Bread Financial Reviews

(Formerly Comenity)

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Edited by: Tammy Burns

About Bread Financial

Bread Financial, previously known as Comenity, specializes in providing credit cards to consumers. The bank operates primarily through partnerships with retailers and other businesses, offering co-branded credit cards and loyalty programs that allow you to earn rewards and discounts on purchases. However, Bread Financial also has an impressive line-up of high-yield savings products that provide a safe place to park idle cash.

Pros
  • High APYs
  • Low fees
  • Hundreds of credit cards
  • Attractive terms and conditions on most products
Cons
  • No checking accounts
  • No branches
  • Bread Loan not available to public yet

Featured Reviews

Charleston, WV
Verified purchase
I myself have a lot of Comenity Bank cards, and 2 yrs ago my score was 513 and out of all the banks they gave me chance and since then I always paid good and now my score is 700. ...

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Thornton, CO
Verified purchase
I currently have several accounts with Comenity Bank including Victoria Secret, Stage, Boscov's and along with 8 other cards with them. I have never had a problem with them. I rec...

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What is Bread Financial?

Comenity Bank and Comenity Capital Bank have rebranded to Bread Financial, a fintech platform providing credit cards, loans and high-yield savings products.

Traditionally, Comenity Bank primarily offered co-branded credit cards and rewards programs with stores like AAA, Victoria’s Secret and Ulta. Today, it also offers a high-yield savings account, certificates of deposit (CDs), a cash-back credit card, personal loans and a buy now, pay later service under its new name, Bread Financial.

How does Bread Financial work?

As a tech-forward financial company, Bread Financial lets you open an account online in just a few minutes. You’ll need your name, address, date of birth, Social Security number and government-issued photo ID to complete your application.

You can expect low fees and high-yields at Bread Financial. Its savings and CDs are federally insured up to $250,000.

Bread Financial products and services

Bread Financial has five types of products: a savings account, CDs, credit cards, a personal loan and a buy now, pay later service.

Bread Savings
The Bread Savings account comes with a 4.25% annual percentage yield (APY) as of publication. It has a $100 minimum opening deposit and no monthly fee. It’s a good choice if you’re trying to build an emergency fund or save up for a short-term goal and want a safe place to grow your money.
Bread CDs
Bread CDs earn competitive interest rates and have $1,500 minimum opening deposits. You have a 10-day grace period at the end of your term to adjust or cash out your CD before it renews.

At the time of publishing, Bread CDs have these terms and interest rates:

  • 1-year CD earns 5.00% APY
  • 2-year CD earns 4.75% APY
  • 3-year CD earns 4.50% APY
  • 4-year CD earns 4.35% APY
  • 5-year CD earns 4.25% APY
Bread Cashback Credit Card
With the Bread Cashback American Express Credit Card, you earn unlimited 2% cash back on all purchases — no caps or category opt-ins required. This card has no annual fee and comes with all the protections and benefits you’d get as an American Express customer, including ID theft insurance, dining discounts and more.
Bread Loan
With Bread Loan, you can get a personal loan of up to $35,000 with fixed rates as low as 6.99% APR (annual percentage rate). This loan is best used to consolidate credit card debt. There are no application or origination fees and terms range from 24 to 60 months. In most cases, you’ll get an instant decision.

At the time of publishing, you can only apply for a Bread Loan if you’ve received a direct offer; it’s not yet open to the general public.

Bread Pay
Bread Pay is a buy now, pay later service that lets you split the price of a purchase up over time. You’ll generally see this payment option appear when checking out with select retailers that support Bread Pay.

Bread Financial fees

Bread Financial has no monthly maintenance fees or incoming wire transfer fees. There’s also no annual fee for its credit card or origination fees for its loan.

However, Bread Financial does charge fees for the following:

  • $25 for outgoing wire transfers
  • $15 for official check requests
  • $5 for paper statement requests

If you have a Bread CD, you may pay an early withdrawal penalty if you need to access your funds early. This fee is equal to 180 days of simple interest on one to three-year terms and 365 days of simple interest on four and five-year terms.

Bread Financial FAQ

Does Bread Financial use Zelle?

No. Because Bread Financial doesn’t offer any checking accounts, it doesn’t partner with Zelle to allow you to send and receive payments from friends and family.

Is Comenity Bank now Bread Financial?

