Bread Financial Reviews

(Formerly Comenity)

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Edited by: Tammy Burns

About Bread Financial

Bread Financial, previously known as Comenity, specializes in providing credit cards to consumers. The bank operates primarily through partnerships with retailers and other businesses, offering co-branded credit cards and loyalty programs that allow you to earn rewards and discounts on purchases. However, Bread Financial also has an impressive line-up of high-yield savings products that provide a safe place to park idle cash.

Pros
  • High APYs
  • Low fees
  • Hundreds of credit cards
  • Attractive terms and conditions on most products
Cons
  • No checking accounts
  • No branches
  • Bread Loan not available to public yet

Featured Reviews

Charleston, WV
Verified purchase
I myself have a lot of Comenity Bank cards, and 2 yrs ago my score was 513 and out of all the banks they gave me chance and since then I always paid good and now my score is 700. ...

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Thornton, CO
Verified purchase
I currently have several accounts with Comenity Bank including Victoria Secret, Stage, Boscov's and along with 8 other cards with them. I have never had a problem with them. I rec...

Read more

What is Bread Financial?

Comenity Bank and Comenity Capital Bank have rebranded to Bread Financial, a fintech platform providing credit cards, loans and high-yield savings products.

Traditionally, Comenity Bank primarily offered co-branded credit cards and rewards programs with stores like AAA, Victoria’s Secret and Ulta. Today, it also offers a high-yield savings account, certificates of deposit (CDs), a cash-back credit card, personal loans and a buy now, pay later service under its new name, Bread Financial.

How does Bread Financial work?

As a tech-forward financial company, Bread Financial lets you open an account online in just a few minutes. You’ll need your name, address, date of birth, Social Security number and government-issued photo ID to complete your application.

You can expect low fees and high-yields at Bread Financial. Its savings and CDs are federally insured up to $250,000.

Bread Financial products and services

Bread Financial has five types of products: a savings account, CDs, credit cards, a personal loan and a buy now, pay later service.

Bread Savings
The Bread Savings account comes with a 4.25% annual percentage yield (APY) as of publication. It has a $100 minimum opening deposit and no monthly fee. It’s a good choice if you’re trying to build an emergency fund or save up for a short-term goal and want a safe place to grow your money.
Bread CDs
Bread CDs earn competitive interest rates and have $1,500 minimum opening deposits. You have a 10-day grace period at the end of your term to adjust or cash out your CD before it renews.

At the time of publishing, Bread CDs have these terms and interest rates:

  • 1-year CD earns 5.00% APY
  • 2-year CD earns 4.75% APY
  • 3-year CD earns 4.50% APY
  • 4-year CD earns 4.35% APY
  • 5-year CD earns 4.25% APY
Bread Cashback Credit Card
With the Bread Cashback American Express Credit Card, you earn unlimited 2% cash back on all purchases — no caps or category opt-ins required. This card has no annual fee and comes with all the protections and benefits you’d get as an American Express customer, including ID theft insurance, dining discounts and more.
Bread Loan
With Bread Loan, you can get a personal loan of up to $35,000 with fixed rates as low as 6.99% APR (annual percentage rate). This loan is best used to consolidate credit card debt. There are no application or origination fees and terms range from 24 to 60 months. In most cases, you’ll get an instant decision.

At the time of publishing, you can only apply for a Bread Loan if you’ve received a direct offer; it’s not yet open to the general public.

Bread Pay
Bread Pay is a buy now, pay later service that lets you split the price of a purchase up over time. You’ll generally see this payment option appear when checking out with select retailers that support Bread Pay.

Bread Financial fees

Bread Financial has no monthly maintenance fees or incoming wire transfer fees. There’s also no annual fee for its credit card or origination fees for its loan.

However, Bread Financial does charge fees for the following:

  • $25 for outgoing wire transfers
  • $15 for official check requests
  • $5 for paper statement requests

If you have a Bread CD, you may pay an early withdrawal penalty if you need to access your funds early. This fee is equal to 180 days of simple interest on one to three-year terms and 365 days of simple interest on four and five-year terms.

Bread Financial FAQ

Does Bread Financial use Zelle?

No. Because Bread Financial doesn’t offer any checking accounts, it doesn’t partner with Zelle to allow you to send and receive payments from friends and family.

Is Comenity Bank now Bread Financial?

Yes, Comenity Bank and Comenity Direct have rebranded to Bread Financial. If you have any current Comenity Bank accounts, you should see the logo and branding update in the near future.

How do I contact Bread Financial customer service?

If you have questions about Bread Financial or Comenity Bank accounts, you can reach customer service by phone at 1-855-796-9632.

What is the current rate for Bread Savings?

Bread Savings currently has an APY of 4.25%. This rate compounds daily and gets credited to your account monthly.

Is Bread Financial legit?

Yes, Bread Financial, previously known as Comenity Bank, is a legitimate financial institution dedicated to providing low-cost lending and savings products. It’s FDIC-insured, meaning your money is protected for up to $250,000 if the bank fails.

There are many fintech platforms in the banking space. Bread Financial is an option if you want a low-fee savings account or CD that earns a competitive interest rate, or if you’re looking for a cash-back credit card with no annual fee or reward caps.

Bread Financial Reviews

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    Page 1 Reviews 0 - 10
    Punctuality & SpeedReliability

    Reviewed July 7, 2025

    Bread Financial is the company that handles the credit cards for two different businesses. The first is a pet company and the second is a shoe company. Well, the shoe company received the credit and did credit my account; however, the amount fell short by 71 cents. For two month, I was charged $35 late which equals $70 plus the 71 cents. Now the pet company, I've been trying for weeks to access my account as far as choosing a new password and nothing seems to be working. One agent said it would take 48 hours for the new password to populate. Another agent said it would take 10 business days. Worst of all, the new password showed up on the sign in of the shoe company.

