
American Equity Investment Reviews
Des Moines, IA
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About American Equity
American Equity is an insurance company that specializes in retirement annuities. The company offers a variety of annuity types, including traditional fixed and fixed-index annuities. While American Equity doesn’t disclose its rates and fees online, you can request more information on its website.
- Some plans promise lifetime income
- Annual no-penalty withdrawal
- Steady funds despite stock market
- Annuities not guaranteed by FDIC
- Penalties for early withdrawal
American Equity Reviews
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Reviewed March 18, 2025
My mom took out a policy from American Equity in 2021. We have been working for over a month now to get the funds transferred to another financial institution. We have gotten nothing but lies and excuses from American Equity regarding the status of the transfer. At this point we are pursuing legal action as the funds have been missing since February 5th.

Reviewed March 14, 2025
I’ve been with American Equity for about 5 years now, and over time, I’ve come to realize just how important the annual financial statement review is. If these reviews aren’t done, the account simply won’t perform as well as it should. The market is always shifting, but what I really appreciate about American Equity is that they stay competitive, and their annual statement is a great tool—it actually shows you where to allocate your money based on the current performance. If you're not receiving these annual reviews, I’d strongly recommend finding a new agent. It’s really that simple. Staying on top of these reviews is key to ensuring your account grows and performs as expected.
Reviewed Feb. 12, 2025
I took out an 2 year annuity in 2022. This is after being told for 6 months how much money I was going to make. The numbers were 25 to 30 thousand after a 2 year pay out of 330 percent of the index yield. After 2 years I have only lost money. Not made 1 dime. Hell the economy has been good as far as the markets. No excuse. The dumb person at American Equity told me to wait another 2 years and there may be a gain. These crooks need to be in jail.
Reviewed Sept. 4, 2024
#AmericanEquity is stealing from us & covering up crimes of their agent Frederick **, who runs MoneyMattersUSA Advisory LLC—a company that is unlicensed unregistered & non-existent. ** was paid $52K by AEL to transfer our Retirement Money to AEL's lousy contracts. The core issue here is not just about the contracts we purchased but about the fact that a conman was able to represent AEL & sell us these contracts. AEL has not admitted its failure in supervising its agent, **, nor did it conduct a thorough background check on him. AEL has knowingly failed in its fiduciary duty, and for this reason, we demand a full refund with 7% interest and penal interest. We thought because of our action, AEL may learn from this incident & ensure that someone like ** never represents them again. Unfortunately, it appears that AEL cares more about protecting fraud individuals like ** than their small contract holders.
Reviewed Aug. 13, 2024
This is a scam I used someone in my former wife's family that I thought I could trust. She made all these positive projections that I was gonna make all this big money. It was bull crap talk just to get you sucked in and trapped into a long term contract. They still have the audacity to try to make me feel this is legit. It's ok. It will come back to haunt them. Please run from these indexed annuities. They're just salesman who want to make money for themselves and don't care about people's hard earned money.
Reviewed July 15, 2024
My experience mirrors many of the reviews I have read. This was a terrible investment recommended by an advisor who was just in it for the commission. The company disavows any responsibility and blames everything on the salesman. The answer to every question is, ask your advisor. When I tell them that I fired my advisor over this investment, they go silent. The last representative I spoke with hung up on me after telling me that she could give me the ticker symbols and I could look them up and figure out the investment results myself.

Reviewed July 9, 2024
0/10. This company is a joke. 100k in assets and 1% return over 4 years with an 11% penalty to take out. DO NOT USE. Wish I checked here first before forking over one of my account. Now it has 6 years until I can withdraw without the bull crap penalties. Stay far away if you want to make money, only losses, excuses & no accountability. This dude trying to sell me life insurance term policy now!? Nah. More fake info and gain. They are stealing your money. Get OUT NOW! Look at my portfolio to see 1000$ gain in 4 years and a 11k fee. SCAMMERS.
