Coming off the second quarter where its sales decreased close to 5% and its net income dropped nearly 60%, Kohl’s is trying to prop up its third quarter so it can head into 2024 with some black ink on its bottom line. So what does a major retailer do in that situation?
Sale after sale after sale.
To start, the retailer is trying to go toe to toe with Amazon, Target, Walmart, and Best Buy – all of which have already begun holiday specials – by setting up a new gift shop smack dab in the front of the store and offering a wide selection of gifts everywhere a shopper turns inside of a store. In other words, there’ll be no escaping a pitch to buy something.
But the real juice for shoppers will be Kohl’s zeal when it comes to sales, beginning with the return of its Black Friday/Cyber Monday killer, “Bricktober”, again this year. Then, it’s extending all of its holiday deals throughout the entire month of December.
Hang on, there’s more.
We’re not finished. Also planned are:
An expanded assortment of home decor, with most items priced under $30, features unique and on-trend tabletop decor, barware, throws, and more
A month of weekly LEGO deals during its Bricktober event
The return of the Kohl’s Black Friday Sweepstakes with prizes available at every store
And since cashback is starting to show up as a consumer lure, Kohl’s said that everyone who’s enrolled in Kohl’s Rewards program can earn 5% rewards on every purchase (excluding gift cards), and receive personalized deals and perks throughout the year.
Plus, anyone who takes part in Kohl's Rewards program earns an elevated 7.5% rewards rate on purchases when they use their Kohl’s Card, excluding gift cards.
And, finally, don’t forget Kohl’s “price match”
When you're shopping for something, you probably compare prices between various stores to find the best deal. Kohl’s diehards already know this, but Kyle James from RatherBeShopping reminds ConsumerAffairs readers that in order to help their customers get the products they want, Kohl's offers price matching, with the usual restrictions, rules, exclusions, etc.
Here’s everything James said you need to know:
The policy: “The Kohl’s price match policy states that they’ll match a competitor’s in-store price, some online prices depending on the store, and will definitely match Kohls.com pricing,” James said, but warned that the item must be identical in all cases.
In other words, if you’re looking for a Barbie playhouse, the UPC Code, name, etc. needs to be exactly the same. Even one digit off and it probably won’t work.
The time frame: 14 days. That’s all you have to get your price comparisons together and submit them to Kohl’s.
Will they price match all competitors? Yes – any local competitor. Don’t try to find a newspaper ad from a store somewhere else if that same chain is not in the same place where you – and your local Kohl’s – reside.
If you find a lower price from a store in your area, bring in the competitor’s ad for proof of the price and get a price match.
But – there are some brands – like Calvin Klein, Nike, Adidas, Levi’s, and Vans – that Kohl’s does not price match. Click here to check out all those exclusions.
As far as online competitors, James says Kohl’s will price match the following:
- Best Buy
- Neiman Marcus
- Home Depot
Did you notice who’s absent from that list? Yes, Amazon.
“Kohl’s will not price match products from Amazon or any other online-only store,” James said. “Or warehouse clubs like Costco, Sam’s Club, and BJ’s.”