading the charge."

A fourth survey – Deloitte’s 28th annual survey of holiday spending intentions and trends – is a bit more encouraging for retailers. The survey, conducted in mid October, found the average shopper planned to spend $421 on gifts this year, up from $386 last year. They also plan to purchase more gifts this year, ending a five-year decline.

“Consumers are feeling more generous about gift spending, and we are encouraged by their plans to spend more on going out for celebrations, decorating their homes and treating themselves and their families to ‘early gifts’ while holiday shopping this year,” said Alison Paul, vice chairman, Deloitte LLP.

Despite concerns that October's government shutdown and debt crisis would dampen consumer sentiment, Paul says the survey found little evidence of that.

If someone on your gift list wants a consumer electronics product, you should be shopping now, not waiting until Black Friday or Cyber Monday. Waiting may mean missing some of the best deals.

“Sales on electronics tend to peak from early to mid November,” said Loren Bendele, president of Savings.com, a coupon and deal site. “After November 14 the deals kind of go away for a while. So if you're looking for electronics, now is a great time to buy.”

Bendele's advice is based on his company's research, tracking sales and discounts all year long. He and other researchers have found that the shopping game has changed significantly in recent years as retailers have developed highly competitive online strategies.

Walmart starting sales now

An example is Walmart's announcement that it isn't waiting for Black Friday to start offering Black Friday deals. The nation's largest retailer says it will offer discounts typically reserved for Black Friday and Cyber Monday right now for consumers shopping online.

"We know that our customers start shopping for the holidays on Nov. 1 because historically our traffic spikes the day after Halloween," said Joel Anderson, president and CEO of Walmart.com. "Customers want to relax with friends and family during the holidays, and with our early deals we are helping them make the most of their time and helping them stretch their dollars further."

But Bendele sees it as a continued evolution in which the in-store sales of Black Friday – and now Thanksgiving night – are becoming less important.

Soured on the madness

“I think people have soured on the madness of Black Friday,” he said. “The getting up early, fighting the crowds and standing in line is less attractive. The main reason is they don't have to do it anymore. You can go online and get the same or better deals.”

Data backs that up. Last year in-store Black Friday sales dipped two percent. However, Black Friday online sales went up 26%. Research has also borne out the fact that, doorbuster deals aside, the in-store savings aren't that great on Black Friday.

While consumers have always lined up on Black Friday in hopes of getting the season's hot gift on sale, retailers began to fan the enthusiasm after the economic crash of 2008, when they had to compete for fewer holiday dollars. That year a Walmart employee was trampled to death at a Long Island store. Since then the deals have gotten bigger – even if the number of spectacularly marked-down items were limited in number.

Wising up

But in the last year or two, consumers have been wising up. Bendele says the best deals on toys tend to be during the first two weeks of December. The best prices on apparel tend to be in mid-December. There may be a good reason, however, to do some Black Friday shopping – if you aren't looking for a specific item.

“Black Friday and Cyber Monday are really a great time to find deals because the the sales are on specific products,” Bendele said. “If you aren't choosy about the make and model of a TV, for example, you'll find once significantly marked down. If you see a laptop that's on sale, you might say 'that's a really good price on a laptop. I might as well get that one.'”

By the same token, if you are looking for a specific make and model of a TV, or any other gift, you might do better waiting closer to the holidays, when merchants tend to mark everything down. And since there are fewer shopping days this holiday season, retailers may be more aggressive in their markdowns.

Enduring tradition

Some people go shopping on Black Friday, not so much for the deals, but for the communal experience -- to rub shoulders with fellow consumers embracing the search for gifts at bargain prices. Bendele says they needn't worry about Black Friday fading away.

“First, Black Friday has become a tradition and traditions don't usually go away,” he said. “Second, you have a lot of people who are procrastinators, who really can't get in the mood to shop for the holidays until Thanksgiving arrives. I think people still do that and will do that for a while.”

According to Valpak’s 2013 holiday research, Black Friday will be a force for at least another another year. In a survey more than three-in-five of consumers say they will shop on Black Friday this year. More than one-quarter of consumers in the survey say they would be willing to skip the Thanksgiving pumpkin pie and head to the store for an early deal on Black Friday.

Some people – superior beings who are extremely organized – do their holiday shopping throughout the year. As the holidays approach, they are blissfully free of the stress that plagues the rest of us.

There is something to be said for that but shopping in April not only lacks the holiday spirit, the deals might not be as attractive. So it raises the question, when exactly should you start your holiday shopping?

“It's a good idea to start saving now rather than start buying now,” said Cameron Huddleston, a contributing editor at Kiplinger's. “The deals aren't that good right now on most of the things people really want for Christmas. The deals get better the closer you get to the holidays.”

That's because retailers start to feel the pressure the closer the holiday's get. Black Friday gets its name from the fact that, for most retailers, they only become profitable for the year – “getting in the black” – during the holiday shopping season.

Some research suggests that shopping on Black Friday, itself, doesn't always yield the best results. The $199 laptop draws people in but the store may only have six of them at that price. Much of the rest of the store's merchandise is likely to be at the regular price. 

A week after Black Friday

Hitting the stores a week after Black Friday might yield better results. Stores will have had the chance to assess what sold and what didn't the week before and price merchandise accordingly. Some stores are even staging holiday sales events before Black Friday.

Remember, you don't always have to show up at the store to get a good deal. Increasingly stores are offering special prices online – and not just on Cyber Monday. These special deals might be offered at any time.

Rather than spending your shopping dollars all at once, take time to review advertising circulars and online specials, tracking prices on the items you want. After having their advertising plans leak online, many retailers are now taking the initiative, releasing their Black Friday ads well ahead of time.

Get a sneak peak at the ads

There's an entire category of websites now that offer sneak-peaks at advertising slicks. They include TheBlackFriday.com, BlackFriday.com, and GottaDeal.com, among others. These sites can alert you to what things will be selling for on Black Friday, allowing you to comparison shop now. It's not unheard of finding an item advertised as a Black Friday special on sale at the same price weeks before the big event. last weekend, Best Buy held a two day pre-holiday sale, marking down TVs, Macbooks, smartphones, tablets, and cameras.

While you can save money by doing your shopping after Black Friday, you don't want to wait too late. A RetailMeNot.com survey found that more than 90% of respondents reported overspending by waiting until the last minute to do their holiday shopping. This group said it plans to spend an average of $167 per person on gifts.

Avoiding deal envy

The survey authors say the high cost spent per person on gifts is worrisome when you consider that more than a quarter of shoppers surveyed this year indicated last year that they set a budget and went over it. According to the report, exceeding a holiday budget sparks symptoms of Deal Envy, including guilt for more than a quarter of gift givers and anxiety for one in five.

Though there are plenty of bargains late in the game, it may be that late shoppers don't take the time to seek them out. As the holidays get closer, the priority for consumers becomes crossing items off their shopping list and not getting the best price. So whether you shop on Black Friday or not, doing most of your shopping early rather than late will probably end up saving you money in the long run.

Every year Black Friday – the day after Thanksgiving – seems to become an even bigger event, with people camping out in front of big box stores, waiting for them to open. And in recent years Black Friday has even spilled over into Thanksgiving night.

But if you hit the stores in search of Black Friday deals, be sure to hold most of your holiday shopping budget in reserve. According to Kiplinger's, you're better off spreading your spending out over a period of several weeks. Not all of the best deals are on Black Friday.

In fact, if you take the time to do a little research, you can find great deals on many items before and after the long Thanksgiving weekend. If you are a serious bargain hunter, sign up to receive email alerts from major retailers when they have a major sale. You can often save the same amount of money without having to get up early and fight the crowds.

Hype and excitement

If you do go shopping on Black Friday, don't get caught up in the hype and excitement. That often results in buying things just because they appear to be a good deal, not because they are on your list.