Yes, Comenity Bank and Comenity Direct have rebranded to Bread Financial. If you have any current Comenity Bank accounts, you should see the logo and branding update in the near future.

How do I contact Bread Financial customer service?

If you have questions about Bread Financial or Comenity Bank accounts, you can reach customer service by phone at 1-855-796-9632.

What is the current rate for Bread Savings?

Bread Savings currently has an APY of 4.25%. This rate compounds daily and gets credited to your account monthly.

Is Bread Financial legit?

Yes, Bread Financial, previously known as Comenity Bank, is a legitimate financial institution dedicated to providing low-cost lending and savings products. It’s FDIC-insured, meaning your money is protected for up to $250,000 if the bank fails.

There are many fintech platforms in the banking space. Bread Financial is an option if you want a low-fee savings account or CD that earns a competitive interest rate, or if you’re looking for a cash-back credit card with no annual fee or reward caps.

Bread Financial Reviews

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    How do I know I can trust these reviews about Bread Financial?
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    How do I know I can trust these reviews about Bread Financial?
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    Customer ServicePriceBillingRates

    Reviewed Jan. 19, 2026

    I am writing to express significant concern regarding recent charges applied to my account with Kay Jewelers and Comenity Bank/Bread Financial. Specifically, I was recently subjected to unexpected interest charges. Upon switching to paperless billing, I was not notified that interest would subsequently be applied to the balance throughout the year. As a result, a full year's worth of interest was added to my statement. I am very dissatisfied with this process and the lack of clear communication regarding the financial implications of opting for paperless billing. I request an immediate review of these charges and clarification on how this interest was calculated and applied without prior notification.

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    TechBillingRates

    Reviewed Jan. 17, 2026

    Bread Financial denied my application claiming my “internal credit score” is 490, despite my actual credit score being 840. The stated reasons were baffling: too few credit cards, balances that are “too low,” paying cards off in full every month, and a supposedly high percentage of recent credit inquiries even though I haven’t allowed a hard pull in the last three years and my credit is always frozen. In addition to all that, they were out of compliance with their Notice of Credit decision not sent out on time (within the 30 days they should be sending it from the day I started my application), and this was sent to the CFPB to handle.

    If paying on time, keeping balances low, and avoiding unnecessary credit inquiries are somehow negatives, that’s a serious red flag. Had I known these were considered disqualifying, I never would have authorized a credit check. I was simply applying for a 5% grocery cash back card, not expecting to be penalized for responsible financial behavior.

    This experience suggests their approval model favors less financially disciplined customers who carry balances and generate interest, rather than those who manage credit well. I won’t be doing any business with Bread Financial, and I’m sharing this so others with strong credit profiles don’t waste a hard inquiry learning the same lesson.

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      Customer ServicePriceStaff

      Reviewed Jan. 10, 2026

      I would not recommend this card to my worst enemy. I have an 803 credit score and have never been past due in my life. Dealing with customer service is a nightmare. You're talking to reps overseas who you can barely understand. I called to report a fraudulent charge and went back and forth with my wife six times because the account is in her name but I, her husband, takes care of the finances. Een though she told him six times it was ok to talk to me but they insisted to talk to her anyway. Finally I was told it would take 90 days to resolve. A legitimate company like Chase would give you credit right away. I cannot believe a company like AE would be associated with them. I got so upset I had to call my doctor for anxiety medication (I am 76 years old). If something happens to me I instructed my attorney to file a lawsuit.

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      Reviewed Dec. 30, 2025

      Bread continues to narrate that card holder’s information doesn’t match their records.

      Account number
      Zip code

      Last four of SS #

      How can one make mistake on these simple questions. Why Bread does not correct their records?

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      Customer ServicePriceOnline & AppStaff

      Reviewed Dec. 29, 2025

      I've had the AAA, Comenity Visa for a little over a year. I got the card for the 5% cashback perk. In that time I accrued over $500 cashback. This sounds nice until you encounter their byzantine redemption process. By byzantine I really mean impossible. I've tried both of their website's redeem options and neither works. Then I called their help number and encountered a foreigner with a thick, rapid fire accent that I could barely understand. After a couple of futile minutes trying to get him to understand the words 'cashback' and 'redeem', I gave up. I then emailed them and all I got was a boilerplate response detailing the process I'd just attempted. That's where things now stand. I've already wasted more time on this issue than is worth $500. I'm washing my hands of Comenity and AAA.

