Bread Financial

Bread Financial Reviews

(Formerly Comenity)

1.1
922 reviews & ratings
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Written by Cassidy Horton
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Edited by Tammy Burns

About Bread Financial

Bread Financial, previously known as Comenity, specializes in providing credit cards to consumers. The bank operates primarily through partnerships with retailers and other businesses, offering co-branded credit cards and loyalty programs that allow you to earn rewards and discounts on purchases. However, Bread Financial also has an impressive line-up of high-yield savings products that provide a safe place to park idle cash.

Pros
  • High APYs
  • Low fees
  • Hundreds of credit cards
  • Attractive terms and conditions on most products
Cons
  • No checking accounts
  • No branches
  • Bread Loan not available to public yet

Featured Reviews

Charleston, WV
Verified purchase
I myself have a lot of Comenity Bank cards, and 2 yrs ago my score was 513 and out of all the banks they gave me chance and since then I always paid good and now my score is 700. ...

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Thornton, CO
Verified purchase
I currently have several accounts with Comenity Bank including Victoria Secret, Stage, Boscov's and along with 8 other cards with them. I have never had a problem with them. I rec...

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What is Bread Financial?

Comenity Bank and Comenity Capital Bank have rebranded to Bread Financial, a fintech platform providing credit cards, loans and high-yield savings products.

Traditionally, Comenity Bank primarily offered co-branded credit cards and rewards programs with stores like AAA, Victoria’s Secret and Ulta. Today, it also offers a high-yield savings account, certificates of deposit (CDs), a cash-back credit card, personal loans and a buy now, pay later service under its new name, Bread Financial.

How does Bread Financial work?

As a tech-forward financial company, Bread Financial lets you open an account online in just a few minutes. You’ll need your name, address, date of birth, Social Security number and government-issued photo ID to complete your application.

You can expect low fees and high-yields at Bread Financial. Its savings and CDs are federally insured up to $250,000.

Bread Financial products and services

Bread Financial has five types of products: a savings account, CDs, credit cards, a personal loan and a buy now, pay later service.

Bread Savings
The Bread Savings account comes with a 4.25% annual percentage yield (APY) as of publication. It has a $100 minimum opening deposit and no monthly fee. It’s a good choice if you’re trying to build an emergency fund or save up for a short-term goal and want a safe place to grow your money.
Bread CDs
Bread CDs earn competitive interest rates and have $1,500 minimum opening deposits. You have a 10-day grace period at the end of your term to adjust or cash out your CD before it renews.

At the time of publishing, Bread CDs have these terms and interest rates:

  • 1-year CD earns 5.00% APY
  • 2-year CD earns 4.75% APY
  • 3-year CD earns 4.50% APY
  • 4-year CD earns 4.35% APY
  • 5-year CD earns 4.25% APY
Bread Cashback Credit Card
With the Bread Cashback American Express Credit Card, you earn unlimited 2% cash back on all purchases — no caps or category opt-ins required. This card has no annual fee and comes with all the protections and benefits you’d get as an American Express customer, including ID theft insurance, dining discounts and more.
Bread Loan
With Bread Loan, you can get a personal loan of up to $35,000 with fixed rates as low as 6.99% APR (annual percentage rate). This loan is best used to consolidate credit card debt. There are no application or origination fees and terms range from 24 to 60 months. In most cases, you’ll get an instant decision.

At the time of publishing, you can only apply for a Bread Loan if you’ve received a direct offer; it’s not yet open to the general public.

Bread Pay
Bread Pay is a buy now, pay later service that lets you split the price of a purchase up over time. You’ll generally see this payment option appear when checking out with select retailers that support Bread Pay.

Bread Financial fees

Bread Financial has no monthly maintenance fees or incoming wire transfer fees. There’s also no annual fee for its credit card or origination fees for its loan.

However, Bread Financial does charge fees for the following:

  • $25 for outgoing wire transfers
  • $15 for official check requests
  • $5 for paper statement requests

If you have a Bread CD, you may pay an early withdrawal penalty if you need to access your funds early. This fee is equal to 180 days of simple interest on one to three-year terms and 365 days of simple interest on four and five-year terms.

Bread Financial FAQ

Does Bread Financial use Zelle?

No. Because Bread Financial doesn’t offer any checking accounts, it doesn’t partner with Zelle to allow you to send and receive payments from friends and family.

Is Comenity Bank now Bread Financial?

Yes, Comenity Bank and Comenity Direct have rebranded to Bread Financial. If you have any current Comenity Bank accounts, you should see the logo and branding update in the near future.

How do I contact Bread Financial customer service?

If you have questions about Bread Financial or Comenity Bank accounts, you can reach customer service by phone at 1-855-796-9632.

What is the current rate for Bread Savings?

Bread Savings currently has an APY of 4.25%. This rate compounds daily and gets credited to your account monthly.

Is Bread Financial legit?

Yes, Bread Financial, previously known as Comenity Bank, is a legitimate financial institution dedicated to providing low-cost lending and savings products. It’s FDIC-insured, meaning your money is protected for up to $250,000 if the bank fails.

There are many fintech platforms in the banking space. Bread Financial is an option if you want a low-fee savings account or CD that earns a competitive interest rate, or if you’re looking for a cash-back credit card with no annual fee or reward caps.

Bread Financial Reviews

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    Page 1 Reviews 0 - 10
    Customer Service

    Reviewed Jan. 13, 2025

    Lexus Pursuit Signature CC. This company manages the Lexus Pursuit Signature Visa Card. FORGET IT! They are the ABSOLUTE WORST. The customer service is beyond incompetent, rude and just plain checked out. Brand new card that I can't get to register. 11 phone calls, transferred twice to the "IT" department... They don't have one. AND no one cares. They get a negative one million from me.

