Bread Financial Reviews

(Formerly Comenity)

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Edited by: Tammy Burns

About Bread Financial

Bread Financial, previously known as Comenity, specializes in providing credit cards to consumers. The bank operates primarily through partnerships with retailers and other businesses, offering co-branded credit cards and loyalty programs that allow you to earn rewards and discounts on purchases. However, Bread Financial also has an impressive line-up of high-yield savings products that provide a safe place to park idle cash.

Pros
  • High APYs
  • Low fees
  • Hundreds of credit cards
  • Attractive terms and conditions on most products
Cons
  • No checking accounts
  • No branches
  • Bread Loan not available to public yet

Featured Reviews

Charleston, WV
Verified purchase
I myself have a lot of Comenity Bank cards, and 2 yrs ago my score was 513 and out of all the banks they gave me chance and since then I always paid good and now my score is 700. ...

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Thornton, CO
Verified purchase
I currently have several accounts with Comenity Bank including Victoria Secret, Stage, Boscov's and along with 8 other cards with them. I have never had a problem with them. I rec...

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What is Bread Financial?

Comenity Bank and Comenity Capital Bank have rebranded to Bread Financial, a fintech platform providing credit cards, loans and high-yield savings products.

Traditionally, Comenity Bank primarily offered co-branded credit cards and rewards programs with stores like AAA, Victoria’s Secret and Ulta. Today, it also offers a high-yield savings account, certificates of deposit (CDs), a cash-back credit card, personal loans and a buy now, pay later service under its new name, Bread Financial.

How does Bread Financial work?

As a tech-forward financial company, Bread Financial lets you open an account online in just a few minutes. You’ll need your name, address, date of birth, Social Security number and government-issued photo ID to complete your application.

You can expect low fees and high-yields at Bread Financial. Its savings and CDs are federally insured up to $250,000.

Bread Financial products and services

Bread Financial has five types of products: a savings account, CDs, credit cards, a personal loan and a buy now, pay later service.

Bread Savings
The Bread Savings account comes with a 4.25% annual percentage yield (APY) as of publication. It has a $100 minimum opening deposit and no monthly fee. It’s a good choice if you’re trying to build an emergency fund or save up for a short-term goal and want a safe place to grow your money.
Bread CDs
Bread CDs earn competitive interest rates and have $1,500 minimum opening deposits. You have a 10-day grace period at the end of your term to adjust or cash out your CD before it renews.

At the time of publishing, Bread CDs have these terms and interest rates:

  • 1-year CD earns 5.00% APY
  • 2-year CD earns 4.75% APY
  • 3-year CD earns 4.50% APY
  • 4-year CD earns 4.35% APY
  • 5-year CD earns 4.25% APY
Bread Cashback Credit Card
With the Bread Cashback American Express Credit Card, you earn unlimited 2% cash back on all purchases — no caps or category opt-ins required. This card has no annual fee and comes with all the protections and benefits you’d get as an American Express customer, including ID theft insurance, dining discounts and more.
Bread Loan
With Bread Loan, you can get a personal loan of up to $35,000 with fixed rates as low as 6.99% APR (annual percentage rate). This loan is best used to consolidate credit card debt. There are no application or origination fees and terms range from 24 to 60 months. In most cases, you’ll get an instant decision.

At the time of publishing, you can only apply for a Bread Loan if you’ve received a direct offer; it’s not yet open to the general public.

Bread Pay
Bread Pay is a buy now, pay later service that lets you split the price of a purchase up over time. You’ll generally see this payment option appear when checking out with select retailers that support Bread Pay.

Bread Financial fees

Bread Financial has no monthly maintenance fees or incoming wire transfer fees. There’s also no annual fee for its credit card or origination fees for its loan.

However, Bread Financial does charge fees for the following:

  • $25 for outgoing wire transfers
  • $15 for official check requests
  • $5 for paper statement requests

If you have a Bread CD, you may pay an early withdrawal penalty if you need to access your funds early. This fee is equal to 180 days of simple interest on one to three-year terms and 365 days of simple interest on four and five-year terms.

Bread Financial FAQ

Does Bread Financial use Zelle?