Remember that advertised door-buster deals are usually in limited quantities. If you show up at a store solely to buy one of these bargain-priced items, you may go home disappointed. But the deal site DealNews points out that increasingly, Black Friday deals are available online as well as in-store. The site points to data from previous years showing up to 70% of in-store Black Friday deals were also available online for the same price — in some cases even less.

If you sleep in on Black Friday, don't worry. You still have opportunities for great deal. In fact, many retail analysts suggest holding off on buying toys, brand-name TV sets and winter clothing on Black Friday. You'll likely see lower prices as the holidays approach.

Black Friday TV curse

For what it's worth, ConsumerAffairs has noted a pattern of consumer complaints about TV sets purchased on Black Friday. Many need repair within a year of purchase. Chances are, it's because TVs marked down for Black Friday specials tend to be the cheapest to begin with. It's worth remembering, you get what you pay for. 

Here's something else to remember. Just because some items are marked down on Black Friday, it doesn't mean all are marked down. In fact, most aren't. And for good reason. The stores lure you in with the advertised specials but hope you'll buy a lot of regularly-priced merchandise while you're there.

Even the Black Friday prices might not be the lowest of the year. DealNews notes that items with deep discounts on Black Friday might be cheaper in the days just before Christmas.

Search online for hidden deals

If you do decide to brave the crowds, due your research ahead of time. And you need to do more than just study the store's circular ad. Go the the store's website and look up the items you are considering. Major retailers have been known to slip in a few un-advertised specials, available only to the savvy shoppers who took the time to carefully review the website.

Finally, make sure you understand the store's return policies; they might differ for Black Friday purchases. Some stores tighten their return policies – not just on Black Friday but throughout the holiday shopping period. Some retailers only offer store credit and, if you don't have a receipt, you might only get a partial credit for the purchase.

Now that Congress has avoided default and gasoline prices have dipped from their summer highs, the nation's retailers are feeling more optimistic about the upcoming holiday shopping season.

Walmart said it is planning a blockbuster Black Friday event this year, its largest ever. At an investor conference, executives promised aggressive price rollbacks designed to spur sales after after a lackluster third quarter.

Mike Duke, president of Walmart Stores, said the company will rely on a mix of e-commerce and in-store sales to bolster sales this season. Industry analysts say of the two channels, e-commerce may prove to be the most potent.

In-store sales flatlining

Eric Jones, a principal at Jones Dengler Marketing and operator of BestBlackFriday.com, says he expects in-store sales will remain static or dip slightly while online sales lift profits. In other words, more people may shop this year, but they'll do it online.

“We can expect the online total sales for Black Friday to once again top $1 billion,” Jones said. “The reason I think the actual offline sales totals on Black Friday are going to drop again is because shoppers are becoming smarter and smarter about how and when they purchase.”

In previous years Jones said he saw almost instant consumer reaction when his company emailed lists of deals to consumers on its list. Now, he says, consumers are taking a more deliberate approach, searching for just the right deal.

Week-long event?

“Retailers previously offered some of the biggest deals on days such as Thanksgiving and the weekend following Thanksgiving,” he said. “However, these weren't advertised as much as Black Friday. Now, the savvy shopper will wait around searching for these deals and sometimes forego Black Friday altogether.”

So instead of a super shopping day on Black Friday, consumers can expect the kick-off to the holiday shopping season to last more than one day – it's already crept into Thanksgiving night – and maybe last an entire week, including Cyber Monday.

“We have several emails from retailers asking, not how we can promote their deals on Black Friday, but how can we promote their offers the entire week of Black Friday and through the weekend into Cyber Monday. In fact, the entire day of Black Friday will be stretched even further this year as more and more retailers are going to open on Thanksgiving night or earlier.”

What's this mean for shoppers, both those who brave the crowds and those who prefer to shop online? Jones thinks it will translate into more and better deals than in the past.

Better deals

“We expect retailers to spread them out over a few days in order to lure shoppers into their stores several times during the Black Friday Week, Jones said. “Each day should have a couple of really aggressive deals that will lure shoppers in with hopes that they will also take advantage of other moderate offers.”

Amazon a leader

Where will consumers find the best deals? Despite Walmarts boast that it will blow consumers' socks off, Amazon.com – at this point, at least – appears to be the most aggressive, with deals that have been running for months on big ticket items like flatscreen TVs and tablets.

“We expect this trend to continue into the holiday season as they will likely start their deals an entire week before the big day,” Jones predicts.

Stores that start promoting holiday sales early may end up offering the best deals. Jones notes that Kmart started airing holiday commercials Sept.11, so consumers can expect to see some attractive deals there before the end of the shopping season.

“Also, Walmart has announced plans to market heavily during NFL games on Thanksgiving which is something they never do,” Jones said. “So they have to be planning something big for Black Friday, right? We just hope it's not a ploy to ward off some of the bad press garnered by the looming Black Friday strikes.”

New strategy from Macy's

Jones also expects big things from Macy's, after the retailer last year forced Jones' website to remove its Black Friday ad after it was leaked online. This year, Macy's has already revealed some of the highlights of its Black Friday specials on Pinterest.

Manufacturers are also getting aggressive for the holiday shopping season. One of the most aggressive so far, Jones says, has been Hewlett-Packard (HP).

“We've had several email and phone conversations with their representatives and I expect them to really surprise everyone this year,” he said. “They currently have some 20% off coupons on printers as well as discounted monitors and laptops. I'd expect these offers to ramp up as we head into November for HP online and trickle down into other retailers' deals that offer HP products.”

The concept of holiday shopping on Thanksgiving – instead of waiting for Black Friday – is apparently here to stay. Despite some grumbling last year from traditionalists who thought Thanksgiving was for family time, it appears the shoppers are winning out.

Macy's is the latest major retailer to announce it will open at least some of its stores Thanksgiving evening. The press release announcing the early opening is careful to point out the shopping will begin at 8:00 p.m., after holiday celebrations across America.

In announcing its Black Friday hours, Macy's also announced it will have Black Friday special prices on fragrances, clothing and kitchen gadgets. Macy's said it will donate $2 from every One Direction Out Moment fragrance purchase to Make-a-Wish, up to $100,000.

Fun and excitement

“Black Friday is the biggest shopping event of the year and brings with it a level of fun and excitement to our customers around the nation,” said Peter Sachse, Macy’s chief stores officer. “For Macy’s, it's important to make this day enjoyable and convenient for everyone, as our customers search for great deals on favorite wish-list items. Shopping at Macy’s on Black Friday means having the opportunity to purchase the most sought-after products at unbelievable savings.”

Where did Black Friday come from and how did it become Black Thursday? Black Friday gets its name from the fact that most retailers don't break into the black each year until the holiday shopping season, which officially starts the Friday after Thanksgiving.

How did it morph into Black Thursday? Like many recent developments, it has everything to do with money. Those of a certain age can remember when the World Series was played on weekday afternoons, while millions of fans were at work and school. The Super Bowl, until about 30 years ago, was played on a Sunday afternoon, like any other football game.

Follow the money

But at some point the marketers pointed out that a lot of money was being left on the table. Now these classic sporting events are played – and broadcast – in prime time when the audience is at its maximum and advertisers can be charged the highest rates.

A few years ago Walmart and several other retailers began opening at 5:00 a.m. on Black Friday. Then someone said, “why not open at midnight?” So they did.

Last year many retailers thought, “hey, there's nothing to do after Thanksgiving dinner. Let's open on Thanksgiving night.” Walmart set the pace but Target and other competitors quickly joined in.

Despite predictions that consumers would recoil at the intrusion on a sacred American holiday, consumers seemed to like the idea. Stores that opened early reported a brisk business during their pre-Black Friday hours.

National holiday

To many consumers Black Friday has, itself, become a national holiday and cramming into stores, scrambling for the few available advertised specials, is sort of a communal experience – maybe better than sitting around the table while Aunt Gladys recounts, for the umpteenth time, the details of her gall bladder operation.

