Smalls Reviews

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About Smalls

Smalls cat food provides your cat with high-quality food through a subscription plan. Cats receive fresh, human-grade food packed with dry ice to keep it cool. Wet food is available in three recipes: chicken, turkey and beef with consistency choices of minced or pate. If your cat isn’t fond of wet food, Smalls also offers freeze-dried raw protein as a kibble alternative. It’s available in chicken, turkey and duck and includes the meat, bones and organs. Smalls also offers healthy treats and food-toppers to entice your cat.

Pros & Cons

  • Recipes backed by science
  • Several plans to choose from
  • Human-grade ingredients
  • Plans are customizable
  • More expensive than kibble
  • Food isn’t pre-portioned

Smalls cat food plans

Your Smalls cat food plan starts with a sampler that lets you find products your cat prefers before committing to a larger purchase. To get your sampler, simply answer some questions about your cat and your budget. From there, you can choose a plan that suits your needs. Smalls then sends you a two-weeks supply of the food chosen at a reduced cost.

The Monday after you receive the sampler, a "cat concierge" contacts you to check in. You can tell them what your cat likes or dislikes and whether there are any products they haven't tried.

In the second week, you schedule your first full order based on your chosen plan and feedback from the check-in. You can make changes until the Thursday before the box ships. Shipments continue every two, four or eight weeks, depending on your needs. Available plans include:

  • Complete Balance: 50% essential kibble, 50% fresh food
  • Healthiest Balance: 75% essential and raw kibbles, 25% fresh food
  • Fresh Food Starter: 75% essential kibble, 25% fresh food
  • Total Moisture: 100% fresh food
  • Balanced Moisture: 75% fresh food, 25% essential kibble
  • Healthiest + Convenience: 75% fresh food, 25% raw kibble
  • Essential Kibble: 100% essential kibble
  • Essential + Raw Kibble: 75% essential kibble, 25% raw kibble
  • Balanced Convenience: 50% fresh food, 50% raw kibble

According to the website, the plans are customizable to fit your cat’s needs and your budget. You can change up flavors, textures or quantities as needed. Each shipment is packed in dry ice to keep it fresh.

Smalls cat food price

Smalls' website lists several prices for each plan. Prices are based on whether you’re ordering for one or multiple cats. Overall, Smalls cat food cost varies greatly depending on the meal plan you choose.

The cheapest plan is Essential Kibble — an order for one cat every four weeks costs $28. The most expensive plan is Balanced Convenience, which costs $120 under the same for one cat every four weeks. Five of the nine plans cost less than $100, while the remaining four cost more than $100.

Smalls cat food FAQ

Does Smalls cat food have a minimum order amount?
Smalls requires a minimum order of six packets of wet food. This is to ensure the dry ice is effective and to reduce packaging.
Can Smalls help my cat lose weight?
Smalls can help improve your cat’s diet, which in turn helps them lose weight. Smalls' food focuses on several important factors: high moisture content, high-quality animal protein and low carbohydrates.
Is Smalls cat food grain-free?
Yes, Smalls cat food is grain free. It’s human-grade and contains no fillers.
How long does it take Smalls cat food to ship?
Since wet food shipments contain dry ice, packages are shipped quickly. Expect to receive your order within two or three days.

Is Smalls cat food good?

Smalls cat food provides a high-quality option for your cat. This can have a profound effect on their overall health and wellness. Since cats are biologically wired to be carnivores, they don’t get hydration and nutrients the same way humans do. Smalls understands that and goes a step above by manufacturing its food using human-grade ingredients. You get top quality protein, moisture for hydration and essential nutrients. If Smalls cat food fits your budget, it's a good option for your cat.

Smalls Reviews

Stars Rating

  • 53%
  • 18%
  • 3%
  • 5%
  • 21%

Popular Mentions

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    How do I know I can trust these reviews about Smalls?
    • 4,464,628 reviews on ConsumerAffairs are verified.
    • We require contact information to ensure our reviewers are real.
    • We use intelligent software that helps us maintain the integrity of reviews.
    • Our moderators read all reviews to verify quality and helpfulness.
    Page 1 Reviews 0 - 10
    Customer Service

    Reviewed Feb. 6, 2024

    I cancelled my monthly subscription and they still charged me. So I contacted them on email and text after checking their website to make sure I did in fact cancel (I did). After my emails and texts they did issue me a refund on a Friday... And just 3 days later (a Monday) they charged me AGAIN for the cancelled subscription. The refund from Friday hadn't even posted to my account yet. So I was CHARGED DOUBLE for cat food I NEVER RECEIVED because my subscription was CANCELLED. Customer service was useless. I called my bank and had the fraud department handle it. I don't know if the food was good or not. My cats wouldn't eat it which is why I cancelled the subscription.

