E*TRADE Reviews

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About E*TRADE

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E*TRADE is an online broker of investment trading. The company offers investment accounts for individual investors and small businesses in the form of stocks, mutual funds, futures, options, bonds, CDs and prebuilt portfolios. In addition to individual online trading, the company offers portfolio management services for an additional cost.

Pros
  • Educational materials
  • Online platform and mobile app
  • Commission-free options
Cons
  • High broker fees
  • Limited local branches

Featured Reviews

Atlanta, GA
Verified purchase
Outstanding program. Displays various trend forecast graphs - very useful tools for making decisions to buy or sell. It has no commission to buy and sell stocks which is nice. Plu...

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Oklahoma City, OK
Verified purchase
I have used E*TRADE for several years and I really appreciate the efficiency of their website. It is very easy for me to buy, sell and make transfers. What sets them apart from ot...

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What is E*TRADE?

E*TRADE users can take advantage of a full range of investment services, including stocks, futures, options, ETFs, mutual funds, bonds, CDs and prebuilt portfolios. Users can choose from a variety of account options. These include brokerage, retirement, core portfolios, managed portfolios and small business accounts, as well as online banking accounts.

Customers who want the guidance of a broker can take advantage of a range of services, including managed portfolio options. However, E*TRADE was designed to let the average Joe trade without the help of a broker, and the services that set it apart from other online investment firms do just that.

For example, E*TRADE has a widely-used app that was designed with beginner investors in mind, as well as a library of investing information geared toward users who are new to personal finance.

How does E*TRADE work?

New users should begin by opening an account through the website and downloading the E*TRADE app, a process that should take about ten minutes. You’ll choose between four types of accounts: brokerage, retirement, managed portfolios and small business retirement accounts.

E*TRADE suggests those new to investing consider brokerage accounts, specifically ETFs or mutual funds. Fund your account in one of four ways: by transferring online (three business days), wire transfer (same business day), transferring a brokerage account (10 business days) or mailing a check (five business days).

Once the account is funded, users form an investment plan using E*TRADE’s online tools. After deciding on a plan, search for trades that match your needs and enter those orders using an online trading ticket. Portfolios update in real time, and E*TRADE provides online tools to help investors monitor the market.

If you need help navigating E*TRADE, call, chat live on the website or email customer support 24/7.

E*TRADE fees

Online, self-directed stock orders are commission-free through E*TRADE. Fixed-income portfolios charge a blended annual advisory fee that can range from .35% to .75% depending on how much is invested and whether or not the portfolio is managed.

Online option orders are $0.65 per contract, though users who trade 30 times or more per quarter pay only $0.50 per contract. Broker-assisted transactions charge $25 per trade plus $0.65 per contract.

E*TRADE’s margin rates are graduated, beginning at 8.95% for those who invest $10,000 or less and ending at 5.45% for those who spend $1 million or more.

E*TRADE FAQ

What does E*TRADE do?

E*TRADE helps non-professional investors trade without the guidance of a broker. With investment opportunities including stocks, options, ETFs, mutual funds, bonds, CDs and prebuilt portfolios, E*TRADE offers a full spectrum of investment services. The company offers brokerage, retirement, core portfolio, managed portfolio and small business accounts, as well as traditional online banking accounts like checking and savings.

Is E*TRADE good for beginners?

Yes, this platform is great for beginners. E*TRADE guides new users through its app and online platform and educates them with infographics and charts. In addition, E*TRADE maintains a library of educational materials for new investors.

How much does it cost to use E*TRADE?

While stocks, options and ETFs cost $0 in commission, options contracts begin at $0.65 per contract and drop to $0.50 per contract after 30 trades per quarter. Futures contracts are $1.50 and bonds are $1 per bond with a minimum of 10 and a maximum of 250.

Does E*TRADE have a minimum balance?

While unmanaged brokerage accounts have no minimum balance, managed options do. Core portfolios, which are robo-managed funds, have a minimum of $500. Other managed portfolios have higher minimum balances: $25,000 for blend portfolios, $150,000 for dedicated portfolios and $250,000 for fixed-income portfolios.

Is E*TRADE good?

E*TRADE is a great choice for investors who hope to trade with no help from investment professionals. The company makes trading accessible for beginners with its educational materials and simple platform, and it provides access to customer service representatives who can help if you’re having technical issues. However, E*TRADE’s broker-assisted trades cost $25 per contract, so its managed portfolio option may be cost-prohibitive.

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E*TRADE Reviews

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    Page 1 Reviews 0 - 10
    Customer ServiceStaff

    Reviewed April 21, 2025

    I made a wire transfer because I never received my debit card. They canceled my transfer and put a hold on my account to prevent me from using my money for over ten days. No explanation =no supervisors. Very rude and unprofessional. Worst bank I have ever used.

