SmartAsset Reviews
Our promise. We provide a buying advantage with verified reviews and unbiased editorial research.
About SmartAsset
SmartAsset is an online destination for consumer-focused financial information and advice, with a mission to help people make smart financial decisions. It also operates SmartAsset AMP (Advisor Marketing Platform), which helps connect consumers with fiduciary financial advisors.
Pros & Cons
- Patented AFM technology
- Finds suitable financial advisors
- Free tools, resources and guides
- Advice on financial topics only
- No set fees listed on website
SmartAsset Reviews
Filter by Rating
- (5)
- (19)
- (10)
- (2)
Popular Mentions
- 4,554,432 reviews on ConsumerAffairs are verified.
- We require contact information to ensure our reviewers are real.
- We use intelligent software that helps us maintain the integrity of reviews.
- Our moderators read all reviews to verify quality and helpfulness.
Top reviews
- Top reviews
- Recent
- Oldest
- Most helpful
A link has directed you to this review. Its location on this page may change next time you visit.
- 4,554,432 reviews on ConsumerAffairs are verified.
- We require contact information to ensure our reviewers are real.
- We use intelligent software that helps us maintain the integrity of reviews.
- Our moderators read all reviews to verify quality and helpfulness.
Reviewed Oct. 24, 2024
Smartasset is good way to get in front of the people looking to invest money, but the downsides are it's a little expensive and it's not exclusive. I've spent a lot of money and I haven't seen a return on my investment at this point, but I'm sticking with it for now. I have a few prospects now who may be coming on board.
Reviewed Oct. 24, 2024
We wanted to meet with qualified people, and Smartasset has been good for us. It's been a productive partnership. The initial setup could be improved, but overall, we've had a positive experience. Smartasset is a big part of our business and happy business, happy individual.
Reviewed Oct. 24, 2024
SmartAsset has worked okay. We're getting leads that come through. However, oftentimes, it's difficult for us to get ahold of them. There are so many people calling them simultaneously that they don't wanna talk to us. We don't ever hear from SmartAsset as well. It would be good if they could do a check-in once in a while.
Reviewed Oct. 17, 2024
I'm a financial advisor and was looking for another way to get leads to my email, so I can call and pick up more assets, insurance and investments. I reached out to SmartAsset and it worked out really well. My account guy is on the ball. I'm gonna invest some more money with them and keep on using their program. It's really tough, but it works. It's not cheap and it could meet it a little bit more of my needs but it's been worth it so far. I appreciate them.
Reviewed Oct. 16, 2024
I know a couple other financial advisers that have used SmartAsset in the past and they had some good reviews. So, I gave them a shot, and the service has worked out decently. The process is very smooth, and the customer service is very good. I can call them any time and get someone on the phone. They're very helpful to work. I'm also impressed with the amount of information that they gather as well as how quickly they pass it on to us.
Reviewed Oct. 16, 2024
I'm an adviser and I use Smartasset for paid leads, but they're not the greatest leads. They're unresponsive sometimes.
Reviewed Oct. 16, 2024
Smartasset's model was okay until a year ago in which they did an upsell program called DeftSales, and most of the clientele to Smartasset, advisers like me working for Edward Jones, are not permitted to buy that service. That service gives the financial advisors who can use it a tremendous advantage over those who can't. So I'm not getting any conversions anymore compared to what I used to. I'm about to drop Smartasset really soon if I don't see an improvement.
A lot of the people I ended up speaking to that were given to me as leads say they didn't really understand that they were gonna be getting calls from advisers. So more often than not, the prospects I got didn't ever want to be prospects to begin with. It's not exactly a warm lead. It's more like a cold, hostile lead, and they're not happy that they're having to field phone calls. Overall, I'm dissatisfied.
Reviewed Oct. 15, 2024
I'm happy with Smart Asset. Their service has worked pretty well as far as what they have told me to expect. The process that they have is easy, but you gotta do a little bit of work as far as getting things set up. But they have an interesting process as far as helping you and as far as when the leads come through, how they get handled, setting up an email to automatic emails that go out to the prospects. It's worked, but it's not difficult. But it's worth it.
Reviewed Oct. 15, 2024
I'm happy with the service of Smart Asset. It's definitely something that requires time and work to be put into it, whereas a lot of people assume it's going to be immediate and very passive. From my standpoint, I haven't made as much return on investment as I would have liked to, necessarily in the first six months. But I will continue. I see the value in it and will continue doing it for the foreseeable future.
