Armstrong Flooring

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We ARMSTRONG sheet vinyl installed, the best they have. After only 12 months our floor looks like complete garbage! The fading is so bad our once brown floor is now almost white - after only 12 months. Rebecca ** - customer service rep - told me she was going to make sure this was addressed. She went on vacation and never emailed me again! She TOTALLY blew us off!

I then got a hold of a lead Customer Service rep - Kerrianne ** - what a waste of air she turned out to be! She offered to send a rep - ooopsie! Then the rep is out sick. Can't have any other rep come out - NOPE! Can't wait until the rep is back to work? NOPE! So Armstrong wants to dump a roll of vinyl in our driveway and call it good. Leaving it up to us to pay for: removal of ** old Armstrong flooring; stay in a hotel for two days while this takes place; installation of new vinyl

And good old Armstrong? Well, they're going to dump some more substandard ** in our driveway and call it good! Well ** Armstrong! I'd rather spend my time and money exposing these ** frauds! I've sent them pictures where the installed flooring is almost white while a piece cut from the same roll and kept in our garage for 12 months is beside it - nice and rich looking, dark brown and grey. And they STILL want to dick around with us! They are nothing but ** LIARS and THIEVES!

I purchased a total of $5,000 worth of these vinyl Luxe planks including installation. I selected the highest quality level of the product. It was installed by the professional company I purchased the materials through. After 2 months, the floor had lost all shine. It is not yet one year old and the scratches are everywhere. I use only Armstrong products to clean it. When I called customer service, that was all they could suggest, more Armstrong products. I DO NOT recommend this vinyl product. I should've saved the money and gotten a real hardwood floor. I purchased this product as it met my specs for lower off-gassing of chemicals. HUGE mistake. It may not be killing me from the chemicals, but it looks like crap. Lesson learned.

Armstrong replaced the Alterna after about a year - it took them to do anything said this would take care of the problem - well guess what same old stuff & they say we just need to keep changing tile out as needed. Who wants that kind of floor? Not me. Plus all the dust & mess & I bought this thru Efloors.Com & then they have to deal with Armstrong which never replies. I recommend no one use Alterna vinyl flooring by Armstrong. I would like to have my money & labor bill so I could get a good floor put down that you can walk on without being afraid of walking on & we don't even wear our shoes in the home. We have been dealing with this for 2 years.

I'd bought Robbins flooring several years ago via Lowe's - Robbins was evidently subsumed at some point by Armstrong and the Customer Service people told me that the corresponding product has been changed, effectively meaning that what I needed could no longer be gotten. I decided to order their slightly modified product anyway. Armstrong will no longer sell flooring via Lowe's, which made this very difficult. As Armstrong's customer services advised, I went to a smaller local flooring dealer who had never heard of the Metro Classics line by Armstrong and could not help.

Customer services (which is impossible to get via phone and who doesn't answer half of their emails) then provided some names of smaller flooring companies in a 60 mile radius (including the one I'd already tried who did not want to try to order it) who they said sold the flooring. Literally NONE of them said they could get this simple line from Armstrong (and, of course, it cannot be ordered DIRECTLY from Armstrong).

A year later I found a company online called Unbeatable Flooring who said they could order it and get it here within 3 weeks. I spoke with them about the fact that I would need to be given information ahead of time about when the delivery was arriving - not everyone has the luxury of hanging around the house for weeks on end waiting for delivery people - and I paid them for shipping and residential delivery - this took many phone calls and emails to arrange and although Unbeatable Flooring told me I'd be getting tracking information, I was given wrong information and run all over the place trying to find out what was going on with the shipping.

After MORE hours of struggling with this over the last few days and being told that the flooring was on a truck to be delivered today, I arranged to take time off work to be here - it was to arrive between 1 pm and 5 pm. I don't have the kind of money or the kind of job that permits taking time off for these "maybe" deliveries and the company will not deliver without a signature.

The shipping company (R+L Carriers, who I have had trouble with before, but who was arranged by Unbeatable via a "Logistics Company for the East Coast" called J.J. Haines & Co. Inc.) was unable to get through to the driver for hours today to make sure my flooring was actually going to arrive, as they assured me it would. I called again at 5 pm and waited 10 minutes to be shuffled around the offices to the right person, who assured me I was "next on the list." Now 6 pm has come and gone, and I'm unable to keep my evening obligation in case it shows up - the shipment requires a signature.

Bought Bruce Armstrong hardwood, 400 sq. ft. (CB130 Solid Oak Bruce D5K22-2) as the best quality hardwood floor as per their price and advertisements. Warranty -- 20 years. Three months after installation (professional installer registered at Armstrong dealersip) about 30% of all planks cracked or developed chips.

Contacted Bruce. Was referred to their dealer who inspected the floor, recognized hardwood planks' defects, supplied two boxes of planks, and those were installed instead of defected ones. All was done through Armstrong and paid by Armstrong.

Month ago noted that another dozen of planks cracked and developed chips. Contacted installer. He said, "It is wood defects." I need to contact Armstrong again.

