E*TRADE

E*TRADE Reviews

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About E*TRADE

This profile has not been claimed by the company. See reviews below to learn more or submit your own review.

E*TRADE is an online broker of investment trading. The company offers investment accounts for individual investors and small businesses in the form of stocks, mutual funds, futures, options, bonds, CDs and prebuilt portfolios. In addition to individual online trading, the company offers portfolio management services for an additional cost.

Pros & Cons

Pros
  • Educational materials
  • Online platform and mobile app
  • Commission-free options
Cons
  • High broker fees
  • Limited local branches

Featured Reviews

Verified
Atlanta, GA

Outstanding program. Displays various trend forecast graphs - very useful tools for making decisions to buy or sell. It has no commission to buy and sell stocks which is nice. Plu...

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Verified
Oklahoma City, OK

I have used E*TRADE for several years and I really appreciate the efficiency of their website. It is very easy for me to buy, sell and make transfers. What sets them apart from ot...

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What is E*TRADE?

E*TRADE users can take advantage of a full range of investment services, including stocks, futures, options, ETFs, mutual funds, bonds, CDs and prebuilt portfolios. Users can choose from a variety of account options. These include brokerage, retirement, core portfolios, managed portfolios and small business accounts, as well as online banking accounts.

Customers who want the guidance of a broker can take advantage of a range of services, including managed portfolio options. However, E*TRADE was designed to let the average Joe trade without the help of a broker, and the services that set it apart from other online investment firms do just that.

For example, E*TRADE has a widely-used app that was designed with beginner investors in mind, as well as a library of investing information geared toward users who are new to personal finance.

How does E*TRADE work?

New users should begin by opening an account through the website and downloading the E*TRADE app, a process that should take about ten minutes. You’ll choose between four types of accounts: brokerage, retirement, managed portfolios and small business retirement accounts.

E*TRADE suggests those new to investing consider brokerage accounts, specifically ETFs or mutual funds. Fund your account in one of four ways: by transferring online (three business days), wire transfer (same business day), transferring a brokerage account (10 business days) or mailing a check (five business days).

Once the account is funded, users form an investment plan using E*TRADE’s online tools. After deciding on a plan, search for trades that match your needs and enter those orders using an online trading ticket. Portfolios update in real time, and E*TRADE provides online tools to help investors monitor the market.

If you need help navigating E*TRADE, call, chat live on the website or email customer support 24/7.

E*TRADE fees

Online, self-directed stock orders are commission-free through E*TRADE. Fixed-income portfolios charge a blended annual advisory fee that can range from .35% to .75% depending on how much is invested and whether or not the portfolio is managed.

Online option orders are $0.65 per contract, though users who trade 30 times or more per quarter pay only $0.50 per contract. Broker-assisted transactions charge $25 per trade plus $0.65 per contract.

E*TRADE’s margin rates are graduated, beginning at 8.95% for those who invest $10,000 or less and ending at 5.45% for those who spend $1 million or more.

E*TRADE FAQ

What does E*TRADE do?

E*TRADE helps non-professional investors trade without the guidance of a broker. With investment opportunities including stocks, options, ETFs, mutual funds, bonds, CDs and prebuilt portfolios, E*TRADE offers a full spectrum of investment services. The company offers brokerage, retirement, core portfolio, managed portfolio and small business accounts, as well as traditional online banking accounts like checking and savings.

Is E*TRADE good for beginners?

Yes, this platform is great for beginners. E*TRADE guides new users through its app and online platform and educates them with infographics and charts. In addition, E*TRADE maintains a library of educational materials for new investors.

How much does it cost to use E*TRADE?

While stocks, options and ETFs cost $0 in commission, options contracts begin at $0.65 per contract and drop to $0.50 per contract after 30 trades per quarter. Futures contracts are $1.50 and bonds are $1 per bond with a minimum of 10 and a maximum of 250.

Does E*TRADE have a minimum balance?

While unmanaged brokerage accounts have no minimum balance, managed options do. Core portfolios, which are robo-managed funds, have a minimum of $500. Other managed portfolios have higher minimum balances: $25,000 for blend portfolios, $150,000 for dedicated portfolios and $250,000 for fixed-income portfolios.

Is E*TRADE good?

E*TRADE is a great choice for investors who hope to trade with no help from investment professionals. The company makes trading accessible for beginners with its educational materials and simple platform, and it provides access to customer service representatives who can help if you’re having technical issues. However, E*TRADE’s broker-assisted trades cost $25 per contract, so its managed portfolio option may be cost-prohibitive.

E*TRADE Reviews

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    Page 1 Reviews 0 - 10
    Customer Service

    Reviewed Oct. 3, 2024

    I have broker and IRA accounts since 1999. This week in the broker account E*TRADE put a stop on my trading securities and will not allow me move existing cash out into my checking. I cannot get help from customer service. I have other broker accounts including Fidelity since the 1980s and have never experienced anything like this.

