Hibu Reviews

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Edited by: Jon Bortin

About Hibu

Hibu Inc. is a leading provider of digital marketing solutions to local businesses across the US – a one-stop shop for integrated digital marketing programs designed to generate leads and increase visibility online. Hibu provides small to medium-sized businesses with an all-in-one digital marketing solution, including websites, reviews, SEO, SEM, social marketing, reputation management and automated customer relationship management tools. Hibu is a Meta Business Partner, Google Partner and Microsoft Advertising Select Channel Partner.

Visit hibu.com
Pros
  • Custom marketing solutions
  • Synchronized for better results
  • Everything from a single provider
Cons
  • Must request quote for pricing
  • Multi-step process (not DIY)

Helpful Reviews

Tilton, IL
Verified purchase
We hired Lucas and the HIBU team to rebuild our company website from the ground up and to give our social media presence the boost it so badly needed. We are beyond pleased with t...

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Colorado Springs, CO
Verified purchase
Working with Susanna has made a real difference in our marketing. Over the past year, we’ve generated over 1,800 leads, and she’s been highly responsive anytime I’ve needed suppor...

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What is Hibu and how does it work?

Hibu is a digital marketing services provider that combines a comprehensive range of products and strategies into one interconnected marketing solution to help generate increased calls, clicks and leads. Some services Hibu offers include:

Online reputation management

Hibu Reputation gives you a single dashboard to manage and protect your digital presence across the web. It connects with Hibu Reviews and Hibu Listings Management to help you maintain a strong online foundation.

  • Centralized control: Monitor and respond to reviews and listings from one dashboard.
  • Listing accuracy: Ensure your business info is consistent across platforms.
  • Customer engagement: Respond directly to feedback on Google and Facebook.
  • Competitive insights: See how your reputation compares to similar businesses.
  • First impression tools: Improve how customers see you in search results and directories.
Hibu Smart Sites

Hibu Smart Sites are custom-built websites with advanced features designed to boost visibility and lead generation. Each site is built to perform as the foundation of your digital marketing strategy.

  • Advanced schema markup: Helps search engines better understand your business, which can improve search rankings.
  • Mobile-optimized design: Ensures your website looks and works great on any device.
  • Integrated engagement features: Includes tools like scheduling, payment processing and contact forms.
  • Synchronized digital presence: Keeps your website aligned with your listings and social pages.
  • Industry-specific customization: Tailors design and functionality to best practices for your business type.
Marketing solution

Hibu offers a suite of marketing solutions designed to help your business connect with customers across multiple digital channels. These include social, search and display advertising, as well as marketing automation tools. Each solution targets different parts of the customer journey and can be used individually or combined for a comprehensive strategy.

  • Social marketing: Deliver targeted ads on platforms like Facebook, Instagram, Messenger and Marketplace to increase brand awareness and generate qualified leads.
  • Search marketing: Reach customers actively searching for your products or services through paid ads on search engines such as Google and Bing.
  • Display advertising: Promote your brand with visually engaging ads across a wide network of websites, helping to retarget interested customers and build awareness.
  • Marketing automation: Use automated email campaigns and customer engagement tools to nurture leads and drive repeat business, enhancing your overall marketing efficiency.

Hibu is a popular digital marketing option for both professional services and blue-collar services. It creates custom Smart Sites that are the central hub of an interconnected, results-oriented digital marketing campaign.

Hibu is a full-service provider, as opposed to a DIY option. You work with a designated digital marketing specialist to provide background about your business and determine your primary business goals. That information is then used to create a digital marketing solution to achieve your goal, whether it has increased visibility, improved customer engagement and/or generating more qualified leads.

The overall development process includes a no-obligation consultation, a review stage for your website and/or ad design and final sign-off. Pricing is monthly, determined by the products and services you select for your specific solution. You can request changes to your website and ads at any time. If you’d prefer to do the work on your own, the client dashboard provides 24/7 results tracking as well as DIY options for simple changes.

» RELATED: Best Business to Business Services

Hibu pricing

Hibu doesn’t list pricing information on its website because it does not offer cookie-cutter packages. Since every digital marketing solution is tailored to your specific business, your specific campaign determines the price. To get an idea about what a digital solution would look like for your business, schedule a brief, no-obligation phone call to discuss your budget and business goals.