Reviewed May 3, 2024
I wish I had seen the input on this site before I purchased one of this company's "Bonus Gold 16-Year Index annuity) in 2014. My initial investment was $67,534, plus so-called $6753 bonus, yet it never it was never actually worth that. After a review with another (honest this time) financial planner, she noted poor performance since inception. The situation was so stressful for me that I wanted to get out of the entire thing, so I got a cash surrender of $66,906.72 in 2022, not even covering my initial investment 8 years before. My agent was very much less than candid about this thing. I subsequently wrote to the company twice to try and unwind/reverse my surrender, and never received a response. I really don't know how these products can be legal..

Reviewed April 6, 2024
American Equity Assetshield 5 Fixed Index Annuity was recommended to us on 2/9/22. Our experience: $120K invested over 2 years returned $421.20. Yes, 0.00351% yield. NOT EVEN 1% yield. We would have been better of leaving the money in the bank. Market has been up 25+%, since our anniversary date... BEWARE OF THE CAP AND PARTICIPATION RATE ON THESE FIXED INDEXED ANNUITY! They adjust these annually for their maximum profits. Reallocation to fixed rate is 1.5%, current cap is 5.5%, participation rate is 40%. The is the worst performing annuity in our portfolio! We have 7 fixed annuities and 3 fixed indexed annuities with other issuers. DO NOT BUY AN ANNUITY WITH THIS COMPANY!
Reviewed April 2, 2024
Scam! I wish I saw this reviews before signing up, promised me 8% interest, deliver 1%. When calling rep. telling me straight out, "Your account is on 1% fixed. It can't make more, if you want to transfer it you will need to pay 5k penalty," after 4 years of me paying them out of my hard working money. How can this be legal?
Hi Edan, Thank you for bringing this to our attention. We will reach out to you privately to begin resolving this issue.

Reviewed Feb. 22, 2024
Took out a 3-year annuity. At full surrender 3 years later I can't get my money back. I filled out and emailed all the surrender forms 7 times now and every week when I call to see what's going on they say they don't have the forms. No communication whatsoever. Nobody calls or emails you back. Promise's can't be kept! It's an absolute dogfight trying to get my money back. They hold your money hostage hoping you'll give up and just leave it there. They're hurting for cash! STAY AWAY!!! In the meantime I'm losing money on a 5.5% CD I want to transfer into. I wonder how much money they're making with my missing money!!!
American Equity is sorry to hear about your concerns with your experience with our service department. We appreciate your feedback and will be reaching out to you.
Updated review: May 24, 2022
After contacting the excellent broker for Slagle financial it was discovered that an error was made on the initial paperwork application. It’s not clear how the mishap occurred but this drama has been rectified in a positive manner. Thanks to the honest people that made this a priority for our investment. GS/KS
Original Review: May 22, 2022
My wife and I bought this policy by investing $140,000.00 with the understanding that the annuity was safe from losing any initial equity. The agent sold us the policy telling us both that we could only potentially gain up to 7% if the market did well. We could have opted for a different policy with better returns but that policy afforded the possibility of potential losses.
We were told the asset 5 with limited growth was the safest purchase because in a worst case scenario we would not lose any of our initial investment. Well that was a deceitful statement. After one year our $140,000.00 annuity investment is now worth $137,900. You read that right- the company and the brokerage firm made money and we lost money. The trust we put in this brokerage firm is gone. We bought an annuity specifically because we didn’t want to be in the specific stock market.
American Equity sent the loss statement saying we were charged 1.5% PERFORMANCE RATE RIDER CHARGE amounting to $2,100.00 for the company. They should be ashamed to even use the word PERFORMANCE! We are losing money with this supposedly “safe” investment. And the broker for Slagle Financial met with us several weeks ago with the bad news that we didn’t make any gains on this investment and then said “at least you didn’t lose anything this year”. We would have at least made $36.00 in a dismal bank savings account instead of losing $2,100 to a purported scam PERFORMANCE RIDER CHARGE. I’m telling you to look for a better brokerage firm if they pitch this company to you.