Last Christmas a neighborhood pub in Richmond, Va., announced it would be open Christmas night with the slogan, “come be with your real family.” The communal experience just may be the big attraction.

It isn't the prices. Sure, there are incredible prices on popular items but it always turns out there are only a few available at that price. Most go home disappointed.

In 2012 a study by ShopAdvisor tracked the prices of 252 toys from the first day of autumn and found that in the 54 days from Nov. 1 through Dec. 24, the day with the lowest percentage -- 46 percent -- of products on sale below their initial holiday season price was Black Friday, Nov. 25. The best deals turned out to be on Nov. 13.

The Internet has also done a lot to make Black Friday obsolete. A lot of Black Friday deals will be available at retailers' websites – with more deals on the following Cyber Monday.

Even so, that won't deter millions from getting up from the dinner table on Thanksgiving and heading for the mall. Then again, maybe they aren't really going for the deals, but to spend time with their real families.

Consumers plan to spend more money and shop more often this holiday season, according to the Accenture Holiday Shopping Survey. And Black Friday this year will be big – really big.

The day after Thanksgiving – the unofficial start of the holiday season – has now become a national holiday in its own right, almost like the Super Bowl. And the trend of consumers crowding into stores opening on Thanksgiving evening appears to be growing.

Forty-one percent told survey takers that they will be out shopping between 6 PM Thanksgiving Day and 5 AM on Black Friday, in hopes of getting one of the advertised door-busters. In fact, the Accenture survey suggests participation in Black Friday this year will be at a five-year high.

A waste of time?

Unless you are one of the few who actually gets one of those advertised specials, you might be better off enjoying Thanksgiving with your family and sleeping in the next day. A 2011 survey by ShopAdvisor found that Black Friday is among the worst days of the holiday shopping season, when it comes to bargains. 

The 2011 study tracked the prices of 252 toys from the first day of autumn and found that in the 54 days from Nov. 1 through Dec. 24, the day with the lowest percentage -- 46 percent -- of products on sale below their initial holiday season price was Black Friday, Nov. 25. The day with the highest percentage -- 59 percent -- of products on sale was Sunday, Nov. 13. After Thanksgiving, Thursday, Dec. 1 was the day with the next largest percentage of products on sale.

That apparently hasn't deterred this year's consumers. Fifty-five percent of shoppers say they are likely to shop on this Black Friday, compared to 53 percent in 2012, and 44 percent in 2011. However, a larger proportion of shoppers – 30 percent -- said they will do most of their Black Friday shopping online, compared to 25 percent in 2012.

Showrooming and webrooming

If the survey is an accurate predictor of the future, consumers this year will be shopping across channels, with shoppers “webrooming” as well as “showrooming.” For example, consumers will be comparing prices on their mobile phones while in store and they’ll be making purchases online, but picking up in store to avoid shipping costs.

While retailers hate showrooming, the survey suggests they will benefit from webrooming – when consumers shop for the best deal online before going to a store to buy it. Sixty-three percent said they plan to showroom while 65% plan to webroom.

Gift cards are still number one on consumer’s shopping list. The survey predicts 40% of the gift cards will be for discount retailers and 34% for restaurants. Shoppers will be spending more too.

“The average dollar spend is trending up, and we are seeing a consumer mindset shifting from ‘cautious’ to ‘sensible,’ which is good news for retailers,” said Chris Donnelly, global managing director of Accenture’s Retail practice. “However, retailers are mindful that during the 2013 Thanksgiving-Christmas shopping period, they will have six days less in which to tempt shoppers through their doors, so many will go big and go early.”

The Accenture survey projects total holiday spending will rise 11% compared to last year, with the average consumer spending $646. Shoppers will be focused on discounts and sales, with 94% of those questioned saying discounts will be important to their purchasing decisions this holiday season. That's up from 84% last year.

Best time to shop

Meanwhile, online coupon site Savings.com has analyzed deals from 25,000 retailers and predicts the best deals on electronics will come during the first two weeks of November, in advance of Black Friday. The site predicts Cyber Monday – the Monday after Thanksgiving – will be the best time to purchase apparel and accessories.

Those who wait until the last minute to stock up on holiday feasting supplies will be rewarded, the site says. In the three days before Christmas, the best discounts will be on food and wine.

"Although Black Friday and Cyber Monday are great days to score a deal this holiday season, we encourage consumers to think outside the Black Friday box and to use this calendar as a reliable shopping guide," said Loren Bendele, co-founder and President of Savings.com. "There are six fewer shopping days this calendar year, meaning the retail environment will be competitive with leading brands fighting for your dollars. While this is great news for the consumer, it will be important to sift through everything that's out there and to be confident that you're getting the best deals possible."

Millions of consumers increase their debt during the holidays each year because they put their spending on a credit card, to be paid later. Personal finance experts often advise that it's much better to pay with cash.

For most, however, that's easier said than done. But it can be done, says Cameron Huddleston, contributing editor at Kiplinger.com and author of “How to Save $1000 or More by Black Friday.” She breaks down her advice in two areas – how to save money and how to earn money. Most people can save, she says, by reducing telecommunications charges. 

“You need to evaluate whether you really need that landline,” Huddleston said. “Are you using it enough to justify the expense? You could be saving $30 to $40 a month if you can get by with just your cell phone.”

Consider a pre-paid smartphone

Even then, she says, consumers might be able to save money on their cellphone bills. Her advice? If you aren't locked into a two-year agreement with a major carrier, consider moving to one of the pre-paid wireless providers. Straight Talk Wireless, for example, offers unlimited talk, text and data for about $45 a month. That's about half what you might pay on a major carrier's contract plan.

Another area where consumers can save is by reviewing their insurance coverage. Premiums are affected by the policy's deductible – the amount a driver or homeowner pays on a claim. By raising the deductible – and assuming more of the risk – the consumer pays a smaller premium.

“I saved by doing this myself,” Huddleston said. “I shaved about $300 off my annual premium by boosting my deductible from $1,000 to $2,000. That's a savings of about $25 a month. You can also do the same thing with your auto insurance. It's also a good idea to do this, especially with homeowner's insurance, because you don't want to be tempted to file small claims, which will just lead to increased premiums.”

Park your car

When gasoline costs more than $3 a gallon, driving less will obviously save money. Sometimes you have to drive but if you don't – if you can bike to work, for example – that eliminates some expense.

Another obvious way to save money is by taking your lunch from home instead of buying it at the corner deli. While everyone knows there's savings to be had, Huddleston has done the math. A pound of deli meat for $6, a loaf of bread for $2 to $3 and you replace a week of meals out.

Cable TV is another big expense and many people might not think they can do without it. If you can get by on Netflix, says Huddleston, you can save $70 or more each month.

Keep more of what you earn

When it comes to earning extra money, perhaps the easiest way is to simply adjust your federal income tax withholding. This, after all, is money you are already earning.

“This is a really easy way to earn money and most people can do this,” Huddleston said. “The majority of taxpayers get a refund and the average refund this year was about $2,600. If you get a big refund each year, go to your human resources director or your boss and adjust your withholding so you'll get more money in each paycheck. Better to get it now than have to wait until spring.”

Another easy way to raise cash is to liquidate some assets. That doesn't mean selling stocks and bonds. Rather, it means taking some of your unused or little-used possessions – the stuff your significant other commonly refers to as “junk,” to a consignment shop and sell it. The shop may keep 50% but still, it's a fairly painless way to clean out your closet and get some holiday cash.

“I recently made $300 selling furniture and over $100 selling clothing,” Huddleston said. “It's a really easy way to make extra money and you don't have to deal with the hassle of having a yard sale.”

These individual steps, by themselves, might not produce a lot of money but Huddleston says the more of them you can do, the more substantial your holiday fund becomes. Starting now gives you almost two months before Black Friday, when the deals get better and the temptation to load up your credit card intensifies.