Hibu generally provides services based on a monthly payment schedule. Depending on the solution you choose, there may be an upfront cost that covers initial development and building your website. Typically, your website is part of a multichannel solution and not a stand-alone offer. The cost varies based on factors such as:

  • The complexity of your solution
  • If your solution includes reputation management
  • If your solution includes an interconnected ad campaign (search ads, social ads and/or display ads)

Hibu FAQs

What does Hibu do?

Hibu offers a range of digital marketing products designed to help local businesses grow and engage customers. These include:

  • Listings management
  • Online reviews
  • Reputation management
  • Website design and management
  • SEO (Search Engine Optimization)
  • Social marketing
  • Search marketing
  • Display advertising
  • Marketing automation

Each product functions independently but can be integrated for a comprehensive marketing strategy designed to drive visibility, leads and conversions.

How much does Hibu charge?

Rather than present a cookie-cutter pricing chart, Hibu’s digital marketing solutions are built to meet your budget and business goals. You can get a free estimate of what your specific solution would cost by calling Hibu for a brief, no-obligation talk with a digital specialist.

Does Hibu do website design?

Yes. With Hibu, your website is custom-built for your business — the design is based on what works best for your specific industry, based on years of data. Hibu states its websites are built to feature the right types of engagement and content for your business.

Where is Hibu located?

Hibu has corporate offices in Iowa, Ohio and Pennsylvania. While these offices serve as operational hubs, Hibu primarily offers its services online and via phone support.

Who is Hibu owned by?

In 2021, private equity investment firm H.I.G. Capital acquired Hibu Inc. Hibu was previously called Yellowbook Inc from 2011 to 2013.

Still have questions?

Is Hibu worth the money?

Yes, Hibu can be worth the money for small and midsize businesses that want to build their online presence without managing marketing themselves. Its integrated solutions combine multiple services to save time and simplify digital marketing efforts. For business owners who want expert help instead of a DIY approach, Hibu offers a proven and comprehensive option.

Hibu Reviews

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    How do I know I can trust these reviews about Hibu?
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    Page 1 Reviews 0 - 15
    Verified purchase
    Customer ServiceStaff

    Reviewed June 5, 2026

    Our account manager done a great job helping us improve our online presence. Their team takes the time to explain the reasoning behind recommendations, answer questions thoroughly, and provide real strategy instead of generic marketing advice. Working closely with our account manager HIBU has helped us strengthen our website content, local SEO, and visibility in AI-driven search, while also helping us better understand how customers find and evaluate businesses online. We appreciate working with people who are knowledgeable, responsive, and genuinely invested in helping their clients succeed.

    Thanks for your vote!
    Hibu
    Response from Hibu

    Thank you tremendously for the kind words! We're happy to have improved your business and look forward to more in the future.

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      Verified purchase
      Customer ServicePunctuality & SpeedTimeliness

      Reviewed May 30, 2026

      Danielle is always reachable no matter the day or time. She doesn't clock out or have a no contact time. I can reach out to Danielle any day of the week any time and she immediately responds. She takes my direction and suggestions and runs with them immediately. She works with her team and gets what I need done expeditiously. There's no waiting with Danielle!!! I give Danielle, her team and HIBU 10 OUT OF 5 STARS!!! Thank you Danielle for all that you do for us.

      Thanks for your vote!
      Hibu
      Response from Hibu

      Your kind words are much appreciated! We'll let Danielle and the team know. Thank you!

      Verified purchase
      Customer ServicePunctuality & SpeedStaff

      Reviewed May 29, 2026

      We needed a new website after 15+ years, and Matt and his team at Hibu did a fantastic job with the new website in addition to helping us with digital marketing. Our existing customers have let us know how much they like the new website, and new customers are finding it easier to find us with new traffic. He was very accommodating to different requests and our needs during the whole process, and couldn't have made the switch to Hibu any easier. Anytime I need Matt, he makes himself available very quickly and is extremely attentive and accommodating, putting us at ease during our busiest time of year in the winter. Highly recommend.

      Thanks for your vote!
      Hibu
      Response from Hibu

      Thank you tremendously for your feedback regarding Matt and the team, it's more than appreciated! We'll relay this to them. Thank you and have an amazing week!