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    CoverageStaff

    Reviewed April 17, 2025

    They gave me level 3 then took it away the next day for no apparent reason. I couldn't sell my stock because they froze my account at level 2 and had a freeze on my stock when I had the cash to cover the sale of it and it dropped over 100 dollars in one minute! They are terrible and unfair! The rich get richer! Unbelievable. I'm cleaning this account Monday and going to Fidelity where I have level 2 and can make bear call spreads! I'm so mad!!!!

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      Customer ServiceStaff

      Reviewed April 14, 2025

      I have a banking problem with my E*TRADE account. I closed a CD with PNC Bank and arranged for PNC to deposit the funds electronically into my E*TRADE account using an E*TRADE deposit ticket. 3 days later I log into my E*TRADE account and not only were the CD funds not deposited, but the same amount of money was withdrawn from my E*TRADE account. E*TRADE allowed money to be withdrawn from my account using a deposit ticket (I have the screen shot). Furious, I called E*TRADE to speak to a manager to inquire how this could happen and he claimed the deposit tickets were old, and that using deposit tickets for withdrawals was the fault of the people at PNC bank and it was not Etrade's fault.

      I talked to several other bankers afterwards, and they all agreed they never heard of people making withdrawals with deposit tickets. I assume this is because no one looks at checks or deposit slips, and that all that matters is what is typed into the computers. It's been almost a week of this and I'm still waiting for the withdrawn money to be redeposited into my E*TRADE account. How can you trust a bank with your money if withdrawals (without your signature) can take place with a deposit ticket?

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      Customer ServiceProcess

      Reviewed April 14, 2025

      E*trade is a very bad place to invest your money. I was their for more than 10 years. You will never make money at Etrade. The hidden charges will eat up all your profit. If they suspect you want to move your money, they will make the process very difficult for you, just to frustrate you to change your mind. The customer care service are very unprofessional, and dishonest. They lie all the time, you can never get a manager on the phone when you have a question or concern. Do not waste your time and effort investing at Etrade. If you have money at Etrade close your account and move your money elsewhere, They are a very dishonest brokerage firm, out only for themselves, to make money over your head only.

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      Customer ServiceStaffReliability

      Reviewed April 13, 2025

      This is the worst broker on the planet!. I opened an account, I was able link my bank account, I was able to transfer $20,000 to my account. They had enough information to do that. But the next day I could not log into my account, they ask for my phone number, then say they could not verify my account. I call, I have to wait an hour on the phone, only to have them say I need to upload my drivers license and letter asking for login help. But they still will not open my account automatically, they said I had to call back in 2 days! Every call is an hour wait for them to answer!

      When I call back, they say the department that verifies ID has not reviewed it yet, to wait another 3 days! They had enough information to take my money but not allow me to log in??? After a week, they still did not have anything from the other department! I have had enough! I told them to transfer my money back to my bank account, I will go somewhere else! Now it will take 3 days to get my money back! It didn't take them 3 days to take my money! Never use this company for anything!

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      Customer Service

      Reviewed April 12, 2025

      I received two emails talking about a promotion, I followed two $10000 deposits & keep 50 days as required but I got only one reward. I contact w/ them. They said you got one. But their email never say only one...

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      Reviewed April 3, 2025

      Surprise reorganization fees, consistent freezing of accounts even with security codes, stopping transfers and trades previously set up and no fractional shares. ETRADE just got worse with time especially since the recent acquisition.

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      Customer Service

      Reviewed April 1, 2025

      Absolutely outrageous experience! After losing a security token on my broken phone and SIMPLY trying to reset it on a new one. I urgently needed access to my account, and though I reset the VIP secure token over the phone last week, now—without any clear reason—I’m being forced to send a pile of documents to verify my identity, which takes 2-5 DAYS! This is beyond unacceptable. There are plenty of ways to verify identity over the phone in real time, yet your poorly designed system prioritizes unnecessary delays. HORRIBLE process, HORRIBLE service, and a HORRIBLY run company. Rest assured, my account will be gone in 2-5 days—just like your ridiculous identity verification process.

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      Reviewed March 26, 2025

      I had a security breach where details of my account was stolen and my balance drained. I reached out to support and they kept playing games with me for over 9 months. It was a truly sickening experience as other brokers I've worked with in the past are energetic when it comes to fraud on their platform. The lackluster behavior they exhibited bewildered me and I had to seek external intervention from cyber forensics to solve what they should have helped me with. Use at your own peril. If you're having same issues, then reach out to cyberforensics on X or go to their website.

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      Reviewed March 25, 2025

      They made my new account a margin account and I didn’t ask for it. When I started to trade they used my margin buying power to execute trades instead of my cash on hand which caused a margin balance which I did not want.

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      E*TRADE Company Information

      Company Name:
      E*TRADE
      Year Founded:
      1982
      Address:
      1271 Avenue of the Americas, 14th Floor
      City:
      New York
      State/Province:
      NY
      Postal Code:
      10020-1302
      Country:
      United States
      Website:
      www.etrade.com