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      Customer ServicePricePunctuality & Speed

      Reviewed July 4, 2025

      Comenity charged me recurring $30 late fees and interest on a Bread Cashback® Amex that showed a $0 balance—no purchases, no warning, just silent billing. They have over 500 one-star reviews on BBB describing identical abusive fee patterns: **. It gets worse—they faced an FDIC settlement resulting in a $53 million refund, and multiple lawsuits for deceptive and abusive charges: **. When I asked them to reverse the fees, they denied it. This is predatory billing, not customer service. Stay away.

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      Customer ServicePrice

      Reviewed June 17, 2025

      The worst, horrible...I had no idea I was being charged 35% interest as I never got a statement. It is IMPOSSIBLE to call them as every number you get is wrong or disconnected. That cannot find your account and continue to charge you. The people you speak have no authority to do anything but take a payment and say is there anything else I can do when they do nothing. Horrible, I cannot even pay it off because they still want more interest after.

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      Customer Service

      Reviewed June 11, 2025

      I had my Victoria Secret card for almost 20 years. I didn’t use my card for about a year due to a female-related illness- no point in buying underwear just for it to be ruined. I’m in remission and went to buy all new underwear. When I tried to pay I found my card had been cancelled for inactivity?!?! I had even called to request, and received, a new card a few weeks earlier. No warning, or any notification the account was subject to being closed. I tried to call customer service for help. They require you to enter your card number. I couldn’t get beyond the prompts for assistance because when I entered my account, I would get an automated message my account was closed and they’d hang up. Very frustrating and disappointing.

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      Contract & TermsPrice

      Reviewed June 6, 2025

      Stay Away — This Company is a Scam! I opened a Kay Jewelers Card through Financial Bread and was lured in by their promotion of "no interest for 18 months." What they don’t tell you up front is that the interest is deferred, not waived — meaning if you don’t pay off the entire balance by the end of 18 months, they hit you with all of the accumulated interest from day one! No one ever clearly explained this to me when I opened the account. To make matters worse, they conveniently enrolled me in paperless billing without my consent, so I never saw a physical statement that might have warned me about these terms. This feels like a deliberate trap to mislead customers. I strongly urge others to avoid this card and this company. There are far more honest financing options out there.

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      Sales & MarketingPricePunctuality & SpeedStaff

      Reviewed May 21, 2025

      The Woman Within credit card is absolutely awful! They charge $3 a month and if you are late, even just a few days they will put it on Experion and Transunion as a delinquent account, even placing that mess on the same day as you make a payment!! When calling the credit card company they'll tell you they fixed it ... but check again because they probably didn't change anything on your account and leaving that crap on your credit score, even when they promised to take it off. Woman within credit card is now canceled. I will not deal with that mess ever again and now will never shop that store either. If anyone has these issues with them dispute your issue with each credit company, transunion and esperion. The credit reporting companies will fix it with the dispute. I'll never deal with or shop woman within ever again! Absolutely a scam!

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      Customer ServiceSales & MarketingPriceStaff

      Reviewed May 6, 2025

      This bank gets RAVING Reviews. Let me give you the skinny! A bank is a bank is a bank. They will give you the runaround to close a CD and transfer your funds. Every time you want to close a CD, you have to contact Bread Financial. You cannot Close your CD without contacting customer service. They asked me what I am going to do with my funds and gave me a sales pitch to renew my CD. I’m looking for the best CD rates and Bread Financial is trying to sell me their excellent ONLINE customer service department. I’m a very busy person and do not want a Personal Relationship with my bank.

      Once you Finally close your CD, it’s on the Honor System. Bread Financial will Not send you an email, voicemail or text message verifying that your CD has been closed. Even when the CD is closed, it won’t show up on your statement until the actual day that the funds have been transferred. You have ten days to close a CD. Otherwise, it will be renewed. You better keep on top of customer service and keep asking if the CD has been closed. Even when you text Bread Financial that you want to close your account, you will get static and possibly another sales pitch.

      I am leaving this review to Inform others that once you open a CD with Bread Financial, they are not going to transfer your money without a long winded battle. What I do like about Bread Financial is that your money is safe. A scammer would have to jump through too many hoops to withdraw your funds and lose interest. I have more banks than money and have never experienced this with a Bank. Is Bread financial a Startup company. If they are Not, they sure act that way.

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      Customer ServicePrice

      Reviewed May 3, 2025

      To be clear. I am 50 years old and have a 850 credit score. I have never experienced such a unprofessional company and customer service in my life. I only buy my NFL season tickets with them because the team offers special financing. My payment was due on a weekend and sent it prior to the due date. They posted my payment after the due date and tell me they will not reverse a 30 late charge? Only can refund $15?? Are they serious! After the call today, I am paying my balance and closing the account. Useless company and predatory lender. Just Google the company and reviews. How with all these complaints has this agency not investigated this company. They are purposely charging clients unmarried fees.

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      Customer Service

      Reviewed April 20, 2025

      Lure you with high rates but make it impossible to access your money. Suspends acct if you make withdrawals. Send emails (I'm overseas) which they don't even read. Received only form letters to call THEM.

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      Customer ServicePrice

      Reviewed March 21, 2025

      Comenity never sent my credit card on the mail and never send me a statement, but they wanted me to pay fees and kept asking for my card number when I had no credit card and waited for it for 2 months. I spoke to someone at Comenity bank. She promised me to waive the fees, but never did. They kept charging me fees every month. Horrible customer service. I’m considering in suing them.

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      Bread Financial Company Information

      Company Name:
      Bread Financial
      Formerly Named:
      Comenity
      Website:
      www.breadfinancial.com