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Verizon announces new mobile plan designed for children

The carrier's 'Just Kids' plan includes parental control tools

Photo (c) Roman Tiraspolsky - Getty Images
Verizon has unveiled a new smartphone plan designed for kids. Starting Thursday, consumers can sign up for the carrier’s “Just Kids” plan, which offers 5GB of LTE data, unlimited calling/talk to 20 parent-defined contacts, and a subscription to Verizon Smart Family Premium parental controls.

To be eligible to sign up for the kids plan, at least one line on the account needs to be one of the company’s "Go," "Beyond" or "Above" unlimited plans. Pricing on the plan will be between $35 to $55 per month depending on the total number of lines on the account.

“If you have three of our latest unlimited lines on the account, adding one line on Just Kids can be as low as $5 more per month,” the carrier noted in a press release.

Safe smartphone usage

The company says its “Just Kids” plan provides parents with tools to limit usage, create content filters, and keep track of where kids are. The plan also includes Safety Mode, which ensures that kids don't exceed their data usage.

“At Verizon, we take pride in being a true partner to parents by providing them with products and services designed to meet their needs in an ever-evolving and often confusing technology landscape,” said Angie Klein, vice president of marketing at Verizon.

“With Just Kids, we’re leading the way on growing up with tech, providing parents with plan options and features that give them the peace of mind they need for safe and responsible phone usage,” Klein said.

Verizon has also partnered with the Family Online Safety Institute (FOSI) to encourage families to establish ground rules for technology use. FOSI offers resources for parents of “tech savvy kids” on its website.

“The launch of Just Kids is a timely response to the true needs of parents raising connected children,” said Stephen Balkam, CEO of the institute. “As the digital world continues to change and expand, we are pleased to partner with Verizon to uphold their commitment to online safety by tailoring programs and products to reflect what families need the most.”

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