With the holiday shopping season looming – and it seems to start earlier every year – consumers will soon be trekking to the mall or ordering online. And if the purchase is the wrong size, color or is defective, it will be returned for something else or a refund.

Returning something you bought at a store or online can be easy or challenging, depending on the particular retailer, its policies, and a number of other circumstances.

Walmart

Walmart, for example, does not have one return policy but several, depending on the department. 

For example, some – but not all – items from the electronics department must be returned within 15 days of receipt. The jewelry department, meanwhile, gives you 90 days.

“All jewelry, including fine jewelry, may be returned to a Walmart store with a receipt,” the policy states. “If you choose to exchange the item in-store, you may only exchange for an item that is in stock at that store; the exact same piece may not be available.”

Target

At Target, the store will take returns of “most” unopened items in new condition returned within 90 days. Again, there are variables within the return policy. 

“Some items have a modified return policy that is less than 90 days,” the policy states. “Those items will show a 'return by' date or 'return within' day range under the item on your receipt or packing slip and in the 'Item details, shipping' tab if purchased on Target.com.”

Target does not accept returns of opened or damaged items.

Best Buy

Electronics and appliance retailer Best Buyrequires the original receipt, gift receipt or packing slip for all returns and exchanges. In addition, if you are returning or exchanging an item in a Best Buy store, you'll need to show a valid photo ID.

As with many retailers, time is of the essence. Best Buy allows a 15 day return window on all eligible products, but extends it to 30 days for Best Buy Elite members. The window widens to 45 days for Best Buy Elite Plus members. However, there is a caveat.

“Best Buy reserves the right to deny any return or exchange,” the policy states.

Amazon.com

More and more shopping is being done online, meaning brick and mortar retailers have to maintain policies for both in-store and online sales. Amazon.com doesn't have to deal with in-store returns but does have the challenge of maintaining a policy for a wide variety of merchandise. 

However, in general the company says you may return most new, unopened items sold and fulfilled by Amazon.com within 30 days of delivery for a full refund.

Costco

Costco is a membership organization, meaning its customers pay an annual fee for the privilege of shopping there. That could be why the store asks few questions when a member wants to return something. 

“We guarantee your satisfaction on every product we sell with a full refund,” the policy states.

However, Costco places a 90-day window on refunds for televisions, projectors, computers, cameras, camcorders, touch screen tablets, MP3 players and cellular phones.

Kohls

To return an item at Kohls a customer can take the item and receipt to a Kohls store customer service desk. If the item was purchased online, you need the packing slip.

“Our stores have the capability to locate a Kohl's Charge purchase for up to 12 months after the purchase date,” Kohls says on its website. “Once the purchase has been located, the credit may be applied to your Kohl's Charge account. At this time, non-Kohl's Charge purchases, or purchases made outside of the 12 month time frame may receive a Kohl's Merchandise Credit or a corporate-issued refund check.”

Nordstrom

Nordstrom also has a reputation for a relatively easy return or exchange. Nordstrom requires the receipt, or the packing slip and credit card used to make the purchase if it was an online transaction. 

It maintains a toll-free number – 1-888-282-6060 – for consumers who have questions or need help making a return.

L.L. Bean

While L.L. Bean operates some brick and mortar stores, the bulk of its sales are online. When a consumer wants to make a return, they are required to fill out a return and exchange form. 

“Download and complete the online form, or use the form printed on the packing slip that came with your order,” the company instructs.

Consumers then print a pre-paid return label. However, only Visa card members get the free shipping – all others will have $6.50 deducted from their refunds.

CVS

Like many retailers that sell diverse products, CVS has different return policies for different types of products. But its store brand pharmacy products carry a straight, “no questions asked” policy. 

“All CVS/pharmacy Brand products are 100% satisfaction guaranteed or your money back,” the policy states. “If you're dissatisfied for any reason, you can return the CVS/pharmacy Brand product (opened or unopened) along with your receipt or invoice to any CVS/pharmacy store. We'll refund the full purchase price — no questions asked!”

CVS maintains the same return policy for the beauty products it carries.

The decision by major retailers to push up the start of Black Friday to Thanksgiving night has struck a nerve. Not with consumers but with the people on the other side of the counter, who often work long hours for low pay.

Now they have to come in on Thanksgiving. It's resulted in an online petition launched by Target employees and shareholders. And at Walmart Stores, the first chain to announce a Thanksgiving night opening, there are reports employees are planning a one-day strike on Black Friday.

An employees group calling itself OUR Walmart has reportedly called the informal job action for the company's most important shopping day. The reports have surfaced online this week, though there has been no official confirmation.

“This unique, one-day strike by non-union workers with public support can have significant impact because even a small dip in sales on Black Friday has significant implications for Walmart’s stock,” said Ken Margolies, a Cornell University labor expert. “The strike is part of an ongoing strategy and regardless of the outcome, the campaign is likely to continue.”

Whether it is a direct response to the change in Black Friday hours, Margolies says it's part of a campaign to pressure corporations to improve pay and working conditions.

Recognizing service workers

Freeman Hall, author of the book Retail Hell, says the backlash is an opportunity to give back to the service worker in a big way this holiday season. The best way to do that, he says, is to show courtesy and appreciation for those behind the counter.

“Corporations and many customers don’t see the faces of the people serving them, as with the Abercrombie CEO employee abuse scandal,” Hall said.

To try to change that he's declared Saturday, November 24 -- the day after Black Friday -- as Be Kind to Service Workers Day.

“It ultimately comes down to how we treat each other as human beings, Hall said. “I chose this day because many service workers are now forced to work Thanksgiving Day and there is a lot of negative energy surrounding Black Friday, and the stress of the upcoming holiday season.”

The retailers who are opening on Thanksgiving night say they are doing so as a benefit to consumers, who may be looking for something to do after a Thanksgiving dinner. However, it remains to be seen if consumers actually want that. More than 200,000 consumers have signed the Target petition, suggesting not everyone thinks it's a good idea.

As more and more stores are joining Black Thursday it seems that even more people are also starting to voice their opposition.

Target’s employees, customers and shareholders have joined a petition that already has over 200,000 signatures and many are protesting the fact that Target’s workers have to leave their families early on Thanksgiving Day to handle the crowds of shoppers that are likely to visit stores.

Target recently announced it was opening on Thanksgiving this year in addition to Black Friday.

Other retailers like Walmart and Toys "R" Us have also joined the Black Thursday trend, where doors open almost a day earlier than they normally would, and many believe stores are putting profit over people and forcing employees to cater to those customers who prefer not to wait until Black Friday to do their shopping.

Consumers don't seem wild about the idea. A sentiment analysis of nearly 9,000 social media postings over the last year finds consumers holding mostly extreme opinions, i.e., they either really like the idea or really hate it.

 These wide fluctations may, of course, be due to the relatively small sample size. 

More shopping days

Rojeh Avanesian, who is the Vice President of Marketing and Analytics at PriceGrabber--a company that deals with retail cost comparison--says Black Thursday is beneficial to those customers who are looking to maximize the number of days they are able to shop and take advantage of deals.

“Black Thursday gives shoppers an opportunity to take advantage of deep discounts for a longer period of time,” he said in a ConsumerAffairs interview.

“Some retailers are offering additional sales to promote the extended hours and really push to get consumers in the door during Thanksgiving weekend. Since shoppers were preoccupied with the election, consumers will hit Black Friday/Cyber Monday weekend hard with holiday shopping.”  

Avanesian also says the inclusion of Black Thursday should push holiday sales over the top this year compared to 2011.

“According to our survey, more than 60 percent of consumers are planning to spend about the same or slightly more money this holiday season than in 2011,” he explained. “Over half of the consumers we surveyed said that they plan to spend over $500 or more.”

Widespread dislike

A handful of recently released surveys show that a large number of people will avoid shopping on Black Thursday, which could indicate a widespread dislike for the controversial shopping day.

