How ConsumerAffairs uses cookies

This website utilizes technologies such as cookies to enable essential site functionality, as well as for analytics, personalization, and targeted advertising. To learn more, view the following link:

2026 Smart Shopping and Savings Tips

Article Image

Stop overpaying at Kroger: Insider tips that lower your grocery bill

  • The free Kroger loyalty account unlocks weekly sale pricing, personalized digital coupons, and fuel points — all of which stack together automatically when you shop smart.

  • Combine weekly ad sales, app-based digital coupons, Catalina register coupons, and cash-back rebates from apps like Ibotta and Fetch to max your savings.

  • Watch for Kroger’s bulk promos, yellow clearance tags, and seasonal markdowns, then build your weekly meals around those deals to cut your bill without cutting quality.


Grocery bills keep climbing, but that doesn’t mean you have to throw your budget out the window. If you shop regularly at Kroger, there are smart ways to cut costs without sacrificing quality or nutrition.

Think beyond coupons and find strategies that save money weekly, including trip hacks that stack, and ways to put extra cash back in your pocket. Here’s how to shop at Kroger like a pro.

1. Start with the Kroger Loyalty program

Before you do anything else, get a Kroger loyalty card and digital account via the Kroger app.

It’s free, easy to set up in the app or in-store, and automatically unlocks the core savings tools Kroger offers:

  • Weekly sale prices and digital deals tailored to your shopping habits.
  • Digital coupons that you clip right in the app.
  • Fuel points that turn grocery purchases into gas discounts.
  • Personalized offers that Kroger often doesn’t advertise in store.

Pro tip: Link your Kroger Shopper’s Card and email address so every digital coupon you clip applies automatically when you swipe at checkout.

2. Stack discounts like a pro

Coupons at Kroger are still a big deal, especially if you use them right.

  • Clip digital coupons in the Kroger app before you shop. These are great because they stack with weekly sales and automatically apply at checkout.
  • Look for Catalina coupons at the register. These come attached to your Kroger receipt and the coupons are typically for stuff you regularly buy. Don’t ignore them, instead use them for easy savings on your next purchase.
  • Some Kroger locations now even have paper coupons alongside their digital ones. These are especially popular with shoppers who prefer physical savings.

Don’t underestimate the power of using digital coupons, plus their weekly ads, along with Catalina coupons. By stacking all three, you can create deep discounts on your everyday staples.

Pro tip: Use a free rebate app like Ibotta, Fetch, and Checkout 51 and stack a rebate on top of the above coupons. The rebates are in the form of cashback on name brands along with generic items like bananas, milk, and eggs.

You simply snap a picture of your receipt via the app, and they automatically look for products that have rebates attached to them.

3. Watch for big sale events & special tags

Kroger uses several price tag systems that signal deals for in-the-know shoppers:

  • “10 for $10” and similar bulk discounts: You don’t actually have to buy 10 items to get the sale price. Each item actually rings up at the discounted unit price. So if you only need five, it will only cost you $5.
  • Yellow and WooHoo sale tags: These special tags are either manager’s specials or clearance deals on meat, produce, and dairy. Look for them and save.
  • Seasonal and holiday markdowns: You’ll see these markdowns most often on bakery, produce, and meats. They can save you big when you stock-up right after a major holiday.
  • Scan the weekly ad before you shop: Then build your weekly meal plan around the sales. Finding the deals first, then figuring out what to cook, is one of the most effective ways to cut your Kroger bill.

Pro tip: Ask about senior discount days. Occasionally, on specific days, Kroger offers a 5% or 10% discount for those aged 55 or older. Ask an employee at your location if they have any senior days coming up in early 2026.

4. Turn your grocery trips into gas savings

Kroger’s Fuel Points Program is a clever way to turn groceries into discounts at the pump. It works like this:

  • Earn 1 Fuel Point for every $1 you spend on qualifying groceries.
  • 100 points = $0.10 off per gallon at Kroger gas stations (up to 35 gallons per fill-up), 200 points = $0.20 off, and so on.
  • Bonus points often come from promotions (like buying gift cards) where you can earn 2× or even 4× fuel points.

Pro tip: Buying gift cards at Kroger is a no-brainer way to save when buying gas and is worth mentioning again. They often run 4x fuel points promos when buying gift cards.

So, if you get into the habit of buying gift cards from Kroger for the stores and restaurants you know you'll be visiting, you can score some cheap gas. Many Kroger shoppers have reported regularly saving $1 or more per gallon on their fill-ups.

5. Take advantage of pickup & delivery deals

Online ordering isn’t just convenient, but when done right, it’s also a great money-saving tool:

  • Kroger often offers exclusive digital coupons for Pickup/Delivery orders.
  • Scheduling ahead can avoid high Instacart fees while still capturing digital savings.
  • Kroger’s Boost membership gives free delivery on $35+ orders and extra perks like double fuel points.

Get into the habit of shopping the Kroger app first. That way, you’ll see all the digital deals first as they're easy to miss when you're in the store. Especially things like the cashback offers and limited-time sales.

Pro tip: Ask the meat department for “Family Packs” that aren’t on the sales floor yet. Early in the day, stores usually have freshly prepped packs of chicken, pork, or beef that haven’t made it to the display case yet.

