Bread Financial Reviews

(Formerly Comenity)

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Edited by: Tammy Burns

About Bread Financial

Bread Financial, previously known as Comenity, specializes in providing credit cards to consumers. The bank operates primarily through partnerships with retailers and other businesses, offering co-branded credit cards and loyalty programs that allow you to earn rewards and discounts on purchases. However, Bread Financial also has an impressive line-up of high-yield savings products that provide a safe place to park idle cash.

Pros
  • High APYs
  • Low fees
  • Hundreds of credit cards
  • Attractive terms and conditions on most products
Cons
  • No checking accounts
  • No branches
  • Bread Loan not available to public yet

Featured Reviews

Charleston, WV
Verified purchase
I myself have a lot of Comenity Bank cards, and 2 yrs ago my score was 513 and out of all the banks they gave me chance and since then I always paid good and now my score is 700. ...

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Thornton, CO
Verified purchase
I currently have several accounts with Comenity Bank including Victoria Secret, Stage, Boscov's and along with 8 other cards with them. I have never had a problem with them. I rec...

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What is Bread Financial?

Comenity Bank and Comenity Capital Bank have rebranded to Bread Financial, a fintech platform providing credit cards, loans and high-yield savings products.

Traditionally, Comenity Bank primarily offered co-branded credit cards and rewards programs with stores like AAA, Victoria’s Secret and Ulta. Today, it also offers a high-yield savings account, certificates of deposit (CDs), a cash-back credit card, personal loans and a buy now, pay later service under its new name, Bread Financial.

How does Bread Financial work?

As a tech-forward financial company, Bread Financial lets you open an account online in just a few minutes. You’ll need your name, address, date of birth, Social Security number and government-issued photo ID to complete your application.

You can expect low fees and high-yields at Bread Financial. Its savings and CDs are federally insured up to $250,000.

Bread Financial products and services

Bread Financial has five types of products: a savings account, CDs, credit cards, a personal loan and a buy now, pay later service.

Bread Savings
The Bread Savings account comes with a 4.25% annual percentage yield (APY) as of publication. It has a $100 minimum opening deposit and no monthly fee. It’s a good choice if you’re trying to build an emergency fund or save up for a short-term goal and want a safe place to grow your money.
Bread CDs
Bread CDs earn competitive interest rates and have $1,500 minimum opening deposits. You have a 10-day grace period at the end of your term to adjust or cash out your CD before it renews.

At the time of publishing, Bread CDs have these terms and interest rates:

  • 1-year CD earns 5.00% APY
  • 2-year CD earns 4.75% APY
  • 3-year CD earns 4.50% APY
  • 4-year CD earns 4.35% APY
  • 5-year CD earns 4.25% APY
Bread Cashback Credit Card
With the Bread Cashback American Express Credit Card, you earn unlimited 2% cash back on all purchases — no caps or category opt-ins required. This card has no annual fee and comes with all the protections and benefits you’d get as an American Express customer, including ID theft insurance, dining discounts and more.
Bread Loan
With Bread Loan, you can get a personal loan of up to $35,000 with fixed rates as low as 6.99% APR (annual percentage rate). This loan is best used to consolidate credit card debt. There are no application or origination fees and terms range from 24 to 60 months. In most cases, you’ll get an instant decision.

At the time of publishing, you can only apply for a Bread Loan if you’ve received a direct offer; it’s not yet open to the general public.

Bread Pay
Bread Pay is a buy now, pay later service that lets you split the price of a purchase up over time. You’ll generally see this payment option appear when checking out with select retailers that support Bread Pay.

Bread Financial fees

Bread Financial has no monthly maintenance fees or incoming wire transfer fees. There’s also no annual fee for its credit card or origination fees for its loan.

However, Bread Financial does charge fees for the following:

  • $25 for outgoing wire transfers
  • $15 for official check requests
  • $5 for paper statement requests

If you have a Bread CD, you may pay an early withdrawal penalty if you need to access your funds early. This fee is equal to 180 days of simple interest on one to three-year terms and 365 days of simple interest on four and five-year terms.

Bread Financial FAQ

Does Bread Financial use Zelle?

No. Because Bread Financial doesn’t offer any checking accounts, it doesn’t partner with Zelle to allow you to send and receive payments from friends and family.

Is Comenity Bank now Bread Financial?