      Verified purchase
      Customer ServiceSales & MarketingStaffSales Tactics

      Reviewed May 3, 2026

      Kenzie stopped by our office and introduced herself. She WASN'T a pushy salesperson, so I hung on to her business card just in case. Well, just in case happened and out Google listing was taken down. I called Kenzie and with a lot of hard work, she, with her team, were able to get us back up and running. The website they created is phenomenal and it's so easy to make changes. We are already seeing a difference in business being driven to our website. Thank you Kenzie!

      Thanks for your vote!
      Hibu
      Response from Hibu

      Thank you for your kind words regarding Kenzie and the team, it's genuinely appreciated! Have a fantastic rest of your week!

      Verified purchase
      Sales & MarketingPunctuality & SpeedStaffTransparency

      Reviewed May 1, 2026

      I've had a great experience working with Hibu and my account manager, Tanya. From the very beginning, Tanya has been incredibly responsive, helpful, and easy to communicate with. She take the time to truly understand my business and what I am hoping to achieve, which makes the entire process feel personalized and smooth.

      Tanya is always professional, patient, and quick to answer my questions or make updates when needed. I really appreciate her ongoing support and how easy she makes everything. Overall, I'm very happy with the service I've received and would absolutely recommend Hibu - especially Tanya - to anyone looking for reliable and attentive advertising team!

      Thanks for your vote!
      Hibu
      Response from Hibu

      Thank you tremendously for your feedback about Tanya and the team! We'll make sure to let them know. Thank you and have a great week!

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      Verified purchase
      Customer ServiceCoverageTechSales & MarketingPricePunctuality & SpeedOnline & AppRefunds & PayoutsStaffBilling

      Reviewed June 29, 2026

      If I could give them no stars, I would. This company is run by BOTS. They know nothing about roofing and do not respond to correction. To date, we have been charged over $7000.00 for no website or advertising. Our rep quit about a month in. He was the only reason we hired Hibu. 2 months later, we got a new rep who knew nothing about our business. Beware of the secret 2nd part of the contract that is only on their website, which signs you up for social media advertising, adding another $2000.00 + per month to our bill, and no ads have ever been produced or run. We've hired a lawyer to no avail. If you want the most generic ads with no accuracy or specificity to your business and want to pay for advertising you didn't approve, hire these guys. If you like BOTS and don't want human interaction, hire Hibu. They got you covered.

      Thanks for your vote!
      Hibu
      Response from Hibu

      After review, we were unable to confirm your concerns. Your services are able to be found in the signed contract if you wish to review, and appear to have been rendered by all accounts, including through the website and advertisement proofs sent to you for review and/or approval. We have sent you an email with direct contact details should you require further assistance. We strive to turn every complaint into a 5-star Hibu review.

      Profile pic of the author.
      Verified purchase
      Customer ServiceSales & MarketingPriceRefunds & PayoutsStaffTransparencyResolutionHonesty & Transparency

      Reviewed June 20, 2026

      We entered this partnership in good faith and spent months working directly with Hibu in an effort to resolve our concerns before sharing our experience publicly. Unfortunately, after extensive communication, analytics review, and independent audits, we were left with the impression that accountability disappeared when the concerns became well documented. For more details, read on... Bear Impact Roofing invested over $6,200 in Hibu’s Local Ranking SEO program and Hibu One. Before sharing our experience publicly, we made every reasonable effort to address our concerns privately over several months.

      During the time Hibu controlled our website and tracking number, our business became virtually invisible in search results—often not appearing until after the first 20 pages. We found multiple issues with our site and social posts that we addressed almost immediately after going live. They were never resolved. We received zero legitimate leads attributable to the campaign we paid for. Calls to the dedicated line consisted primarily of spam, job inquiries, and sales solicitations, forcing us to return to door-to-door canvassing just to keep work coming in. Rather than immediately leaving negative feedback, we took a measured approach. We communicated directly with Hibu, compiled analytics reports, obtained three independent website audits while Hibu still controlled the site, and ultimately assembled a 40-page evidence packet documenting our concerns.

      What we discovered after learning to use Google Analytics and Google Search Console was even worse than we expected. In the 4+ months our domain was under Hibu’s management, our website had a total of just 32 visitors (compare that to 1427 sessions in the 3 months prior to Hibu). In two of those months under Hibu's control, we had zero. We discovered that over 120 pages on our website contained identical metadata, making it difficult for search engines to distinguish between key pages such as Services and Contact Us. This lack of differentiation likely created indexing issues and contributed to our diminished visibility in search results.