No. Because Bread Financial doesn’t offer any checking accounts, it doesn’t partner with Zelle to allow you to send and receive payments from friends and family.

Is Comenity Bank now Bread Financial?

Yes, Comenity Bank and Comenity Direct have rebranded to Bread Financial. If you have any current Comenity Bank accounts, you should see the logo and branding update in the near future.

How do I contact Bread Financial customer service?

If you have questions about Bread Financial or Comenity Bank accounts, you can reach customer service by phone at 1-855-796-9632.

What is the current rate for Bread Savings?

Bread Savings currently has an APY of 4.25%. This rate compounds daily and gets credited to your account monthly.

Is Bread Financial legit?

Yes, Bread Financial, previously known as Comenity Bank, is a legitimate financial institution dedicated to providing low-cost lending and savings products. It’s FDIC-insured, meaning your money is protected for up to $250,000 if the bank fails.

There are many fintech platforms in the banking space. Bread Financial is an option if you want a low-fee savings account or CD that earns a competitive interest rate, or if you’re looking for a cash-back credit card with no annual fee or reward caps.

Bread Financial Reviews

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    Page 1 Reviews 0 - 10
    Customer Service

    Reviewed April 20, 2025

    Lure you with high rates but make it impossible to access your money. Suspends acct if you make withdrawals. Send emails (I'm overseas) which they don't even read. Received only form letters to call THEM.

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      Customer ServicePrice

      Reviewed March 21, 2025

      Comenity never sent my credit card on the mail and never send me a statement, but they wanted me to pay fees and kept asking for my card number when I had no credit card and waited for it for 2 months. I spoke to someone at Comenity bank. She promised me to waive the fees, but never did. They kept charging me fees every month. Horrible customer service. I’m considering in suing them.

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      Customer ServicePricePunctuality & SpeedStaff

      Reviewed Feb. 24, 2025

      I had Triple A cc for years, they switched to Bread Financial, I pay my bill in full every month, however I missed a payment between January and February, they charged me 30.00 late fee and 5.00 interest. I asked them for an adjustment, they said they couldn't give me a full adjustment, I asked why. They just don't. I explained my children's dad was diagnosed with pancreatic cancer and it was a horrible January and February, he passed February 19th, he was diagnosed in January. I am still devastated, I also was late on one other card and they adjusted everything and were very understanding and sincere.

      I paid my balance with Bread Financial and I shredded the card, I will never use their card or services again. They lost a customer over $20.00. When I emailed them at first from my phone when I found that my payment was late, they adj $15.00. So yep 20.00. They lost me and the representatives didn't care, Why would anyone do business with people who have no empathy or understanding of extraordinary circumstances? They really don't offer a good cash back program either, I just stayed with the AAA credit card when they moved.

      Research your choices. This is a bad one to go with. There are other high yield savings out there and a heck of a lot better offers for rewards, I have someone else for my savings but just seeing that they push that offer of high yield, I have a better one. So nothing really good about this company. I paid the overdue on February 7 2025. It was due February 1st, I was just going in to pay my bills for March when I received their reply and called them, Good luck, Their online billing and payment is confusing too,

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      Customer Service

      Reviewed Feb. 21, 2025

      I received an offer from Bread for a pre-approved Amex. I accepted. Upon arrival, I activated the card and attempted to use it for a small (>$50) online purchase and enter it into Google Pay. The card was immediately flagged for "suspicious activity". I called their Customer Service, and went through various verification questions ... until we arrived at telephone number. Apparently, they had added an old cell number that I no longer have access to (haven't had for years, actually). This caused my case to "escalate". I then told them I would just like to cancel the card. I don't actually need it, and it wasn't worth the trouble. There is no balance on it, there are no pending charges, there are no fees ... absolutely nothing had ever been done with this card as it was the very first transaction ever attempted, and just 20 minutes after activation. I was told I had to wait to receive a letter.

      A few weeks later, I receive the letter, requesting copies of everything from my social security card (front & back), to my utility bills, to my driver's license (again, front & back). I refused, and again ask them to simply close the card. I was told no. Not unless I sent them all of the above. Again, I refused to mail enough material to steal my identity with ease. I was told the card would be closed eventually, but when I asked "how long", the response was they couldn't tell me. I'm uncomfortable having a ~ $10,000 credit line open that has the wrong information and was immediately flagged for fraud. I'm not just going to ignore it's existence. It appears my only options are calling monthly to see if they have closed the account yet, or hiring an attorney.