Yes, Comenity Bank and Comenity Direct have rebranded to Bread Financial. If you have any current Comenity Bank accounts, you should see the logo and branding update in the near future.

How do I contact Bread Financial customer service?

If you have questions about Bread Financial or Comenity Bank accounts, you can reach customer service by phone at 1-855-796-9632.

What is the current rate for Bread Savings?

Bread Savings currently has an APY of 4.25%. This rate compounds daily and gets credited to your account monthly.

Is Bread Financial legit?

Yes, Bread Financial, previously known as Comenity Bank, is a legitimate financial institution dedicated to providing low-cost lending and savings products. It’s FDIC-insured, meaning your money is protected for up to $250,000 if the bank fails.

There are many fintech platforms in the banking space. Bread Financial is an option if you want a low-fee savings account or CD that earns a competitive interest rate, or if you’re looking for a cash-back credit card with no annual fee or reward caps.

Bread Financial Reviews

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    Page 1 Reviews 0 - 10
    Customer ServicePunctuality & SpeedStaff

    Reviewed May 9, 2026

    I have banked with a lot of banks, but the service at Bread Financial is the absolute worst. Banking with them is frustrating because they are so bleeping slow, and they rarely reach out to you directly by phone to straighten out an issue. They send hints via their secure message service, where the individual messages that make up a conversation take about a day each, such that it ends up taking about four times longer to do anything there as compared to somewhere else. One of their workers even mistook a withdrawal request for a deposit request even with explicit instructions about how to handle their check writing fee and to whom the check was made payable. If you want control of your money, bank somewhere else. Getting them to handle your banking is more like fighting a battle than simple business. On the up side, maybe A.I. will be used to eliminate the insanely ineffective staff they have there in the near future.

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    Customer ServicePunctuality & Speed

    Reviewed May 1, 2026

    Opened account 2 months ago, couldn't set up account online. Called and after much to do, found out I was already hacked for $1600.00! Got new card, cannot set up online. I have been calling customer service and they keep telling me to call back later because system is down. Most customer service is awful, but this company brings it to New Lows.

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      Customer ServiceStaffTransparency

      Reviewed April 22, 2026

      Initiated a wire transfer three days ago — funds still have not been credited to my account. Three days for a wire transfer completely defeats the purpose of the service. I manage multiple commercial accounts across several banks, and I have never experienced this kind of delay anywhere else. No proactive communication, no updates, no urgency whatsoever. If you value your time and your money, I would strongly encourage you to look elsewhere. I certainly cannot recommend this institution to any of my colleagues or business associates based on this experience.

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      Customer ServicePunctuality & SpeedBilling

      Reviewed April 20, 2026

      Do not EVER get a credit card with this company... You'll NEVER pay it off. Even after I paid it off, closed the account, they kept adding finance fees on top of late fees on top of fees. Then they had the nerve to say they couldn't waive any fees because the account was closed. BUYER BEWARE!! Customer service SUCKS, they will do absolutely nothing for you.

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      Customer ServiceSales & MarketingPricePunctuality & SpeedStaffBillingRatesTimeliness

      Reviewed April 8, 2026

      I was trying to purchase furniture from Raymour & Flanigan through my union for a discount. They had recently switched over to Comenity Bank/Bread Financial as their finance company. The representative told me to go online & apply for the financing. I went through the process & received a message to call to verify my identity. I called, but I wasn't getting the texts the customer service representative was trying to send me (This was during a nationwide Verizon outage). She rudely said that it's the only way to verify my identity and time was up. I asked if I could call later & try again also and she said no, this was my only chance.

      I called later anyway because I knew I'd get a new rep. I still wasn't getting the texts so she said I could verify my identity by providing some documentation. I immediately scanned & sent them in to the email address she provided but they had to be reviewed and it would take days I called again the next day and I was able to verify my identity using the text method. I spoke with Raymour and the purchase was pushed through & I was told it would be interest free for 12 months.

      A few days later I got a letter in the mail from Comenity stating my account was closed for not providing necessary documentation. When I logged onto the website, I saw that they were charging me monthly interest. I reached out to them several times via message & phone & they just spewed out information about my account & failed to rectify anything. A few days ago my balance was paid off in full before the due date. Like many others, I was hit with an interest charge after my payment went through. I called to ask about it and he said it was from the previous month. I asked for it to be waved since I wasn't supposed to be charged interest and he said no. Their customer service reps are extremely rude & don't listen. This is a greedy, sneaky company.

