How many hot tubs are sold each year? 2024

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Hot tubs — whether made of cement, wood, stainless steel or fiberglass — can provide health benefits, including stress reduction and arthritis pain relief. Medical experts have even pointed to hot tubs as a method to lower blood pressure and decrease diabetic blood sugar levels. Many people globally, including millions of Americans, enjoy hot tubs' recreational and restorative appeal. A changing economy will continue to influence the growth and sales of the hot tub industry.

Key insights

The global market for hot tubs is anticipated to reach $5.66 billion in revenue in 2024.

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Hot tub revenue reached $1.4 billion in the North American market in 2023.

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There are an estimated 7.3 million hot tubs in the U.S.

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The global market value for hot tubs in 2023 was estimated at $4.3 billion, with the above-ground hot tub segment amassing a total revenue of $2.2 billion.

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The above-ground hot tub market segment is forecast to reach $3.3 billion by 2032.

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Hot tub sales statistics

Hot tubs provide millions of Americans with a place to unwind. Many commercial spaces, including spas, luxury resorts and wellness centers, also use hot tubs for health benefits and relaxation.

  • The base price for a hot tub can range from $330 upward to $25,000 or more.
  • Over half of the hot tub market share is attributed to commercial customers, including resorts, hotels, spas and similar facilities.
  • The top four hot tub companies in the U.S. generated 58% of America’s market revenue in the industry in 2023.

Hot tub market size

The global market for hot tubs is anticipated to reach $5.66 billion in revenue in 2024. With a compound annual growth rate (CAGR) of 3.36% between 2024 and 2029, total revenue is forecast to reach $6.68 billion by 2029. The largest market is in North America, but the fastest-growing market is the Asia-Pacific region.

An economic slowdown impacted many industries in the luxury goods sector, including the hot tub market, as a result of the COVID-19 pandemic. Luxury goods are more sensitive to changes in the economic cycle, which means a downturn can lower the demand for more expensive products, such as hot tubs. Policies during and after the pandemic that encouraged limited travel and physical distancing also impacted the commercial market for hot tubs.

During this time, people spent less time and money at commercial spaces that maintain hot tubs, such as wellness centers, luxury hotels and spas. However, this shift is believed to be temporary, and renewed consumer interest is expected as the economy again picks up.

Four main factors influence the demand for hot tubs:

  • Rise in disposable income
  • Increasing awareness about health
  • Changing lifestyles of individuals
  • Rapid technological advancements

A rise in disposable income creates more opportunities for consumers to spend on luxury goods, and an increased awareness about health can encourage people to invest in items for their well-being, such as hot tubs.

Another boost to the market will come as more manufacturers focus on energy-efficient features for hot tubs. A growing interest in multifunctional hot tubs, with space for swimming and working out, is also anticipated to influence future growth.

Hot tub revenue reached $1.4 billion in the North American market in 2023. Dominant factors include the region's emphasis on leisure and outdoor living. A diverse range of climates makes hot tubs attractive to many North American customers, with people in the cold North and those in the hotter Southern regions both enjoying hot tub use.

How many Americans own hot tubs?

There are an estimated 7.3 million hot tubs in the U.S. Most consumers keep a hot tub for an average of 7.5 years, and a considerable portion sell or give it away after that time.

How many hot tubs are sold each year?

Back in 2009, during a recession, industry experts estimated U.S. hot tub sales to be 150,000 units for the year. A few years prior, in 2004, total yearly sales were estimated at 450,000 — nearly three times those of 2009. Based on the current economic situation, which suggests a lower demand for hot tubs, sales estimates for 2023 may be close to the sales from 2009. However, a 2019 study indicated that sales in 2018 were 225,000 units, which could indicate that sales might not have fallen so far during pandemic shutdowns to reach 2009 levels.

Predictions from industry members in 2020 indicated continued demand for hot tubs into 2021 and beyond. For many consumers, hot tubs are more affordable than pools. With this information in mind, the likelihood that hot tub sales have pushed past 200,000 a year is quite high.

How much do hot tubs cost?

The cost of a new hot tub varies greatly depending on the type. The most expensive hot tubs cost between $10,000 and $50,000, whereas the least expensive can fall under $500. However, the least expensive hot tubs, including inflatable and portable ones, are less durable than in-ground or swim-spa hot tubs.

Other costs associated with a hot tub include installation fees, maintenance costs and repair bills.

Hot tubs industry forecast

The global hot tub industry can be broken down into three main sectors:

  • Above-ground
  • Portable
  • In-ground

The global market value for hot tubs in 2023 was estimated at $4.3 billion, with the largest segment in above-ground hot tubs at a total revenue of $2.2 billion. Compared to in-ground hot tub options, above-ground models are more affordable to consumers. Installation costs for in-ground hot tubs can also be significantly higher due to excavation, plumbing and landscaping costs.

The hot tubs global market value is anticipated to jump to $6.4 billion by 2032, with a CAGR of 4%. The above-ground hot tub market segment is forecast to grow to $3.3 billion over the same period.


How big is the hot tub market?

In 2024, the hot tub market was estimated at $5.66 billion in revenue, with the largest market in North America. In 2023, North America’s market size was $1.4 billion, about a third of the global market.

Why is the demand for above-ground hot tubs growing?

The affordability of above-ground hot tubs is attractive to more buyers, especially in the residential sector. Installation costs for other models, such as in-ground hot tubs, can be a limiting factor for buyers. The setup can be quicker and less costly with above-ground models.

What percentage of Americans own hot tubs?

There are an estimated 7.3 million hot tubs in the U.S. Given the U.S. Census Bureau reporting 258.3 million people were ages 18 or older in 2020, the percentage of Americans who own a hot tub could logically stand at roughly 2.8%. However, this solely represents residential ownership and does not consider the number of hot tubs owned and operated at commercial facilities.


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