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Sears to close another 28 Kmart stores later this year

The company continues its 'transformation' effort to return to profitability

It’s been a year full of downsizing and cost cutting for Sears Holdings. In January, the company announced that it would be closing 150 Sears and Kmart locations. A couple months later, officials said in an SEC filing that there was “substantial doubt” that the business could continue unless it found a way to raise additional capital.

Only one month later, Sears opted to close another 50 auto center locations and 92 Kmart pharmacy operations, with CEO Edward S. Lampert saying that the company would “continue to take difficult yet necessary actions,” and “closely evaluate the longer-term viability of stores where a clear path to return to profitability is not in sight.”

On Thursday, the downsizing efforts continued with yet another batch of store closings. In a quarterly earnings report, Sears Holdings announced that it would be closing another 28 Kmart stores as part of its transformation effort.

Store closings

The company says that 27 of the planned closings will happen in mid-November, with one store in North Miami Beach, Florida staying open until mid-December. Officials say that all eligible associates working at these locations will receive severance and have the opportunity to apply at other nearby Kmart and Sears Stores.

Below is a complete list of the stores that will be shutting down:

  • 1445 S Power Road, Mesa, Arizona
  • 23222 W Valencia Blvd, Valencia, California
  • 10500 Wichlow Way, Jackson/Martell, California
  • 10400 Rosecrans, Bellflower, California
  • 16968 Main Street, Hesperia, California
  • 15200 E Colfax Avenue, Aurora, Colorado
  • 200 W Belleview, Englewood, Colorado
  • 100 Main Street North, Southbury, Connecticut
  • 900 N Miami Beach Blvd, North Miami Beach, Florida
  • 5590 Mableton Pkwy, Mableton, Georgia
  • 4101 W 95Th St, Oaklawn, Illinois
  • 7230 Westfield Plaza Dr, Belleville, Illinois
  • 265 S Illinois Rte 83, Elmhurst, Illinois
  • 1740 Sw Wanamaker Road, Topeka, Kansas
  • 7601 23 Mile Road, Utica / Shelby Township, Michigan
  • 4001 N Euclid Avenue, Bay City, Michigan
  • 545 West Sanilac, Sandusky, Michigan
  • 401 Route 38, Moorestown, New Jersey
  • 808 Route 46, Parsippany, New Jersey
  • 810 Paul Road, Rochester (Chili), New York
  • 10 Cobblestone Court Drive, Victor, New York
  • 374 Windsor Hwy, Rte 32, Vails Gate (New Windsor), New York
  • 2600 Lincoln Way E, Massillon, Ohio
  • 2470 Mission Se, Salem, Oregon
  • 2620 Moreland Road, Willow Grove, Pennsylvania
  • 4701 Tilghman Street, Allentown, Pennsylvania
  • 296 Garfield Ave, Cranston, Rhode Island
  • 1610 Church St, Conway, South Carolina
It’s been a year full of downsizing and cost cutting for Sears Holdings. In January, the company announced that it would be closing 150 Sears and Kmart loc...

Sears raises doubt about its ability to survive

The company says it may go under unless it finds a way to compete with other retailers

Sears Holdings, the company that operates Sears and Kmart stores, is voicing doubts about its long-term ability to stay in business.

In a filing with the Securities and Exchange Commission (SEC), the company said there is "substantial doubt" about its viability unless it can raise additional capital.

The retailer has struggled, along with many other brick-and-mortar retailers, as more consumer purchases have shifted to online channels like Amazon. At the same time, overall retail sales have flattened in recent years due to demographic trends.

'Materially adversely affected'

In a 10-K filing with the SEC, Sears Holdings candidly warned that unless it found a way to compete effectively in the increasingly competitive retail sector, its business could be "materially adversely affected." In the document, it summed up the problem.

"The retail industry is highly competitive with few barriers to entry," the company said in the 10-K filing. "We compete with a wide variety of retailers, including other department stores, discounters, home improvement stores, appliances and consumer electronics retailers, auto service providers, specialty retailers, wholesale clubs, online and catalog retailers and many other competitors operating on a national, regional or local level."

The company notes that some of its competitors are actively engaged in new store expansion while online and catalog businesses, which handle similar lines of merchandise, are often not required to collect sales tax.

"We also experience significant competition from promotional activities of our competitors, and some competitors may be able to devote greater resources to sourcing, promoting and selling their products. In this competitive marketplace, success is based on factors such as price, advertising, product assortment, quality, service, reputation and convenience," the company said.

Problems are not new

Earlier this year Sears Holdings announced plans to transform its retail operations and possibly sell some of its assets, such as its Kenmore appliance and Die Hard battery brands, to raise much-needed cash.

As we reported in late December, Sears targeted about 30 Sears and Kmart stores for closing and announced it had secured a $500,000 line of credit to help it transform to meet the new retail realities.

Sears, meanwhile, has not been alone in its predicament. Just last month J.C. Penney announced it is closing around 130 of its stores in a bid to remain competitive.

It, like many other older, established retailers, announced it would shift more focus to selling online, a space currently dominated by Amazon.

Sears Holdings, the company that operates Sears and Kmart stores, is voicing doubts about its long-term ability to stay in business.In a filing with th...

Sears closing 64 Kmart stores by Christmas, reports say

The company's liquidity rating was downgraded by Moody's last week

Sears Holdings is closing 64 Kmart stores in 28 states and laying off thousands of emloyees, according to a Business Insider report. The closings will start Sept. 22 and be complete by Christmas, the report said.

Sears has not yet confirmed the closings and, in fact, the press section on its website today features a release cheerily entitled, "The Holidays Ae Here and the Shopping Pros Know to Start at Kmart."

“We have been strategically and aggressively evaluating our store space and productivity, and are accelerating the closing of unprofitable stores as we have previously announced,” a Sears spokesman said in identical statements to all of the stores’ respective local news outlets, Consumerist reported.

Sears and Kmart have been endangered species for quite some time. In April, Sears announced that it would close 68 Kmart and 10 Sears stores.

Liquidity rating downgraded

The closings were foreshadowed a few days ago when Seritage Growth Properties, which owns stores leased by Sears and Kmart in many locations, filed an SEC document saying Sears expected to vacate 17 of its properties by the end of the year. 

Moody's last week downgraded Sears liquidity rating from "good" to "adequate," which is just one grade above the lowest, "weak."

"The ... rating reflects our view that Sears will continue to rely on external financing and the monetization of its alternative assets to fund its operating losses," said Moody's vice president Christina Boni. "We recognize the risks associated with relying on these sources and continued shareholder support to finance its negative operating cash flow which is estimated by Moody's to be approximately $1.5 billion this year." 

