Bread Financial

Bread Financial Reviews

(Formerly Comenity)

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Overall Rating2.3 out of 5
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About Bread Financial Reviews

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Bread Financial, previously known as Comenity, specializes in providing credit cards to consumers. The bank operates primarily through partnerships with retailers and other businesses, offering co-branded credit cards and loyalty programs that allow you to earn rewards and discounts on purchases. However, Bread Financial also has an impressive line-up of high-yield savings products that provide a safe place to park idle cash.

Pros & Cons


  • High APYs
  • Low fees
  • Hundreds of credit cards
  • Attractive terms and conditions on most products


  • No checking accounts
  • No branches
  • Bread Loan not available to public yet

Bottom Line

Bread Financial’s high-yield savings account and CDs are worth exploring if you’re in the market for high interest rates and low fees. However, it doesn’t offer any checking accounts at this time. As an online financial company, it has no branch locations.

Featured Reviews

Charleston, WV

I myself have a lot of Comenity Bank cards, and 2 yrs ago my score was 513 and out of all the banks they gave me chance and since then I always paid good and now my score is 700. ...

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Thornton, CO

I currently have several accounts with Comenity Bank including Victoria Secret, Stage, Boscov's and along with 8 other cards with them. I have never had a problem with them. I rec...

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What is Bread Financial?

Comenity Bank and Comenity Capital Bank have rebranded to Bread Financial, a fintech platform providing credit cards, loans and high-yield savings products.

Traditionally, Comenity Bank primarily offered co-branded credit cards and rewards programs with stores like AAA, Victoria’s Secret and Ulta. Today, it also offers a high-yield savings account, certificates of deposit (CDs), a cash-back credit card, personal loans and a buy now, pay later service under its new name, Bread Financial.

How does Bread Financial work?

As a tech-forward financial company, Bread Financial lets you open an account online in just a few minutes. You’ll need your name, address, date of birth, Social Security number and government-issued photo ID to complete your application.

You can expect low fees and high-yields at Bread Financial. Its savings and CDs are federally insured up to $250,000.

Bread Financial products and services

Bread Financial has five types of products: a savings account, CDs, credit cards, a personal loan and a buy now, pay later service.

The Bread Savings account comes with a 4.25% annual percentage yield (APY) as of publication. It has a $100 minimum opening deposit and no monthly fee. It’s a good choice if you’re trying to build an emergency fund or save up for a short-term goal and want a safe place to grow your money.
Bread CDs earn competitive interest rates and have $1,500 minimum opening deposits. You have a 10-day grace period at the end of your term to adjust or cash out your CD before it renews.

At the time of publishing, Bread CDs have these terms and interest rates:

  • 1-year CD earns 5.00% APY
  • 2-year CD earns 4.75% APY
  • 3-year CD earns 4.50% APY
  • 4-year CD earns 4.35% APY
  • 5-year CD earns 4.25% APY
With the Bread Cashback American Express Credit Card, you earn unlimited 2% cash back on all purchases — no caps or category opt-ins required. This card has no annual fee and comes with all the protections and benefits you’d get as an American Express customer, including ID theft insurance, dining discounts and more.
With Bread Loan, you can get a personal loan of up to $35,000 with fixed rates as low as 6.99% APR (annual percentage rate). This loan is best used to consolidate credit card debt. There are no application or origination fees and terms range from 24 to 60 months. In most cases, you’ll get an instant decision.

At the time of publishing, you can only apply for a Bread Loan if you’ve received a direct offer; it’s not yet open to the general public.

Bread Pay is a buy now, pay later service that lets you split the price of a purchase up over time. You’ll generally see this payment option appear when checking out with select retailers that support Bread Pay.

Bread Financial fees

Bread Financial has no monthly maintenance fees or incoming wire transfer fees. There’s also no annual fee for its credit card or origination fees for its loan.

However, Bread Financial does charge fees for the following:

  • $25 for outgoing wire transfers
  • $15 for official check requests
  • $5 for paper statement requests

If you have a Bread CD, you may pay an early withdrawal penalty if you need to access your funds early. This fee is equal to 180 days of simple interest on one to three-year terms and 365 days of simple interest on four and five-year terms.

Bread Financial FAQ

Does Bread Financial use Zelle?

No. Because Bread Financial doesn’t offer any checking accounts, it doesn’t partner with Zelle to allow you to send and receive payments from friends and family.

Is Comenity Bank now Bread Financial?

Yes, Comenity Bank and Comenity Direct have rebranded to Bread Financial. If you have any current Comenity Bank accounts, you should see the logo and branding update in the near future.

How do I contact Bread Financial customer service?

If you have questions about Bread Financial or Comenity Bank accounts, you can reach customer service by phone at 1-855-796-9632.

What is the current rate for Bread Savings?

Bread Savings currently has an APY of 4.25%. This rate compounds daily and gets credited to your account monthly.

Is Bread Financial legit?

Yes, Bread Financial, previously known as Comenity Bank, is a legitimate financial institution dedicated to providing low-cost lending and savings products. It’s FDIC-insured, meaning your money is protected for up to $250,000 if the bank fails.

There are many fintech platforms in the banking space. Bread Financial is an option if you want a low-fee savings account or CD that earns a competitive interest rate, or if you’re looking for a cash-back credit card with no annual fee or reward caps.

