Bread Financial

Bread Financial Reviews

(Formerly Comenity)

Bread Financial Reviews
1.6(914)
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About Bread Financial

Bread Financial, previously known as Comenity, specializes in providing credit cards to consumers. The bank operates primarily through partnerships with retailers and other businesses, offering co-branded credit cards and loyalty programs that allow you to earn rewards and discounts on purchases. However, Bread Financial also has an impressive line-up of high-yield savings products that provide a safe place to park idle cash.

Pros & Cons

Pros
  • High APYs
  • Low fees
  • Hundreds of credit cards
  • Attractive terms and conditions on most products
Cons
  • No checking accounts
  • No branches
  • Bread Loan not available to public yet

Featured Reviews

Verified
Charleston, WV

I myself have a lot of Comenity Bank cards, and 2 yrs ago my score was 513 and out of all the banks they gave me chance and since then I always paid good and now my score is 700. ...

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Verified
Thornton, CO

I currently have several accounts with Comenity Bank including Victoria Secret, Stage, Boscov's and along with 8 other cards with them. I have never had a problem with them. I rec...

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What is Bread Financial?

Comenity Bank and Comenity Capital Bank have rebranded to Bread Financial, a fintech platform providing credit cards, loans and high-yield savings products.

Traditionally, Comenity Bank primarily offered co-branded credit cards and rewards programs with stores like AAA, Victoria’s Secret and Ulta. Today, it also offers a high-yield savings account, certificates of deposit (CDs), a cash-back credit card, personal loans and a buy now, pay later service under its new name, Bread Financial.

How does Bread Financial work?

As a tech-forward financial company, Bread Financial lets you open an account online in just a few minutes. You’ll need your name, address, date of birth, Social Security number and government-issued photo ID to complete your application.

You can expect low fees and high-yields at Bread Financial. Its savings and CDs are federally insured up to $250,000.

Bread Financial products and services

Bread Financial has five types of products: a savings account, CDs, credit cards, a personal loan and a buy now, pay later service.

Bread Savings
The Bread Savings account comes with a 4.25% annual percentage yield (APY) as of publication. It has a $100 minimum opening deposit and no monthly fee. It’s a good choice if you’re trying to build an emergency fund or save up for a short-term goal and want a safe place to grow your money.
Bread CDs
Bread CDs earn competitive interest rates and have $1,500 minimum opening deposits. You have a 10-day grace period at the end of your term to adjust or cash out your CD before it renews.

At the time of publishing, Bread CDs have these terms and interest rates:

  • 1-year CD earns 5.00% APY
  • 2-year CD earns 4.75% APY
  • 3-year CD earns 4.50% APY
  • 4-year CD earns 4.35% APY
  • 5-year CD earns 4.25% APY
Bread Cashback Credit Card
With the Bread Cashback American Express Credit Card, you earn unlimited 2% cash back on all purchases — no caps or category opt-ins required. This card has no annual fee and comes with all the protections and benefits you’d get as an American Express customer, including ID theft insurance, dining discounts and more.
Bread Loan
With Bread Loan, you can get a personal loan of up to $35,000 with fixed rates as low as 6.99% APR (annual percentage rate). This loan is best used to consolidate credit card debt. There are no application or origination fees and terms range from 24 to 60 months. In most cases, you’ll get an instant decision.

At the time of publishing, you can only apply for a Bread Loan if you’ve received a direct offer; it’s not yet open to the general public.

Bread Pay
Bread Pay is a buy now, pay later service that lets you split the price of a purchase up over time. You’ll generally see this payment option appear when checking out with select retailers that support Bread Pay.

Bread Financial fees

Bread Financial has no monthly maintenance fees or incoming wire transfer fees. There’s also no annual fee for its credit card or origination fees for its loan.

However, Bread Financial does charge fees for the following:

  • $25 for outgoing wire transfers
  • $15 for official check requests
  • $5 for paper statement requests

If you have a Bread CD, you may pay an early withdrawal penalty if you need to access your funds early. This fee is equal to 180 days of simple interest on one to three-year terms and 365 days of simple interest on four and five-year terms.

Bread Financial FAQ

Does Bread Financial use Zelle?

No. Because Bread Financial doesn’t offer any checking accounts, it doesn’t partner with Zelle to allow you to send and receive payments from friends and family.

Is Comenity Bank now Bread Financial?

Yes, Comenity Bank and Comenity Direct have rebranded to Bread Financial. If you have any current Comenity Bank accounts, you should see the logo and branding update in the near future.

How do I contact Bread Financial customer service?

If you have questions about Bread Financial or Comenity Bank accounts, you can reach customer service by phone at 1-855-796-9632.

What is the current rate for Bread Savings?

Bread Savings currently has an APY of 4.25%. This rate compounds daily and gets credited to your account monthly.

Is Bread Financial legit?

Yes, Bread Financial, previously known as Comenity Bank, is a legitimate financial institution dedicated to providing low-cost lending and savings products. It’s FDIC-insured, meaning your money is protected for up to $250,000 if the bank fails.

