In recent months, Domino’s has updated how consumers can get their favorites. Whether that’s at the beach, or ordering directly through Apple CarPlay, the pizza chain continues to evolve how pizza is ordered.
Now, Domino’s has partnered exclusively with Uber Eats and Postmates, allowing customers to place orders on either platform’s app, while still having it delivered by Domino’s employees.
“Our research in the U.S. and learnings from 13 of our international markets has shown us that taking orders using the Uber Eats Marketplace provides access for Domino’s and its franchisees to a new segment of customers and what we believe will be a meaningful amount of incremental delivery orders once it’s widely available,” said CEO Russell Weiner.
Expanding access to pizza deliveries
Prior to this partnership, Domino’s was only available for delivery through its own website, app, or direct store phone numbers. Now, the company has reported it will be working with Uber Eats exclusively at least through 2024.
While Domino’s delivery drivers will handle order dropoff, consumers will have options when it comes to how they want to track their orders. They can see status updates on their orders either in the Uber Eats or Postmates app, as well as in the Domino’s app.
Starting this fall, customers in four pilot markets will be able to order Domino’s through Uber Eats or Postmates. By the end of this year, customers across the country and overseas can expect to see their local Domino’s on Uber Eats.
In addition, members of Uber One and Postmates Unlimited will receive free delivery on all of their future Domino’s orders. However, consumers will only be able to utilize their Domino’s rewards when ordering specifically from the restaurant.
“Given certain customers only order their delivery from the Uber Eats app, this deal could make Domino’s available to millions of new customers around the world,” Weiner said. “Domino’s will still be the face consumers see at the door, while Uber will be providing us with adequate data to understand delivery efficiency and incrementality.”