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      Contract & TermsPunctuality & SpeedStaffBillingRates

      Reviewed March 27, 2026

      Wow. What a predatory company. We paid every payment on time. We sent in our final payment and they claimed they never received it. After hiring a lawyer we learned the check had indeed been cashed but 3 months later. So these predators sent us invoices for not only the check but an additional 5 k interest. After we provided the check from the bank we now realized they were trying to not only collect 5 k interest but kept sending an invoice for what we had paid. They claimed it was the POST OFFICE. It doesn’t take 3 months for a letter delivery. So now we are filing a small claims lawsuit. Patricia ** is the patient and my partner.. It's disgusting what he have done.

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      Customer ServicePriceRatesHonesty & Transparency

      Reviewed March 25, 2026

      I had the Sportsman's Warehouse card for 5 years. I paid the total balance off to avoid interest, and online it said my balance was zero. Then they added an $87.00 interest charge. I called them and explained I had paid the card off; they said the interest was from two months ago. Complete nonsense! I immediately closed the card. This bank conducts shady business, and I'd stay away from them. Sportsman's and other retailers should stay away too because their name is tied to these dishonest practices.

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      PricePunctuality & SpeedBillingRates

      Reviewed March 18, 2026

      This company doesn't deserve ANY stars! This card is used so I can extend my payment terms as allowed by the CC company to purchase my NFL team's tickets. What I run into is they received a payment that is late, claiming it was received via US Mail. My payments are ALL electronic and ALWAYS on time! Once they acknowledge the payment was received correctly on time, I have to fight to get my incorrectly added late fee and interest charges removed.

      And then the next month, they put an interest charge on showing part of a balance incorrectly added to balance that was correctly paid on time, and take you out of their "good graces" putting this interest penalty on, when it was ALL THERE FAULT to begin with! This is on top of fighting 18 months to get a payment that was CORRECTLY sent but never posted. I finally sent all my documentation not only to the CC office but to the president of the company to get this resolved. Bottomline, if you can find a CC that does what you want than this one, take it!

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      Customer ServiceContract & TermsCoveragePriceRefunds & PayoutsStaffBillingRatesTransparencyFollow-Through

      Reviewed March 16, 2026

      I paid off my $1600 balance in full -- plus $200 towards the new balance -- in a half dozen payments. They were spread across six days or so at the beginning of March, 2026. I wanted to clear room for further purchases; lock myself into earmarking these funds as they became available to ensure paying off this rather-high balance and obviating any interest charges.

      Bread has noted these payments accurately and my bank shows that all of these debits have cleared. $1000 in my credit line is still not available and I have made two phone calls about this issue. This time I spoke with a supervisor. He has no agency. No ability to override the system. His role as supervisor is simply towards those under him. His explanation was that any payment over $500 "had to be reviewed," and my mistake was having made a payment of over $500 that put all of the other payments "under review" as well.

      What this means in practice is that if you have a balance of over $500 and pay it in full, you will not have access to your full credit line for ten days. My grocery purchase of $66 was rejected even though my balance was approximately $1000 below my credit line -- and even though these funds had been debited from my bank account. Then my automatic car insurance payment suffered the same fate. I suspect that this company never wants its customers to pay their balance in full! Paradoxically, I was not asked if I would like a credit line increase, which might have been to their advantage by luring me into a situation where I would then be less capable of paying my balance in full. Writ large, this certainly would be the case for some / many of their customers.

      I did an experiment with the supervisor and paid $100 on a Sunday when the ACH system does not process transactions. I got $100 of credit immediately and when this transfer is simply a promise! Their two percent cash back is their salient good point. I also very much liked their $200 sign-on bonus. Amex has excellent customer service. Bread is debasing Amex's brand. If you want customer service with agency when unexpected things happen, go with the original, not a pale replica.

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      Customer Service

      Reviewed Feb. 16, 2026

      They are deceiving customers with their communication, they twist the language to make you pay more. This company should be closed down and banned. Not applying industry standard rules and regulations.

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      Bread Financial Company Information

      Company Name:
      Bread Financial
      Formerly Named:
      Comenity
      Website:
      www.breadfinancial.com