Who wouldn't want to get paid to go shopping? We've all seen the ads for "mystery shoppers" and "secret shoppers," that promise easy
money and free meals and merchandise. Are they on the level or is it just a scam?
"Unfortunately some companies and individuals are trying to take
advantage of mystery shopping's growing popularity and are taking
advantage of people," said John Swinburn, Executive Director of the
Mystery Shopper Providers Association.
The association, founded in 1997, represents more than 180 companies
that engage the services of so-called "mystery shoppers," independent
contractors who anonymously visit stores and restaurants to gather
customer service data for management and owners.
Many ads promise as
much as $50 an hour and free merchandise. It all sounds a lot more
glamorous than it is.
Mystery shopping developed in the 1940s and 50s as a way to expose
dishonest employees. In its early days, mystery shopping was also
often referred to as "integrity shopping" and much of it was carried
out by private investigators. Posing as ordinary customers, mystery
shoppers would try to catch sticky-fingered employees.
In those early days, mystery shopping was not done on a large-scale,
and most consumers still had no idea what the term "mystery shopping"
meant.
"As more firms began to offer mystery shopping, they started to
include some value-added observations about safety, environment, and
general customer service issues. It wasn't long before companies
started to see more value in the information regarding their operations
than in the integrity data," Sinclair Service Assessments, a
San Antonio mystery shopping firm, said on its Web site.
As the nation's economy became more service oriented and more
competitive, large chains began to see the need for reliable
intelligence from the front lines of the retail wars. They began to
turn to specialized marketing firms, who in turn would send trained
investigators into the businesses to record their observations.
So, why are we hearing so much about mystery shoppers today? Swinburn
says there are two principal reasons.
Web Promotions
"More and more companies are using mystery shoppers and the Internet
has made mystery shopping opportunities more available to people,"
Swinburn told ConsumerAffairs.com.
There was so little interest in the practice in the past that Swinburn
said there are no reliable measurements of the industry's growth over
time. However, he says the most recent reporting shows the industry
grew 12 percent from 2003 to 2004, when sales totaled $600 million.
Today, ads on the Internet and radio recruit mystery shoppers with
promises of both cash and merchandise, targeting college students and
stay at home moms. But Swinburn says it's not that easy to get a job
with a reputable mystery shopping firm.
"Most mystery shopping firms give applicants a test. The test can be
for basic things like spelling and grammar, but also more subtle things
like observational skills," Swinburn said.
"Companies want detail-oriented people who can follow explicit
instructions. They need people who are observant and can collect the
data the companies have requested."
Admittedly, not everyone has those skills. Swinburn said anyone
aspiring to be a mystery shopper should expect to be tested.
Red Flags
"I would be very concerned if the company to whom I applied failed to
provide some kind of screening process, if they had an attitude of
anyone and everyone can be a mystery shopper. That would set off alarm
bells," he added.
Another red flag, he says, is mystery shopping companies that charge a
fee in order to apply as a mystery shopper. Member firms of the MSPA
are forbidden to charge their shoppers fees. A radio commercial
recruiting mystery shoppers says applicants must also have a bank
account and debit card.
"I can't imagine why that would be a requirement for a mystery
shopper," Swinburn said.
It would seem, then, that not all those engaged in promoting mystery
shopping are on the up and up.
Watch the "Watchdogs"
A Google search of "mystery shopping" produces a number of sponsored
links that warn consumers about mystery shopping scams. The sites
purport to be reputable authorities that have thoroughly researched the
industry in order to help consumers avoid being exploited. For example,
Top2005Scams.com has this advice from "online fraud investigator" David
Grisman:
"As a watchdog for work-at-home scams, I have thoroughly reviewed
hundreds of mystery shopping websites, talking to their owners,
reviewing their member's areas, and speaking to many of their clients and
workers. Based on my research, as of July 2005, I only recommend three
websites out of the hundreds I've looked at, as they are the only ones
that have met my stringent standards to be sources for daily work," he Grisman says on his Web site.
But after warning consumers about companies that charge fees, Grisman
then recommends three sites that all charge fees: Shopping Jobs ($25),
Shop Until You Drop ($24.95), and Get Paid To Shop ($34.95).
And Grisman isn't the only benevolent soul on the Web who claims to be trying to protect
would-be mystery shoppers. Another sponsored link is for
TopSiteRatings.com, "from the desk of Chris Kevin." Compare his pitch
with Grisman's:
"Being a watchdog for work at home scams, our job is to thoroughly
review these hundreds of mystery shopping websites by talking to their
owners, reviewing their member's areas, and speaking to their clients and
workers. Based on our reviews and research, we can recommend only five
mystery shopping websites out of the hundreds we've reviewed, as they
have proven themselves to be legitimate sources for daily work."
Not only are their Kevin's five recommended sites all charge fees as well. And on Kevin's
site, Get Paid To Shop charges $37, $2.05 more than on Grisman's site.
"The companies running these ads would not be accepted for membership
in our association," Swinburn said, adding than member companies must
abide by a strict code of ethics which is published on the
association's Web site.
Swinburn said MSPA offers a training and certification program for
mystery shoppers, but stressed that it is not a requirement to get a
job.
He said despite some of the current advertising, mystery shopping
is just not as simple as it sounds and that some skills are necessary
to get a job with a reputable firm.
He also offers some free advice.
"Be very leery of promises that sound too good to be true, because they
probably are. If you are told you can keep high-end goods, like wide
screen TVs, take extreme care to understand all the disclaimers and
fine print," Swinburn said.
In other words, mystery buyer, beware.
One final caution: It's not just the paid ads that appear on search engines that you should be wary of. Keyword-driven ads like those on search engines now appear on nearly every major newspaper Web site as well as on editorially-driven sites (like this one). They are generated automatically and are not reviewed by the publications' editors.
Who wouldn't want to get paid to go shopping? We've all seen the ads for "mystery shoppers" and "secret shoppers," that promise easy money and free meals a...