These survey results could also show that many consumers are in no rush to deal with the legions of people, the busy stores and the long lines. But experts say there are still some people who are solely focused on good deals, and if consumers believe there is a way to save a dollar or two-- they are willing to get up from the Thanksgiving table and head to a store that’s open for business.

According to a PriceGrabber survey, about nine percent of consumers plan to head to the stores on Black Thursday, which is a small number of people compared to those who still see Black Friday as the best day to shop and get deals.

“Consumers are largely focused on one major theme this holiday season—deals, deals, and more deals,” said Avanesian.

“Our survey results indicate that 71 percent of consumers believe the best deals can be found on Black Friday, and in order to capitalize on retailer incentives that day, 64 percent of shoppers are planning to take advantage of Black Friday extended store hours this year.”

Family shopping adventure

But some store executives are sticking to their point that Black Thursday was created with the customer’s shopping interests in mind. There was even a Target vice president that said Black Thursday was a way that households can participate in a family shopping outing after dinner is finished.

“We heard from our guests that they look forward to kicking off their holiday shopping with deal hunting on Thanksgiving night,” said Target’s Vice President Kathee Tesija in a statement. “Opening at 9 p.m. gives Target’s Black Friday guests a more convenient way to create an after dinner shopping event that the entire family can enjoy.”

However, many consumers would probably disagree with this logic, because anyone who believes that entire families are dying to leave the coziness of Thanksgiving dinner to pile into a car for late night shopping, has probably been in the retail business a little too long.

But some retailers are using exclusive deals to attract shoppers to leave their homes on Thanksgiving night and many  believe this sales tactic just might work.

Walmart is offering an Emerson 32-inch television set for $148, an Apple iPad 2 for $399 and a Blu-ray player from LG for $38 for those consumers who are in the store between 10 p.m. and 11 p.m. Thanksgiving night.

It will be interesting to see if consumers take this type of bait and head to stores on Thanksgiving or if they’ll exercise a little patience and just visit retailers on the following Friday and over the Thanksgiving weekend.

Of course 2012 isn’t the year that Black Thursday was invented, as many retailers have opened their doors on Thanksgiving in the past, but Avanesian said that most consumers still see Black Friday as the official start of the holiday shopping season--and according to PriceGrabber’s research-- consumers will spend more this Black Friday than last year.

“We expect Black Friday sales to increase slightly this year compared to 2011,” he says. “We predict sales will fall in-line with the industry projections of an approximate 4 percent increase. “Black Friday sales are also a good indication for how the rest of the holiday season will shape up.”

“According to our survey, more than 60 percent of consumers are planning to spend about the same or slightly more money this holiday season than in 2011. Over half of the consumers were surveyed said that they plan to spend over $500 or more,” said Avanesian.

On Friday, Nov. 23, millions of consumers will flock to stores to take part in the Black Friday shopping experience. They are drawn by the promise of bargains and the thrill of mixing it up with throngs of fellow shoppers.

Unfortunately, the bargains are not always plentiful. While stores promote deep savings on a handful of highly desirable items, the prices of everything else are not much different from a normal shopping day. Edgar Dworsky, founder of ConsumerWorld.org, suggests going home with a Black Friday deal will require some advance planning.

“Black Friday now starts on Thursday,” Dworsky said. “And for the first time, some stores are staggering their doorbusters, releasing different ones at different times. For Walmart, it is at 8pm and 10pm on Thursday and 5am Friday, while at Sears it is at 8pm and 4am. “If you don’t read their circulars carefully, you may show up at the store either hours early or hours late.”

Here are Dworsky's top 10 ways to get a Black Friday bargain:

1. Read the ads: Preview the Black Friday sale circulars before hitting the stores. Not only will they appear in local papers next week, many ad slicks are now online at numerous Black Friday shopping sites. Make sure there is a bargain worth getting up in the middle of the night for.
2. Evaluate the deals: Not all Black Friday advertised items are great deals. Others will become available the weekend before Thanksgiving, on Cyber Monday, or in mid-December. Compare the ads to what the item is selling for online. For example, Amazon.com has been offering Black Friday deals throughout November.
3. Research the Right Product: A low price on a lousy product is no bargain. Check Websites like ConsumerAffairs for consumer reviews. Some publications feature reviews by professionals.
4. Use coupons: To save the most, combine the primary ways to save: buy items at a good sale price, use percent-off/dollars-off coupons offered by some stores to lower that price even more, and look for items that also have a cash back rebate. Keep in mind some Black Friday sale items may not accept coupons. If that's the case the ads should say so.
5. Be an Early Bird: That may mean heading out on Thanksgiving night if you are shopping at Walmart, Sears, Kmart, Kohls, Macy's and Toys“R”Us. Just keep in mind the employees waiting on you will not be the happiest people in the world, having been dragged away from family celebrations by their bosses.
6. Beat the Early Birds: In some cases you may be able to start shopping before everyone else. Sears is letting its reward club members buy some doorbusters starting on Sunday, November 18. To plan for the real Black Friday, scope-out key retailers on Wednesday before Thanksgiving to learn each store’s floor plan in advance. Avoid the crowds by ordering online since some Black Friday deals may be available on Thanksgiving Day or early Friday. Be warned, however, that stores are not generally good about indicating which items will also be available online.
7. Check the Return Policy: Before buying, find out the store's return policy. While many stores have extended their return deadlines into January, others are clamping down by imposing restocking fees on certain categories of items, or by using a blacklisting database or returns tracking system to deny refunds to returns abusers.
8. Get a Gift Receipt: Make returns easier for gift recipients by asking the store for a gift receipt and include it in the gift box. Without a receipt, a refund may be denied outright, or may be limited to only an equal exchange, or to a merchandise credit for the lowest price the item has sold for in the recent past.
9. Use the Right Credit Card: Certain credit cards offer valuable free benefits. For example, don't be pressured into buying a service contract when you can get up to an extra year of warranty coverage free just by using most gold or platinum credit cards. Ask your credit card issuer what length warranties qualify for an extra year of coverage, if any. Some credit cards also offer a return protection guarantee.
10. Save More with Price-Match Guarantees: Keep checking the prices of the items you buy. Since many stores offer a price protection guarantee, you may be entitled to get back some additional money if the seller or a competitor offers a lower price before Christmas.

Last month a shopping service raised the hackles of major retailers when it released an analysis showing Black Friday was one of the absolute worst days for consumers to shop. The prices for most gift items were not marked down.

So what is the best day? If you aren't necessarily interested in the best deals but rather a more relaxed, pleasant holiday shopping experience, you need to find the days when stores are the least crowded.

ShopperTrak, a company that analyzes retail foot traffic, says some days are, in fact, quieter than others. The weekdays after the busy Thanksgiving weekend top the list.

No shortage of bargains

"This holiday shopping season -- November and December -- will be busier than in 2011,” predicts Bill Martin, ShopperTrak's founder. “More shoppers will visit more stores. But even though consumer demand will increase, retailers still will offer plenty of specials and discounts.”

Martin has issued what he says are “the 10 best days for shopping. They're the days, he says, that present an opportunity for shoppers to secure the best customer service and potentially the best deals. They are:

1. Nov. 27, Tuesday
2. Nov. 26. Monday
3. Nov. 28, Wednesday
4. Dec. 4, Tuesday
5. Nov. 29, Thursday
6. Dec. 3, Monday
7. Dec. 5, Wednesday
8. Dec. 6, Thursday
9. Dec. 10, Monday
10. Dec. 11, Tuesday

Should you skip Black Friday?

During the Black Friday weekend last year, 684 million store visits resulted in $20.8 billion in retail purchases. ShopperTrak predicts this Black Friday will again be the holiday season's top-performing day for both retail foot traffic and sales. But that doesn't mean it will be best for shoppers.

However, Black Friday presents an opportunity for savvy shoppers. After Black Friday's burst of spending, most shoppers will temporarily reduce their shopping visits. Those who do return to stores Nov. 26-29, however, will be rewarded, as eager retailers will have more time to devote to individual customers as they inspect the sale merchandise.