      Hibu promotes its proprietary Hibu One dashboard as an all-in-one digital command center, presenting data in a way that makes performance appear strong—even when legitimate leads are not coming in. Our Hibu marketing manager would routinely reference this dashboard during calls, making it sound like business was thriving. Meanwhile, our phones were ringing with nothing but spam.

      Once we dug into Google Analytics and Search Console ourselves, it became clear that the numbers in Hibu’s quite impressive looking dashboard did not align with actual Google data—nowhere close. We shared before, during, and after traffic graphs with them (see attached photos), yet they have consistently avoided providing any meaningful explanation. It raises serious concerns about how their dashboard metrics are generated and presented. Hibu acknowledged receipt of our documentation, reviewed it, and declined to make any adjustments or take accountability. Notably, they did not refute any of our evidence. Instead, they attributed performance issues to increased snowfall in our area and emphasized that they do not guarantee leads—despite that not being our complaint.

      We understand that no marketing company can guarantee results. Our concern is not about guaranteed leads, but about the lack of measurable performance and the discrepancy between what was promised and what was delivered. Simply put, the results did not justify the investment. We did not expect to pay over $1,200 per month to become completely invisible online.

      What disappointed us most was not just the lack of results, but the lack of accountability when presented with clear, factual documentation. An ethical company would take steps to investigate and correct legitimate issues. Instead, Hibu chose to stand by its failure and present it as a success rather than make an honest effort to resolve the problem with dignity.

      After exhausting every reasonable avenue available for a resolution, we believe it is our responsibility to share this experience so other business owners can clearly see what they may be walking into. If you’re considering their services, ask yourself a simple question: why are their own Google reviews not publicly visible—while they actively sell you on the importance of yours?

      Thanks for your vote!
      Hibu
      Response from Hibu

      At Hibu, we take every concern seriously and strive to turn every complaint into a 5-star Hibu review. We have attempted to contact you in hopes of discussing your account further, but have been unable to reach you. Along with your BBB complaint, we have provided all responses to your concerns. in conclusion of the review, we were unable to confirm your concerns. We have sent you an email with direct contact details should you require further assistance

      Resolution In Progress
      Customer ServiceSales & MarketingPriceRefunds & Payouts

      Reviewed June 4, 2026

      This is the most horrible experience I have ever gone through. Hibu has been terrible from the beginning. Apparently, they bought out Revlocal, whom we had been with for close to 10 years. From day one, the customer service was not good. Long story short, I had to look for another company to do our marketing because our leads were dismal despite spending $3500 per month. The very last month, they STOLE our money and would only refund/credit $52...what a slap in the face! I paid them to make our phones ring, but my phones went DEAD towards the end. They did not deliver what they are in the business for...to do great marketing.

      STAY AWAY FROM THIS COMPANY! They will make you spend exorbitant amounts of money and your phones will not ring! I would get 1 -2 calls per day towards the end... What a rip off! I asked for a detailed listing of how much the ads cost the very last month, and I have yet to hear back from them regarding this. DO NOT RECOMMEND! STAY FAR FAR AWAY!

      Thanks for your vote!
      Hibu
      Response from Hibu

      At Hibu, we take every concern seriously and we want to thank you for speaking with us regarding your concerns. We understand that you were concerned about lead generation with your products. According to our records, all results appear to be in line with the Statement of Work provided, even exceeding many margins.  We understand you were also concerned over the customer service you experienced; though we found no error in our cadence, we've thoroughly reviewed all internal communication to further improve. After review, your concerns have been addressed, and we have sent you an email with direct contact details should you require further assistance. We strive to turn every complaint into a 5-star Hibu review.

      Profile pic of the author.
      Staff

      Reviewed May 28, 2026

      Need to cancel suscription (it's run its course, not bad, just not needed any more) but it's impossible to get ahold of anybody at their client success line. After 40 minutes on hold an automated message makes a statement about contacting your rep (I don't even know who my rep is) and then they disconnect you.