They were definitely helpful and responsive. However, the salespeople were somewhat disconnected from the product and consumer team like anywhere else. There were a few things that I asked very specifically if they could be done and I was told, “Of course. No problem.” But it turned out they couldn't be done. That was frustrating but expected to a certain extent. But the quality of service has been good. Once those expectations were adjusted, and in line with how the product actually works, the service works. It's more on me. There are resources that the firm offers to support whenever needed and they've done what they're supposed to do.
Reviewed Oct. 15, 2024
The process at Smart Asset was easy. Didn't have a lot of issues on the SmartAsset side. A lot of compliance on my end of it. But, all in all, they made it very simple, and the leads started flowing when they said they would. However, the adviser that I've got has not been the easiest to be in contact with, and he hasn't always got things done. I work in sales, so it feels like once the sale is done, he's not quite as eager to provide service.
Reviewed Oct. 15, 2024
I wanted to get more business that was predictable. I got SmartAsset's service and I had a mostly positive experience with them, but they told me that I had to persist in it. The only downside was that there was a lot of competition in most cases with other advisers because they sell it to multiple people. And it took a long time to close. It’s a quality asset but they shouldn't be selling it to so many advisers because you have to run after the lead immediately, or else you're at a disadvantage often.
Reviewed Sept. 24, 2024
It hasn't been great with SmartAsset. There was a lot of communication to get me signed up and I was supposed to have an ongoing account manager that was supposed to give me all of this help. We were supposed to work overtime to dial in the process but I've had almost zero of that since starting. I was told that I would get a certain number of leads and a certain amount of what they called quick calls, where if somebody was live on the line with SmartAsset, they would call me and introduce me directly to that person. A lot of the sales numbers that they were running me were built around, "If you close these quick calls, which are very motivated people, then that alone will pay for the service." But I've had none of those. When I called to say I was told I would have one or two of these a month, I was almost laughed at like that was ridiculous to assume.
A lot of the leads that I am getting aren't people looking for a financial advisor. They're looking for a tax specialist or an insurance specialist. Again, in calling to try to talk to someone about that, they didn't care. They said, "That's why we give you so many leads." It feels like a bait-and-switch type of situation. It's extremely expensive too. In six months, I'll have spent almost $40,000 for this but I've gotten zero return on that money so far.
The person that was setting up my stuff was great. But the person that was supposed to be assigned to me as an account manager, I don't even know who it is. They switched it from the person that onboarded me then it was supposed to be someone else but he's responded to nothing. I don't even know if the person still works there but it was sold that this was the person that I would work closely with in order to get this dialed in to make the most of the service.
Reviewed Sept. 24, 2024
I used SmartAsset in the past and had success with them. When I joined a new firm, I decided to see if it would be successful here as well. We got a good deal and the service adds up to what they said would be delivered so it's been going well. They could be a little bit better with the response time, but it's nothing out of the ordinary.
Reviewed Sept. 14, 2024
There were simply not enough opportunities through traditional referral sources, specifically the accounting and legal community. My personal network is only so big so we needed a better method of driving new opportunities. We vetted a dozen different lead generation firms and there was another firm that we wanted to go with, with a little bit different business model, but we were not of the scale that they were looking for. So, we went to option B and that was SmartAsset.
We've onboarded a couple dozen clients. The lead flow is what we expected it to be. But the quality is questionable at times. I question the level of vetting that they claim they do. I found a lot of people just sitting around an airport or at home and they come across this thing, It's like clickbait. They go through the survey, hit the send button and the next thing you know, they get inundated with emails and phone calls from advisers that they weren't expecting to hear from. So, in this sort of environment where everything's electronic, it's very easy to ghost people. You just don't answer the phone. You get an email and don't reply to it. So, particularly in the last few months, I have noticed a statistical decline in the number of connections I'm making with the leads that we're getting. I don't know if that's just an anomaly and that we're gonna go back to a more consistent contact rate.
This is what I signed up for. So, I take this right in the vein. I get it that they’re dialing for dollars and they're gonna get a lot of ghosting. The actual people they connect with may say they’re not interested and not to call them again. But my connection rate was 37%, which was good. At least, you have a conversation with somebody and you find out if you can get back to them in a month or six months or never again. So, overall, I give it a fair to good rating. I'm hopeful that the last few months is just an anomaly and that will return to a more consistent connection rate going forward. But we've onboarded a couple of dozen clients and it's a fair amount of assets that comes with it, and incremental fees through financial planning. There are times when people will put in a wrong number or a wrong email address. But Smart Asset is good about invalidating a lead and giving you a credit back for that.
