E*TRADE Reviews

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About E*TRADE

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E*TRADE is an online broker of investment trading. The company offers investment accounts for individual investors and small businesses in the form of stocks, mutual funds, futures, options, bonds, CDs and prebuilt portfolios. In addition to individual online trading, the company offers portfolio management services for an additional cost.

Pros
  • Educational materials
  • Online platform and mobile app
  • Commission-free options
Cons
  • High broker fees
  • Limited local branches

Featured Reviews

Atlanta, GA
Verified purchase
Outstanding program. Displays various trend forecast graphs - very useful tools for making decisions to buy or sell. It has no commission to buy and sell stocks which is nice. Plu...

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Oklahoma City, OK
Verified purchase
I have used E*TRADE for several years and I really appreciate the efficiency of their website. It is very easy for me to buy, sell and make transfers. What sets them apart from ot...

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What is E*TRADE?

E*TRADE users can take advantage of a full range of investment services, including stocks, futures, options, ETFs, mutual funds, bonds, CDs and prebuilt portfolios. Users can choose from a variety of account options. These include brokerage, retirement, core portfolios, managed portfolios and small business accounts, as well as online banking accounts.

Customers who want the guidance of a broker can take advantage of a range of services, including managed portfolio options. However, E*TRADE was designed to let the average Joe trade without the help of a broker, and the services that set it apart from other online investment firms do just that.

For example, E*TRADE has a widely-used app that was designed with beginner investors in mind, as well as a library of investing information geared toward users who are new to personal finance.

How does E*TRADE work?

New users should begin by opening an account through the website and downloading the E*TRADE app, a process that should take about ten minutes. You’ll choose between four types of accounts: brokerage, retirement, managed portfolios and small business retirement accounts.

E*TRADE suggests those new to investing consider brokerage accounts, specifically ETFs or mutual funds. Fund your account in one of four ways: by transferring online (three business days), wire transfer (same business day), transferring a brokerage account (10 business days) or mailing a check (five business days).

Once the account is funded, users form an investment plan using E*TRADE’s online tools. After deciding on a plan, search for trades that match your needs and enter those orders using an online trading ticket. Portfolios update in real time, and E*TRADE provides online tools to help investors monitor the market.

If you need help navigating E*TRADE, call, chat live on the website or email customer support 24/7.

E*TRADE fees

Online, self-directed stock orders are commission-free through E*TRADE. Fixed-income portfolios charge a blended annual advisory fee that can range from .35% to .75% depending on how much is invested and whether or not the portfolio is managed.

Online option orders are $0.65 per contract, though users who trade 30 times or more per quarter pay only $0.50 per contract. Broker-assisted transactions charge $25 per trade plus $0.65 per contract.

E*TRADE’s margin rates are graduated, beginning at 8.95% for those who invest $10,000 or less and ending at 5.45% for those who spend $1 million or more.

E*TRADE FAQ

What does E*TRADE do?

E*TRADE helps non-professional investors trade without the guidance of a broker. With investment opportunities including stocks, options, ETFs, mutual funds, bonds, CDs and prebuilt portfolios, E*TRADE offers a full spectrum of investment services. The company offers brokerage, retirement, core portfolio, managed portfolio and small business accounts, as well as traditional online banking accounts like checking and savings.

Is E*TRADE good for beginners?

Yes, this platform is great for beginners. E*TRADE guides new users through its app and online platform and educates them with infographics and charts. In addition, E*TRADE maintains a library of educational materials for new investors.

How much does it cost to use E*TRADE?

While stocks, options and ETFs cost $0 in commission, options contracts begin at $0.65 per contract and drop to $0.50 per contract after 30 trades per quarter. Futures contracts are $1.50 and bonds are $1 per bond with a minimum of 10 and a maximum of 250.

Does E*TRADE have a minimum balance?

While unmanaged brokerage accounts have no minimum balance, managed options do. Core portfolios, which are robo-managed funds, have a minimum of $500. Other managed portfolios have higher minimum balances: $25,000 for blend portfolios, $150,000 for dedicated portfolios and $250,000 for fixed-income portfolios.

Is E*TRADE good?