Stores named

Here’s the complete list of store closings, according to Business Insider:

  • Kmart #3044: Lawton, OK
  • Kmart #3180: Merrillville, IN
  • Kmart #3241: Springfield, IL
  • Kmart #3320: Houma, LA
  • Kmart #3328: New Lenox, IL
  • Kmart #3355: Panama City, FL
  • Kmart #3359: Gardendale, AL
  • Kmart #3521: Binghamton, NY
  • Kmart #3556: Elkhart, IN
  • Kmart #3594: Chicago, IL
  • Kmart #3644: Nashville, TN
  • Kmart #3695: Sierra Vista, AZ
  • Kmart #3706: Wytheville, VA
  • Kmart #3754: Martinsville, VA
  • Kmart #3814: Kearney, NE
  • Kmart #4066: Jackson, MI
  • Kmart #4095: Joliet, IL
  • Kmart #4135: Augusta, GA
  • Kmart #4162: Salt Lake City, UT
  • Kmart #4175: Canton, OH
  • Kmart #4176: Cheektowaga, NY
  • Kmart #4439: Yakima, WA
  • Kmart #4700: Fenton, MI
  • Kmart #4717: Oak Ridge, TN
  • Kmart #4739: Clarksville, TN
  • Kmart #4772: Burnham, PA
  • Kmart #4781: Macomb, IL
  • Kmart #4837: Riverton, WY
  • Kmart #4845: Manistee, MI
  • Kmart #4851: Byron Center, MI
  • Kmart #4910: Mentor, OH
  • Kmart #4917: Thornton, CO
  • Kmart #4961: Burlington, NC
  • Kmart #4970: Memphis, TN
  • Kmart #4972: Lubbock, TX
  • Kmart #4984: Tinley Park, IL
  • Kmart #7024: Scottsbluff, NE
  • Kmart #7061: New Iberia, LA
  • Kmart #7077: Harlingen, TX
  • Kmart #7174: Pikeville, KY
  • Kmart #7205: Grand Rapids, MI
  • Kmart #7216: Moorhead, MN
  • Kmart #7306: Sioux Falls, SD
  • Kmart #7356: Jonesboro, AR
  • Kmart #7412: West Valley City, UT
  • Kmart #7478: Waipahu, HI
  • Kmart #7551: Indio, CA
  • Kmart #7560: Craig, CO
  • Kmart #7587: Fontana, CA
  • Kmart #7625: Los Angeles, CA
  • Kmart #7642: Natchez, MS
  • Kmart #7718: Hixson, TN
  • Kmart #7733: Alpena, MI
  • Kmart #7755: Deming, NM
  • Kmart #7775: Lafayette, IN
  • Kmart #7795: Abilene, TX
  • Kmart #9129: Mount Airy, NC
  • Kmart #9146: Great Barrington, MA
  • Kmart #9397: West Saint Paul, MN
  • Kmart #9571: Cullman, AL
  • Kmart #9586: Sault Saint Marie, MI
  • Kmart #9623: Springdale, AR
  • Kmart #9728: Smyrna, TN
  • Kmart #9751: Cody, WY
Sears Holdings is closing 64 Kmart stores in 28 states and laying off thousands of emloyees, according to a Business Insider report. The closings will star...

68 Kmart and 10 Sears stores closing -- is yours included?

The company hopes the latest round of closing will help it return to profitability

Sears and Kmart stores have been sort of fading into the woodwork for the last few years, but now Sears Holdings is stepping up the pace. The company says it will close 68 Kmart and 10 Sears stores this summer, hoping to return to profitability by eliminating less profitable locations.

"The decision to close stores is a difficult but necessary step as we take aggressive actions to strengthen our company, fund our transformation and restore Sears Holdings to profitability," said Edward S. Lampert, Chairman and CEO of Sears Holdings. "We're focusing on our best members, our best categories and our best stores as we work to accelerate our transformation."

Liquidation sales will begin at Kmart stores May 12 and at Sears on April 29 ahead of late July closures.
The company didn't say how many jobs would be lost but said eligible workers would receive severance and can apply for open positions at area Kmart or Sears stores. "We are committed to treating these associates with respect and compassion during this process," said Lampert.

The 78 closures will leave about 1,500 Sears and Kmart stores. Here is the complete list of closings, as provided by Sears Holdings. 





5980 Chalkville Mountain




1101 Beltline Road




230 Green Springs Hwy




450 Z Schillingers Road




300 West Mariposa Road




2270 East El Monte Way




520 S Cherokee Lane




1475 Hillman Street




2785 Highway 46




44 Providence Pike




9600 San Jose Blvd




500 Atlantic Blvd

Neptune Beach



1809 Byron Butler Parkway




7050 S Pulaski




2721 N Vermillion Street




1150 W Carl Sandburg Dr




17355 Torrence Ave




2909 Court St




3840 46th Ave

Rock Island



3216 E Third Street




3525 Grantline Rd

New Albany



1320 E 30th Ave




1809 N Dixie Hwy




4025 Poplar Level Rd




3911 Taylorsville Rd




1581 US 68 South




344 North Mayo Trail




2985 Cottingham Expwy




10 Main Street




8171 W Houghton Lake Dr

Houghton Lake


Super K*

21111 Van Born Rd




11978 St Charles Rock Rd




1930 E Kearney Street




118 Highway 72 West




2424 Central Ave




804 N Broad Street




3580 East Franklin




2750 Roberts Avenue




10500 Centrum Parkway




720 Sutter Creek Blvd

Rocky Mount



3001 West 12th




838 South Road




3049 W Ridge Rd



Super K

3315 N Ridge E




1705 North Barron Street




1825 North State Route 19




2250 Harding Hwy



Super K*

5350 Leavitt Road




625 West Central Avenue




2660 Constitution Blvd

Beaver Falls



8800 Frankford Ave




3000 McIntyre Square Dr




1775 S Braddock Avenue




3045 Fifth Street Hwy




99 Matthews Drive




2209 West Dekalb




1000 18th St SW




2210 Broadway Avenue




1802 Decatur Pike




945 McCammon Ave




902 S Main Street




11330 Montwood Dr

El Paso



1405 East Expressway 83




210 SE Georgia Ave




1055 East Draper Pkwy




610 West Price River Dr




1442 W 90th South

West Jordan



1275 Bell Avenue




700 Quintard Dr




600 S University Ave

Little Rock



9501 Arlington Expy




5953 W Park Ave




6810 Eastman Ave




200 Medley Centre Parkway




60 Smithfield Blvd




1377 Marion Waldo Rd




101 Clearview Cir




2500 W State St

New Castle

Sears and Kmart stores have been sort of fading into the woodwork for the last few years, but now Sears Holdings is stepping up the pace. The company says ...

Sears Canada recalls Joe Boxer Boys Pajama Sets

The garments fail to meet flammability testing standards

Sears Canada is recalling Joe Boxer licensed boys 3-piece Eat Sleep Play Pajama Sets.

The PJ Sets do not meet flammability testing standards for sleepwear.

The company says it has received no reports of incidents to date.

The PJ Sets were sold in boys' sizes: small, medium, large and extra-large at Sears Canada retail stores between January 2014, and July 2014, for $29.99.

The affected manufacturer numbers and corresponding Sears item numbers are:





3pc Eat Sleep Play PJ Set


Te, Short Pant


3pc Eat Sleep Play PJ Set


Te, Short Pant

Consumers who have the recalled PJ sets should stop children from wearing them, and return the sets to their nearest Sears department store for a full refund if accompanied by a receipt of sale or Sears Card statement, or for the lowest selling price without a receipt.  

Sears Canada is recalling Joe Boxer licensed boys 3-piece Eat Sleep Play Pajama Sets. The PJ Sets do not meet flammability testing standards for sleepwear...

A love song to Mr. Sears and Mr. Roebuck

The Sears catalog was once a sort of analog Amazon

Robert Passikoff is president of Brand Keys, a retailing consultancy.