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      Billing

      Reviewed Dec. 23, 2025

      If I could give -10, I would. This company has randomly reduced my credit limits without warning to $100 from having a $1000 limit or more. This is the only credit card company that does this out of all the companies I use. Once it reaches $100, they just close the account. I am working on paying off the ones I have left and will close them. These are stores I shop at, but I will just use my Capital One or Chase card instead because they do not mistreat customers like this company.

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      Customer ServiceBilling

      Reviewed Dec. 14, 2025

      Horrible Company, stay clear! Unfortunately I got suckered into this Credit card and their Customer Service is a nightmare of 0 compassion. They raise your credit availability then suspend your card.

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      Customer ServiceSales & MarketingPricePunctuality & SpeedStaffRates

      Reviewed Dec. 2, 2025

      Condescending Crooks! Made up a fraudulent late charge to ensure there was a balance at the end of the promotional period to ensure there was a balance that triggered over $1000 in interest due. Then with an unknown balance I did not receive a notice until an email showed up saying that they had reported me to collections that will negatively affect my almost 800 credit score. Unprofessional! Condescending! Rude! And almost proud of it!!!!

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      Customer ServiceCoveragePricePunctuality & SpeedStaffBillingRatesTimelinessHonesty & Transparency

      Reviewed Nov. 20, 2025

      I had a AAA Signature Card through Comenity Bank owned by Bread Financial. By far the worst experience with a credit card company. There were multiple instances of a complete lack of customer service and support. I asked to close the account, but it took me awhile to remember everything it was set up to autopay. I thought I had paid it in full when one last charge of $21.71 came through. Once that account was fixed, I was ready to pay in full and close it out. There were 22 cents in rewards left on the account. With this card like every other, I put the rewards against my balance in order to pay less. I tried several times to redeem the rewards so I could pay in full the balance of $21.49.

      I sent several messages when I couldn’t get the transaction to get through. There was no response nor did I ever receive an error message or anything to tell me WHY the system wasn’t working as it normally did. So I paid $21.49 and asked my account to be closed. Soon I got a bill for over $45.00. They had assessed a late fee plus interest on the TWENTY TWO CENTS. I have spent hours trying to resolve this. Apparently they don’t allow redemptions of less than $5.00 in rewards. I had previously redeemed smaller amounts than $5.00. ALSO I argued that on a final balance everything should be applied. They would not balance out the bill. Not only would no-one help me, people were increasingly rude and unhelpful, treating me like a criminal over TWENTY TWO CENTS.

      To be honest, I didn’t want to pay the twenty cents on principal, but I would have paid it to end this, but they were insistent on collecting every penny of late fees and interest. I absolutely did not feel that should be the case. I tried reaching out to the executive office since customer service reps are clearly limited in what they are able to do.

      Finally after reaching out to Executives at Bread Financial I got a form letter that literally doubles down on the fact that they are correct to add late fees and interest to the original TWENTY TWO CENTS that they are correct to negatively affect me credit, and that there is nothing I can do. The balance is now over $240.00. They expect to collect more than $240 of late fees and interest on a TWENTY TWO CENT balance that should have been covered by my remaining rewards. They gave ZERO SUPPORT for fraudulent charges and ZERO CUSTOMER SERVICE. This may or may not be legally OK…but it is a TERRIBLE way to do business.

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      Sales & MarketingRatesHonesty & Transparency

      Reviewed Nov. 13, 2025

      Be aware of crook online banks!? I transferred cash from my Wells Fargo bank to my new savings at Bread savings to open a CD with it. But when I went to use my cash transfer to my savings account at Bread financial, I was told the cash is on hold for 10 business days! Why cash transfer from Wells Fargo to Bread savings bank would have to be on hold for 10 days when the Braad financial already has over $79000 in my CD!? I think they want to offer higher cd rate to pull your money in the freeze it until the rate changes so they do not honor their cd rate!? Bait & switch!? Very dishonest tactics. BE aware of the online crook banks!? Very unfair to consumers!? Dave

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      Bread Financial Company Information

      Company Name:
      Bread Financial
      Formerly Named:
      Comenity
      Website:
      www.breadfinancial.com