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      Customer ServicePunctuality & SpeedOnline & App

      Reviewed Jan. 13, 2025

      Worst Credit Card Experience Ever. I have had a very disappointing experience with this credit card. The customer service is incredibly poor, and there seems to be no difference between this service and regular, unhelpful customer support. Their website is unnecessarily complicated, making it difficult to manage my account. I made my final payment on the due date, but they processed it two days late and charged me a fee. Two months later, I received a call stating that I still owed $121 due to late fees, which was frustrating given that I had paid on time.

      It’s especially disheartening because El Dorado Furniture offers beautiful, high-quality products, and I was a loyal customer who frequently purchased furniture from them. However, after this experience, I will not be buying from them again, nor would I recommend this credit card to anyone. For reference, my account number is **.

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      Price

      Reviewed Dec. 28, 2024

      Extremely poor and disappointing experience w/ Bread Financial and Comenity. I've been a customer of Bread Financial for more than 2 years and they have turned out to be one of the biggest mistakes that I've made in my entire life. They are a predator in the market, looking to impose penalties and extremely high interest rates on unsuspecting customers that fall for the "buy now / pay later" trick. One of the worst examples of American Greed at its worst. Making hundreds of millions (even billions) from fees, interest and penalties, while offering no actual "product". Just clicking the mouse and shifting money from your bank to theirs. Don't be a sucker. Steer clear of this company!

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      Customer ServicePunctuality & Speed

      Reviewed Dec. 28, 2024

      Dirtbag company. Terrible rates. Paid off the few hundred dollars I had on card. Couple months later I get a nasty gram that I owe $25 for annual fee I overlooked, 30 days later. Had thought I was zero balance. Called as soon as I got the letter and paid it then and there. But these ** made sure they kept that late ding on my credit for no lie coming up on 7 years just because they can. Luckily I have very good credit despite them. And will never make the mistake of using any of Bread’s companies again. Even when I was younger and not careful with credit and a creditor could have legitimately trashed my credit, they worked with me because I called and tried to work with them. Not these jerks. Steer clear.

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      Customer ServiceStaff

      Reviewed Dec. 19, 2024

      This is the second time I've called Bread customer service over the past two years. Each time I'm left feeling dissatisfied & with unresolved issues. Due to a language barrier, the customer service rep couldn't understand my concerns. I received a lot of "I don't knows, and wait & sees." Absolutely worthless service.

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      PricePunctuality & SpeedStaff

      Reviewed Dec. 10, 2024

      I was charged a 41 dollar late fee for being a half an hour late 'cause I didn't realize cut off time was 5pm Eastern. I was thinking of my time zone which is Central. First lady said they would take the fee off then I found out they only take off 15.00 and still charge me the rest! Don't get this card!

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      Verified purchase
      Punctuality & Speed

      Reviewed Nov. 19, 2024

      I was loyal customer, and enjoyed shopping at Boscov's in Plymouth Meeting in PA. I always paid my bill in full (most of the time). If you miss the deadline to pay even by minutes your were charged a late fee by Comenity Bank. Then they changed the time of deadline from 6pm -to-5pm. Got me again. I closed my account. They sent me a letter stating bal was paid in full. Then they contacted me stating I owed a late fee - the the next month another fee then late fee on late fees on a closed acc. They then added that to my credit report on close acc. My score dropped 75 points. I filed a complaint with Attorney General office in PA and Federal Consumer Protection - Do NOT OPEN A CREDIT WITH BOSCOV's. Comenity is a corrupt bank trying to collect late fees for profit - typical financial predator.

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      Verified purchase
      Sales & MarketingPriceStaff

      Reviewed Oct. 18, 2024

      I was lured in by an offer of $200 off spending $1000 in the mail- I only applied because it was connected to other Amex. Oh boy I regret it now. Huge scammers, I had automatic payments on and they found a way to charge me interest and REFUSE to refund me the $12 interest even though it’s their fault. I have a 822 credit score. They have made the wrong person angry. Everyone please for your peace of mind get any other card but this one, I am completely convinced this is a scam company. They will lower your score and steal your money. I can’t believe they are still in business. Can someone shut them down please?! I’m calling my platinum amex card to complain too- a stain on Amex’s name dear god.

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      Reviewed Oct. 4, 2024

      This is card is a Scam. They have sent me a pre approval and when I applied it got approved and they sent me a Card which is blocked. The funny part is it gets activated but card is blocked and I want to close this scam immediately, but they are not closing it. I am trying to find out a way to report this SCAM to an Ombudsman.

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      Punctuality & SpeedStaff

      Reviewed Sept. 29, 2024

      Dissatisfied with Comenity/Academy Sports. Have had this account since 2019 with no lates. I barely use the card and when I do, I immediately pay off. I originally set up automatic draft to account so it would never be late. When I recently paid off a balance of $97 dollars, they charged me a late fee. I contacted their CSM by name of Ariel and she assured me the fee would be removed because of the error on their part. She promised me it would be credited and bring my account to a 0 balance. It’s a crying shame when people who are working for a company, are getting paid to do nothing.

      I spent my career in customer service as a CSM and when I said it would get done, you can bet it would get done. Companies don’t seem to care anymore about integrity and honesty. It only strengthen my desire to no longer use credit cards or bank loans. I advise everyone to consider doing the same. Companies everywhere seem to have new practices that give me reason for concern and I just don’t trust they will deliver what they promise.

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      Bread Financial Company Information

      Company Name:
      Bread Financial
      Formerly Named:
      Comenity
      Website:
      www.breadfinancial.com