For nearly 100 years Sears, Roebuck & Co. was America's greatest retailer and consumers loved them. Hard to believe today? Well here's a bit from a 1949 song by Ray Gilbert, William Okie, and Al Gannay. The first verse went like this:

Dear Mister Sears and Roebuck:
I been sittin' here a-thumbin' through your book.
Page a hundred ninety-nine
Shows a stove that's mighty fine
And a feller in an apron like a cook.
Dear Mister Sears and Roebuck:
That electric stove's away above my class.
It's a beauty, yes indeed,
But the thing I really need
Is that man to teach me how to cook with gas.

It ended as follows:

Don't mean to fuss, poor Roebuck,
But you'll never fill my order, it appears.
If the shortage is acute,
I'm an easy girl to suit.
I'll shut up if you send me Mister Sears.

The "book" the song referred to was the Sears catalog, first published in 1888. It eventually came to be known as "the Consumers' Bible," offering catalogs as large as 500 pages long, featuring everything from phonographs to bicycles, milk pails to automobiles, even headstones and ready-to-assemble house kits.

Two years later, in 1896, you could order toys and groceries. It was a kind of 19th century paperback In 1933, Sears issued the first of its famous Christmas catalogs, the "Sears Wishbook."

Based on actual market results, along with some actual market research à la our annual Brand Keys Customer Loyalty Engagement Index, it's apparent that there aren't a lot of consumers singing love songs to Sears today, and that Sears Holdings is wishing for happier days. Sears Holdings just announced they plan to close its flagship Loop location in Chicago this April, and will begin liquidating merchandise at the store next week.

Less Space, Fewer Stores Serves Better?

CEO Edward Lampert indicated that he believes Sears can better serve customers with less space and fewer stores. When you figure that one out, let us know. Sears ranked 4th (of 5) national Department Stores we track in the annual survey. The stores' own customers do the brand evaluations, but alas, for Sears this is becoming a smaller and smaller segment of the buying public.

Brands like Sears end up at the bottom of their respective lists because they fail to meet expectations consumers hold for what drives loyalty in their category. You've got to watch those expectations because they almost always move up and brands have a hard time keeping up in the best of circumstances.

Engagement and loyalty metrics prove it out: meet those expectations and you do well. Don't, and it always shows up on the bottom line because emotional engagement and loyalty metrics are leading-indicators of consumer behavior. And it's axiomatic that it consumers don't behave well toward a brand, it's not likely that the brand is going to do well.

How is Sears doing? Well, the struggling department store reported same-store sales declines of 7.4% earlier this month, with year-to-date sales down 3.9%. The closure shouldn't come as a surprise, though. Sears has been selling off stores and leases to raise desperately needed cash for a financial infusion to stem declining revenues.

Co-Founder Richard Sears was once quoted as saying, "If you buy a good watch you will always be satisfied, and at our prices a good watch will influence the sale of another good watch; and that's our motto: "Make a Watch Sell a Watch." Today a better motto for Sears Holdings would be: "Watch Those Expectations, Sell A Lot of Product."

Robert Passikoff is president of Brand Keys, a retailing consultancy.--Robert PassikoffFor nearly 100 years Sears, Roebuck & Co. was Ameri...

Sears maintenance agreements: A repairman's story

Policy, not people, might be the problem

We often hear from readers whose complaints boil down to “As a customer of this particular company, I am thoroughly unhappy with the behavior of said company’s employees.”

But sometimes, honestly, it’s not the employees’ fault; they’re working under conditions that make it impossible for them to do their jobs well (from a customer's perspective). For example, many a fast-food customer has been annoyed by constant upsell attempts: “Hi! I'd like a small hamburger, nothing more. No, I don’t want fries with that. No, I don’t want to supersize it. No, I don’t want a hundred-ounce soda for only 50 cents extra, just a burger. No, I don’t want….”

Annoying as this is, 99.99 percent of the time it’s not the employees’ fault; company policy requires them to follow the upsell script, and if they don’t they’ll be fired.

We mention this because last month we told you the story of several people who bought Sears maintenance agreements and ultimately concluded they weren’t worth it; consumers complained of long waits for repairs, repairmen not showing up when scheduled, or repairmen not being offered at all. 

Last month, Sears did not respond to our request for comment (we sent them a fresh request before writing this follow-up story, and will let you know if we hear anything). However, this week we did get a response to our old article — not from a Sears spokesman but from Brian, who said he spent almost three years as a Sears repairman in an eastern state, but no longer works for the company.

A technician's view

“Even though this article is a month old, I just finally got to read it,” Brian said.  “I just want to hopefully clear up some things from a technician’s view. I am not by any means standing up for Sears or representing Sears. In all honesty, I do not like their practices or treatment of employees and customers.”

All right: a possibly disgruntled ex-employee, so take his claims with as many grains of salt as you deem necessary. But we found his stories very believable.

In our last article, we mentioned several customers who complained of waiting at home for Sears repairmen who never showed. (Even worse, many of these stood-up people had taken time off work to stay home—all for nothing.)

Consumers rate Sears Maintenance Agreements
We also reported the widely shared suspicion that Sears deliberately gives short shrift to maintenance agreement holders. One woman told us, “I've heard that if you buy a protection plan, Sears puts you last on the list because they already have your money. I have now tried for two months to obtain service on my Sears protection plan, with still no repair,” while another said “I have come to the conclusion after reading complaints on Facebook that if you have a maintenance agreement you're going to be put on the bottom of the list …  I cancelled my maintenance agreement.”

Brian sympathized, but said, “Maintenance agreement customers are not put at the bottom of any list … where a person lives can also affect why service takes too long, because some areas just do not have enough technicians available. Especially rural areas, where travel time is very high.  Also, Sears doesn't hire enough or keep enough people to handle the workloads.”

Kristine from Illinois was the woman who cancelled her maintenance agreement on suspicion that it put her at the bottom of the “list.” Here’s one of the anecdotes she told us in support of this theory:

“One day my dryer wouldn't work; I called Sears and someone came out the next day and fixed it. No maintenance agreement on the dryer. A few months later my freezer broke and I had a maintenance agreement. They couldn't come out for almost a week. It was fixed, but I lost hundreds of dollars in food.”

In response, Brian said, “I want to address the lady that got her washer fixed quickly, but had to wait a week for the freezer. Sears appliance technicians are specialized in either refrigeration, laundry, or cooking/dish. HVAC techs are a different department.  Each specialty has its own busy seasons. More than likely the laundry season was slow, so she was taken care of quickly. On the other hand the refrigerator season may have been busy, so she was a week out.”

Makes little difference

We must admit Brian’s explanation makes sense, and weakens the theory “Maintenance agreements put you at the bottom of a priority list”… though this distinction makes little difference to maintenance agreement holders forced to go a week or more without use of a vital appliance.

What about customers who complained about repairmen blowing off appointments again and again? According to Brian: “The main reasons for no shows is because the company sets the workload higher than can be accomplished.  We had technicians as high as 160% workload every day ….  Our routing team will not remove calls when it gets late.  We are expected to call the customers ourselves to give them the bad news.  I will admit I canceled calls and went home without contacting people at 9pm. I felt bad, but I had a 2-hour drive home and was getting tired of the customers chewing me out.”

