
Wealthfront Reviews
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About Wealthfront
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Wealthfront builds a personalized portfolio for each client, and then it lets its automated system take over, making trades and diversifying and rebalancing investments as the market moves. It also offers a tax-loss harvesting (TLH) program to boost after-tax returns, cash accounts for banking services and lines of credit for qualifying borrowers.
- Low 0.25% annual advisory fee
- 1.8% average TLH benefit
- Cash accounts are FDIC-insured
- Need $25,000+ invested to borrow
- No support for custodial accounts
Helpful Reviews
What is Wealthfront?
Wealthfront is an investment advisory firm that also offers banking and lending services. To be more specific, Wealthfront is commonly categorized as a robo-advisor because much of its investment advice is automated.
It’s also worth pointing out that, even though it offers banking services, Wealthfront is not technically a bank. Its Cash Accounts are possible because of its partnership with Green Dot Bank and other banks.
Wealthfront products
Wealthfront’s products mostly fall into the following main categories:
Investing
- Taxable brokerage accounts: Individual, joint and trust accounts for general long-term investing
- Retirement accounts: Traditional IRAs, Roth IRAs, SEP (simplified employee pension) IRAs and 401(k) rollovers
- College savings accounts: 529 college savings plan accounts
Wealthfront also has a tax-loss harvesting program, where you receive a tax deduction by selling losing investments after dips in the market. This program does the following:
- Automatically identifies tax-loss opportunities daily
- Reinvests and rebalances your portfolio
- Adds an average 1.8% extra to your after-tax return
- Can lower your ordinary income tax up to $3,000 annually
Banking
- The ability to pay bills, deposit checks and get direct deposits
- No account fees, overdraft fees or transfer fees
- Access to over 19,000 free ATMs
- Instant transfers to your investment portfolio
Borrowing
How does Wealthfront work?
To get started with Wealthfront, you’ll open either a cash or investment account.
If you’re investing, you’ll be asked to fill out a short questionnaire so that Wealthfront can build your recommended portfolio and determine your risk score.
Wealthfront then chooses ETFs (exchange-traded funds) for your recommended portfolio, and the ETF information is presented on your investment plan page. You can continue with that initial investment plan or edit your portfolio to match your interests. Some popular investment categories Wealthfront offers include:
- Cryptocurrency trusts: Invest in digital currency using your brokerage or retirement account.
- Tech/innovation ETFs: Invest in companies leading tech industry advancements.
- Socially responsible ETFs: Invest in sustainability-focused companies.
- U.S. stock ETFs: Invest in companies based in the U.S.
- Bond ETFs: Invest in fixed-income investments, such as treasury bills and municipal bonds.
- Foreign/emerging market ETFs: Invest in developing stocks and bonds outside of the U.S.
- Sector ETFs: Invest in specific industries, such as tech or health care.
- Investing strategy ETFs: Invest using common strategies, such as dividend or value investing.
- Commodity ETFs: Invest in specific assets, like metals or oil.
- Global stock ETFs: Invest in assets spanning beyond the U.S.
Once you’ve determined your investment plan, you can fund your account with ACH (automated clearing house) bank transfers, rollovers or wire transfers. A 529 savings plan can also be funded by checks. Wealthfront requires a minimum of $500 for an investment account.
With the account funded, Wealthfront automatically trades and rebalances your investments as necessary.
You can also open a Wealthfront cash account to use the company’s banking services, such as depositing your paycheck and paying bills, and you can set up automated savings to fund goals like a vacation or a down payment. Additional cash can roll over into your investment account.
Wealthfront fees
Wealthfront charges an annual fee of 0.25% for its advisory services. That means if Wealthfront manages $25,000 worth of your investments, you’ll pay $62.50 per year or roughly $5.31 each month, according to Wealthfront’s cost calculator.
There are no fees to get a Wealthfront cash account, but there are possible transaction fees, including:
- Out-of-network ATM fees of $2.50 plus the ATM owner’s fee
- Bank teller fees of $2.50 plus the teller’s fee
- International transaction fees of 2.75%
- Fees for cash deposits at retailers up to $5.95
Wealthfront FAQ
Does Wealthfront have account minimums?
Wealthfront account minimums vary depending on the type of account and service in question:
- Wealthfront cash accounts have a $1 minimum.
- Investment accounts have a minimum of $500.
- If you want to use Wealthfront’s stock-level tax-loss harvesting service, you need a minimum of $100,000 in your account.
What are Wealthfront’s eligibility requirements?
Wealthfront is open to anyone 18 years old or older with a U.S. Social Security number, a permanent U.S. address and a U.S. phone number.
What should my Wealthfront risk tolerance be?
Investment risk tolerance is largely a personal decision that depends on your goals and other facets of your financial situation. A tolerable risk level for a young investor with few assets may not be right for someone nearing retirement.
For context, Wealthfront can build portfolios personalized to your risk tolerance, which is scored between 0.5 and 10.0. You can use the example portfolio on Wealthfront’s website to get an idea of what your portfolio would look like with different risk scores.
Is Wealthfront safe?
It depends on what you mean:
- Wealthfront claims over 470,000 people have used its platform, and it manages over $27 billion in assets, so it’s fairly established as an investment firm.
- Wealthfront cash accounts are FDIC-insured up to $1 million, and they come with security features like active fraud monitoring, two-factor verification, app-specific passwords and the ability to lock your debit card.
- Wealthfront has bank-level security to keep linked bank or brokerage accounts safe.
However, all investments have risk, and Wealthfront’s portfolios are no exception.
Is Wealthfront FDIC-insured?
Wealthfront’s Cash Accounts are insured for up to $1 million by the FDIC because it works with multiple partner banks. Wealthfront itself is not a member of the FDIC, though.
Still have questions?
Is Wealthfront worth it?
Wealthfront is a good option if you’re looking for a hands-off investing platform, and its 0.25% advisory fee is lower than what you’ll pay with many traditional investment firms and even some robo-advisors. However, whether an investment platform is ultimately worth it depends on what returns you get. All investments have risk, so it’s impossible to say for sure whether you’ll come out ahead with any advisor.
To decide if Wealthfront is right for you, evaluate your options, learn about the market and make an educated decision about where and how you want to invest.
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Wealthfront Company Information
- Company Name:
- Wealthfront
- Year Founded:
- 2011
- Address:
- 203 Forest Ave.
- City:
- Palo Alto
- State/Province:
- CA
- Postal Code:
- 94301
- Country:
- United States
- Website:
- www.wealthfront.com





