
Jason of Brighton, Other on Nov. 16, 2010
An English writer and broadcaster, currently on vacation in Florida, decided to take advantage of a free shipping offer on the American Eagle Outfitters website. Jason was a fan of the brand. He liked the AE products so much so that he had previously ordered from the site; however, the excessive postage and customs charges meant that this was a one-time transaction. But, as he was in the States, he thought he'd jump at the chance of free shipping so he could wear the goods during his vacation.
So he placed an order, which was confirmed, and his UK-issued U.S. Dollar debit card got authorized. Then, the troubles began. A tale of zero customer service, of emails sent but unread, and standard replies sent--ignoring questions and concerns that lead to the conclusion that AE don't want to do business, and like to discriminate against a large portion of their client base.
"First, I got an email claiming to be from American Eagle to advise that my order had been pulled," explains an exasperated Jason. "It was a little odd as there was no AE branding, no logo or legend, no visible sign that it was a genuine email from AE."
The email Jason received was a standard one, talking of fraud concerns, and asked him to fax a copy of his card statement, and his U.S. ID card or U.S. Driving License. Now, Jason being a British person, over here on vacation, surprisingly doesn't have a U.S. ID card or a U.S. Driving Licence. Also, just like most people on vacation, he doesn't come travelling with his bank, credit, debit card statements--and no, he didn't pick up the fax machine from home either!
He replied via the website that he didn't have any of those items, explaining the situation. Guess what? He got the same standard email back, asking for the same information again. Thinking that his reply had got garbled by the website, he replied to them again, advising the situation. Hey, guess what? Yes, he got the same standard email again, you know, telling him that his order had been pulled, asking for his U.S. ID and so on.
To cut this story short, so far, he has received five of those standard emails. That would be bad enough, but it doesn't stop there. But nope, there is more. Jason has had a number of other emails from AE, three of them said, "Due to the regulations set forth by your financial institution, we are unable to obtain the necessary verification over the phone." Wait a moment, he did it online. He also checked with his card issuer, and they wanted to see a copy of the quoted regulations, as did Jason. He asked for a copy, but the same email came back to him, twice!
Another email has come from AE informing him that the billing details did not match between AE and the card. Well, Jason was alarmed, so he checked, but the information did match. He also checked with his card issuers. They've not received any contact from AE regarding his account. Jason replied to AE, confirming the details were correct but, you know, guess what? Yes, he got another standard email, the same one in fact, telling him the details didn't match. Then, in reply to his request for the financial regulations, he got a new email--the ever elusive AE which read, "Your order has been considered cancelled per your request."
Jason did not request any such thing. He called the customer service line, who told him that the "order was processing" so Jason replied to that email telling them that Jason had not cancelled the order, also asking for proof of his request to cancel. Well, such proof has not come from AE, but three times the same--"your order has been considered cancelled per your request." An email has been sent to Jason's inbox.
"It's so very bizarre, I have never had such difficulty in doing business with a company before. It's crazy and I'm actually trying to give them money," he tells. "I have told them I don't have U.S. ID, being a Brit, I wouldn't have. I have sent them copies of my passport, photographs of me with my passport and card, clearly showing they match, that I am the real person. I have been giving them a link to my blog which also proves that I'm here on holiday, that I am who I say I am, but still it's not good enough for them. American Eagle Outfitters seem not to want to sell to people, especially people who are not U.S. residents, even though the website claim to ship to 70 odd countries!"
But Jason has another more sinister worry. "Maybe it's because I'm a Brit overseas that they don't want to do business with me, maybe it's the accent, after all, they can't understand me on the phone," he jokes, but with a more serious tone. "Or it could be the fact that I'm gay, that I write mainly for gay websites and magazines that stops them giving me service." Could it be that AE is actually practicing it's homophobia that's often felt in stores online as well?
What's AE got to say for themselves? How can they treat a customer, in such a disrespectful way? How can one of the leading brands in affordable clothing get it so wrong with their customer service?