E*TRADE Reviews

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About E*TRADE

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E*TRADE is an online broker of investment trading. The company offers investment accounts for individual investors and small businesses in the form of stocks, mutual funds, futures, options, bonds, CDs and prebuilt portfolios. In addition to individual online trading, the company offers portfolio management services for an additional cost.

Pros
  • Educational materials
  • Online platform and mobile app
  • Commission-free options
Cons
  • High broker fees
  • Limited local branches

Featured Reviews

Atlanta, GA
Verified purchase
Outstanding program. Displays various trend forecast graphs - very useful tools for making decisions to buy or sell. It has no commission to buy and sell stocks which is nice. Plu...

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Oklahoma City, OK
Verified purchase
I have used E*TRADE for several years and I really appreciate the efficiency of their website. It is very easy for me to buy, sell and make transfers. What sets them apart from ot...

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What is E*TRADE?

E*TRADE users can take advantage of a full range of investment services, including stocks, futures, options, ETFs, mutual funds, bonds, CDs and prebuilt portfolios. Users can choose from a variety of account options. These include brokerage, retirement, core portfolios, managed portfolios and small business accounts, as well as online banking accounts.

Customers who want the guidance of a broker can take advantage of a range of services, including managed portfolio options. However, E*TRADE was designed to let the average Joe trade without the help of a broker, and the services that set it apart from other online investment firms do just that.

For example, E*TRADE has a widely-used app that was designed with beginner investors in mind, as well as a library of investing information geared toward users who are new to personal finance.

How does E*TRADE work?

New users should begin by opening an account through the website and downloading the E*TRADE app, a process that should take about ten minutes. You’ll choose between four types of accounts: brokerage, retirement, managed portfolios and small business retirement accounts.

E*TRADE suggests those new to investing consider brokerage accounts, specifically ETFs or mutual funds. Fund your account in one of four ways: by transferring online (three business days), wire transfer (same business day), transferring a brokerage account (10 business days) or mailing a check (five business days).

Once the account is funded, users form an investment plan using E*TRADE’s online tools. After deciding on a plan, search for trades that match your needs and enter those orders using an online trading ticket. Portfolios update in real time, and E*TRADE provides online tools to help investors monitor the market.

If you need help navigating E*TRADE, call, chat live on the website or email customer support 24/7.

E*TRADE fees

Online, self-directed stock orders are commission-free through E*TRADE. Fixed-income portfolios charge a blended annual advisory fee that can range from .35% to .75% depending on how much is invested and whether or not the portfolio is managed.

Online option orders are $0.65 per contract, though users who trade 30 times or more per quarter pay only $0.50 per contract. Broker-assisted transactions charge $25 per trade plus $0.65 per contract.

E*TRADE’s margin rates are graduated, beginning at 8.95% for those who invest $10,000 or less and ending at 5.45% for those who spend $1 million or more.

E*TRADE FAQ

What does E*TRADE do?

E*TRADE helps non-professional investors trade without the guidance of a broker. With investment opportunities including stocks, options, ETFs, mutual funds, bonds, CDs and prebuilt portfolios, E*TRADE offers a full spectrum of investment services. The company offers brokerage, retirement, core portfolio, managed portfolio and small business accounts, as well as traditional online banking accounts like checking and savings.

Is E*TRADE good for beginners?

Yes, this platform is great for beginners. E*TRADE guides new users through its app and online platform and educates them with infographics and charts. In addition, E*TRADE maintains a library of educational materials for new investors.

How much does it cost to use E*TRADE?

While stocks, options and ETFs cost $0 in commission, options contracts begin at $0.65 per contract and drop to $0.50 per contract after 30 trades per quarter. Futures contracts are $1.50 and bonds are $1 per bond with a minimum of 10 and a maximum of 250.

Does E*TRADE have a minimum balance?

While unmanaged brokerage accounts have no minimum balance, managed options do. Core portfolios, which are robo-managed funds, have a minimum of $500. Other managed portfolios have higher minimum balances: $25,000 for blend portfolios, $150,000 for dedicated portfolios and $250,000 for fixed-income portfolios.

Is E*TRADE good?

E*TRADE is a great choice for investors who hope to trade with no help from investment professionals. The company makes trading accessible for beginners with its educational materials and simple platform, and it provides access to customer service representatives who can help if you’re having technical issues. However, E*TRADE’s broker-assisted trades cost $25 per contract, so its managed portfolio option may be cost-prohibitive.

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E*TRADE Reviews

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    Page 1 Reviews 0 - 10
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    Customer ServiceRefunds & Payouts

    Reviewed Feb. 11, 2026

    E*TRADE restricted my account 30 days ago after I initiated a wire transfer to pay my landlord, I’ve uploaded all documents they requested, even made a 4 way call with them to another bank to verify a cashier's check, I can’t speak to anyone when I call, only the CSR that can’t tell me anything or do anything but send a email to back office and request they call me and they never do…. This is completely unacceptable. Can anyone give me any other contact information? A number or email to the Compliance Dept.