Ouch. From the perspective of a customer who’s been waiting all day for a repairman who never arrives, a customer who maybe had to use some vacation or sick time to leave work in hope of meeting that repairman, we say: that’s absolutely irresponsible. But from the perspective of an ordinary person who dislikes being yelled at for any reason, let alone for refusal to accomplish the impossible … that’s absolutely understandable.

As consumer journalists, we often hear from readers whose complaints boil down to “As a customer of this particular company, I am thoroughly unhappy ...

Sears reforms refund policy New York called deceptive

The "Come Back Cash" promotion didn't work out well for customers who returned merchandise

New York Attorney General Eric T. Schneiderman has reached a settlement with Sears over a refund policy that Schneiderman charged was deceptive.

At issue is Sears' "Come Back Cash" promotion. In the promotion, a consumer who purchased merchandise above a "qualifying threshold" amount was given a $10 or $20 promotional award card.

However, if the consumer later returned some of the merchandise, Sears reduced the refund by a pro-rated amount of the value of the award card, even if the cost of the unreturned merchandise remained above the qualifying threshold and/or if the customer did not cash in the award.

The company, which operates 45 stores in New York, has agreed to pay $150,000 in fines and has already reformed the policy. 

"This settlement ensures that consumers who participate in a promotion of this type and later return merchandise will receive a full and fair refund - and not a penny less," Schneidermansaid. "Sears' refund policy improperly reduced refunds to customers whose purchases stayed above the qualifying threshold in the promotion, or whose promotional award card had already expired without being used." 

Consumers rate Sears Roebuck & Co.
The Attorney General's investigation revealed that there were a total of 25,998 transactions involving New York consumers whose refunds were improperly reduced and that Sears reduced the refunds issued to those consumers in the total amount of $82,825.62. 

New York Attorney General Eric T. Schneiderman has reached a settlement with Sears over a refund policy that Schneiderman charged was deceptive.At i...

Sears Canada recalls Nevada infant girl's shirt

A detachable ribbon row poses a potential choking hazard

Sears Canada is recalling Nevada infant girl's shirts

The small ribbon row can easily detach posing a potential choking hazard. There are no reports of incidents or injuries to date.

The Nevada tee shirt was sold in sizes: 6 months to 24 months at Sears Canada retail stores between September 2012, and December 2012, for $12.99.

The Sears item numbers are as follows and can be found on the customer's receipt.

Customers who have the affected shirt should stop children from wearing it and return it to their nearest Sears department store for a full refund if accompanied by a receipt of sale or Sears Card statement, or for the lowest selling price without a receipt.

Sears Canada will post signs in all retail stores to advise customers of the recall.   

Sears Canada is recalling Nevada infant girl's shirts The small ribbon row can easily detach posing a potential choking hazard. There are no reports of in...

Sears Closing 62 More Stores

The latest closings are in addition to about 120 previously announced

Sears says it will close 62 more stores in the first half of this year. The stores targeted for closing include 43 Hometown Stores, 10 hardware stores and all nine of its Great Indoors stores, the Wall Street Journal reported.

Sears Holdings earlier announced plans to close about 120 poorly performing stores.

Last month, the ailing chain said it hopes to sell off 1,000 or more stores to raise up to $770 million, money it needs to help cover more than $3 billion in losses last year.

The company did not identify the latest stores on the choppng block but said that employees of the stores have been notified.

A complete list of the closings is available here

Sears says it will close 62 more stores in the first half of this year. The stores targeted for closing include 43 Hometown Stores, 10 hardware stores and ...

Slumping Sears Plans to Sell Off Stores

Company lost $3 billion last year, needs to raise cash

A few months ago, shoppers were shocked to learn that Sears Holdings Corp. planned to close as many as 120 Sears and Kmart stores. Now, the ailing chain says it hopes to sell off more than 10 times that many stores to raise up to $770 million, money it needs to help cover more than $3 billion in losses last year.

Sears says it has already found a buyer for 11 of its stores -- General Growth Properties, the shopping mall owner where the stores in question are located.  It also intends to spin off a separate company to control about 1,250 small franchised stores that sell Sears products.

But what happens to the rest of the 126-year-old chain remains in doubt. The company could spin off other divisions, including the profitable Lands End, which Sears acquired before it was taken over by Edward S. Lampert, a hedge fund manager who critics say hasn't spent enough money to keep Sears stores attractive and competitive.

A particular sore point with many consumers is delays and misunderstandings surrounding in-home warranty and repair service.

"I am on my fifth week waiting for Sears to repair my GE washing machine under warranty," said Joan of Chester, Md. "They came out the first time one week and 2 days after my first call. Even though I told them the problem, they waited another week for a part to be delivered. Then, they said it was the wrong part and waited another week for a part to be delivered. Then, they said the two parts were defective because they were not new parts but Sears remanufactured parts, and had to order more parts, yes another week for delivery."

For all its business woes and all the complaints it generates to ConsumerAffairs and other online review sites, Sears has managed to maintain a relatively good standing with consumers.  A computerized sentiment analysis of about 1.2 million consumer comments on social media and blogs over the last year finds Sears maintaining a positive net sentiment that peaked at 52% in October before falling to the low 30s in November and December. 

Sears, an iconic name in retailing and still the nation's largest appliance retailer, has been steadily losing market share to Wal-Mart, Macy's and  Home Depot, not to mention Amazon and other online merchants who offer nearly everything you can -- or, often, can't -- find at a Sears outlet.

Lack of customer service remains the biggest dislike identified by consumers, a perceived failing that may be hard to overcome as the struggling chain tries to hold down expenses in its remaining stores. On the other hand, the number of consumers complaining about customer service is about the same as the number who list customer service in the "plus" column.

While Sears insists it is in no imminent danger of running out of cash, its credit rating has been downgrded to "junk" and one large lender, CIT Group, has stopped financing loans to Sears suppliers. 

But if Sears is having trouble keeping its shelves stocked, that doesn't show up in the comments analyzed in the ConsumerAffairs survey, which found relatively few complaints about items being out of stock. 

A few months ago, shoppers were shocked to learn that Sears Holdings Corp. planned to close as many as 120 Sears and Kmart stores. Now, the ailing chain sa...

Lender Cuts Credit to Sears/Kmart Vendors

Sears Holdings insists it is solvent

Bedraggled Sears Holdings, already planning to close 100 or more stores, has run into another hurdle -- CIT Group says it will no longer finance loans to Sears' suppliers who are awaiting payment from the company.

The loans, known as factoring, enable suppliers to finance their operations as they wait for payment from retailers.  Sears insists that CIT, the nation's largest factoring lender, provides only about five percent of the loans to its suppliers but the announcement is still likely to send chills through the Sears supply chain.

Sears has been struggling to overcome worries about its finances. All three major credit-rating firms have downgraded its debt in recent weeks, noting its declining earnings over the last year. Sears fell 5.8 percent to $31 at mid-morning Thursday as news of the CIT decision hit. The shares dropped 56 percent last year.

Sears Holdings has blamed poor holiday sales for the decision to close up to 120 underperforming stores, but analysts say the entire chain is underperforming, at least partly because it has failed to spend enough on freshening its stores so that they are attractive and inviting places to shop.

Inventory slipping?

If, on top on their already-dowdy appearance, Sears and Kmart stores begin to display empty shelves, sales could be further degraded. Judging from recent complaints to, that may already be happening. 