"Black Friday is not for the faint of heart," said Martin. "Shoppers must brave the crowds to take advantage of good deals. If they can venture back out after just a few days, however, they'll have the full attention of store employees and plenty of remaining discounts."

Or just skip Black Friday altogether. Unless you like being part of the crush of a crowd, battling for limited-quantities of marked-down merchandise, it might be more rewarding to wait until that shopping spree is over. Just don't wait too long.

Martin says the "last-minute" crowds start to shop during the two weeks leading up to Christmas. That's when things will get hectic again.

Thanksgiving, until now perhaps the least-commercialized holiday in the U.S., appears to be sliding toward a major holiday shopping day.

Target and Toys R Us have announced they will open their stores to shoppers Thanksgiving night in a prelude to Black Friday. Toys R Us will open at 8:00 p.m. while Target will open an hour later. They join Walmart and Sears, which made similar announcements last week.

Macy's and Kohl's said they will open their doors for Black Friday shoppers at midnight, as planned.

Previously, stores didn't open for Black Friday any earlier than midnight, lest they encroach on the family-centered holiday. Apparently that is now considered a quaint tradition.

Target says it believes the Thanksgiving night opening will provide an enjoyable after-dinner activity for the whole family. But increasingly retailers have begun to increase competition for Black Friday shoppers, who have declined in number over the last couple of years.

Research has shown that Black Friday might not be the best day to shop for the best bargains, beyond a few “door-buster” specials. And online retailers, such as Amazon.com, have already started offering their Black Friday specials.

Increasingly, the people who shop on Black Friday are those who just enjoy the hustle and bustle of the experience. They may or may not spend money on purchases on that particular day.

While shopping after dinner on Thanksgiving might seem like fun, consumers should remember store employees might not see it the same way. Most will be pulled away from their family festivities early.

If you show up at Walmart early on Black Friday, you may have missed it. The largest retailer in the U.S. says it will open its doors at 8:00 p.m. Thanksgiving night, Nov. 22.

The store will open for three limited-time sales events Thanksgiving night offering a number of special sales and promotions. The first sales event is at 8:00 p.m. The second is at 10:00 p.m. The last is at 5:00 a.m. on Friday, Nov. 23.

"We know it's frustrating for customers to shop on Black Friday and not get the items they want," said Duncan Mac Naughton, chief merchandising and marketing officer, Walmart U.S. "This year, for the first time ever, customers that shop during Walmart's one-hour event will be guaranteed to have three of the most popular items under their tree at a great low price."

More wish list items

And the company says it's taking steps to make sure popular "wish list" items, like the iPad 2, are available during the one-hour event on Thanksgiving.

A common Black Friday complaint is that the low-priced item that draws the crowd is not available in large quantities. It sells out before the consumer can get one. Walmart has responded with what it calls its one-hour guarantee.

"Due to the large quantity of product already secured, Walmart guarantees that customers who are inside the store and in the queue line between 10 p.m. and 11 p.m. local time on November 22 can purchase the following electronics at special low prices," Walmart announced in a press release.

Those guaranteed items are:

• Apple iPad 2 16GB with Wi-Fi – $399 plus get a $75 Walmart Gift Card
• Emerson 32" 720p LCD TV – $148
• LG Blu-ray Player – $38

If any of these items happen to sell out before 11 p.m. local time, Walmart says it will offer a Guarantee Card for the item which must be paid for by midnight and registered online. The product will then be shipped to the store where it was purchased for the customer to pick up before Christmas.

The 8:00 p.m. Thanksgiving opening is the earliest ever for Walmart.

How can you make sure you get a good deal on Black Friday? Use a coupon, say the people who run coupon Websites. They point out that more retailers are using coupons this year and that consumers are missing the price-savings boat if they don't pay attention.

A poll cited by Offers.com shows only 24 percent of online shoppers say they look for coupons or deals always or most of the time when making online purchases -- a decrease from 40 percent last year. Thirty-six percent say that they never do so, an increase from 23 percent in 2011.

"With more savings available by all major retailers, there's tremendous opportunity for shoppers to save," said Steve Schaffer, CEO of Offers.com. "In fact, we've found that consumers save an average of $25 on the most wanted holiday gifts when they shop through Offers.com."

Still a big shopping day

The survey also found that this year 32 percent of consumers plan to shop on Black Friday, the day after Thanksgiving. Among those Black Friday shoppers, 57 percent plan to shop primarily in stores, 31 percent to do so both online and in stores, and 11 percent to do so primarily online.

Last month the Wall Street Journal reported that the best deals of the year are not found on Black Friday. While a limited number of big screen TVs might be generously marked down, the kinds of things you routinely buy as gifts aren't. If you want a wristwatch or Barbie doll for example,you'll save more money by watching sale circulars throughout the year and sleeping in on Black Friday.

According to a new study by ShopAdvisor, a shopping service, Black Friday was among the worst sales days of the 2011 shopping season. While that may be true, Schaffer maintains to doesn't take into account the power of coupons.

Making the deals better

"There is a lot of talk right now that the savings opportunities on Black Friday are not all that great," said Schaffer. "However, we think those who are savvy Black Friday shoppers can find fantastic deals this year.

Coupons, he says, can make even big-ticket items like digital cameras, Blu-ray players and HDTVs more affordable.

Another trend to watch for this year is the merging of Black Friday and Cyber Monday, when online retailers roll out their bargains. Increasingly online retailers aren't waiting for the Monday after Thanksgiving but are offering their savings on Black Friday as well.

Just another reason to avoid the crowds and shop from the comfort of your home.

Before shoppers head out in search of bargains on Black Friday, they have plenty of chances to research advertised deals at their retailer of choice. It seems there are more Black Friday deal sites than in previous years.

One of the latest is the 2012 Black Friday and Cyber Monday Hub from Ben's Bargains. It's been designed to cut through fake “good” deals and help consumers uncover only the best, real online Black Friday and Cyber Monday deals.

For example, consumers often complain that after standing in line waiting for a store to open, they find that the “door-buster” special that drew them to the store has already sold out. Others say that some online and in-store deals come with conditions that make the deal less attractive.

Early start

With more retailers ramping up early this year, the company says its Hub will inclusively showcase the exceptional early bird deals and carefully selected Black Friday specials that are each validated for authenticity and true savings. Each deal, the company says, will be verified by a team of bargain hunters.

“The holiday shopping season is already upon us, and we’ve seen a range of notable to less than impressive holiday deals come to light,” said Phong Vu, Managing Director of Ben’s Bargains. “Because we monitor online deals 24/7, all year long, we have a keen sense for what makes a great deal and what makes a not-so-great deal. This becomes especially important during the holiday season when shoppers are overwhelmed with ‘deals, sales, and specials.’ We’ll help them look past the hype and focus on deals that offer real value.”

Among the deals listed today is a Kenneth Cole Reaction Shawl Men's Cardigan for $22 at Macy's. Or a washable USB computer Keyboard for $20 at Best Buy.

In addition to human-verified deals, the company says the Hub will include consumer buying guides, print ad scans, and retailer schedules for Black Friday and Cyber Monday.  

Black Friday is now less than one month away and the latest shopping forecast suggests the stores will be full, despite research showing it's actually one of the worst days of the holiday season for shopping.

Accenture's annual consumer holiday shopping study finds that 53 percent of consumers surveyed said they expected to shop the day after Thanksgiving. But it's not that they like rising before dawn, waiting in the cold for the store to open, and then jostling with other consumers for bargains.

In fact, 52 percent said they would be content to spend Black Friday shopping online if they could find the kinds of deals they expect to find in brick and mortar stores. Of course, if they just wait three days for "Cyber Monday" they would find that online retailers do, in fact, offer large discounts on that shopping day.

