SmartAsset Reviews

I was curious for extra opportunities, so I decided to give their services a try. The way SmartAsset operates for me has its ups and downs. It's helpful when it generates extra business – any additional leads help, even if it's not something I rely on monthly. I describe its effectiveness as a mixed bag similar to a C+ rating, business-wise.

I’ve been with Smart Asset for three years now. I don't really require much service from them. But when I do, it's okay. The real-life person that I work with is a lot better than the automated. If I have to send a message and get a response back, a lot of times, I have to just go back to the contact that I have and get things sorted out that way.

I used SmartAsset for client acquisition. Setting everything up was painless. Unfortunately, I get these repeat leads, and I keep having to pay for them over and over again. They're dead-end leads and I spoke with my relationship manager about them, and he said there was nothing that could be done.

SmartAsset reached out to us and it was also advertised on Edward Jones. Personally, I've seen it as a kind of, if we can get some things in the door, then that's great, any little bit extra. It's nothing that I bank on each month. But anything in addition to what we're doing is great. Overall, I would probably give it business-wise, standing of profitability and things of that nature, a C+, B- kind of range. I've had a good handful of leads that have worked out, but, still majority, are a good chunk that haven't, which, is part of things of how it is. Some people fill it out not knowing what they're filling out, and then others are actually interested looking for things.

I was a new adviser looking for lead generation, and door-knocking was hard. I did it for a while and had some success with both. A lot of things happened, but I stuck with it because if you get one or two good clients a year, it can be worth what you pay for some of those leads. With SmartAsset. I’ve not been the best communicator with the people I work with since we have a lot going on at our branch, but the new rep has been great. Bailey’s doing a good job and seems to focus on what I and our branch need.

Another advisor had told me about SmartAsset. I actually ended up doing it with him last year, and it went pretty well. Most recently, it hasn’t been. There’s been some issues with getting fax machines or invalid email. It’s been a little confusing.

I started using SmartAsset about five months ago to get access to my demographic. And we’ve been very happy with it. We are advisors of LPL, so we have ties to our CRM. And we were able to reach out via phone, plus have email campaigns, touch points with our potential prospects. The quality of the service is better than expected.

I’ve been using SmartAsset’s services to develop my business and grow my firm, and it’s been good. No complaints. I will say their sales process trying to get me to sign up was pretty aggressive, but since I became a client, it’s been smooth. Semi-annual check-ins from an account representative to let me know how I’m doing or how I can further improve would be helpful. But I’ve been with them for 10 months and I’ve done quarterly evaluations to see if it has made any difference and so far, so good.

About five years ago, I was googling for calculators and SmartAsset had them. The service has worked poorly so far. The problem is, the average lead coming through is a do-it-yourself investor who is using calculators to attempt to do it themselves. And they either want free advice or don't want any because they do it themselves. I did talk to numerous people, I don't know how they’re getting them to fill out these applications, but the one guy told me most recently that it’s a little bit shiesty. I told him I don't really know how that's possible. But he said that it does come off as unsuspected. Maybe I just misunderstood.

SmartAsset is fine. Their customer service is just okay, but it provides opportunities for us to meet new people. The service has worked moderately well and our expectations are partially met.

We were trying to get more prospect flow with our business and we were successful with SmartAsset’s services. They did better than we expected. It'd be great, however, if they qualified the leads a little bit better, but other than that, what they told me to expect was pretty much what we've gotten.

SmartAsset is on an approved list of vendors with my broker-dealer, and I sought their services. Working with them is fairly straightforward and easy. For the most part, they’ve met my needs. The quality of service from SmartAsset was probably about what they estimated it would be in terms of the ability to reach the leads I get. They should screen the leads a little bit better, though. Some of these people don't seem to understand that they're answering the questions in order to get matched with a local adviser. It’s a little pricey, but it works if you give it the time and do the follow-up. The follow-up on the side of the adviser is really important.

Brandon already had SmartAsset before I started. I've answered some of the live calls and gotten information, and was able to set up the quick initial call between him and the client. My experience so far has been positive.

One of my friends had success with Smart Asset, so I thought I'd give it a shot. My only concern is that it seems like all the leads that we get come in the beginning of the month. They're all concentrating in the first couple of weeks, so it makes me believe that maybe some of these leads are not real-time leads. They’re maybe leads from a week or two weeks ago. But I just started using it 4 months ago.

My experience with SmartAsset's services has been a mixed bag. While I managed to secure a few client appointments, the overall yield hasn't met expectations. Over the past three months, I've received approximately 23 referrals. However, some clients explicitly requested not to be contacted, and others reported multiple calls due to their information being shared with multiple advisors.

I've used SmartAsset one other time a few years ago. I secured one new client so far, and the quality of service that I've got from everybody has been good. However, it's hard to get people on the phone. You can never get ahold of 80% of the people.

We were looking to purchase qualified leads for investment management. We've been paired up with a few people that have become clients. So, the conversion rates are on par with what SmartAsset told us to expect. They're always responsive if we need assistance. If I have any questions or am confused about things, it's quick to set up a call and iron out any details. So, I've been happy with their service. Vanessa is the rep I've been working with. She's been really good. SmartAsset is good to work with. They've got great service. They're transparent. There are a lot of leads that you can get. You're not gonna be talking to anybody, but there's still good opportunity with the people that they do send you. It's, so far, been worth the cost.

I have a good relationship with Anthony, my direct SmartAsset guy, and I enjoy our meetings. We used to meet monthly, but now it’s every couple of months. I could always bring this to his attention and he would adjust. If I were to send him an email or try calling, he's always been quick to respond. I’m not closing a ton of the deals, but I’m also focused on other areas of growth in my practice and not calling on the leads immediately. Overall, SmartAsset's service is great and decent.

My wife started using SmartAsset seven or eight years ago, and I began in January. Primarily, we sought their services to expand our business, as they offer a prospecting lead source.

We're still using SmartAsset's program and the experience has been good. We get at least one new client from it a month. We really like getting the leads. The only downside is that they get given to so many people. SmartAsset is a good way to grow your business if you don't have a good natural network around you.

I've heard about SmartAsset from another colleague of mine who used them and got involved with them. It's been a good experience, so far.

I just started using SmartAsset this year. It was one of the companies that was offered by the firm that I work with, so I gave it a try. And I had some success early on with the platform. After a few months, things really slowed down, and it’s just been hit or miss. But it has brought some value to me. It is not a cheap service. It’s costly. It can be volatile in terms of value. It can be highly valuable sometimes, and then other times, not valuable at all. So, the service is not perfect, but it’s adequate.

SmartAsset has a positive impact on my business. The leads provided by the system are pretty accurate, and kind of pre-scrubbed, so it saves time. I've gotten a few clients, and I've been reasonably happy with the results. SmartAsset is a good marketing system if one is trying to grow their business, and they're willing to follow the system.

I am very impressed with the paycheck calculator tool and express my utmost gratitude for this website. I would appreciate it if a feature were added to calculate double time and time and a half. Apart from this minor suggestion, I find the site to be exceptionally user-friendly and comprehensive.

I found SmartAsset on an industry website as a way to grow my business. So far, it’s been pretty good. Probably not as well as they’ve advertised, but I have gotten some business from them. The quality of service has been good, though I would say the product they provided could be better. One improvement they could make is to filter the leads better.

One of the partners of our firm set up the relationship with SmartAsset. And then I've been running it. Quality of service has been good. Communication has been good as well. They’ve provided the support that I need.

Some of my colleagues use SmartAsset, so I decided to give it a shot and it's been great. It's clear cut. The reps give you some leads, you have to reach out and then try to get some business out of that. That's all. Everything's fine with customer service.

From a lead standpoint, SmartAsset was awesome. My son also uses them, but he needs to pick up the phone more often. Most of the leads they're getting are legit. They're somewhat organized and they set up a pipeline so that they can get in touch. The service has been fine. My rep has stayed in touch and they offer some training or testimonials from other people that it's working well for them. I'm not happy or unhappy, but I am not going to renew in September because my son actually got a new job and I'm comfortable with my referral status.

Working with SmartAsset has been good and I’ve had some success. The customer service and the processes have been good. They’re in a tough business and so am I so I understand that it’s not all bells and whistles.