"For the past 2 1/2-3 months I have been trying to order the Disney Botanical Baby Play Yard, only available at and," said Addie of Fort Riley, Kansas recently. "All four times I have ordered this item it has instantly gone 'out of stock.'" 

"For the last couple of years I have strictly shopped Kmart especially around the holidays but lately kmart has been falling behind on the availability of products," said Erica of Pearsall, Texas. "I have had to travel two hours to pick up my merchandise after completing the layaway plans."

"I ordered a combo toolbox for my husband on Dec. 4th with a delivery date of Dec. 23rd. When it didn't arrive, I called Sears and was told there was a backorder on the product," said Stacia of Jefferson, Ga. 

Bedraggled Sears Holdings, already planning to close 100 or more stores, has run into another hurdle -- CIT Group says it will no longer finance loans to S...

Sears Identifies 79 Stores to be Closed

Weak holiday sales contributed to the decision, company says

Sears Holdings has identified 79 of the 100 to 120 stores that it plans to close.  The company said the stores each employed from 40 to 80 people.  Sears said earlier this week that poor holiday sales contributed to the decision to begin stores that have not been profitable.

The rest of the closings will be announced soon, the company said.

"Given our performance and the difficult economic environment, especially for big-ticket items, we intend to implement a series of actions to reduce ongoing expenses, adjust our asset base, and accelerate the transformation of our business model,” said Sears Holdings CEO Lou D'Ambrosio.

“These actions will better enable us to focus our investments on serving our customers and members through integrated retail -- at the store, online and in the home.”

Sears Hardlines Only1916 19th AveLewistonID83501TBD
Sears Hardlines OnlyUs Hwy 25e - Ste B2 MiddlesboroKY40965TBD
Grand/Essentials5451 Halls Mill Rd Ste 14Mobile - Halls MillAL36619TBD
Grand/Essentials101 E Interntn'l SpeedwayDelandFL32724TBD
Grand/Essentials12080 Carmel Mountain RdSan Diego - CarmelCA92128TBD
Grand/Essentials3020 Se Federal HwyStuartFL34997TBD
Grand/Essentials4560 Forest Hill BlvdW Palm BeachFL33406TBD
Grand/Essentials3610 Peck RdEl MonteCA91732TBD
Grand/Essentials7655 Clairemont Mesa BlvdSan Diego - ClarmntCA92111TBD
Grand/Essentials375 Amherst St Bldg 1NashuaNH03063TBD
Grand/Essentials480 West StreetKeeneNH03431TBD
Grand/Essentials1363 Nw St Lucie W BlvdPort St LucieFL34986TBD
Grand/Essentials9200 Baltimore Nat PikeEllicott CityMD21042TBD
Grand/Essentials8375 E Grand RiverBrightonMI48116TBD
Grand/Essentials601 North M-291Lee's SummitMO64063TBD
Grand/Essentials625 Highway 136West BarabooWI53913TBD
Sears Full-Line1400 MetrocenterJacksonMS39209TBD
Sears Full-Line150 S 69th StUpper DarbyPA19082TBD
Sears Full-Line18000 Vernier AveHarper WoodsMI48225TBD
Sears Full-Line15 Crestwood PlzSt Louis-CrstwdMO63126TBD
Sears Full-Line5244 Hickory Hollow PkwyAntiochTN37013TBD
Sears Full-Line3661 Eisenhower PkwyMaconGA31206TBD
Sears Full-Line880 N Military Hwy Ste 1086 NorfolkVA44221TBD
Sears Full-Line921 Eastchester Dr Ste 1002High PointNC27262TBD
Sears Full-Line2121 N Monroe St Space 300MonroeMI38671TBD
Sears Full-Line1722 Veterans BlvdMccombMS39648TBD
Sears Full-Line1404 Old Aberdeen RdColumbusMS39705TBD
Sears Full-Line2109 S Scatterfield RdAndersonIN46016TBD
Sears Full-Line1357 S Main StAdrianMI49221TBD
Sears Full-Line5167 Hwy 70 Cypress Bay Plaza; Suite 90Morehead CityNC28557TBD
Sears Full-Line2727 Iowa StLawrenceKS66046TBD
Sears Full-Line1400 Nw Garden Valley Blvd #1RoseburgOR97470TBD
Sears Full-Line200 Paul Huff Pkwy Nw ClevelandTN37312TBD
Sears Full-Line1057 Broad StSumterSC29150TBD
Sears Full-Line363 S Illinois AveOak RidgeTN37830TBD
Sears Full-Line1250 S Hover RdLongmontCO80501TBD
Sears Full-Line351 W Schuylkill Rd PottstownPA19465TBD
Sears Full-Line1801 Nw Us Highway 19Crystal RiverFL34428TBD
Sears Full-Line1631 W Rose St Ste 2Walla WallaWA99362TBD
Sears Full-Line1100 N Wesleyan BlvdRocky MountNC27804TBD
Sears Full-Line1689 E Broad St StatesvilleNC28677TBD
Kmart17625 Chillicothe RdChagrin FallsOH44023TBD
Kmart951 By-Pass Rd WinchesterKY40391TBD
Kmart2601 S Main StRice LakeWI54868TBD
Kmart2960 Derr Road Springfield - N'landOH45503TBD
Kmart51027 Highway #6Glenwood SpringsCO81601TBD
Kmart1605 Buford HighwayBufordGA30518TBD
Kmart101 Town & Country LaneHazardKY41701TBD
Kmart1525 Sadler Road Fernandina BeachFL32034TBD
Kmart225 S Tyndall PkwyCallawayFL32404TBD
Kmart66011 Van Dyke Washington Twp.MI48095TBD
Kmart9550 WickerSt. JohnIN46373TBD
Kmart1724 State Road 44New Smyrna BeachFL32069TBD

Kmart1605 S First StreetWillmarMN56201TBD
Kmart50700 Gratiot Ave NorthChesterfield Twp.MI48051TBD
Kmart9552 Highway 5DouglasvilleGA30135TBD
Kmart237 East MainHendersonvilleTN37075TBD
Kmart5005 W 120thBroomfieldCO80020TBD
Kmart1777 U S 1 SouthSt. AugustineFL32086TBD
Kmart2047 E University DriveAuburnAL36830TBD
Kmart75 E Broad StGadsdenAL35903TBD
Kmart2727 16th Ave S WCedar Rapids-16th AvIA52404TBD
Kmart2244 S Reynolds RdToledo - Reynolds RdOH43614TBD
Kmart627-701 E Manhattan BlvdToledo - Manhatn BlvOH43608TBD
Kmart7201 Pendleton PikeIndy - Pendlton PlzaIN46226TBD
Kmart230 Cleveland Ave S WAtlantaGA30315TBD
Kmart1105 North Court StreetMedinaOH44256TBD
Kmart810 Saxon BlvdOrange CityFL32763TBD
Kmart5600 Milgen Rd - Bldg 106Columbs-Manch SqGA31907TBD
Kmart7965 Tara BoulevardJonesboroGA30236TBD
Kmart11003 Hull St RdMidlothianVA23113TBD
Kmart3616 W Kimberly RdDavenprt-Kimbrly RdIA52806TBD
Kmart2421 N Federal HwyPompano BeachFL33064TBD
Kmart4141 Martin WayLaceyWA98516TBD
Kmart3100 Hamilton RdColumbus - Hamltn RdOH43227TBD
Kmart1734 Mall DrDuluth - Mall DrMN55811TBD
Kmart4300 Xylon NNew HopeMN55428TBD
Kmart3201 White Bear AveWhite Bear LakeMN55110TBD
Kmart6807 Midlothian TurnpikeRichmond - MidlothVA23225TBD
Sears Holdings has identified 79 of the 100 to 120 stores that it plans to close. ...

As Many As 120 Sears, Kmart Stores To Close

Retailer reports disappointing holiday sales

Consumers may have spent more this holiday season, but they didn't spend quite enough at Sears and Kmart. Sears Holdings announced today it is closing as many as 120 Sears and Kmart stores in the coming year.

"Given our performance and the difficult economic environment, especially for big-ticket items, we intend to implement a series of actions to reduce ongoing expenses, adjust our asset base, and accelerate the transformation of our business model,” said Sears Holdings CEO Lou D'Ambrosio.

“These actions will better enable us to focus our investments on serving our customers and members through integrated retail -- at the store, online and in the home.”

Sears says that, as a result, it will close 100 to 120 Kmart and Sears full-line stores. The company expects these store closures to generate $140 to $170 million of cash as the net inventory in these stores is sold and it generates additional cash proceeds from the sale or sublease of the related real estate.

Final determination of the stores to be closed has not yet been made. 

Other profit-boosting measures include better inventory management, promotion and targeted pricing, with a goal of reducing fixed costs by $100 to $200 million.

Sears Holdings made the announcement as it disclosed comparable store sales for the eight-week holiday sales period. Sears Domestic sales were off 3.3 percent while Kmart sales were down 1.8 percent.

Sears is closing more than 100 Sears and Kmart stores...

Sears Offers a Wireless Electric Car Charger

At the end of a long day, who has time to plug in the car?

If the thought of plugging your car in each night seems off-putting, here's some good news: Sears has hooked up with Evatran to install wireless charging systems for electric cars for home and commercial use.

The Evatran system, called Plugless Power, means that you can simply buzz into your home or office garage and jump out of the car without having to worry that you forgot to plug it in.

This admittedly may not be one of life's big problems but having a car that won't go is a lot worse than having an iPad that isn't juiced up, so don't be too quick to laugh about it.

Installation will handled by Sears Home Services, which has been installing appliances, heating and air conditioning and electronics for decades.

"Sears is very excited to announce this agreement with Evatran to support the installation and servicing of these stations. We look forward to being one of the leaders in this growing industry," said Stu Reed, SVP and President, Home Services at Sears Holdings.

The companies say the benefits of the Sears-Evatran link-up include: 

  • Simplified Purchasing: Evatran will offer Plugless Power systems with optional basic or standard home installation wrapped into the purchase price of the equipment; this full price may be included in the vehicle purchase or lease at the time of sale.
  • Pre-Installation Site Visits: Site visits, as necessary to quote non-standard and commercial installations, will be completed in advance of installations.
  • Timely Installation: Sears will receive automatic notification of a customer's installation request; Sears will contact the customer within one business day of equipment purchase to schedule home installation.
  • Convenient Additional Services: Sears will offer ongoing service and maintenance to Plugless Power owners.

Sears installation network technicians will be trained and certified on the wireless charging systems and will work with Evatran to structure a comprehensive launch plan for aftermarket systems throughout 2012, the companies said.

Product offerings will initially focus on Chevrolet Volt and Nissan Leaf models but Sears and Evatran said they will quickly expand to include additional electric vehicles. Installation will be offered with the sale of each Plugless Power system and priced based on the customer's home and current electrical service. Sears will also offer commercial installation for electric vehicle fleet owners and managers.

Aftermarket systems will be available for installation starting in 2012 for Nissan Leaf and Chevrolet Volt models. A specific geographic rollout plan will be announced next year with final installation pricing for basic and standard home installations.

If the thought of plugging your car in each night seems off-putting, here's some good news: Sears has hooked up with Evatran to sell and install wireless c...

Suit Hits Sears Made In USA Claim

Craftsman tools use parts from many countries, suit charges

Class action lawsuit against Sears, Roebuck & Co alleges that Sears conducted false advertising and consumer fraud by advertising that its Craftsman tool l...

Kmart Buys Sears

The $11 billion deal will create the third-largest retailer in the U.S.

Kmart Holding Corp. is buying Sears, Roebuck & Co., for $11 billion, a deal that will create the third-largest retailer in the U.S.

Kmart emerged from bankruptcy just 18 months ago and not long ago looked like a candidate for the dust bin, but Kmart has been generating strong profits in recent months while Sears continues to languish.

The startling acquisition was engineered by Kmart Chairman Edward Lampert, the largest single shareholder in Sears. He holds about 15% of Sears stock through his ESL Investments Inc.

The merger isn't the end of problems for Kmart and Sears, both struggling to combat Wal-Mart, Home Depot and other powerhouse retailers. But the combined company will have greater buying power and more outlets -- 2,350 Sears and Kmart locations and another 1,100 specialty stores.

"The merger will enable us to manage the businesses of Sears and Kmart to produce a higher return than either company could achieve on its own," Lampert said in a statement. 

The combined company will be called Sears Holdings Corp. and will be based in Hoffman Estates, Ill., where Searnow s has its headquarters.

It's expected that several hundred Kmart stores will be converted to Sears stores and Kmart stores will begin carrying private-label Sears products like Kenmore appliances and Craftsman tools.

Lampert will be the chairman of Sears Holdings, while Sears CEO Alan Lacy will be vice chairman and CEO.

Kmart Buys Sears...

Sears Settles Wheel Alignment Case

Thousands of New Jersey consumer to get refunds

Sears Roebuck and Co. will pay more than $625,000, including approximately $125,000 in restitution to thousands of New Jersey consumers, to settle allegations that it ran auto centers that defrauded customers in connection with the sale of four-wheel alignment services.

The settlement was announced by New Jersey Attorney General Peter C. Harvey and Division of Consumer Affairs Director Reni Erdos.

The settlement agreement comes more than a year after the State filed suit against Sears alleging that the companys auto centers throughout New Jersey repeatedly violated the States Consumer Fraud Act by charging for four-wheel alignments on vehicles which did not allow for rear-wheel adjustments.

Many of the vehicles in question, the State alleged, were designed to undergo only two-wheel thrust angle alignments which involve adjustments to only the front wheels.

It's hardly the first time such accustions have been made. A 1999 class-action suit in Illinois claimed Sears defrauded customers nationwide of $400 million by charging for wheel balancing it did not perform. The suit charges that up to 30 million customers were defrauded between 1989 and 1994.

Sears settled a similar case in Florida recently by admitting no wrongdoing while paying $580,000 to the state and offering free wheel balancing to customers.

During the period at issue, Sears Roebuck owned and operated the nationwide chain of auto facilities under the names Sears Auto Centers and National Tire and Battery (NTB). At that time, there were 24 Sears Auto Centers and two NTB facilities in New Jersey. Sears continues to own and operate the Sears Auto Centers, but no longer owns and operates the NTB facilities.

Through its practices, Sears charged consumers for a service they did not and could not receive, Attorney General Harvey said. The agreement requires Sears to refund to New Jerseyans its ill-gotten gains.

Sears will pay New Jersey $500,000 to cover future Consumer Affairs initiatives. Sears will also pay the States costs an amount to be determined in connection with its investigation and litigation of the case against Sears.

Also as part of the agreement, Sears will pay $125,440 to 12,544 consumers in restitution, representing a $10 payment to the known consumers who, between Jan. 1, 1997 and Oct. 1, 2000, purchased a four-wheel alignment from Sears and who the State alleged should have been charged for a two-wheel thrust angle alignment. The $10 payments represent the price difference between the four-wheel alignment and the two-wheel thrust angle alignment.

Most people lack the technical expertise necessary to know what kind of services can and cannot be performed on their vehicles, Director Erdos said. As a result, consumers brought their vehicles to a place they trusted. Unfortunately, we allege, Sears used that trust against consumers.

The Division of Consumer Affairs has provided Sears with a list of the 12,544 affected consumers along with their addresses. Sears will make restitution payments directly to those consumers by April 2, 2004.

In addition, Sears will pay $10 to additional affected consumers who, within one year of the agreement, come forward with proof (in the form of a receipt or invoice) that they purchased four-wheel alignments from Sears between Jan. 1, 1997 and Oct. 1, 2000 for their vehicle where adjustments to the rear wheels were not possible or where rear adjustments were possible only with the addition of aftermarket kits/parts that were not installed by Sears at the time the alignment was performed. Such consumers should contact the Division of Consumer Affairs Consumer Service Center at 1-800-242-5846 or 973-504-6200 (if calling from outside the State of New Jersey).

Sears Settles Wheel Alignment Case...

Sears Maintenance Agreements - Pro

A response to Con

"Zeener" of Hoffman Estates, IL

In response to Sears Maintenance Agreements - Con by WW, I offer the following. I have attempted to answer some of the accusations presented by the author and have confirmed some points he attempted to make but have provided a more complete picture.

WW provides some good information on Sears Maintenance Agreements. Unfortunately, he provides just as much misinformation and confusion in his expose. In my 13-year career with Sears, Ive sold appliances and electronics, worked as a sales manager coaching other associates in their sales techniques, and have done a stint in the companys home office in Hoffman Estates, Illinois. I think Im duly qualified to offer a few points that WW missed, and to clarify some errors in his report.

Done before it starts?

The obvious conclusion thats inherent in WWs report from the start is that a Maintenance Agreement is a bad buy. Thats only half right. A Maintenance Agreement, just like any other product sold at any other retailer, is a bad choice for some, and a good choice for others. The reason that Sears sells over 200 types of refrigerators is that one refrigerator wont fit every customers needs but each refrigerator will fit some customers needs. The choice is the customers.

The Maintenance Agreement works the same way. Its certainly not for everybody. But it is for somebody. And its clearly for more than the small minority that WW suggests must experience a product failure within 3 years of their purchase. Heres why. Extension? WW is correct when he points out that Sears wants to distance itself from extended warranties. But he fails to explain why.

An extended warranty is just that. It extends the basic warranty on a piece of merchandise. Most every item on the market today has a limited warranty and comes with a list of things that are excluded from warranty coverage. Coverage on the labor to repair something is usually excluded. So are consumable parts (like filters, batteries, toner, etc.). And since you only have warranty service when something goes wrong, an extension of that warranty is little more than insurance against failure, something you buy expecting the worst but hoping for the best.

The name Maintenance Agreement defines exactly what Sears wants this agreement to be: maintenance. Every mechanical product requires some form of maintenance. With a Maintenance Agreement, Sears assumes the responsibility for the regular maintenance of a piece of merchandise, taking much of that responsibility from the customer. That means that coils on a refrigerator are cleaned annually, maintaining the refrigerators energy efficiency and prolonging the life of the compressor by keeping it from having to work so hard.

That means that spark plugs in a lawn mower are replaced at Sears expense, not the customers. That means that lint in the dryer vent is removed by Sears, allowing greater airflow through a dryer, drying clothes more quickly, and using less electricity. That means that the customer is actually getting something for their money, rather than buying a pig in a poke that they may never see.

Is a Maintenance Agreement for you?

Maybe its not, if you know how to find the coils on your refrigerator and clean them, enjoy tuning up your lawn mower each spring, and can move your dryer and disconnect its exhaust for inspection. Sound too daunting? Sound too time consuming? Then maybe a Maintenance Agreement actually is a good buy for you. Beyond normal maintenance, a Maintenance Agreement also serves as that basic extended warranty. It puts the responsibility for repairs on Sears shoulders for the life of the agreement, meaning that a customer doesnt have to call GE for repairs on a refrigerator, Murray for repairs on a lawn mower, and Maytag for repairs on a dryer. There are no surprise bills when it is discovered that the reason a dryer wont dry is that a lost sock has blocked the lint filter. There are no extra fees for a trip charge for a service call to discover that a repair may be more expensive than replacing a well-worn product.

For someone whos comfortable looking over the shoulder of a service technician and understanding what hes doing, a Maintenance Agreement may not be a good purchase. For someone whos uncomfortable with mechanical repairs and never can quite be comfortable that a repairman is being completely honest when he presents his bill, a Maintenance Agreement may be a wise purchase.

A Maintenance Agreement also covers repairs that wouldnt normally be covered by a limited warranty. The previous sock example is just one such instance. Most anything that occurs during normal use (though not for commercial purposes) is covered by a Maintenance Agreement with no additional expense to the customer. Having trouble unlocking your oven after running the self clean cycle? Cant get your washer to raise the amount of water it pours into the washtub? Cant keep the microwave from burning popcorn? These types of calls are also covered at no additional charge not even the proverbial trip charge.

Again, the benefits of a Maintenance Agreement are obvious to some customers, worthless to others. But clearly, there is a difference between a basic extended warranty and Sears Maintenance Agreement. Changed Mind? In his essay, WW suggests that customers with Maintenance Agreements cancel them and get a portion of their money back. An excellent point!

WW correctly highlights an important difference between a Maintenance Agreement and a run-of-the-mill extended warranty. When you buy a warranty, youve paid your money, youve taken your chances. Not so with a Maintenance Agreement. Sears Agreement reads You may cancel at any time for any reason. If the manufacturers original limited warranty hasnt expired and you havent used the agreement, Sears will refund 100% of your money. Right up until the day the agreement expires, Sears will still refund a prorated portion of the cost of the agreement. Who else in retailing will do that? (Hint: nobody.)


WW makes the claim that 70% of Sears customers are actually dissatisfied with their purchases of Maintenance Agreements. He asserts that he has researched internet message boards to arrive at his conclusion. This simply contradicts the known facts. Such methodology is clearly not scientific in its approach and does not present a valid statistical sample. WW rightly points out that the company is aware of exactly how many customers cancel the plan. If those numbers were high, certainly Sears wouldnt offer that option. If few customers cancel the agreement, can 70% of customers really be that dissatisfied?

The fact is that the company continues to offer and sell what the customer continues to buy and keep. A product with a high failure or return rate doesnt stay on the shelves long; no retailer wants to sell things that wont stay sold. Maintenance Agreements are subject to this simple logic, as well. History says that 70% of customers who buy a Maintenance Agreement will buy another one in the future.


