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Streaming video services continue to move closer to – dare we say it – the old days of cable. After seeing its peers test the waters of ad-supported streaming, Amazon is reportedly dipping its toe in that water, too.
And with the proliferation of free ad-supported (FAST) networks, video consumers can find almost anything they want for free, especially “classic” content – such as old movies and TV shows.
But new research shows that many of the streaming services are loaded with old content and fewer non-original shows, and it’s starting to make consumers rethink why they’re spending an average of $48 a month on streaming when it’s not as special as it used to be.
New research from All About Cookies shows that what consumers really want is a 60/40 mix – new (to them) content 60% of the time they use a streaming platform, and rewatching content the other 40% of the time. That data begs the question where can someone find all the new content they crave without wasting money on being fed too much old stuff?
Well, it’s not Hulu or Disney+, that’s for sure. Among the top 25 titles on each service, Disney+ is the platform with the oldest movies on average (10 years). Hulu has the oldest shows on average (10 years) among its most watched and is also the platform with the fewest original shows (4).
If it’s new content you want, then…
Knowing which type of viewer you are may make a difference in where you choose to spend $10-20/month. Someone who wants to get their fill of The Sopranos or South Park is better off at HBO, but if you’re constantly on the prowl for new, original content, the researchers said that Netflix or Prime are probably the best bets.
“Some platforms are intentionally pushing out new content like crazy, vs. paying for old content,” Derick Migliacci, leader of the All About Cookies team, told ConsumerAffairs, citing Amazon Prime as a good example with their originals making up the majority of their most-streamed. “With more networks launching their own platforms, this is only going to get more segmented and consumers are going to either need to pay way more or need to pick and choose more carefully – a more well-rounded platform may be a better long-term selection for the price.”
You ask how to find all the new stuff without wading through screen after screen of content the service is pushing. As far as Netflix is concerned, MUO (Making Use Of) says there are five ways to do that: skipping the home page and going directly to the “new” section; using the Netflix mobile and TV app; following Netflix on social media; use the website “What’sOnNetflix”; and track Netflix shows using Reelgood.
All About Cookies also recommended sites like justwatch.com that can tell you where any title is streaming at any given time. Or, to get a sense of what’s on each platform in general, sites like Flixpatrol will tell you the most watched titles across different time periods, including what’s hot right now.