      Thanks for your vote!
      Hibu
      Response from Hibu

      At Hibu, we take every concern seriously. We have attempted to contact you in hopes of discussing your account further but have been unable to reach you. We understand that you were concerned about being unable to reach the Client Success department to cancel services. To assist, we've processed an immediate cancellation of your services, as requested. After review, your concerns have been addressed, and we have sent you an email with direct contact details should you require further assistance. We strive to turn every complaint into a 5-star Hibu review.

      Customer ServiceCoverageSales & MarketingRefunds & PayoutsMaintenanceStaffBilling

      Reviewed May 22, 2026

      If I can give them 0 stars, I would! If you care about your business, please do not work with HIBU! I lost a ton of business because of them. Their webmail server, which they can't support, was losing all of our corporate emails. This happened in December of 2025. They introduced a new spam feature, which we didn't even know existed. I attempted to reach out to them so many times, begging and pleading to fix it. I couldn't continue to be a mailman for our company, constantly releasing things from spam, across 23 emails. They kept saying "they can't help me because it's a third party and they can't connect me to them, either" :( I literally cried!

      I refused to pay my last month bill, because I lost so much time, money and business. This Terrible Company had the audacity to send us to Collections. Please, please, stay away from them, if you care about your Business. They should be investigated and liquidated!

      Thanks for your vote!
      Hibu
      Response from Hibu

      At Hibu, we take every concern seriously and we want to thank you for speaking with us regarding your concerns. We understand that you were concerned about the Webmail server and emails being marked as spam due to it. We have identified the issue and have adjusted your final month's bill as a result. We are happy to have assisted and are glad you were satisfied with this resolution. We strive to turn every complaint into a 5-star Hibu review.

      Verified purchase

      Reviewed May 11, 2026

      We hired Samantha and Hibu about 3 months ago officially now and it turned out to be the best investment ever made as a young business. Beautiful website, top quality leads. 10/10 would recommend! Sam has been nothing less than a master of her craft, she knows her stuff and has been there with us every step of the way. Will be a customer for life.

      Thanks for your vote!
      Hibu
      Response from Hibu

      Thank you tremendously for your feedback regarding Samantha, we'll pass it along to her! Have a wonderful rest of your week!

      Verified purchase
      Sales & MarketingStaff

      Reviewed May 6, 2026

      Kenzie from Hibu found my business and showed me how she could help. She has worked hand in hand with us every step of the way. We’ve seen amazing results in just a few short months! They helped with our website, listings, search and social advertising.

      Thanks for your vote!
      Hibu
      Response from Hibu

      Thank you for the positive review! When you’re happy, we’re happy. Hope you have a great day!

      Verified purchase
      Punctuality & SpeedStaff

      Reviewed April 28, 2026

      Hibu is an amazing! Liz and the team are wonderful and very quick with taking your business to the next level by getting your name and information out there in the social media world. Highly recommend!

      Thanks for your vote!
      Hibu
      Response from Hibu

      We’re thrilled you’ve had a positive experience with Hibu! Thank you so much for sharing. Have a great day!

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      Customer ServiceTechPrice

      Reviewed April 27, 2026

      Since the person managing our account left the company, the service has essentially disappeared. Despite multiple calls and follow-ups, we are repeatedly told “we’ll get back to you,” but no one ever does. More importantly, they have failed to deliver the services outlined in our contract. There has been little to no visible work on our website or social media, and no measurable results to justify the investment.

      We have paid over $20,000 across two companies, and the lack of execution and communication is extremely concerning. At this point, the issue is not just poor service—it’s a serious lack of accountability and failure to meet contractual obligations. We are now reviewing our options regarding cancellation and potential dispute of charges due to non-performance. If you are considering working with this company, proceed with caution. Our experience has resulted in a significant loss of time, money, and business opportunities.

      Thanks for your vote!
      Hibu
      Response from Hibu

      At Hibu, we take every concern seriously and we want to thank you for speaking with us regarding your concerns. We understand that you were concerned about the communication difference after your previous sales representative left the company. We’ve noted several meetings between you and the new sales representative, along with a few calls from you to our Digital Product Support line during the mentioned timeframe. If there were issues during these calls or meetings, please let us know. We understand you were also concerned about the contractual obligations being met; we recommend reviewing the statement of work (SOW) provided, as after a thorough review of your account, all results appear to be within the expected range. We can also send this document to you if requested. We strive to turn every complaint into a 5-star Hibu review.