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    Online & App

    Reviewed Oct. 2, 2024

    Both during the recent GME meme stock rush (2024 one) and also during the yen carry trade crash their website went offline for multiple hours. You can't trust them to be available when there is volatility. The reason is because they now use Morgan Stanley as their backend who its pretty obvious goes lowest bidder and is not able to scale rapidly when conditions require it. Also Etrade has many fees Fidelity doesn't and just about everything has gotten worse since Morgan Stanley took over including execution time and ETrade also does payment for order flow so they front run you as well.

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      Sales & Marketing

      Reviewed Sept. 27, 2024

      These greasy, thieving dirtbags have started emailing me about a "Max-Rate Checking account" which is nothing more than an obvious phishing scam to get my identity information to commit further frauds such as taking out loans in my name and seizing control of my bank account. If these **hats continue they'll end up in prison. They've also been doing this to thousands of other people.

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      Customer Service

      Reviewed Sept. 26, 2024

      Customer service is horrible, they are extremely unorganized and lose pages of documents between departments. I have been trying to open a corporate account for over 3 months now. Still getting told pages are missing every time I call to see why it's not active yet. They will not not notify if there is an issue either, you literally have to call them every time and do the same process over and over with no results. I cannot believe the lack of communication there is with these departments "Customer service and back office". I will pulling my funds and moving brokers at this point.

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      Customer ServiceStaff

      Reviewed Sept. 26, 2024

      Etrade has the worst customer service of any financial organization I've ever worked with. I had several million dollars invested there and could get no service whatsoever. Getting my money back out was a nightmare. Avoid these people at all cost.

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      Customer ServiceStaff

      Reviewed Aug. 28, 2024

      Customer service is atrocious. Check BBB reviews. I have tried for 8 months to complete a cash transfer from my brokerage IRA account at Etrade to my brokerage IRA account at T.Rowe Price. Each time they come up with a reason not to transfer the money. I have complied with all their requests but am still unable to get them to transfer the fund. They have refused to let me talk to a supervisor. At wits end as how to get this simple transaction completed.

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      Customer ServiceStaff

      Reviewed Aug. 10, 2024

      I've been with E*trade for 14 years but Since E*trade partnered with Morgan Stanley its Customer service has taken a sharp nose dive. They are quick to enforce the PDT rule but no longer give you a proper warning before making that 4 trade and speaking to customer service is a waste of time, they have no interest in helping you and don't know how! E*trade was one of the few that HAD knowledgeable people who were there to help....no more, customer service clearly has been replaced with low paid employees that can only give pat answers on limited subjects. To make matters worse unlike E*trade before Morgan Stanley if you're flagged as a PDT your account is restricted until you bring it to $25K. No more 90 day restriction like E*trade. It's permanent....25k or leave. It's clear Morgan Stanley has no interest in small traders but small trader or investor stay away, there are better options.

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      Customer ServiceStaff

      Reviewed Aug. 5, 2024

      I have been a client for close to 30 years. Recently, it took e*Trade almost 6 full months, and MANY follow up calls from me, before they were able to STOP haphazardly changing my mailing address and verification phone number WITHOUT my request or consent. During this time, they also sent letters to my address that were to clients who are not me. They also never followed up with me, and changed my representative multiple times without providing me with notice. I have a lot of history with them, and I'm strongly considering transferring my remaining assets out. For anyone new, STAY AWAY.

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      Customer ServiceStaff

      Reviewed July 31, 2024

      I'm always amazed with the level of service I get whenever I call the 24/7 customer service line. Take Jeremy ** as an example, who is so knowledgeable and courteous that he'll monitor the progress of my request to ensure it goes through without a glitch and commits to calling me back if problem arises. With the changes and peculiarity of various user interfaces among various brokerage firms, it's easy to end up with unintended consequences. So, it's so reassuring to have the service reps like Jeremy to smooth out everything. I was sad when E*trade platform took away my ability to get help through the message center like email, but the service reps I reach through the phone are so good that they keep me happy. :)

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      Customer ServiceReliability

      Reviewed July 27, 2024

      E-Trade Futures has proven to be an absolute disaster. I recently experienced a nightmare scenario where I attempted to exit my position at market, only to have my order remain in a "pending" state for a staggering 28 minutes. During that time, I watched helplessly as my daily P/L turned from green to deep red. I called E-Trade's futures department in an attempt to resolve the issue, but my call went unanswered for hours. This isn't an isolated incident; it's the second time I’ve faced this problem.

      On numerous occasions, their platform has frozen, leaving me stranded and vulnerable to market volatility. These were not limit orders; they were market orders, yet the delays were unacceptable. This latest episode was particularly egregious in its duration and impact. It was not a CrowdStrike issue; it’s a recurring problem specific to E-Trade's platform. I strongly advise against trading futures with E-Trade. Their unreliable system and poor customer support can have devastating consequences.

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      E*TRADE Company Information

      Company Name:
      E*TRADE
      Year Founded:
      1982
      Address:
      1271 Avenue of the Americas, 14th Floor
      City:
      New York
      State/Province:
      NY
      Postal Code:
      10020-1302
      Country:
      United States
      Website:
      www.etrade.com