Reviewed Jan. 16, 2020
I was recent retired and wanted my money somewhat safe and I would never lose money and would make a minimum of 6%. It seems to never make more than 6% even though the market is sky rocking. We looked at moving and this is where the surprise came in. We were never told that it was like a 16 year contract. If we take our money out before than we would lose a big share of our investment. I ask the representative at the time about this and he said we could take our money out anytime we wanted but omitted the important detail about the huge penalty we would have to pay. Very dishonest in my world.
Tried to contact the company to ask this question and the person would deflect from the question about this and said I will have to get back to you and to this time no return phone call. At my age why would me or anyone sign a 16 year contract on their savings. If I had read these reviews I would have used a different company as I would suspect other people would have.
James, we are sorry to hear about your experience and it is important that we understand your concerns. Someone from our company will be following up with you shortly.
Reviewed July 30, 2019
Months prior to obtaining this annuity, my husband and I met with the representative 5 or 6 times. We discussed our business and were convinced to believe that this person was actually concerned about situation. As time went on the topic changed to this annuity. We ended up losing our business but this didn't stop the rep from pushing us in to something we did not understand completely or couldn't afford. We need that money to get back on our feet after our business loss. For us to take a partial amount out of the annuity will kill us with interest and fees. If we surrender the policy, we will lose half of the money that my husband worked hard for. We haven't heard from our representative since the transaction, which I see is commonplace in many of the comments.
Thank you for sharing your comments. Someone from our company will be in contact with you shortly.
Reviewed Feb. 3, 2019
My husband passed away so we called in November to get correct initial investment and gains. The amounts provided were incorrect. Received a letter correcting the error in December, then filed for the payout. They send the wrong amount as the amounts in the account were never corrected. That also stated check was sent in mid December and it was never mailed. Called in early January to inform them the check was incorrect and was assured it would be addressed and a new check for Delta would be sent before the end of January. This did not happen. They filed with IRS incorrect paperwork as well.
I called in February to see why they filed incorrect amount to IRS to get status on if they mailed the check. At this point they claimed they had no notes, and there was no issue. And did not owe me any money. Interesting, as I have date and name of who I spoke to that confirmed their errors on each occasion. And they owe me money and new Tax documents. I have been getting the runaround now for 2 months.
Thank you for taking the time to speak with American Equity on February 7th about your concerns. We are happy we were able to resolve this matter. Please do not hesitate to contact us directly if you need anything in the future.
Reviewed Jan. 22, 2019
Have had an annuity for around three years - was told by my rep after me and my wife both purchased an annuity there would be yearly reviews and he would keep in touch. I have never heard one word from him since time of purchase. Overall plan seems to be doing okay but I would rate my representative at total zero.
Hello William, we are sorry to hear about your experience with your agent! We appreciate your feedback and would like to make things right. Someone from our resolution department will be contacting you to assist you.
Reviewed Oct. 26, 2018
Realized made huge mistake buying gold annuity from this co. Return very low and contract very long compared to other annuity on the market who perform at a much better rate and give you more flexibility to manage your account. Was convinced by sleazy agent that this was a great deal.
We are sorry to hear about your recent experience Ted. We value your feedback and will be in contact with you shortly.
Reviewed Sept. 1, 2018
I contacted American Equity to ask about surrendering my account due to financial hardships because of having to bury my dad. AE contacted me and basically told me that I was out of luck until 2030, unless I wanted to pay the surrender charges which are outrageous. It is horrible to be tied into something and have no way out... And for the percentage it's gaining, I may as well have my money under a mattress. I will not put another penny into this company.
Reviewed Aug. 8, 2018
Updated on 11/07/2018: My final words on this trainwreck of an annuity. In my last review in August I expressed my dismay with this product. My prediction of another 0% yearly was wrong. It turned out to be $945 or 3/4 of a percent, WOW! Unfortunately my 11 month summary showed a surprising $7300 return. I then was on the S&P watch for the next month. I watched it dribble down next to nothing and there was nothing I could do. This happened to me 4 years ago as I watched a 11% return drop to 6%. What's the point of the 11 month summary anyway.