    Verified purchase
    Customer ServicePrice

    Reviewed Sept. 17, 2023

    We subscribed to Smalls last year and while our cats initially liked this food, I believe they recently changed formulas and our cats are no longer fans. On top of that, the customer service and shipping/packing issues are horrendous. If we order a combination of the different flavors/textures, we never get what we ordered. And then, when reporting that to customer service, we get a unsatisfactory response that just makes excuses for the issue.

    Most recently, I ordered the turkey and chicken in both smooth and ground textures, but just received ground. When reporting that to customer service (only via email or text, no phone), I was told that unfortunately, looks like they were just low on the smooth textures and to just use the ground instead. I wasn't offered a refund, and I find that so unacceptable. No other company would send something other than what I ordered and expect ME to pay for it. I'm not sure what's going on with this company but there are certainly issues internally. I just refuse to pay a premium for this food and get zero service when there's a problem.

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      Customer ServicePrice

      Reviewed July 28, 2023

      I ordered their sample box of Fresh Cat food. I'll leave another review after I've determined how my cats take to the Fresh Meat sampler: Chicken, Turkey, and Beef. But, for those considering a purchase, I'll share my experience thus far. I ordered the box at 9am Monday morning and it arrived in Custer, South Dakota Friday morning; GREAT shipping time!

      The food was still frozen solid when I unpacked the box and it sat for several hours outside in the full sun at nearly 80 degrees; it is packed in dry ice- WEAR GLOVES even when handling the outer bag of the dry ice or you will get burned. The food is very well, individually and tightly packed with no air in the packages.

      Looking at the food through the clear packaging, it looks evenly ground, uniform in color- it looks fresh. Each portion is 5 ounces and 200 calories which is the daily caloric requirement for a 10 pound, indoor cat with no health problems (330 calories required for very active/ or outdoor cats of 10 pounds). There's nothing but meat on the ingredient list on the individual packages; you must go to the website to see the added veggies and nutrients- I was pleased with what was in the food, and what isn't- nasty ingredients that even the so called High-End canned foods have that can make cats sick or shorten their lives.

      In my next order at full price, each 5 ounce package at the regular price will cost $4; that's 80 cents per ounce before tax; I've been paying 35 to 45 cents per ounce of high quality canned food at the pet stores with all available discounts and that's after I spend a couple of hours price shopping and eliminating many brands and flavors of canned food that I would like to give my cats but cannot because it's just too expensive. I will use this food to supplement less expensive canned cat food because it's out of my budget to feed them only Smalls; but I like knowing that the Smalls will be part of their diet.

      Price wise, it is drastically less expensive to purchase chicken, turkey, and beef at the grocery store and give them homemade food which I do at times, but they don't always eat it and I haven't been able to figure out why; also, meat from the grocery store doesn't contain everything that they need nutritionally, so it's not as simple and convenient as the Smalls. Up to this point in my experience, I'm very happy and would recommend.

      Everyone should take a look at the one star reviews, many folks have complained about Small's customer service and having trouble canceling their memberships and taking advantage of their money back guarantee. I'll post again if discover anything different, and my cats' reaction to the food- but every cat's food preference is different so whether mine like it or not, doesn't really help anyone else.

      Customer Service

      Reviewed June 26, 2023

      My cat didn't touch the food, so the day after I received the "trial shipment," I got onto the Smalls website to cancel my subscription. I tried four times to cancel through the website. Each time it brought me back to the original cancellation page, and never once did I receive a confirmation email that it was truly canceled. Finally, I emailed them directly, and I got a response back saying that my subscription was canceled. This was June 16, 2023. Then I noticed a charge of $119 in my checking account on June 23. So, obviously, my subscription wasn't canceled as I was told. I'm in the process of calling my bank to have the charges refused. I'm not doubting the quality of food from Smalls (my cat is super picky, so it doesn't surprise me she wouldn't go near it), but the company's operation leaves something to be desired.

      Reviewed June 13, 2023

      After ordering Smalls cat food, I followed all of their recommendations of nuking the food and gradually adding it to my cats existing food. After slowly incorporating those instructions, and going through 2 packages of the Smalls food, I admitted defeat. My cat would eat anything in or around her bowl except the Smalls. I wrote to Smalls again today for the 3rd and final time about my experience. Smalls' answers to my 2 writings were ridiculous. Telling me how to work the food into her diet according to their recommendations. Apparently they have an “AI“ answering their letters. No human interaction. Stay away from Smalls.

      Reviewed April 4, 2023

      I have 4 cats and none of them like this food. I have noticed no differences in their health or the look of their coats. One throws it up like he does all his food. They only eat it because they aren't getting anything else. There is a long time from placing your order to receiving your order. Very disappointed in this experience.

      Customer ServicePricePunctuality & SpeedStaff

      Reviewed Feb. 25, 2023

      I have been a customer of Smalls since adopting my first rescue this past June. While the food is good, the customer service and delivery overshadow any good at this company. There is always a problem when it comes to delivery (although they have no problem with charging my card $128 each order) and their customer service is HORRIBLE. They do not try to resolve issues nor do they have a way to reach a live human. Only emails and texts from unhelpful representatives named "Lola" and "Hailey" who send happy emails providing no help, offering no solutions. When you respond to try and resolve you go back in the queue and another 24 hours of waiting ensues.