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    Reviewed Jan. 26, 2026

    Horrible company. Had a checking account less than 60 days. Has been frozen twice. The first time there was minimal funds in the account, they reactivated right away. Now there is substantial funds, they are holding on to my money. Save yourself the grief; avoid these crooks.

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      Tech

      Reviewed Jan. 16, 2026

      Very disappointed in the way Etrade MS has handled the issues with the Roth IRA I setup last year. I had two instance where the limited sell trade of the option contract did not execute on the last day of trading, resulting in the execution of the option contract. As it is a Roth IRA I could not transfer money freely into the retirement account and had to rely on the proceeds of the sell of the executed option to fulfill the obligation (the money was there in the account but still in the clearing process) as well as there was plenty of cash and margin in the regular brokerage account. Despite that Etrade-MS basically forced me to close the IRA and transfer the money out of the account. Basically a lifetime punishment for letting an in the money option execute.

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      Reviewed Jan. 13, 2026

      Do not trust this company. They make it as easy as possible for them to get your money, but as difficult as possible for you to access your own money. They should be investigated, they operate much like any criminal enterprise you have heard of.

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      Customer ServiceCoverageStaffTransparency

      Reviewed Jan. 2, 2026

      My experience with E*TRADE has been overwhelmingly negative. While I will acknowledge that individual customer service representatives were generally polite and professional, that is the only positive aspect of this platform. My direct deposit was withheld without clear justification, multiple accounts were frozen, and my brokerage account became inaccessible with little transparency or timely resolution. Despite repeated calls, I received inconsistent explanations and no meaningful accountability. The operational handling of my funds created unnecessary stress and financial disruption.

      Most frustratingly, E*TRADE refused to grant even basic trading permissions, including Level 1 approval for covered calls—one of the most conservative options strategies available—despite providing all requested information and maintaining consistency in my application. The lack of flexibility, clarity, and fairness in their approval process is unacceptable. Between frozen accounts, restricted access to my own money, and arbitrary limitations, I cannot trust this platform. I do not recommend E*TRADE to anyone. There are far more reliable brokerages that value transparency, consistency, and customer autonomy.

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      Customer Service

      Reviewed Dec. 19, 2025

      Absolutely worthless set of customer service reps. Wanted to do a transfer to another account (They handled ESPP from my previous employer). It's now exactly 1.5 months and each time I call them, they guarantee that this will be done in 2-3 business days. No notifications, nothing. I have escalated and now cannot even do that!

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      Customer ServiceStaffRates

      Reviewed Dec. 9, 2025

      Horrible experience ongoing... MANAGERs need to be retrained. Park your investments elsewhere!! Run away from ETrade!!! 49 calls and locked out of my cash account?? You cannot fathom how dismal my experience with this CONFEDERACY OF DUNCES and they have me locked out of using my cash account balance for a month over a pre auth from a hotel???

      Unbelievable. No ability to use my debit card? Or wire transfer my cash account funds?? Cash locked up? Why? For the float? Or because they are inept Or simply fools?? Or??? And upending my credit rating and me as sole trustee of an estate??? Why? Now they want me to send a selfie of me holding my driver's license under my chin??? Are they freaking serious ??? How insulting can this outfit be?? I have done loop de loops. And I am a journalist of some note??? What on Earth is MORGAN STANLEY'S PROBLEM. Here goes nothing! I can't speak to them on the customer service line... I am ready to explode like Mount Saint Helen's. Angry? Does not touch it!

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      Customer ServicePricePunctuality & SpeedRatesTimeliness

      Reviewed Dec. 8, 2025

      Using the power E trade they've made a lot of changes recently. They put a 15 minute delay on the market report. So you can't trade on time, you have to wait 15 minutes to see how stocks are doing. I've been using them for four years and this recent change is ridiculous. How are you supposed to trade when you don't know the current price? Sent several feedback to E trade, no response, no fix, just crickets, severely disappointed

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      Customer Service

      Reviewed Dec. 8, 2025

      After a recent ATM withdrawal, Etrade blocked my account access pending a code sent to my phone. Unfortunately, it was not possible to access the phone and when I called the overseas number provided, I just received a recorded message (something within the country). They should consider, many moons ago, that they are causing serious problems, totally unnecessarily. Had Etrade wanted to do something by email to verify, that is usually more accessible for people.

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      Sales & MarketingPriceTransparency

      Reviewed Dec. 2, 2025

      They are a scam. They will charge a fee without notice and explanation. They will tell you to be aware with company that I bought trades with. If something wrong with the company, you will lose all your shares and owe them a fee.

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      E*TRADE Company Information

      Company Name:
      E*TRADE
      Year Founded:
      1982
      Address:
      1271 Avenue of the Americas, 14th Floor
      City:
      New York
      State/Province:
      NY
      Postal Code:
      10020-1302
      Country:
      United States
      Website:
      www.etrade.com