Reversing a decline

According to Accenture's previous surveys, interest in Black Friday shopping has been on the decline over the last three years. In 2011, the survey showed that only 44 percent of respondents were interested in shopping on Black Friday, down from 47 percent in 2010 and 52 percent in 2009.

Over the years consumers have complained that big box retailers seem to change the rules at the last minute, opening the doors earlier than advertised. They also complain that many of the "door-buster" specials that drew them to the store in the first place were in such short supply the chances of purchasing the prized merchandise were slim.

Earlier this month the Wall Street Journal crunched the numbers and found what many long suspected. While a limited number of big screen TVs might be generously marked down, the kinds of things you routinely buy as gifts aren't. If you want a wristwatch or Barbie doll for example,you'll save more money by watching sale circulars throughout the year and sleeping in on Black Friday.

Better times to buy

And if you really want a flat-screen TV, Black Friday might not be the time to buy. The Journal found that these items get more expensive the closer you get to the holidays. The lowest prices on the widest selections of sets, it turns out, is in October.

But the Accenture study also suggests consumers will be careful, savvy shoppers this holiday season. Fifty-one percent says they have already made their shopping plans and will use cash they have set aside throughout the year, rather than run up credit card balances.

“The U.S. consumer refuses to be counted out and is entering this holiday season better prepared and more willing to open his or her wallet,” said Chris Donnelly, managing director of Accenture’s Retail practice. “Self-sacrificing will be down and spending will be slightly up, however, our research also shows that shoppers will remain disciplined in their spending.

Showrooming

"Showrooming" will also be a factor. That's when consumers shop for merchandise in a brick and mortar store, then use their smartphones to check prices elsewhere and online. The study shows 56 percent of shoppers expect to "showroom" this year and 27 percent of these same shoppers say they would likely make the purchase online, using their smartphone or tablet, while they are still out shopping.

“The research illustrates a shift in U.S. consumers’ approach to their holiday spending,” said Donnelly. “Many consumers are still struggling to balance their household budgets, at the same time that pay raises and bonuses remain in short supply, and they are realizing that this is not a short-term phenomenon. Consumers will remain resistant to the impulse purchase, and retailers will have to work harder to secure that extra spend by having a unique product, service or experience, and being clear on the value to the customer.”

Many consumers who rise before dawn on Black Friday and stand in the cold waiting for a store to open often complain that it wasn't worth it – they didn't get the item they wanted or it cost more than they thought.

Their experience is not all that uncommon, it turns out. According to a new study by ShopAdvisor, a shopping service, Black Friday was among the worst sales days of the 2011 shopping season.

Higher prices on Black Friday

The study tracked the prices of 252 toys from the first day of autumn and found that in the 54 days from Nov. 1 through Dec. 24, the day with the lowest percentage -- 46 percent -- of products on sale below their initial holiday season price was Black Friday, Nov. 25. The day with the highest percentage -- 59 percent -- of products on sale was Sunday, Nov. 13. After Thanksgiving, Thursday, Dec. 1 was the day with the next largest percentage of products on sale.

As a matter of fact, Black Friday turned out to be the day on which shoppers begin to see prices spike on select items. On Black Friday itself, 24 percent of the toys on ShopAdvisor's list were priced above their initial holiday season price.

Waiting too late is costly, too

After Black Friday, the day with the most toys selling at a premium price was Dec. 23, two days before Christmas.

"Our experience tracking more than a hundred million products shows that although Black Friday may be a good day for shopping, there are 'blacker' days to be found during the holiday shopping season," said Scott Cooper, CEO of ShopAdvisor.

ShopAdvisor drew up its list of toys by monitoring the choices of its more than 6.5 million users who add products to their ShopAdvisor Watchlist and receive email and mobile notifications when prices drop or out-of-stock products become available. The company says prices will fluctuate during the season, probably more than most consumers realize.

The most vigilant shoppers will watch for sudden price drops and avoid price spikes that often last only a day or two before plunging back down to their original price or lower.

Volatile prices

For example, National Products' 6 Volt Pink Hummer H2 started the holiday season selling for $186. For two days it dropped as low as $132. On Thanksgiving Day it spiked to $227, fell to $190 on Black Friday, and then spiked back to $227 eight more times before Christmas day.

In between those spikes, a savvy shopper could find it for $160 on six different days.

Hasbro's popular Sesame Street Let's Rock Elmo was a bargain for almost the entire season, selling below its initial holiday season price of $59 on 60 of the next 65 days. The only question for shoppers was how long to hold out. Those who waited until Sunday, Dec, 18 got a 49 percent discount, paying only $29.

Best day?

If you hit the snooze bar on Black Friday, then when should you shop for the best deals? It will probably vary store to store, but ShopAdvisor says steep discounts of 30 percent or more began to show up the Sunday before Thanksgiving.

For example, the $117 LEGO Ninjago Fire Temple dropped 38 percent to $72 for three days from Nov. 18-20.

The more risk you're willing to take on, the longer you should wait to shop. If shoppers are willing to wait, or procrastinate, they can count on steep discounts in the two weeks before Christmas. Last year, every day, starting Dec. 11, at least one in ten toys were available for 30 percent or more under their original prices.

And here's another piece of holiday shopping advice: avoid day-after-Christmas shopping; wait until Dec. 29. If the toy you are giving does not have to be under the tree on Christmas day, it pays to wait until Dec. 29 when 17 percent of all the toys in the ShopAdvisor Watchlist were available for 30 percent less than their pre-Black Friday prices.

Some diehard shoppers are no doubt already in training. They're getting ready for the big day – Black Friday, the day after Thanksgiving – when only the strongest, who rise well before sun-up and stand in the freezing cold, get the best deals.

As much as the nation's big box retailers would like you to go on believing that, it just isn't true. Anecdotal evidence each year suggests many shoppers go home disappointed with little to show for their efforts.

Now the Wall Street Journal reports it has crunched the numbers and proved what many long suspected. While a limited number of big screen TVs might be generously marked down, the kinds of things you routinely buy as gifts aren't. If you want a wristwatch or Barbie doll for example,you'll save more money by watching sale circulars throughout the year and sleeping in on Black Friday.

Black Friday jinx?

And if you really want a flat-screen TV, Black Friday might not be the time to buy. The Journal found that these items get more expensive the closer you get to the holidays. The lowest prices on the widest selections of sets, it turns out, is in October. And in fact, you might not want to purchase a TV on Black Friday, even if it's a steal.

While flat screen TVs are notorious for blowing capacitors or suffering other problems right out of warranty, ConsumerAffairs noted a year ago that sets purchased on Black Friday – consumers usually specify when they bought it – appeared particularly vulnerable.

“I bought this (Emerson) TV on Black Friday as well,” Patti, of Fair Oaks, Calif., wrote to ConsumerAffairs. “A couple months later the TV's sound started muting. Picture would be fine but the sound would go out. I would have to turn the TV off then on again to get the sound back. To make a long story short I had to return the TV three times for the same problem.”

One explanation for the large number of problems with TVs purchased on Black Friday is they tend to be the cheapest models in the first place. Retailers probably aren't going to slash the price of their premium sets, so if you select on Black Friday price alone, you could be purchasing trouble.

Sorry, we're out

Sometimes the “door-buster” specials and other sale items designed to draw shoppers in on Black Friday are only stocked in limited quantity. Sometimes they're very similar to another item that costs a lot more.

“I went to shop Black Friday sales and went there (Kohl's) especially for an item listed in their sale bill,” Toni, of Norman, Okla., posted at ConsumerAffairs. “The item was a Bella brand Belgian rotating waffle maker for $9.99. When I went to pay for it they told me that this was $62.99. I explained and showed the sale bill to them advertising this exact product word for word. The cashier said that several people have complained about this and she didn't know why they didn't specify the two machines they had.”

Jane, of Overland Park, Kan., says she specifically chose Target for her Black Friday “camp out” because of an ad declaring "Our low price promise: We'll match the price in any local competitor's printed ads for identical products. This applies to current local printed ads for in-store products. This does not apply to Target.com. See guest services for details."