      They have shipped me wrong orders frequently because they were out of stock and I was never alerted beforehand. Other times they ship less than the 12 packets due to shortages - again no advanced notice and you have to contact them to be credited for the shortage. They never forget to charge your card. Almost every order has had an issue. They changed their formula around November adding Canola Oil which is NOT good for cats - again no one gave advanced notice or notified me. When I emailed to investigate I was told it was such a small amount it would have no impact which appears to be true.

      My current order is lost. The previous box was not marked to be refrigerated (as it had always been in the past) so instead of my front desk storing it in the refrigerator it sat at room temperature until I could pick it up, defrosted and had to be thrown out. It took 3 emails and 2 texts over the course of 3 days to get a refund and they insisted on issuing it as a credit refusing to overnight a replacement so I had to wait a full week. Thankfully I had stocked up and had some packets in the freezer but the next box never arrived.

      I was charged $128 last Thursday, 2/16. Small tracking said it shipped on Wednesday, 2/22 (almost a week after they charged me) and when I checked delivery status it said GLS (whoever they are - equally awful in my opinion) was on track to deliver it on 2/23. As of today, 2/25, it is still lost. Because of the problem with Smalls not marking the previous box, am out of food.

      When I contacted Smalls they said to contact the shipper, GLS. When I contacted GLS they said it was lost and to contact Smalls. I contacted Smalls via email and texts 6 times to have a replacement order expedited and shipped overnight. "Hailey" from Smalls informed me on Friday, 2/24, this was not possible and that I needed to wait until Saturday because sometimes the lost order just "shows up". She suggested that in the meantime I could buy and feed my poor cats Weruva.

      I sent another email again today requesting a full refund. As usual, I received an automated message that they will contact me. My cats are currently eating Weruva, thanks to Smalls, their complete lack of customer service and failure to deliver what they promised. Both have diarrhea and there is no resolution in sight.

      Sadly, the food, when made and delivered properly (which is the exception not the normal) is good, but the times the food arrives normally and without issue are rare. I would urge anyone who loves and cares about their cats to find a better solution and AVOID Smalls at all costs. The only thing Smalls seems to do well and consistently is charge my card and refuse to provide solutions when they make mistakes which are numerous. In my experience, SMALLS SIMPLY DOES NOT CARE ABOUT THEIR CUSTOMER OR THEIR CATS.

      Customer ServicePricePunctuality & SpeedStaff

      Reviewed Oct. 18, 2022

      We have 10 cats and they have been eating dry food all of their life. I've been wanting to feed them raw food for quite some time now because I know that's the most healthiest food for them. Something that is species-appropriate. However, I wasn't sure how to transition them or exactly what to do as far as making it myself. I figured I would give this company a try and wean our cats off of the dry kibble. So far it has been working out great and they all seem to really really love it!

      I'm really quite surprised because having that many cats oh, and being finicky at that, you would think they wouldn't have taken to it at all but they have! There is only one cat that hasn't taken to it but he's coming around LOL because it's not good to feed them the wet raw food cold, I am trying to supplement canned food in the morning for everyone and then taking out the raw food in the afternoon to thaw and get a little bit on the warm side 4 evening feeding. It is quite nice to only be feeding twice a day but I'm telling you what, they are going nuts with this food and it's almost like they are jonesing for it more than the dry food! So although it is great as far as helping them to be healthier and live longer, it sure is a challenge when they are all screaming at you for more!

      The only other drawback that I would really see with this, is if you do have a lot of cats, you'd be better off making your own at home. 1 pack of the food costs about $9 and we go through 2 packs for all of our cats a day!! So as you can see it will be very expensive and not very cost-effective unless you can make it at home. The company is really great as well. If you have any issues they take care of them as quickly as possible! Very very good at responding and very happy overall with the quality of the food from what I can tell.

      Customer Service

      Reviewed Oct. 6, 2022

      Smalls has incredibly poor operations and ineffective customer service. Smalls screwed up order and after 5 weeks of excuses has still not shipped the product that was ordered and paid for. Based off my experience this is a poorly managed company incapable of providing quality service.


      Reviewed Oct. 4, 2022

      I'm so happy to feed Smalls to my cat. He has tested out a number of food brands but Smalls works the best. He has lots of healthy energy, soft fur, and is a happy cat. He knows the sound of me cutting open the package before feeding time and it's so cute. My cat Leaf primarily eats the pulled bird but also really likes the kibble. As far as the ordering process goes I am unsure of the difference between the kibble bags but that could just me a personal confusion with the layout/image icons for the selections. My one critique is that I always run out of food before my next order and wish I could get food sent more frequently.

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      Smalls Company Information

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