      Verified purchase
      Customer ServiceStaff

      Reviewed April 17, 2026

      Working with Susanna has made a real difference in our marketing. Over the past year, we’ve generated over 1,800 leads, and she’s been highly responsive anytime I’ve needed support or strategic guidance. She doesn’t just manage campaigns—she helps me think through what’s actually going to grow the business. It’s been great having a partner I can rely on.

      Thanks for your vote!
      Hibu
      Response from Hibu

      Thank you for your positive review! When you're happy, we're happy! Hope you have a great day!

      Verified purchase
      Sales & MarketingStaff

      Reviewed April 10, 2026

      We have a business that helps in an emergency. Joy has been great at listening to my needs and not trying to sell me stuff I don't need. It has been very beneficial for my advertising budget. Thanks so much.

      Thanks for your vote!
      Hibu
      Response from Hibu

      Thank you for your kind words regarding Joy, it's much appreciated! Thank you and have a wonderful week!

      Verified purchase
      Customer ServicePunctuality & SpeedStaff

      Reviewed April 7, 2026

      Working with Hibu has been an exceptional experience from start to finish. Our rep, Lowen, as well as the whole team, has been incredibly informative, taking the time to explain strategies, answer questions, and ensure I fully understood every step of the process. What really stood out was their attentiveness. They truly listened to my needs and goals, and tailored their approach accordingly. Communication is always clear, timely, and proactive, which made the entire collaboration feel smooth and stress-free.

      On top of that, their turnaround time is impressively fast without ever sacrificing quality. It’s rare to find a team that combines efficiency with such a high level of care and professionalism. If you’re looking for a marketing partner who is knowledgeable, responsive, and genuinely invested in your success, I highly recommend Hibu!

      Thanks for your vote!
      Hibu
      Response from Hibu

      Thank you for your feedback about Lowen and the team! We'll make sure to pass your compliments onto them. Have a great day!

      Verified purchase
      Sales & MarketingStaff

      Reviewed April 6, 2026

      We hired Lucas and the HIBU team to rebuild our company website from the ground up and to give our social media presence the boost it so badly needed. We are beyond pleased with the results thus far. Our sales and leads have almost doubled in the short amount of time since hiring Hibu. They are professional, efficient, and absolute experts in their field, but the best part is- they work for YOU. We cannot say enough good things about them. We HIGHLY recommend Lucas and the entire Hibu team to everyone!

      Thanks for your vote!
      Hibu
      Response from Hibu

      Thank you so much for your feedback about Lucas. We’ll send this on to them. Have a great day!

      Verified purchase
      Customer ServiceSales & MarketingPriceStaff

      Reviewed March 16, 2026

      We told our sales rep we were not ready for site to go live. We still have things to setup. We have a copy of email from rep to Hibu confirming this. We started getting charged immediately and have gotten no leads in the first three months and are being told it is because our site is not complete and we need to create other social media accounts for it to work. I asked to pause it and was told get your FB and GMB.

      Thanks for your vote!
      Hibu
      Response from Hibu

      Thank you for speaking with us regarding your concerns. We understand that you were concerned about your website start live date. We have advised of the set live process, and provided information related to your issue. You may also refer to the Statement of Work. We understand you were also concerned over leads; although we cannot guarantee leads, connecting your GBP ID and FB page with us will help contribute to an increase in visibility on search engines. Based on that information, we have found all your concerns to be in order and have emailed you with a direct number and email, should you have further questions or concerns.

      Verified purchase
      Customer ServiceStaffEase of Use

      Reviewed Feb. 28, 2026

      Hibu has been great for me in the over a year that I’ve been using it for very easy. Very simple to use and navigate. My rep is very, very easy to deal with, always understanding and very great with communication. I cannot explain to you how great she is with communicating with me and always asking me and telling me about the new strategies and how everything is working out for me

      Thanks for your vote!
      Hibu
      Response from Hibu

      Thank you for the positive review! When you’re happy, we’re happy. Hope you have a great day!

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      Hibu Company Information

      Company Name:
      Hibu
      Address:
      221 3rd Ave SE, Suite 300
      City:
      Cedar Rapids
      State/Province:
      IA
      Postal Code:
      52401
      Country:
      United States
      Website:
      hibu.com