SmartAsset's technology is standalone. They have since bought a company called DeftSales that has been a big help particularly in terms of executing on an email campaign. They have their link for phone calls and the analytics that they collect can be somewhat useful. You set up a campaign and it executes the email campaign automatically. I just gotta write the emails. Once they're written, they're written and they go out automatically over the course of three to four weeks from the time we get the lead until the campaign is over. It’s a very helpful tool. With respect to the servicing side, our representative has been available. She's been engaged with us, shared with us promotions they're running and keeps us in the loop in terms of ways to improve our processes and that kind of thing.
Reviewed Sept. 13, 2024
We were trying to find new sources of referrals and leads and SmartAsset worked up to the standards that were expected. But it’s expensive.
Reviewed Sept. 13, 2024
SmartAsset was a referral but the service has not worked out very well. They could do a better job, but I could have done a better job too.
Reviewed Sept. 12, 2024
SmartAsset has done on par for what they said it would be. But some of it is the product itself. It's a lead generation service so they can't totally control who is signing up or who I'm calling. I can't fault them for anything that way.
Reviewed Sept. 12, 2024
Most people are looking at SmartAsset as a way of getting some help with their finances, retirement or whatever their questions are, but from a broker dealer standpoint, it's way of creating sales. I'm a licensed broker looking for other ways of getting clients, and some of the other guys in the office had been using SmartAsset. I did it for eight months, and I might have gotten one sale out of that. It was good to talk to a person immediately, when they call. I only got one of the live calls, and that was very good. I would have had a sale on that, but the lady was from another state up north somewhere and was taking care of her parents' estate. SmartAsset's customer service was little better than average, but I didn't get as many clients as I was hoping. It was rather expensive, so I stopped.
Reviewed Sept. 1, 2024
I was looking for a way to connect with potential clients in my local area. The service of Smart Asset has been good. It's definitely better than average. The only thing I would change is, when I have an invalid lead for whatever reason, whether it's a duplicate or somebody has a bad phone number, it would be nice if there was some way to contact my rep, as my rep isn't always available. He might be on vacation or something else is going on. To have a system, whether it's automated online and then somebody gets back to me, would be helpful.
Reviewed Aug. 31, 2024
The service has been okay. But the main room for improvement is that SmartAsset says they prescreen, and they do a quality check on the referrals before they come in. But I don't even know what's being done there because we get a lot of invalid numbers. Also, there were a lot of times that people said, "No. I specifically said I didn't want any phone calls," when SmartAsset said that they verify with the prospects that they are anticipating a call. So we wasted money on this lead.
Reviewed Aug. 25, 2024
SmartAsset is a viable company and strategy as long as you put in the time and adhere to the process that they have outlined when you onboard with them. The results are certainly there. Our return on investment is, for the most part, lived up to expectation. SmartAsset delivers 70% reliable financial leads. And they're attentive and communicative when those leads don't meet the agreed upon standards. Sean is very quick to respond. He's not hesitant to schedule a meeting should it require that type of communication, and attentive and fair in his review of any criticisms I may have.
Reviewed Aug. 24, 2024
We were looking for a legitimate lead service for financial planners and fiduciaries, and SmartAsset was marketed well through a lot of different media platforms. We evaluated it as a team and started in 2020, and we've been utilizing them ever since. Their customer service has been good. They're more proactive than I thought they would be, in comparison to other lead systems. If there's an issue with a lead, they're quick to respond through their portal, and either accept or deny a lead. We went into this as a business expense, and we are meeting our objectives so it's valid to have those fees be at a higher rate. Any financial adviser would pay close to 500 to $1,000 a lead if it was a qualified lead and they would generate revenue from it.
Reviewed Aug. 24, 2024
I was looking for a lead generation platform and I've had success with Smart Asset. It's pricey, no doubt about it. But you have to spend the money. If you put enough money out there and stick to making the calls, I've had success with it. They've been great and helpful. Jolie has helped me mainly and has been very open and receptive. They also get back to me right away. I just hope they can vet higher-quality leads. As far as checking the numbers, if they could talk to the leads before they could pass them on to us, it would be great.
Reviewed Aug. 21, 2024
For the startup with Smart Asset, the process was fine. It was a learning curve, but we figured it out. Their service has been good.
SmartAsset Company Information
- Company Name:
- SmartAsset
- Website:
- smartasset.com