There's no doubt about it: gift cards have taken the nation by storm.
The National Retail Federation says 77 percent of holiday shoppers plan on giving at least one gift card this year. In fact, the plastic presents are the most requested holiday gift for the fourth straight year -- with the average consumer spending $145.60 on gift card purchases.
New this shopping season, most prepaid gift cards now come with more safeguards for consumers, the result of the federal Credit CARD Act. However, it's important that consumers be aware of, and understand, these new gift card protections.
"The new rules took effect in August of this year," said Janet Jenkins, administrator of the Wisconsin Division of Trade and Consumer Protection. "So, there is still plenty of consumer education to be done, especially this time of year when gift cards are such hot items."
Expiration dates
In 1995, when the modern plastic gift cards were first introduced, expiration dates varied. Now, 15 years later, there is a national expiration standard. Expiration dates must be at least five years from the date of purchase, or at least five years from the last date additional money was added to the card.
For example, a gift card purchased on December 1, 2010, is valid through December 1, 2015. If additional money is added to that card on January 1, 2011, the expiration date is extended to January 1, 2016.
User fees
The new law also limits fees for a particular store, restaurant or other place of business. Dormancy, inactivity, and service fees are now allowed only if the recipient has failed to use the card for more than one year. After that, fees are limited to one per month, but there is no limit on the amount of the fee. By January 31, 2011, information about fees must be visible on the card and properly displayed prior to any purchase.
Bank gift cards
Bank-issued prepaid cards, like Visa, MasterCard, and American Express gift cards, must follow the same rules regarding inactivity fees as do gift cards in particular stores, restaurants, and other businesses -- no inactivity or service fees until one year after the recipient has not used the cards.
However, the banks can still charge one-time fees, such as an initial activation fee, cash-out fee, supplemental card fee, and/or a replacement fee.
"We want to stress that these new rules only apply to gift cards sold on or after August 22, 2010," Jenkins added. "A gift card purchased prior to that date is still subject to the terms and conditions of that particular card."
The giving process
When giving a gift card, make sure to include the store or bank-issued activation receipt. This receipt will become very useful should there be a problem with the gift card. Make sure the recipient holds on to the receipt until all of the money on the card has been used.
"If you have a problem with a gift card, the first step is to contact the store or financial institution that issued the card," Jenkins added.
Christina of Warren, MA, did what Jenkins advised and got no satisfaction. "I purchased a $50 AMEX gift card at Wal-Mart and soon after brought it to CVS to make a purchase. The cashier said the card was declined," she writes ConsumerAffairs.com. "She tried scanning the card and manually punching the numbers in to no avail." When the cashier called the company and gave them the card number, she was told the card wasn't activated.
Christina says she went back to Wal-Mart with the gift card, receipt, and packaging and was told she'd have to contact AMEX. "I checked the balance and activation status online, and it says 'ACTIVE' with a balance of $50," Christina sells us. "I called AMEX to inquire about this and clearly all of their calls are outsourced to other countries and I received poor customer service. What is going on and where is my money?"
Gift cards online
Unwanted or unused gift cards will sometimes show up in online classifieds, like Craigslist. Most sellers and buyers are legitimate, but some may be scammers. If consumers buy a gift card in this fashion, they should go to the store where the card is redeemable with the gift card seller. This way both parties can verify the validity and amount of money on the card. It would be very easy for a scammer to ask for an upfront payment and then send you a worthless piece of plastic.
If consumers are selling a gift card, the seller should never send the buyer the gift card number and PIN to verify the balance. Once a buyer has the gift card number and PIN, he can spend money online without ever paying for it.
If you are doing the selling, accept cash only -- a check or money order could be fraudulent. And, never give out personally identifiable information such as your Social Security number, bank account information and credit card numbers.
Bottom line, if an online offer sounds too good to be true - it probably is.
New Gift Card Rules In Effect This Holiday Season Federal regulations affect expiration dates and some user...