There are many fintech platforms in the banking space. Bread Financial is an option if you want a low-fee savings account or CD that earns a competitive interest rate, or if you’re looking for a cash-back credit card with no annual fee or reward caps.

Bread Financial Reviews

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    Page 1 Reviews 0 - 10

    Reviewed Oct. 4, 2024

    This is card is a Scam. They have sent me a pre approval and when I applied it got approved and they sent me a Card which is blocked. The funny part is it gets activated but card is blocked and I want to close this scam immediately, but they are not closing it. I am trying to find out a way to report this SCAM to an Ombudsman.

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      Punctuality & SpeedStaff

      Reviewed Sept. 29, 2024

      Dissatisfied with Comenity/Academy Sports. Have had this account since 2019 with no lates. I barely use the card and when I do, I immediately pay off. I originally set up automatic draft to account so it would never be late. When I recently paid off a balance of $97 dollars, they charged me a late fee. I contacted their CSM by name of Ariel and she assured me the fee would be removed because of the error on their part. She promised me it would be credited and bring my account to a 0 balance. It’s a crying shame when people who are working for a company, are getting paid to do nothing.

      I spent my career in customer service as a CSM and when I said it would get done, you can bet it would get done. Companies don’t seem to care anymore about integrity and honesty. It only strengthen my desire to no longer use credit cards or bank loans. I advise everyone to consider doing the same. Companies everywhere seem to have new practices that give me reason for concern and I just don’t trust they will deliver what they promise.

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      Reviewed Sept. 22, 2024

      They told me I'd be receiving my Platinum card in 10 days, I got it 5 months later. They put Freeze on my card without justification and reopened it a month later! I believe the entire SOP system is bad. That's why they have so many lawsuits against them.

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      Customer Service

      Reviewed Sept. 20, 2024

      I had a Dell Financial account for over 20 years. They switched to this company and I have serious issues. Set up automatic payments in June 2024. It is now September 2024 and they still have not taken payments properly from my account and have stated that it can *take up to 2-3 months* for automatic payments to process properly. I call and the reps state that I can be 'rest assured' my payment will go through, but it's three business days after it should have been processed. The whole point of setting automatic payments is to ensure timely payments in the first place. I should not have to call to chase a bank to do its job or MAKE PAYMENTS OVER THE PHONE when I have automatic payments set up. Absolutely absurd.

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      Sales & MarketingPricePunctuality & Speed

      Reviewed Aug. 27, 2024

      Credit card is a scam. The first bill I received said that I was late paying so there was a late payment plus interest. Then when I said I wanted to pay it off in full and to close the account they added another months interest. So they got 6$ in interest and a 35$ late charge on a 22$ charge. Never shopping there again. Their stuff is garbage anyway. They are thieves.

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      Customer Service

      Reviewed Aug. 20, 2024

      Used my Bread Rewards credit card for a purchase. This purchase was never received nor refunded. Contacted Bread Rewards customer service, which was a complete circus being transferred back-and-forth between fraud and disputes. After about six months of no help and being told it was not a fraud case, finally had to get a lawyer involved. It has been over a year since the transaction which I still have to pay on my credit card. Worst credit card ever. Would not recommend it. Customer service is terrible.

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      Price

      Reviewed Aug. 8, 2024

      They like to charge late fees even though an autopay is set up that pays the balance in full! Then they ask to confirm information that you already entered and is clearly visible on your account, as if you never entered that information prior. Stay away!

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      Customer ServiceSales & MarketingPrice

      Reviewed Aug. 7, 2024

      Purchased hearing aids on 5/28/24; refinanced with another bank because of the high interest rate that Comenity was charging. Called for pay off several times and the new bank even called for payoff. Payment was sent on 6/25/24. Interest charges of $87.73 were charged on 7/2/24 after account was paid in full. After not receiving disputing the charges and no help from customer service, we reluctantly paid the $87.73 so they would not ruin our credit. That payment was on 7/25/24 - the due date! On 8/2/24, they billed us another $3.00 for minimum interest charges. How many times do we have to pay off this scam of a "HealthiPlan"?????

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      Customer Service

      Reviewed July 28, 2024

      I keep seeing all the bad reviews for the (Bread Company/Comenity). Why doesn't people go to their Attorney General and the Better Business Bureau to start an investigation into the practices of this company. We have consumer protections set up here in the United States and everyone needs to use these protections. This is going to ruin the businesses that are associated with this company if they continue to use them, sometimes they don't care sometimes they want to have good customer service. Everyone NEEDS to get their attention. I called them and did not have a good result and am no longer using the card. Just paying it off.

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      Customer ServicePrice

      Reviewed July 26, 2024

      Bad communication resulted in over $350 in interest charged when a promotion came to an end. They buried the end date on the bills they sent, and they did not notify me specifically (like other banks do) that the promotion was about to expire. This was very deceptive. I paid the entire balance, but that extra $350 will cost them thousands in potential future sales. This "bank" operates questionably, and there are many reviews to support this. They will lose business for using such practices. I hope that $350 was worth losing a customer forever because this will be the last money I spend with them.

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      Bread Financial Company Information

      Company Name:
      Bread Financial
      Formerly Named:
      Comenity
      Website:
      www.breadfinancial.com