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Target Launches In-Store Recall System

Retailer teams up with safety agency to notify shoppers

December 22, 2008

• Toy Importer to Pay Penalty for Violating Lead Paint Ban • CPSC Outlines Revamped Crib Recall Policy • Mississippi Warns Residents on Unsafe Toys • CPSC Delays Enforcement Of Testing on Kids' Products • Popular Zhu Zhu Pet May Contain Dangerous Chemicals • Report: Fewer Toys Contain Lead but Toxins Still Common • California Warns Retailers On Lead • Mattel Settles Suits Over Dangerous Toys • Target To Pay $600,000 For Violating Lead Paint Ban • Tougher Safety Requirements For Children's Products Now In Effect • Toys 'R' Us Launches Unsafe Baby Products Awareness Program • New Safety Agency Chief Pledges Greater Openness • Obama Names New Consumer Product Safety Chair, Boosts Budget • Toymaker Fined $1.1 Million For Consumer Violations • Maryland Stores Stop Selling Toys With Lead Paint • Toymakers, Craftspeople Up In Arms Over New Safety Law • Thrift Stores Protest Ban on Lead Toys • Target Launches In-Store Recall System • Do's and Don'ts of Holiday Decorating • New Jersey Finds Recalled Toys in Four Stores • Mattel Agrees to Lower Lead Paint Levels in Toys • Consumers Cautioned About Dangerous Toys • Soon-To-Be-Banned Plastic Toys Flooding the Market • Safety Agency Warns of Safety Hazards in Cribs --- • More Consumer Safety News • Recall Notices

The Consumer Product Safety Commission (CPSC) and Target have announced a new notification system for communicating product recalls in Target stores nationwide.

Target's safety and recall notification program involves posting signs throughout its stores that direct guests to gift registry kiosks near the Guest Service desk to learn about recalled products.

Through the kiosk system, consumers in Target stores will have easy access to notices of new or past recalls for all product categories and can print copies of safety and recall notices to take with them.

Target will continue to post safety and recall information at Target.com, provide links to the CPSC and related Web sites, and send e-mails to guests who have purchased recalled products online, the agency said. To further increase awareness of recalls, Target has introduced a new process for eligible Target REDcard account holders, which provides recorded phone messages for guests who purchase an item that has been recalled.

CPSC said it is urging consumers to sign up to receive automatic email updates on recalls. "We have several subscription lists so consumers have more choices in the types of messages they can receive to ensure their families are safe," said Acting Chairman Nancy Nord.

By logging on to CPSC's Web site, consumers can tailor the type of e-mail notification they prefer, based on product type. Subscription lists include:

• All CPSC press releases, including recalls

• All recalls only

• Only those recalls involving infant/child products

• Only those recalls involving products used for sports & recreation

• Only those recalls involving products used outdoors

• Only those recalls involving household products

• Only those recalls involving specialty products

At the gift registry kiosk or at www.target.com, Target guests can also search for recall information based on specific product categories.

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