You may not realize it, but that pack of disposable razors you just
bought can enable you to be tracked wherever you go. Same with that
discount card you used to buy the razors in the first place.
Somewhere, a computer is collating and tabulating all of your
information from the moment you step into the store, and using it to
generate a "profile" of you for unknown purposes.
Not only that, but one day in the near future, you could have a little
microchip implanted in your body. Like something out of "Blade Runner"
or "The Matrix," you could be electronically "tagged" and identified
in order to build a record of your medical information, accessible
anywhere in the world -- and for other purposes you may not know about.
Sound like cyberpunk at its most clich? Far from it. Radio frequency
identifiers (RFID) -- more commonly known as "spy chips" -- are a reality in
everything from retail business to medical records.
And that's just
the beginning. In the words of Alex Eckelberry, president of
Florida-based Sunbelt Software, "The problem with RFID[is that] we
are headed toward a state where privacy will be a thing of the past."
Brave New World
RFID works on a deceptively simple principle. An object is implanted
or "tagged" with a small computer chip. The chip is monitored
wirelessly by a "reader" that identifies its unique signature, and
whatever information is on the chip is automatically stored in a
linked database.
What makes this different from classic "bar codes" is
that the data storage capacity for RFID enables each and every tagged item
to have its own unique identifier, whereas the bar code system
has one code for an entire class of item.
Business was quick to jump on the concept of millions of products that
could be individually identified and tracked. Wal-Mart has led the way
in using RFID tagging, investing $250 million in RFID technology and
requiring their distributors to mark high-end items such as consumer
electronics with RFID tags.
Walgreens recently partnered with marketer Goliath Solutions to track
promotional displays in its 5,000 stores nationwide using RFID tags.
The tags will be used to track how long displays are made available
in stores, group displays by regional interest, and so on.
"With the
GOLIATH system, we'll have unprecedented insight into marketing data
collected daily from every store," said Robert Kral, Walgreens vice
president of purchasing in a press statement.
RFID tags are used in the EZ Pass toll-charge system popular
throughout the Northeast. EZ Pass users prepay a certain amount and
install a transponder in their car.
When passing through tolls that
use the EZ Pass system, a reader in the toll booth identifies the
transponder and automatically deducts the amount of the toll from the
driver's account.
The government is also getting in on the RFID action. The Department
of Homeland Security (DHS) is testing the use of RFID-tagged cards for
visitors to and from the United States. Border guards would "read" the
cards each time a visitor to the U.S. crossed the divide.
The Defense
Department has issued several big-ticket contracts to RFID suppliers
in order to tag their shipments of food, clothes, and weapons around
the world.
Investment in RFID is booming. A study by the Gartner
research group found that worldwide spending on the technology was
$504 million in 2005, with total spending expected to increase to $3
billion by 2010.
"Businesses are beginning to discover business value in
places where they cannot use bar coding, which will be the force that
moves RFID forward," Gartner's vice-president of research, Jeff Woods,
said.
The Body Electric
The most controversial aspect of RFID technology usage is the concept
of installing RFID tags in living beings, humans and animals alike. A
rabies scare in the Bordeaux region of France in September 2004 motivated
the Digital Angel Corporation to distribute 50,000 of its RFID tags to
implant in pets in the region.
A year later, Digital Angel supplied 2,000 chips and 28 readers to
identify pets displaced by Hurricane Katrina, both to read chips that
had already been implanted in pets, and to create a database of
information about the animals in order to identify them.
Digital Angel is a subsidiary of Applied Digital, Inc., a company that
specializes in "information and security solutions." Another Applied
Digital subsidiary, VeriChip, has championed the usage of implanting
RFID tags in humans for medical database tracking.
VeriChip's
"VeriMed" tracking solution would enable doctors to identify medical
patients who may be unable to provide proof of who they are or who can't
communicate effectively. The patient would have an RFID chip implanted
on their body, which the physician could then track with a handheld
reader.
The patient's medical information would be stored, according to
VeriChip, "[in] a designated secure healthcare information database,
allowing [the physician] to immediately take the safest course of
action."
VeriChip has currently deployed the VeriMed system in 68 medical
facilities, including 65 hospitals.
Applied
Digital is taking advantage of recent publicity about RFID to file an
initial public offering for VeriChip, scheduled to close in late 2006.
According to the press
release announcing the IPO, "Offering proceeds will also be used for
enhancing the growing sales of the infant protection systems, wander
prevention systems and asset tracking systems both in the United
States and internationally."
VeriChip got a huge publicity boost from the support of former
Department of Health and Human Services (HHS) chairman Tommy Thompson.
Thompson serves on the board of directors of VeriChip, and publicly
exhorted the virtues of using RFID for medical information tracking.
In an interview with CBS MarketWatch, Thompson compared the
technology's growing usage to that of the iPod.
"Today
everybody knows what an iPod is," said Thompson, "and the same thing
as with a chip in your arm that is placed there instantaneously, and
is going to be able to help you secure your medical records which will
be able to allow you tobe able to get immediate care."
Thompson also said that he himself would be willing to get "chipped"
in order to demonstrate how quick and easy the procedure is. However,
when asked about it on December 5th, VeriChip spokesman John Procter
said that Thompson had yet to undergo the procedure.