Bread Financial Reviews

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Page 1 Reviews 0 - 10

Reviewed Sept. 2, 2023

These scumbag thieves closed my account because of disputes between them and Floor and Decor, I had a delay in my monthly payment for a few hours,, hours not days,, and these scammers charged me $41, when I called these miserable liars to see if I can recover this money, I was answered by a crappy supervisor who told me that I am not eligible to give my late fees back because my account is closed, that is, closed by these scammers without notifying me. My advice is if you ever hear about Bread Financial or ** Bank Comenity, stay away, they are just scammers.

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Reviewed Aug. 29, 2023

I have been making payments for years and now they losing my credit for no reason, I was three days late on my card and Bread Financial found out I was ** and that's when they lower my credit and had my savings for years without missing any payments, had accounts for 15 or more years.

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    Reviewed Aug. 16, 2023

    Horrible customer service!!! They have frozen my account several times without reason or notice. It has been so embarrassing being out in public with friends or for a work event, and my card gets denied when it has thousands of dollars left in available balance. No fraudulent activity. No international transaction. Nowhere near my limit. Just paying for a lunch for clients and waiter/waitress returns to tell you that the card is declined.

    Several times this has happened. Each time taking several days to address because each employee forwards the message to another, and each time they have up to (and they have used it every time) 48 hours to respond. So, to answer one question, why is my account frozen, it will take roughly 6 days... When I confronted the company about this mishandling of their product, I was thrown into a forwarding loop.

    Most recently, Ms. S. ** gave me no information on the status of my account, no information on when it would be unfrozen, and no regard for her stress and embarrassment that her company has caused. I chose this card because my favorite casino has a credit rewards program through them. But after all this, I am canceling my card immediately, and I pray that Caesars Rewards finds a better company to do business with, cuz casinos are all about customer service, and this company clearly has no interest in its customers.

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    Reviewed July 25, 2023

    They charged me $547.99 as fee for one month and, I always pay every single month my credit card with them. I called them, texted with them without any success. This bank is only care about taking money from us and nothing else, that's why I'm warning you not taking any card with this bank, you will deeply regret it. Don't ever deal with them.

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    Reviewed July 24, 2023

    Thanks Bread Financial, for closing my paid off account after I worked my ** off to pay my 10k credit card balance off through Alphaeon and then closing my account due to inactivity, which penalizes me now. I barely had a paid off card for a month to two when they abruptly closed my account. I was even looking for a dermatologic procedure to keep this card open before they so aggressively closed it—which seems to be a bit coercive or illegal. “You can only keep it open if you use it again on a medical procedure” they told me. I will never ever use this company again. They are predatory lenders.

    I won’t even mention what I paid in interest! Not to mention that several times their log in page did not work and I had to call several times and spoke to a guy in India to fix it, which made two of my payments late, not due to ME but to their internal software issues. I looked him up: this financial predator makes 8.69 million a year! Guess what he gets: 13.1 % salary and 86.9% bonuses. Would it really have hurt this institution to keep my account open??? Just another FWP getting rich off of us grinders. May your stock continue to sag like a soggy piece of bread.

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    Reviewed July 7, 2023

    Bread Financial Charged me $300.00 interest per month on a $1,200.00 purchase of a Retro Classic Refrigerator. This is horrible!!! Can they be investigated for unlawfully overcharging me too much interest on my purchase?

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    Reviewed June 21, 2023

    This company took over Comenity Bank and decided to close many of my credit cards, including the ones that were paid off. If this is how long term paying customers are treated, good riddance. I hope you go under like every other greedy company.

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    Reviewed June 12, 2023

    I recently had a displeasure of having an 18 month worth of interest charged to my account after I was 5 days late to pay off the balance. I always made payments on time and never missed a payment. I called and spoke with two different customer care agents and supervisor but they showed absolutely no flexibility to work with me! This company, formerly is Comenity Bank, is not going to win my return business!

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    Reviewed June 11, 2023

    Comenity is now doing this again to me; same as the card I had from them for Wayfair. Although ALL my payments are on time, for whatever reason they have decided to end their partnership with Wayfair and now Overstock. They will be closing my account, just like they did with Wayfair. When they did this to me with Mayfair, my credit score dropped over 50 points. How utterly irresponsible and negligent!!!! I imagine this falls on deaf ears, they just don't care. I am rushing to pay the card off now to beat that deadline and close the account myself and then using my own time (thanks a lot Comenity), I will contact each credit bureau. I will NEVER take a card from them again. They just don't care.

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    Reviewed June 6, 2023

    My AAA credit card was transferred to Bread (Comenity) without my knowledge. In the process, my automatic payment information was lost and my bills were not being paid. Eventually, my credit limit was exceeded and I was charged a $119 penalty. I immediately paid what I owed on the account and opened a dispute to recover the $119 penalty in November, 2022. I have called a dozen times since then (it is now June, 2023) and have been told that they are still reviewing the matter. It is difficult to get through the customer service system to talk to a supervisor but I have done this several times. All they can do is make a note on my dispute record that I called again.

    There is no way for the customer service rep (or me) to communicate directly with the people handling the dispute. This can’t be a backlog issue since they’ve already had 7 months to resolve this issue. It looks a lot like I’m just being stonewalled because they don’t want to reimburse the money. In my opinion, the customer service system is failing miserably on this issue. I have also found that their first-level reps have been almost no help at all and frequently give me incorrect status information.

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    Bread Financial Company Information

    Company Name:
    Bread Financial
    Formerly Named: