Motorcycle industry statistics by state 2024

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a motorcycle driving down a coastal highway

There’s nothing quite like riding a motorcycle to truly enjoy the thrill of the open road. Americans have an affinity for motorcycles, and the bike market continues to reflect this passion.

Read on for a deep dive into key statistics regarding the motorcycle industry, including state-specific details on ownership, overall industry projections and insight into the emerging trend of electric motorcycles.

Key insights

The global motorcycle market size was valued at $105.52 billion in 2021 and is projected to reach $233.5 billion by 2031, according to Allied Market Research.

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The number of on-road motorcycles registered in the U.S. has more than doubled from 4.3 million in 2002 to 8.8 million in 2023.

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Of all of the U.S. states, California and Florida boast the largest number of registered motorcycles. Rhode Island, Vermont, Wyoming and Alaska are among the states with the fewest registered motorcycles.

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Motorcycle market revenue in the U.S. is projected to reach nearly $7 billion in 2024 — that number is expected to increase to $7.49 billion by 2028.

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The average cost of motorcycles has remained somewhat steady in recent years. In 2024, the average cost to purchase a motorcycle is just over $12,000.

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Motorcycle registration by state

In 2023, according to data compiled by IHS Markit and published by the Insurance Institute for Highway Safety, there were 8,790,480 on-road motorcycles registered in all 50 states (plus Washington, D.C.). That number is up from 8,587,020 in 2021, and dramatically larger than the 2002 nationwide tally of 4,339,271.

By far, California has the highest number of registered motorcycles in the U.S. (936,809). After the Golden State, the highest concentration of on-road two-wheelers are in Florida (668,046), Ohio (407,952), Pennsylvania (403,039) and Texas (394,351). Meanwhile, states with colder climates and sparser populations — such as North Dakota, Alaska, Wyoming and Vermont — are much lower on the list.

The Insurance Institute for Highway Safety’s registration data is also segmented by motorcycle type. These include subsets of different styles of bikes, such as custom “choppers,” which are low-riding motorcycles with higher handlebars. The data shows that in 2023, “dual purpose” vehicles (street-legal bikes that can be used either off- or on-road) were the most commonly owned two-wheelers in the U.S. (735,149), closely followed by scooters (695,621).

FAQ

How many motorcycles are registered in the U.S.?

There are approximately 8.8 million registered motorcycles throughout the country.

Which U.S. state has the most motorcycles?

By a large margin, California is home to the most motorcycles (936,809).

How much is the motorcycle industry worth?

In 2024, U.S. motorcycle market revenue is projected to reach nearly $7 billion and is expected to increase to $7.49 billion by 2028.


References

  1. “Motorcycle size, share and competitive landscape.” Allied Market Research. Evaluated March 20, 2024.Link Here
  2. “Motorcycle market size and forecast.” Verified Market Research. Evaluated March 20, 2024.Link Here
  3. “Motorcycles registered in the United States, 2002-2023.” Insurance Institute for Highway Safety. Evaluated March 20, 2024.Link Here
  4. “Market share of major motorcycle brands in the U.S. in 2023, based on unit sales.” Statista. Evaluated March 20, 2024.Link Here
  5. “World bestselling motorcycles ranking 2023.” MotorCycles Data. Evaluated March 20, 2024.Link Here
  6. “Electric motorcycle market to hit $121.07 billion by 2030.” Grand View Research. Evaluated March 20, 2024.Link Here
  7. “Electric motorcycle market size, share and analysis.” Zion Market Research. Evaluated March 20, 2024.Link Here
  8. “Electric motorcycle market size, share and growth report, 2030.” Grand View Research. Evaluated March 20, 2024.Link Here
  9. “Motorcycles - Worldwide.” Statista. Evaluated March 20, 2024.Link Here
  10. “Motorcycles - North America.” Statista. Evaluated March 20, 2024.Link Here

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