According to Procter, The procedure is "very quick and painless," but Thompson
has to fit it into his schedule. In an interview with
ConsumerAffairs.com, Procter said that "it will be handled in an
appropriate fashion."
Procter emphasized that all uses of the chip are "completely
voluntary." "We will not have [the chip] imposed on people who don't
want it." The best uses for the chip would be for patients who may be
mentally ill or have prior conditions that require constant care, he
said.
Legal guardians of patients who may be unable to communicate their
desires may have the authority to "chip" someone without their
permission. The data would be stored in a "secured,
password-protected, firewalled database" maintained by Applied
Digital, except in cases where hospitals maintained their own
databases.
Although Procter stressed that the database would meet conditions
required by the Privacy Act and the Health Insurance Portability and
Accountability Act (HIPAA), which governs the collection and
protection of medical records, he could not verify if the
administrators would themselves be HIPAA-certified.
"Total Surveillance"
No one has done more to bring the issues surrounding RFID technology
to the public than Katherine Albrecht.
Albrecht is the founder of
Consumers Against Supermarket Privacy Invasion and Numbering
(CASPIAN), which regularly reports on the potential abuses of loyalty
cards and discount card memberships in retail stores, and has become a
tireless foe of spy chips.
Albrecht and her chief partner, Liz McIntyre, have repeatedly exposed
the surreptitious usage of RFID in everyday life.
Albrecht recently
told Mother Jones magazine, "The problem with RFID has to do with
the fact that the RFID tags can be so easily hidden into
products -- things people buy and carry -- and the reader devices can be so
easily hidden into aspects of the environment. This makes it extremely
easy for someone who wants to observe and watch people in these
surreptitious ways to do so."
CASPIAN's efforts have led to such findings as the insertion of tiny
RFID tags into Gillette razorblade packages and the usage of spy
chips in discount cards for the METRO "future store" in Rhineberg, Germany.
Albrecht
and McIntyre recently published "Spy Chips: How Major Corporations and
Governments Plan to Track Your Every Move with RFID," which details
their investigations of RFID usage and its implications.
In an interview with ConsumerAffairs.com, McIntyre was skeptical that
the total amount of spending on RFID was $504 million. "That's pretty
low," based on their findings, she said.
McIntyre said that Walgreens and Goliath could use their new RFID
system "not just to track displays, but customers as well." She noted
that Goliath has emphasized the ability to hide the RFID readers in
light fixtures and other unobtrusive areas, "so customers couldn't see
them."
McIntyre obtained patent and trademark information filed by Goliath
regarding the usage of their RFID tracking information.
According to
the patent filing, tracking store displays with RFID tags would
"monitor and report exposure of particular shoppers to marketing
materials that are being monitored by the system. The system will
therefore allow companies to monitor and remedy compliance problems
during an advertising program, which will improve overall compliance
and increase the effectiveness of the advertising program. It will
also allow fee-based marketing programs that are conditional upon
certain retail conditions being present at a particular time to be
executed with more precision, reliability, and verifiability.
"Furthermore," says the filing, "it will allow the flow of specific
shopper traffic within a store to be monitored and analyzed. In
addition, the system will allow
subsequent marketing programs, such as coupons or direct mail, to be
tailored to or made conditional on shopper interests, shopping
patterns, or prior exposure to marketing materials."
Who Watches The Watchmen?
A concern expressed by opponents of RFID chips is that identity
thieves and criminals may be able to use their own readers to "tag"
the data in a chip. McIntyre believes that while that is a concern,
the major issue should be with businesses and government agencies who
have the capability to collect this information and who are already doing so
without the public's consent.
"The Pentagon has been in talks with VeriChip" over using these
technologies, said McIntyre. "We're looking ata government-held
database of medical information records on every American."
Alex Eckelberry thinks that the usage of RFID for surveillance
presages an erosion of individual privacy, and individual liberty with
it.
"One of the founding tenants of our society is the belief that
freedoms and privacy are interconnected. We have fundamental freedoms
that are vital for our nation to continue to succeed, and we have seen
a slow whittling down of these freedoms that pose a real danger to our
future. Freedom and privacy are critical to a healthy society."
In the landmark Harvard Law Review article, "The Right to Privacy,"
Supreme Court Justice Louis Brandeis laid out the case for privacy
being an essential right.
"Recent inventions and business methods call
attention to the next step which must be taken for the protection of
the person, and for securing to the individual what Judge Cooley calls
the right 'to be let alone,'" Brandeis wrote.
Though he was speaking of "instantaneous newspaper photographs" and an
increasingly invasive press, he could just as easily have been
speaking of spy chips when he said, "The intensity and complexity of
life, attendant upon advancing civilization, have rendered necessary
some retreat from the world, and man, under the refining influence of
culture, has become more sensitive to publicity, so that solitude and
privacy have become more essential to the individual; but modern
enterprise and invention have, through invasions upon his privacy,
subjected him to mental pain and distress, far greater than could be
inflicted by mere bodily injury."
All Eyes On You: How Spy Chips Are Quietly Reshaping Privacy...