In a bad year you know a month early if you're getting no return. In a year that's shows a decent return. You have to cross your fingers like I did and hope for the best or in this case the worst. When they say after your comments you will be contacted it doesn't mean they will help you, just explain what you already know about the product. That you signed etc. Nothing about improving it. She did point out in years I received on return there were indexes that were positive that I could have picked. Now besides lucky it helps to be psychic. I was happy to see some comments where people received a 10% plus 2018 return for the month their annuity started. I guess I also picked the wrong month to buy too. My guess is that their next year won't be nearly as good. The good news for me is only 4 years left on this poor investment and I look forward to getting my 10% out yearly. Thank all of you who read this for taking the time!
Original Review: October 19th 2012 I bought S&P stock index annuity Contract number **. Broker showed me impressive ten-year graph and mentioned the next day he was giving a client the good news of a 12% return for the year. I know returns aren't guaranteed but it was definitely implied, if not why show me anything. As the S&P has almost doubled my return stands at 19%. I expect no return this year so that will be 3 out of 6 years of no return. The broker should have greatly stressed how one or 2 bad months could completely destroy your yearly returns but he didn't. This has all happened in a raging bull market. My expectations for the next 4 years are zero. But not for the horrific surrender charges I'd gladly take my cash and put it into a 3% CD. The product seems like a win for American Equity and the broker but for the investor, it's all about luck and I've had none. I'm sure there are many others with similar stories, Thanks for letting me vent.
Thank you for sharing your comments. Someone from our company will be in contact with you soon.
Reviewed Aug. 2, 2018
We tried to make a request for a simple withdrawal of a portion of our account. The first person we spoke to after waiting over 10 days gave us an uneducated response delaying the deposit even longer. The person processing the withdrawal made a 20% error upward to the amount we requested and then taxed the higher amount. All paperwork submitted to American Equity was correct. Their incompetent employees made the errors.
Wen, We are sorry to hear about your experience and thank you for bringing it to our attention. Someone from our office will be contacting you shortly.
Reviewed July 14, 2018
I have been a customer of American Equity since January of 2009. My wife also opened an account during the same month. In 2008 I took early retirement and rolled over my employer 401k into the Bonus Gold annuity. At the time the US economy was a disaster and the stock market was in a free fall. I received a 10% bonus upon opening the account and my money was much safer than the market. I slept well at night and still do... I became knowledgeable in how the annuity works and the annual investment options that were available.
I was especially pleased with the Lifetime Income Benefit Rider option. I have been quite happy with American Equity and whenever I have reached out - via email or over the phone the experience has been productive and has fully met my expectations. I knew what I was getting into when I opened the annuity. There have been no surprises or confusion and I thank Chuck ** - my agent from the Tucker Advisory Group for being a straight shooter and spending many hours explaining the program to my wife and myself. AE= top notch!
Andrew, American Equity is delighted to read that you are pleased with the benefits of your annuity contract and with your interactions with your agent and the company. We work hard to provide great service and products and appreciate you taking the time to share your experience with others!
Reviewed March 26, 2018
This might be fine for younger people who are coming in at a time of low interest rates, but I was confused by Matt ** on this and am stuck with an awful contract, having turned over fixed 3% annuities into this risky low-return disaster. Now I'm stuck with it.
Brenda, We're sorry to hear about your experience. Thank you for your feedback and the time you took to speak with us about your recent review.
Original Review: March 13, 2018
My parent owned two annuities from American Equity Investment Life Insurance Company. One was a Deferred Annuity that transferred to my siblings and myself without complaint. The second Annuity (I suspect it was a SPIA - Single Premium Immediate Annuity) was annuitized during while my parents were living. Upon the death of each parent, I was appointed as the executor of each Estate. As the Executor I have the duty to collect all funds, file all taxes, and distribute all residual property. Upon the death of my mother (predeceased by my Father) the payments ended. This could possibly be appropriate if the contract was written as such. But the contract could have included a payout for a specific (or minimum) time period.