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      Customer ServicePunctuality & SpeedStaff

      Reviewed Feb. 20, 2025

      STAY AWAY!!!! I am a customer of Dell who used to have Dell Financial services to support and now I guess Bread Financial has taken over (not for the better). Very poor customer service, the services team is obviously offshore in India, had a call today and it is very obvious they are reading a canned script for any question I have. Not very helpful!!!! I was trying to reverse a $30 late fee as a courtesy (been with Dell for over 10 years, never been late on a payment and was only late because of the 5PM EST time deadline with me being on the West Coast) but they kept insisting on just $15 as a courtesy reversal.

      Spoke to 3 different reps who were obviously based offshore in India (2 of which intentionally hung up on me) and 1 Supervisor (which I presume was stateside) who was USELESS and was reading the same script without actually listening to my concern. It is obvious this Financial institution is taking advantage of their customers and SHOULD BE REPORTED TO THE BBB, FINANCIAL SERVICES COMMITTEE IN CONGRESS, OR HAVE SOME TYPE OF CLASS ACTION LITIGATION taken against them. Who knows what other unfair business practices they are engaging in.

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      Staff

      Reviewed Feb. 19, 2025

      Bread Financial has very poor online support - customer reps unable to support web site. Unable to access account without reopening another user and password and other account data - information they already have.

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      Customer ServicePrice

      Reviewed Feb. 19, 2025

      Stay away! Once they have your money they have so many rules and fees it is a total headache trying to get it back. The little bit of higher interest is not worth it, go to another bank to do your business. The customer service is worthless.

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      Price

      Reviewed Feb. 13, 2025

      Every time I pay my Maurices Credit Card online it takes a week for the money to be removed from my account. It looks to be paid but then days later it tries to take it out and I get charged a service fee. The company need to figure out a way to get the money out of its customer's account in a timely manner. This is 2025. This is the only credit card and bill I have that is still in 1990. I feel like this done to mess their customer's account up and get to charge service fees. Very disappointed. Once I have paid this card off. I am closing my account.

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      Customer ServiceContract & TermsPricePunctuality & Speed

      Reviewed Feb. 13, 2025

      If your dentist tries to get you to sign up for a third party payment plan with the promise of "no interest" do not believe them!!! It is a deferred interest plan that starts on the day you sign up for the card. If you don't pay the full amount before the end of the plan they will hit you with all the interest in one bill. We have had to call them over 30 times due to the Smile Spa of North Jersey LLC opening a credit card fraudulently and then charging $13,200 to the card with no proof of work that equals that amount.

      We have had to open multiple disputes, during which they broke 10-12 federal laws, and even though the dispute was open they are saying we are past due and they added a late fee which is illegal under the FCBA. When they received the response from the Smile Spa of North Jersey LLC it included a contract with a signature from a different contract that was obviously copied but they took it as proof of the plan being opened. They never proved the fraudulent charges were valid so we had to open another dispute as well as opening complaints with the FDIC, the CFPB, the OCC, the BBB, and the NJ Consumer Affairs office. Don't get stuck in the nightmare we are going through for over a year by avoiding this company at all costs.

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      Sales & MarketingPriceStaff

      Reviewed Feb. 13, 2025

      BUYER BEWARE**** DO Not get caught up in getting this credit card or having any ties with this company. They will price gauge you with high interest higher than your balance due. They are taking advantage of the consumer. I am filing a complaint with the BBB against them. Never missed a payment, never late and losing my mother overnight and due to not logging into the system for 1 day you want to add $414 interest on my balance. When calling to pay the full balance and asked them to remove the interest charge due to the death in the family no regards at all. They are scamming people for high fees with no compassion for the consumer. PLEASE save yourself the headaches and don't get caught up in the same mess as myself.

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      Bread Financial Company Information

      Company Name:
      Bread Financial
      Formerly Named:
      Comenity
      Website:
      www.breadfinancial.com