There's a Kelley Blue Book of financial advisors. It's a marketing tool. You're paying for leads, essentially. But that was why I run an advisory firm. We group SmartAsset as a revenue ad spend thing. So we try to get two times our revenue ad spend. For every $1 we put in, we get $2 back. Our team is way above average salespeople. Our closing rate’s like 80%. And it's 90% in person, 60% over the phone. We're just really good at what we do. But that's just ‘cause we spend a lot of time training and understanding products and whatnot. If I'm gonna buy leads, it doesn't matter where. How SmartAsset works is that they'll sell the lead three times. I have no issue with it being sold three times, ‘cause it's fair to the consumer, the end client. They get their pick of the litter type of deal. But where I take issue is the timing of when those leads go out. You are competing with other advisors, to other advisors, well, you would think they all get delivered the leads at the same time. And that's the problem that we've come across. As far as needs being met, it's nice to have a fallback thing for some leads if there's a slow month. Like, around winter, the advisory industry really slows down. It's a good backup tool, and we get a 4x, 5x on ad spend on it. My only issue with it is that we've had about seven different instances over the last year in which the lead was clearly sold off to someone else. It was good back in the day, back in like 2018, 2019. They inked a deal with Fisher Investments because everyone we talk to nowadays, every lead, even if we get the lead sent out to us the same day and we pick them up as soon as we get them, they tell us SmartAsset sent them, someone from Fisher, like a week ago. So not great. The only reason I take this stance is that, unlike other advisors, I'm not 150 years old. And I know how to use technology. So, setting up stuff, we don't have a marketing team. It's literally you sit there, and you watch videos. You study stuff. And so, for us, we could pump out six TikToks, Twitter posts, whatever a day, do the same amount of marketing, reach the same crowds that they are. There's no moat to it. That's what I'm saying. As advisors realize that and they get more comfortable in the marketing space, I think it becomes a lot more doable. But they're saying that there's something like 67% of the advisors in the industry are five years from retirement. So, they're in their upper 60s. When I started in the industry, the oldest guy in my office was 75. And that was 10 years ago. I connect with him still once a month. He's still working. He's 85 years old, still working. Those are the types of people who benefit the most from this. It's not that the younger guys really use this as a jump-off point.

I saw SmartAsset advertised on social media, and I’m curious to see exactly how they operate. The prospect was not a silver bullet. I have to really work through them all. But there are certainly some good ones out there. I just have to put in time. My experience with them was okay.

SmartAsset was able to help me in prospecting for new customers. The service has been well. The frequency was good and the prospects that they referred qualified themselves. You have to spend a couple of bucks, but you'll get high-quality prospects.

SmartAsset got approved by a broker dealer, and then my OSJ approached me and asked me if I'd be interested in trying it. I've built my whole career and client base over lead systems, some good, some bad, so that he knew I would try SmartAsset. With SmartAsset, the nice part is the overall quality of the leads. They're ready to act when you meet with them, and they fall right in the range that you're targeting, so it’s really good. I've done some lead programs over the years where they would set up fake appointments that showed the person's house, and they have no idea who I was, or they were so poor. So, there's been some terrible lead programs.

The SmartAsset service is helping me bring in a lot of new business. I get a handful of repeat leads. Right now, the reimbursement timeline is 60 days, they could have increased the length of time they would reimburse a repeat. I know what I pay for. Overall, they did a good job.

It's been underperforming at times and not hitting our expectation, but it's been back and forth. So, I'd say it's good and bad. SmartAsset certainly held their end of the bargain of sending us leads. But are they all qualified? No. There could always be more assistance on contacts and what the best approach is with these types of leads, and we're figuring out as we go. SmartAsset doesn't explain in-depth what processes work and don't work. So, the issue is you spend thousands of dollars not really knowing how to handle leads, and there should be a better process with that. And by the time you figure out a process, you're six, seven months down the road, and have spent $16,000, $15,000, $20,000, depending on your package, just to learn and figure it out.

We use SmartAsset in the office just trying to look for sources to generate some leads. Leads aren't quite as good as I had hoped. They might be people that are doing a lot of online surfing at night and might not necessarily be interested. It's been a lot harder than I had anticipated. I'm brand new at this. I've been doing things long enough to know that I can't make a decision based on five months of data. But the tech is pretty slick in terms of the automatic emails, telling you when to call. That's been fantastic. I just haven't had the results that I'd hoped for.

SmartAsset had a representative that called me. We went through the setting up which was simple enough. I would like the program to work better. But it's working. The depth sales aspect of it is a very good part of the whole service, where they have automated service that goes along with it. That is one of the most valuable aspects of it. The representative that calls me on that has done a good job and helped me to get the program where I needed it. They've done a good job. I'd recommend it if you have the money to do it.

I stumbled upon SmartAsset at a conference in 2018, and they offered to get leads for me and create a bigger opportunity set. So far, the service has been amazing. I only buy the leads for someone with a million or more. So, for every 20 to 25 leads I buy, that'll cost me five or six grand, and I'll get a new client from that five to six grand marketing spend. That pays me about 10 grand a year. I do a one-time spend and then it's reoccurring for as long as I stay a client. So, the value is compelling. The hard part is I feel like I have a good system to use it, but if you're not comfortable calling the people, being persistent without being annoying, then you might not do as well on their service. You have to have the right process and mindset.

I'm in my seventh year with SmartAsset. I like the service. It's better than doing seminars. I think it's better than a seminar lead price-wise. I work with a couple different people. Vanessa is my marketing rep, and she does an amazing job. I also had another gentleman who's been really instrumental too in helping with a lot of stuff. I'd recommend SmartAsset.