Today I called American Equity Investment Life Insurance Company to request information regarding the documentation they would require in order to provided the needed details. I was told that they would supply a copy of the contract and/or history only if I have a Court order. I explained that I have a letter of Qualification (issued by the court) showing that I am the individual that has been appointment the court to settle the affairs of the Estates. I was told that this was not adequate. And I need a Court Order before any information would be provided.
I question the origin of the requirement and the Representative stated that it was Company Policy. The representative is willing to tell me verbally that the contract has been closed (i.e., no more payments) but is unwilling to send supporting documentation. This puts me in a bind in two ways. (1) I cannot support with written evidence that I did my duty of collecting all funds of the Estate(s). And (2) The final individual income tax return should possibly include a deduction for the tax loss on this annuity.
Unrecovered Investment in Annuity: A retiree who contributed to the cost of an annuity can exclude from income a part of each payment received as a tax-free return of the retiree's investment. If the retiree dies before the entire investment is recovered tax free, any unrecovered investment can be deducted on the retiree's final income tax return.
Why would a company have a policy of requiring a court order if a person can support that the court assign that same person the duty of collecting all funds, taxing the tax returns, and other duties? There was another complaint about this requirement by another dissatisfied executor. If you buy an American Equity Investment Life Insurance Company's annuity you might be creating a hardship on your children. What do they have to hide? My next call will be to the Virginia Insurance Commissioner.
Sam, we appreciate the time you took to tell us about your experience. It was our pleasure to work with you following your review and we are happy we were able to come to a resolution. Please do not hesitate to contact us directly if you need anything in the future.
Reviewed March 1, 2018
The person who sold me this policy misrepresented just about every aspect. I was told as an annuity, it had a guaranteed interest rate. And would I be interested in the lifetime income rider? What he did not tell me is that the first was dependent on the second. Last year, interest was posted every few months, now it is only calculated at the end of the policy year. This is quite a big thing to leave out of the explanations. "But Ma'am, you signed it?" Yes I did, I trusted this man. Bad idea. He wanted a commission, not my financial well being.
Thank you for the opportunity to review your comments and concerns Julie. One of our representatives will be contacting you soon.
Reviewed Jan. 6, 2018
A nice lady answered the phone, very professional. I asked how we did last year, I expected about 4%. Much better than the bank offerings. 10% plus. I didn't expect such a return. I will add to my account at first opportunity. Have a good year.
Thank you for taking the time to share your experience with others Charles, we appreciate the feedback!
Reviewed Oct. 26, 2017
My mother passed away very unexpected on the May of this year. We reached out to American Equity Investment Life Insurance Company in July. My siblings and I are disappointed that this has been a very long process with American Equity Investment Life Insurance Company. We have settled All matters (life insurance policies, IRS, pensions, etc.) associated with my Mom's estate months ago but this American Equity matter just drags on.
The issue was with my Mom's distribution page. It was supposed to be distributed equally to her three children equally. The grandchildren were contingent. If my brother passed away his three girls would get my brothers distribution, if I had passed away my three girls would get my distribution. However this is where it began with the nightmare we have been dealing with American Equity. Pam ** the financial consultant put percentages near each of our names including the grandchildren. These percentages didn't even equal 100%. Where was quality control? When Financial consultant fill out paperwork, doesn't someone make sure that everything is correct?
The CEO of American Equity envisioned a company that offered impeccable customer service and provided greater confidence in retirement planning Sleep Insurance. Annuity customers can rest easier knowing their money is principal protected, and if a question does arise, a real person will answer the phone. Yes, real people answer the phones, however, I'm not sure if they are trained on specifics of what the lawyers need to complete a transaction. Just in my case alone, the last two days I had to fax paperwork three separate times, there is so many service failures. As of today 26 of October my siblings and I are still trying to work through issue that have gone wrong with American Equity and they advised me it will take another 7 to 10 business days.