E*TRADE is a great choice for investors who hope to trade with no help from investment professionals. The company makes trading accessible for beginners with its educational materials and simple platform, and it provides access to customer service representatives who can help if you’re having technical issues. However, E*TRADE’s broker-assisted trades cost $25 per contract, so its managed portfolio option may be cost-prohibitive.

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E*TRADE Reviews

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    Page 1 Reviews 0 - 10

    Reviewed Oct. 30, 2025

    Best $100 I spent. Tried it out a few years ago, traded for some decent stocks at nearly a dollar. Took $20 to set aside for security, the rest for trade. Fast forward to date, the stocks paid 50 cents in dividends, then it merged, costing $15. I sold some of the stocks at 80% to make up the difference, and another merger hit at $38. Selling all the stocks left the account in a negative $12 balance with no purchasing power. The $20 security was also eaten up along the way. I’d rather go feed Vegas slot machines than this.

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    Customer ServiceContract & TermsCoveragePriceStaff

    Reviewed Oct. 25, 2025

    E*trade is terrible! They literally sabotage trades by closing out positions on options trades. Yesterday October 24th 2025 I had opened a $618 put on QQQ because it was rejecting off of a resistance level at around $618.30. It took mostly the entire trading day but with about 15 minutes left in the trading day price had reversed and closed below the 9 ema heading to the 21 ema around $217. I was charting on trading view just knowing that I was in the money and would have some profits. With more than 10 minutes left I went back to my E*trade account where I was holding the position. Somehow I was logged out of my account. That was strange because I was just on there less than 5 minutes before going back and forth from E*trade and trading view. QQQ was making almost a dollar move past my strike price so I knew that I was in the money.

    When I logged back into my account my position was gone. Several thoughts went through my head because I knew that I had not closed the position. I thought, "Did I accidentally close it my self?" I knew I didn’t because I was on trading view. When I checked the order the time of the close was at 3:49pm EST., Right as price was making its move. I also had been closed out at a loss. I call E*Trade’s customer service and they look and see that I had not closed the position but the “margin team” went in and closed it because they didn’t know if I would my self. How does that make any sense? I was going to close it before the bell but when I made enough profits back to cover what I had lost earlier. They made up a bogus excuse that I didn't have enough assets to cover the trade. Mind you the contract price was .60 meaning 100 shares is $600. I had almost $900 in liquid cash so how would it have not covered.

    The dumb customer service guy acted like I had to have over $60,000 to cover a contract that was $60. It made no sense and they have done this to me before but I never caught on. They said the “margin team” closed it because it was a Odte contract. I still had over 10 minutes left and I was already in the money so what margin are they talking about? I was in the money and would have made quite a bit of money if they would have left my position alone. So how would I have owed margin on a win? They were lying. They’ve been sabotaging my account for a while now but I finally caught them red handed.

    I was very calm but the agent got mad and told me I didn’t have $60,000 to cover the entire margin of the trade. News flash genius, that is why people play options so that we can trade these stocks at a small fraction of the cost. Like I said $60 was the price of the entire contract. All I could lose would have been $60 but like I said I was in the money.

    They would not refund my contract price. They didn’t even apologize. The guy basically talked down to me for having a small account when I’ve had over 10k in that account before. He said I didn’t have 60k. I guess I never will either with them sabotaging my wins. Don’t trade 0dte contracts with E*trade. If you have to hold your position for any reason until the end of the day they will close out your position and won’t even alert you before they do it. I won’t be trading options on e trade anymore. I already started transferring my money into my other brokerage accounts. The only good thing about E*trade is that the operations are simple. Other than that they suck. Do not use E*trade.

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      Customer ServiceStaff

      Reviewed Oct. 24, 2025

      My experience with E trade was horrible. I only had my account a couple of months and I change my phone number. Because I had not finish putting everything into the system, they shut down my account and I could not get into it and had to jumped through hoops, like sending over my Drivers Licenses and a detail note with wording they had created for me to hand write and either fax or email it over to them for the back office to just release my account from hostage. Their MFA Multi-Factor Authentication would not even let me log into my account for more than (10) days.

