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Amazon launches delivery in around 30 minutes in select cities

The retailer tested the service in Seattle and Philadelphia

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Amazon is expanding its new “Amazon Now” service to dozens of U.S. cities, promising delivery of groceries and household essentials in about 30 minutes or less.

The service will initially reach millions of customers in metro areas including Atlanta, Dallas-Fort Worth, Philadelphia, and Seattle, with more cities planned by year’s end.

Prime members will pay delivery fees starting at $3.99, while Amazon positions the service as its fastest mainstream delivery option yet.

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