It’s been my experience that employees are happy to hook you up when you politely ask. You’ll get a much lower per-pound price than the smaller trays on display, and sometimes even fresher cuts. Then you can freeze what you won’t eat in the next couple of days.

6. Buy Kroger brands (and don’t be afraid to try them)

Kroger store brands like Simple Truth and Private Selection are almost always cheaper than the popular national brands and often just as good.

Even better: Via their Freshness Guarantee, if you’re not happy with a Kroger brand product for any reason, they’ll refund or exchange it. So, there’s very little risk in trying cheaper options to see if your family likes them.

Pro tip: When looking for Kroger-branded items to try, start with what I call the “swap items” rather than the “sacred items.”

The "swap items" are the things your family will never notice. Stuff like flour, sugar, canned veggies, shredded cheese, frozen fruit, and pasta. These are often made by the national brand, but cost significantly less.

Stay away from the “sacred items” at first, also known as the products that your family has a very strong opinion about and would notice in a heartbeat if you tried swapping them for the store brand. These are things like ketchup, peanut butter, mac & cheese, soda, and popular cereals.

Article Image

Your Super Bowl party may cost more than game tickets (depending on where you live)

  • Hosting a Super Bowl party can cost more than $10 extra per guest depending on your city, with West Coast and coastal metros topping the list.

  • Classic game-day staples like wings, pizza, and snacks make up the largest share of hosting costs, even before drinks and utilities are factored in.

  • Planning ahead, watching for Super Bowl deals, and keeping food and drink options simple can help hosts save meaningful money without sacrificing the fun.


Hosting a Super Bowl party feels simple enough: invite a few friends, order some wings, stock the fridge, and turn on the TV. But depending on where you live, that low-key night at home could quietly turn into a pricey event.

A new analysis from The Action Network found that the cost of hosting a Super Bowl watch party can vary dramatically from city to city — even when the guest list and menu stay the same. From food and drinks to utilities and everyday party supplies, local prices add up fast, and some hosts may be spending far more than they expect just to keep everyone fed and comfortable through the final whistle.

The findings highlight a clear regional divide — and offer a reality check for anyone planning to host this year’s big game.

How the costs were calculated

To understand how much location affects the price of hosting, The Action Network calculated average Super Bowl party costs on a per-guest basis and then scaled those numbers to a typical 10-person gathering. 

The analysis broke hosting costs into four main categories:

  • Food: Classic game-day staples like wings, pizza, chicken bites, mozzarella sticks, chips, and dip, averaged per guest

  • Drinks: One beer and one soft drink per person

  • Other groceries: Paper goods, condiments, ice, desserts, and basic cleaning supplies

  • Shared utilities: Electricity used for TVs, lighting, and small kitchen appliances during the game

Using average local prices for each category, Action Network estimated the total cost of hosting a Super Bowl party across major U.S. cities. Those per-guest costs were then scaled to a 10-person watch party to allow for easy, apples-to-apples comparisons nationwide.

The rankings

Based on that work, here’s what the Action Network found were the most expensive cities to host Super Bowl parties this year: 

  1. Seattle: $39.15/guest

  2. Sacramento: $38.97/guest

  3. San Francisco: $38.92/guest

  4. Los Angeles: $38.81/guest

  5. San Jose: $38.80/guest

  6. Long Beach: $38.60/guest

  7. San Diego: $38.29/guest

  8. New York City: $37.65/guest

  9. Miami: $37.64/guest

  10. Washington D.C.: $36.58/guest 

On the other hand, these are the 10 cities where it’s cheapest to host a Super Bowl Party: 

  1. Green Bay, WI: $26.24/guest

  2. Wichita, KS: $29.38/guest

  3. Milwaukee, WI: $29.69/guest

  4. Omaha, NE: $30.54/guest

  5. Virginia Beach, VA: $30.59/guest

  6. Detroit, MI: $30.64/guest

  7. Louisville, KY: $31.11/guest

  8. Cleveland, OH: $31.50

  9. Indianapolis, IN: $31.74

  10. Cincinnati, OH: $31.77

How to save on Super Bowl parties

If you’re prepping for a house full of guests for Super Bowl, Gautham Marthandan, data expert and Senior Digital PR Specialist at The Action Network, shared his best insights to help consumers keep costs low: 

  • Poll your guests: Ask guests ahead of time what they actually want to eat and drink, rather than overbuying just to cover every option. That helps avoid spending money on items that don’t end up getting eaten.

  • Watch deals: Many pizza and restaurant chains offer Super Bowl–related discounts, bundle deals, or voucher codes, especially for larger orders. Taking advantage of those promotions can meaningfully reduce costs when ordering food in bulk. In some cases, spreading orders across multiple visits or orders may also unlock loyalty rewards or discounts, making it worth checking before placing a single large order.

  • Keep it simple: Limiting premium alcohol options and offering a basic mix of beer and non-alcoholic beverages helps control costs without taking away from the experience. For food, simple, easy-to-serve options that can be prepped ahead of time tend to be more affordable and less wasteful. Ordering food late, especially pizza on Super Bowl Sunday, can also limit options and increase costs.

  • Scale back on decor: Overly themed or disposable decorations tend to be pricey and are often used only once. Simple tableware, items you already own, or subtle team colors usually do the job without extra spending.