At contact on April 3, 2007 Armstrong representative supervisor said it is not their defects, they do not know anything about wood defects, and are not responsible. Complete lie -- they sent boxes four months after original installation. Still have both -- original and new boxes' cartons. They sent inspection. They recognized hardwood defects. Bruce is not so good as their advertisements. They are not support warranty and their product is defective and low quality.

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Armstrong Flooring will not honor manufacturer warranty on a defective laminate flooring product. Said product was actually discontinued due to known defects. A local Carpet One franchise was hired to install an Armstrong laminate hardwood floor in 2001. The floor was designed to be installed by sliding planks into place in a tongue-in-groove fashion and gluing together (different from the current locking laminate products). After one week of product "acclimation" and then installation, there were problems. In a small number of places, some seams began to rise, creating small ridges where the floor pieces joined. In other areas, some adjacent to the peaks, the planks separated by up to 1/8". In three places, planks did not properly fit at corners, resulting in sharp points.

Honoring product and installation warranties, within 6 months of the installation Carpet One sent an installer to repair the floor three times. For every correction made, however, a new issue presented another area. The result was less than perfect, but still for the better. I wrote the floor off as being a little higher maintenance than planned.

This year, I hired the same franchise to install more flooring, including Armstrong vinyl. The installer, who was a certified by Armstrong for laminate installation, immediately recognized the floor as a glue-together product that was defective. The installer alerted a Carpet One sales rep, and the company sent a sales representative to look at my floor. The floor was defective and needed repair or replacement, in his opinion as well.

A claim was filed with Armstrong via Carpet One in October, and Armstrong sent one of their distributor reps to my house to examine the problems. She immediately decided that each of my problems "must" be related to bad installation or uneven subfloor, without thorough investigation other than a moisture reading. Armstrong denied the claim per the rep's claims of moisture and uneven subflooring. 1) Moisture: Armstrong determined the flooring contained some excess moisture. This is a climate controlled, humidity-controlled home built on a crawlspace in which the ground is covered in plastic and lime.

The floor was found to contain some excess moisture, but the areas she tested were not even the defective areas, moisture causes expansion and not separation, and she based her findings on current product standards (the current products are moisture resistant on all sides and not held together by liquid glue -- of course they will retain less moisture). Also, between my subfloor and laminate floor lies Armstrong's own moisture barrier underlayment... So if moisture is coming up from under the house, they provided defective underlayment. 2) Uneven subflooring: My home has some uneven subflooring, but actually not in the areas in which the defects are occurring. No mention in the claim denial was made of plank separation... and neither moisture nor uneven subflooring can possibly be accountable for that issue.

Additionally, I continuously had to remind Armstrong's distributor rep while inspecting my floor that my floor was a glue-together installation, not interlocking. Even at the end of her "assessment" she claimed separation would be "due to bad installation since the pieces are made to lock together"... She had absolutely no idea the glue-together flooring was not designed to interlock! Armstrong and Carpet One have both acknowledged known problems with Armstrong glue-together laminate flooring significant enough for them to discontinue them shortly after my purchase, and the interlocking products are designed so problems such as mine do not occur.

It's not my fault I purchased a floor that had been poorly engineered/designed at the time of purchase. Factory warranty on the floor is 20 years. To date, they refuse to even repair even a few of the most apparent defects. Armstrong advised on 12/14/05 installer confirmed that problem is not manufacturer's defect. I have confirmed this statement is not truthful. Installer believes sales representative who inspected the floor was not knowledgeable of the product and biased toward Armstrong's interests because she is affiliated with Armstrong.

Expert Review

Joseph TruiniHome Improvement Contributing Editor

Joseph Truini is a home improvement expert who writes extensively about do-it-yourself home remodeling and repair, woodworking projects and tools and techniques. His work has appeared in several national magazines, including This Old House, Popular Mechanics, Country Living, Woman’s Day, and Today’s Homeowner.    More about Joseph→

Parent company Armstrong World Industries began operations in 1891 and is headquartered in Pennsylvania. Armstrong Flooring designs and makes flooring and ceilings products for worldwide distribution. The company manufacturers products for both the residential and commercial market.

  • Products: Armstrong Flooring offers an impressive array of products, including solid hardwood, engineered hardwood, laminate, resilient vinyl sheets and tiles and linoleum.
  • Samples: Samples are available at participating retailers and can be ordered online for $5 each.
  • Levels of retail partners: Armstrong Flooring showrooms across the United States display the widest variety of Armstrong products, but its flooring is also sold at preferred retailers and home-improvement centers.
  • Installation: Some Armstrong retailers work with certified flooring contractors, and the Armstrong website provides self-help guides for do-it-yourself installers.
  • Design a room: The "Design a Room" feature on the Armstrong website allows customers to upload photos and then select flooring, wall colors and more using a digital visualizer.
  • Best for Luxury shoppers can choose from many high-end materials at Armstrong Flooring.

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Armstrong Flooring Company Profile

Company Name:
Armstrong Flooring
Year Founded:
P.O. Box 3001
Postal Code:
United States