Reviewed Oct. 12, 2017
We had received a request to call the agent of American Equity Investment if we wanted to change our percentages. Well he finally got a hold of my husband who is the one bearing this account to call my wife about getting this down before the deadline. Well time came and went and that never did happen and from what I can tell the only one making any money on our account is them.
This may be why our referrals the agent never did follow up on. I know a couple people that were calling and he never got back with. Now we are thinking we made a mistake as we were told our percentage would always go up but never down. I am sad because this is the second time someone has taken advantage of our small and getting smaller retirement account.
James, Thank you for providing feedback about your recent experience. It is important that we understand your concerns. Someone from our team will be following up with you shortly.
Updated review: Oct. 16, 2017
Today, I received a call from my agent, Mike **, and he explained how the annuity works. After speaking with him, I am happy with American Equity and will let my money continue to grow. Thanks, Mike for your patience and support.
Original Review: Oct. 10, 2017
In 2015 I allocated $20,000 to American Equity and they also gave me $2,000 so my total annuity was $22,000. In 2016 I took $2,000 with no penalty. However, in 2017 I requested $2,000 and was charged almost $600 penalty. To date, my current value is $16,789 and the surrender value is $13,436. My money is not drawing interest as promised plus there is a $611 missing. I should have done more research on this company before I invested.
Reviewed Aug. 3, 2017
They are the worst claims department I've ever dealt with! If you need your money quickly, just forget it! And if you make a mistake the whole process starts all over. 10 business days to process, and 5 days to mail! They make sure to keep your money for 2 to 3 more months. When they took the account only took minutes to get money. Let's put it this way. Would never do business with them ever again. They don't inform you about anything, and try to get fees any way they can! Also they prey on the elderly, never finished what they set forth in contract, also didn't pay off what was in contract. Buyer beware!!!
Reviewed May 30, 2017
American Equity S&P 500 Index Annuity - I think. I am not even sure of the exact name of the annuity that I have but I know my contract number. I thought that I knew what the agent sold me. After a couple of years of reading my yearly statements, I noticed that I was making nothing. I realized that I would be better off in a fraction of a percent passbook bank account. The trick is that American Equity computes increases and decreases to the S&P 500 on a monthly basis and "pays" annually. They tell you that they cap the monthly S&P 500 increase at 1.2%. Any monthly S&P 500 loss percent has NO cap. This really puts the odds of not paying the customer anything greatly in American Equity's favor. American Equity adds all the monthly percent losses with no cap which unfortunately is often much higher than the 1.2% Cap for gains. The odds against the customer making a gain is very great.
The agent talks very little about this possibility. They tell you that you can earn 1.2 % a month for a possible 14.4% a year. When it is possible to lose 2% or 5% the next month, the negative percent wipes out the very small 1.2% Cap for gains. The agent also talks about a minimum of 1.2% earnings a year which I have yet to see on any statement. It is good not to lose any money but it would sure be good to actually earn something. It is good to know that you can take out 10% a year without any penalty. It is good to know that I can get my money back in only ten years. Agents should show how easy it is to earn nothing the way the annuity formula is set up. There should be a statement of how the odds are in the favor of the American Equity insurance company.
The 4 page statements are so packed with columns of numbers with headings that make no sense that is as confusing as Internal Revenue Service documents. If they would on the front page of the statement simply state Gain or Loss for year in Dollars and Gain or Loss Percent for the year, It would make it somewhat understandable.
Thank you for bringing this to our attention. We take these matters very seriously. We understand you and your agent are meeting to discuss your concerns.
American Equity Company Information
- Company Name:
- American Equity
- Address:
- 6000 Westown Parkway
- State/Province:
- IA
- Postal Code:
- 50266
- Country:
- United States
- Website:
- www.american-equity.com
