Virtual Reality might be useful for more than just games. Retailers are using it to increase their sales. With its new Tango-enabled Augmented Reality app, Lowe’s is hoping to give customers a new way to visualize improvements to their home.
The launch of Lowe’s Vision matches a similar move by the Home Depot over the summer. To its Home Depot Mobile App, the home improvement retailer added an augmented reality feature which works similarly to Lowe’s Vision.
Future of smartphone retailing
said Kyle Nel, executive director of Lowe’s Innovation Labs division.
The move toward smartphone retailing comes during a time when shoppers are increasingly using their mobile devices to make purchases. Last year, mobile spending increased by 59% in November and December. And when Valentine’s Day rolled around, customers made most of their last-minute purchases from their smartphones or tablets.
“By testing and rolling out different AR and VR technologies and applications, we have the opportunity to learn how customers engage with these solutions and stay ahead of their rapidly changing expectations and differing needs,” he told MIT Technology Review.
Lowe's Vision is now live on the Google Play Store.