      One of the supervisors help me get my account back on track but by that time I decided to close my account and call Fidelity and told them whatever they do stop any transfers to this place. I reported them to the (FINRA) Financial Industry Regulatory Authority who regulates places like Etrade, and they were pissed so the legal compliance division sent me a sarcastic letter starting off with the wording First and Foremost their goal is to serve their clients with the highest level of professionalism, and that was not the case here. Well with those first words it should have been an apology for the inconvenience I went through. I am writing this review so no one else can go through the terrible experience I had to go through just to change a phone number.

      With all this technology you would think these idiots would get a better computer system to make sure something as simple as this do not fall through the cracks and at least have a customer service person correct it for their clients. I will never deal with them again because they showed me the clients are not important just your funds they have in their possession which was held hostage for two weeks. Thank goodness I did not transfer a huge sum of money into this account. Everything happen for a reason. This Trading platform is ridiculous and full of nonsense I would suggest not to consider them for a important trading place with your money, because customer service is everything and restricting people from getting their funds is a no, no, for me.

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      Punctuality & SpeedStaff

      Reviewed Oct. 7, 2025

      My father passed away over two years ago and we are still trying to get his assets from E*Trade. The case manager is never available, others direct us on next steps, we complete all tasks and then are constantly told of a new form needed. This is unbelievable and I will definitely not leave any assets with them in the future if this ever gets settled. Do yourself a favor and run from this company.

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      Punctuality & SpeedRefunds & PayoutsStaff

      Reviewed Oct. 3, 2025

      Wow - I saw an E trade baby commercial from 15 years ago and thought I would check them out. I was planning to move my brokerage portfolio and open a HYSA. I did a test transfer of $4k just to test timing. I was told I need to wait 60 days to link my external Schwab account and now they have frozen my HYSA asking for identification documents I uploaded days ago. They still will not allow my to access my funds and can not tell me why. I just want to get my money back and get the heck away from these people. Be careful and go slow, really you should not even consider them.

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      Customer ServicePriceStaff

      Reviewed Oct. 2, 2025

      I have been a loyal E*Trade customer for over 20 years. I just opened a Family Trust through them. They did not honor the introductory bonus offer even though the trust was not in my name. They ran the application originally through beneficiaries because a death certificate wish they requested was enclosed for Grantor. They then voided the Trust application for no apparent reason. I had to call to find out the holdup which cost me $$$ in crypto profits and their phone system to try to speak to someone is a nightmare and no follow-through. The trust check I sent in with application to fund the trust account was deposited into my individual account in error when they canceled the trust application causing me much stress with other Trust partners thinking I was trying to do something nefarious. Very disappointed.

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      Customer ServicePunctuality & SpeedStaffTransparency

      Reviewed Oct. 1, 2025

      Called multiple times to validate my account. Every time they told me to call next day and promised it will get done. After 6 calls in a period of 14 days they said the documents expired and needed to submit again. I asked why they didn't do it in the first 14 days, the guy told me that is in the past and an explanation was irrelevant. Don't trust your money with people that won't even give you an explanation when customers is asking a simple question. In reality they basically told me I don't care if you are upset or we wasted your time just do what I told you to do and hope for the best.

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      Reviewed Oct. 1, 2025

      Worst platform to have brokerage account. Account is very hard to navigate, hard to see portfolio, hard to check open orders. If possible I will give 0 stars. Instead of showing the current portfolio value it displays what was made in the past year.

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      Customer ServicePriceStaffRates

      Reviewed Sept. 29, 2025

      If you want poor communication and service, put your money with E*Trade. They are not prepared to provide banking services, and the level of service is well below their peers. E*Trade Savings product, great phone service, but the savings product must be new because the service on high yield savings is very poor. They do not communicate regarding changes to interest rates, they do not communicate regarding confirmation of beneficiaries (which have to be uploaded using a handwritten form).

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      Customer ServicePunctuality & SpeedStaff

      Reviewed Sept. 23, 2025

      Been trying to settle my dads account and they have been less than helpful. They never update you on progress or call you back. Horrible customer service. Management level ignores request to speak to. I have asked to speak to my case manager and they too are never available. Very disappointing. If I could give negative stars I would...

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      E*TRADE Company Information

      Company Name:
      E*TRADE
      Year Founded:
      1982
      Address:
      1271 Avenue of the Americas, 14th Floor
      City:
      New York
      State/Province:
      NY
      Postal Code:
      10020-1302
      Country:
      United States
      Website:
      www.etrade.com