“The store would not honor competitor's ads, citing various (inconsistent) rules, such as 'those are door busters, we can't match those,' and 'we won't match the price unless the exact same item is listed in the Target ad,'” Jane wrote. “However, it is what they said. There’s no satisfaction.”

Rules

And each year, there are always complaints about how particular stores enforce their Black Friday rules. Some have complained they made their plans based on the opening time advertised in the newspaper, only to arrive and find the store had been open for nearly an hour.

“Walmart was handing out tickets for the PS3 bundles that were on sale for $199.00 this Black Friday,” wrote Sarah, of Santa Ana, Calif. “I got my ticket, waited in line for 2 1/2 hours for 10:00 pm to come. When it was 9:50 pm, a worker came around and said, 'okay, if you have a ticket, you will be getting a PS3, if you don't have one, please don't line up.' When it came to our turn to get the PS3 they said, 'sorry, we have no more PS3s. All we have left are PS360s that are an extra $150.'”

If you decide to forgo Black Friday this year, then when should you shop. According to the Journal's research, popular gift items get more expensive the closer you get to the holidays. On the other hand, an item that isn't moving as well tends to get marked down as the holidays approach.

Some consumers shop for the holidays year round, which is probably a very good strategy. If you aren't one of them, however, then starting your shopping now could be your next-best option.

Consumers headed to the electronics aisle in big numbers on Black Friday and the days that followed, according to a report by NPD Research.

The firm's numbers show more than 23 percent of Black Friday shoppers purchased some type of electronics product, up 15 percent from 2010 and 50 percent above toys, the third most popular post-Thanksgiving shopping category.

Half of all consumer electronics buyers shopped the midnight Doorbusters between 12am and 3am, a significant increase from the 13 percent who bought last year during that time period, the report says. More than 28 percent of the shopping trips by consumer electronics buyers occurred between Thanksgiving night and 3AM on Friday, a significant increase over the 5 percent in 2010.

If the holiday shopping season is off to a successful start for most retailers, NPD says they can thank consumer's desire for games and gadgets. Smartphones, tablets and video game consoles were among the big sellers.

TV buyers were out in full force as nearly six percent of all Black Friday shoppers walked out with a new TV, a 36 percent increase from 2010. Smartphones, video game systems and software, and tablets were also extremely popular as buyers increased by 85 percent, 35 percent, and 34 percent respectively.

Top of mind

“A confluence of factors have kept consumer electronics top of mind during Black Friday”, said Stephen Baker, vice president of industry analysis at NPD. “A combination of the Black Friday promotional period expanding, the continuing focus on electronics in advertising and sales messaging, and the popularity of the category in general have helped to make Black Friday the consumer electronics shopping holiday.”

The buying continued through the weekend and into Cyber Monday. This year almost 28 percent of consumers reported shopping online Cyber Monday compared to 21 percent last year.

Of those shoppers, 16 percent reported making a purchase this year compared to 12 percent last year. The study’s results also indicate that brick & mortar stores got a Cyber Monday bounce. More consumers reported shopping in a store on Cyber Monday this year (20 percent) than last year (14 percent) and of those shoppers this year 16 percent report making a purchase compared to last year’s 11 percent.

“Cyber Monday turned into ‘Hyper Monday’ as both online and brick & mortar got healthy increases due to more shoppers even though they spent less,” said Marshal Cohen, chief industry analyst at NPD.

More people may have been shopping but they were spending less money. This year's average expenditure on Cyber Monday was $187.83, compared to $276.71. However, it doesn't mean they bought less. Cohen said there were more bargains this year, which may have affected the spending total.

When you are elbowing your way through the big box stores on Black Friday, you might want to take a pass on the deals offered on flat screen TVs.

When we reviewed the ConsumerAffairs.com database of consumer reviews and complaints, using the search term "Black Friday," we found lots of complaints about TV sets. In fact, of the 40 most recent complaints that mention Black Friday, 32 - 80 percent - were complaints about flat screen TVs.

"I purchased an Emerson 32" TV from Walmart on Black Friday 2010," Hugh, of Dacono, Colo., told ConsumerAffairs.com. "Now, almost a year later, the TV stopped working."

"My Polaroid HDTV was purchased on Black Friday as well," said Corey, of Romeo, Mich. "It was a gift, but TVs should last more than three years. Yesterday I noticed the TV was left on for a few hours while we were gone. I turned if off then back on again only to watch the screen fade to black. So now there is no picture, but there is sound. It appears I have the same problem as most I've read here."

No conspiracy

No one is suggesting that chain stores load up on defective TV sets and dump them on unsuspecting consumers who crowd into stores on the day after Thanksgiving. But it is interesting there are few reports of defective toaster ovens and coffee makers that were Black Friday purchases.

It may be that consumers more often mention they bought their problem TVs on Black Friday because, at the time, they thought they were getting a great deal.

Most of these Black Friday TV complaints are for low-end models that have produced many other complaints from consumers, who didn't necessarily purchase them on Black Friday. The fact that they were purchased on Black Friday is probably less relevant than the fact they were among the least expensive TVs to start with.

So the take-home lesson may be to shop wisely when it comes to buying a TV and not be swayed by the lowest Black Friday sale price.

As you may have heard, some retailers are pushing the boundaries of “Black Friday,” the kick-off to the holiday shopping season, back into Thanksgiving Day itself.

Traditionally, stores opened their doors at 5 a.m. or so Friday morning to the crowds of consumers lined up for advertised “door buster” specials. But in recent years many big box retailers have opened their doors earlier than their advertised opening times, causing consumers to begin arriving even earlier, often spending the night in the parking lot.

Is all of this getting out of hand? Apparently some Target employees think so. Target, along with Best Buy, Macy's, and Kohls will be opening at midnight on Friday morning.

Target employees revolt

Anthony Hardwick, an Omaha, Neb. Target employee, has started an online petition against the early opening and has collected nearly 37,000 signatures, he says. Hardwick told reporters he is scheduled for a 10-hour shift that day.

Retail employees might be forgiven for dreading an early start to Black Friday, when it can be said they could literally be risking their lives. On Black Friday 2008, a 34-year old part-time clerk at a Long Island, N.Y., Walmart was trampeled to death by a crowd he was trying to contain as they ripped doors off their hinges and rushed into the store. Walmart was later fined $7,000 for the death.

While Black Friday shopping is a tradition for many consumers, are there really that many savings? While big box retailers routinely advertise low prices on laptop computers, flat screen TVs, and other expensive items, stores usually only have a few of these items in stock. They go to the customers willing to stand the longest outside the door and then fight their way to the counter in the opening minutes.

Consumer complaints

Last year, Vicki, of Gallup, N.M., said she and her husband went to Walmart at 6:30 a.m. on Black Friday to buy a new flat screen TV.

“Forty-eight hours earlier I called and talked to the electronics department and was told that we would be given a voucher,” Vicki reported last year. “When we got there the TVs were sold out and the vouchers were never given out.”

That elicited this response from another Black Friday shopper, Anthony, of Pembrook Pines, Fla.

“That is what the spectacle of Black Friday is about,” Anthony told ConsumerAffairs.com. “Everyone lines up for doorbusters, and the ads themselves say there are extremely limited quantities! I have been 'BF'ing' for over seven years, and everyone I've run into always knows the deal: first come, first served, and if you want to guarantee a purchase, be among the first five in line.”

Adrenaline rush

In Anthony's view, Black Friday is an adventurous adrenaline rush in which you may or may not capture the object of your desire. The thrill of the pursuit is as important as any bargain. Less adventurous consumers should probably take that into consideration.

After all, Black Friday is followed by “Cyber Monday,” when online retailers offer bargains to those who shop online. While consumers aren't guaranteed of getting every low-priced item they want, they can at least shop in the comfort of their home, and not risk life and limb in the aisles of a store in the middle of the night.