WW makes the point that the customer and the salesperson are put at odds by Sears because Sears pays commission on the sale of Maintenance Agreements. But WW failed to complain that the company puts the salesperson and customer at odds when Sears pays commission on the sale of merchandise. Why does he see a problem with only one type of commissioned sales? A salesperson will generally make more commission by selling an item that is more profitable to the company. In no way does this put the salesperson at odds with the customer, however.

Sears trains all of its salespeople to sell the way it wants merchandise sold. Over the years, the process has had many names, but it has always been the same basic process. The salesperson is taught to ask questions of the customer to discover their needs, then show the customer the merchandise that has the features and benefits that that customer wants. The salesfloor of every Sears store is even arranged to facilitate that process, making it easy to narrow down the myriad of choices to just a few. The company researches its customer base with exit surveys of customers who didnt buy, focus groups of customers who shop elsewhere, and more. Salespeople are taught that three out of four customers come in to the store with a brand name in mind; of those customers, more than half will walk away if a salesperson tries to push them to another brand.

The message is clear: understand what the customer wants, and sell it to them. The training emphasizes that the customer is in the drivers seat, not the salesperson. Strong arm tactics and brainwashing arent taught and arent encouraged. Again, the logic applies to Maintenance Agreements as well.

WW is correct, however, when he explains that salespeople are taught that most customers will refuse to buy a Maintenance Agreement more than three times before theyll agree to buy one. The reason is simple: theyre used to valueless extended warranties and dont want any part of them. Just like the sales process for physical merchandise, the sales process for intangible goods requires the salesperson to understand the customers needs. The salesperson is performing a service for the customer when she understands fully what the customer wants and advocates a product that provides fits the bill. A salesperson is doing a disservice to the customer by limiting that customers choices. Again, the same logic applies. A salesperson is doing a disservice to a customer by failing to explain the differences between an extended warranty and a Maintenance Agreement but as always, the choice is the customers, not the salespersons.


WW suggests that Sears is misleading its customers by comparing the company to fly-by-night scam artists. He fails to mention, however, that the full terms of the agreement are given to the customer in writing, and that the same terms apply to all customers who buy the agreements. There is no uncertain risk involved. Few multi-level marketing companies provide a money back guarantee. Even fewer get-rich-quick schemes pledge in writing to allow a participant to cancel at any time for any reason. Sears does. The comparison is inadequate and inappropriate.

If there is any misleading going on, it is WWs juxtaposition of Sears against companies of questionable integrity. Common? Unfortunately, WWs attitude is a common one among many Sears salespeople. That attitude seems to stem from the fact that a Maintenance Agreement is an intangible. You cant see it, taste it, touch it, or smell it. Any intangible is a tougher product to sell than one that the customer can see and feel. It requires a salesperson to know every detail about that intangible, to understand its features and benefits, to be able to answer a customers natural concerns about buying something that they cant see. Its also noteworthy that WW is a former Sears employee something else thats common among salespeople with his attitude about sales.

In my career, Ive seen many come and go quickly. No salesperson who thinks he knows whats best for the customer and disregards the customers wishes can be successful and he shouldnt be. If a salesperson were to decide that he knew side-by-side refrigerators were a bad choice for every customer, or that top-loading washers were useless, hed quickly find himself unable to make many sales and would be answering his sales managers questions about his refusal to sell those particular product lines. This is precisely how WW describes his relationship with his own sales manager, revealing much about the success of his short-lived career at Sears. Again, the parallel to Maintenance Agreement sales hold true. If a salesperson isnt giving the customer an option, hes doing the customer a disservice. Worse, hes limiting his own opportunities to satisfy customers and turn a sale into a lifelong relationship.

Sears Maintenance Agreements...

New Jersey Accuses Sears of Auto Repair Fraud

October 11, 2002
New Jersey's attorney general has filed suit against Sears, accusing it of overcharging hundreds of customers at its car-repair centers around the state.

The lawsuit claims that Sears routinely charged for performing "four-wheel alignments," even though only the front wheels can be aligned on many vehicles. The suit also charges that mechanics told customers they would conduct a "free" vehicle inspection but then went on to charge for unauthorized repairs supposedly discovered during the inspections.

According to the lawsuit, Sears offers only a $59.99 four-wheel alignment and does not offer any discount on vehicles with a "live," or solid, rear axle. Rear wheels are not adjustable on such vehicles, which include most pickup trucks, sport utility vehicles and other light trucks and full-sized cars.

The lawsuit also charges that Sears mechanics routinely did repairs without providing a written estimate and often failed to tighten lug nuts or properly grind brake rotors.

Attorney General David Samson said the state will seek refunds for customers and penalties of up to $10,000 for each violation. The lawsuit lists 362 alleged violations.

A Sears spokesman in Chicago said the company knew nothing about the allegations until being served with a copy of the lawsuit and denied the alleged actions were part of a companywide policy. But both Samson and Gov. James R. McGreevey said the actions were widespread and pervasive.

"This was repeated over and over again. There was a persistent and pervasive pattern of fraud and deception," Samson said. He said there were at least 350 instances of the alleged overcharges for wheel alignments at 19 separate Sears stores in New Jersey.

McGreevey said Sears was responsible for "a moral erosion of business practices."

None of this is new for Sears. Ten years ago, it was accused of defrauding millions of auto repair customers. It finally settled that suit by offering $50 coupons to nearly one million auto-repair customers.

In 1992, Sears paid a $200,000 penalty in New Jersey after the state conducted an undercover investigation into alternator repairs. In that investigation, the state charged that Sears mechanics routinely disconnected a wire leading to the alternator and then recommended unnecessary alternator repairs and replacements costing up to $400.

New Jersey Accuses Sears of Auto Repair Fraud...

HomeLife Closes, Files for Bankruptcy

Another Sears Blunder

July 20, 2001
Sears spinoff HomeLife abruptly closed its stores and filed for Chapter 11 bankruptcy with the U.S. Bankruptcy Court in Wilmington, Delaware, leaving thousands of consumers wondering if they will ever receive refunds for furniture they ordered but which has not been delivered.

The answer, unfortunately, is maybe. Those who paid by credit card should immediately contract their bank and dispute the charge. Those who used Sears cards should notify Sears. Customers who paid by check can stop payment if the check has not yet cleared their bank.

Those who paid cash, or whose checks have already cleared, will have to get in line with all the other creditors and wait for the bankruptcy court to sort it out. As unsecured creditors, consumers often get only a fraction of what is owed to them.

Sears founded HomeLife in the late 1980s. It sold a majority of the chain to Citicorp Venture Capital in 1998. As a minority stockholder, Sears allowed some of the stores to remain inside Sears stores and it provided financinc through Sears credit cards.

The company had sales of about $680 million last year and, with 130 stores in 26 states, was the eighth-largest furniture retailer in the country.

In its bankruptcy filing, the company said it owes more than $100 million to creditors. The closing came after HomeLife failed to raise $85 million in emergency funding.

HomeLife Closes, Files for Bankruptcy...

Sears Dumps Cosmetics

July 11, 2001
Sears is taking off the make-up. The giant retailer said it's eliminating its own "Circle of Beauty" brand and eliminating the sale of other brands as well, including Avon Products, which it started selling last fall.

The Sears announcement hinted at additional changes in the works, calling it the "first element in a repositioning" of its 860 stores.

Sears isn't completely exiting cosmetics. It said it will continue to sell selected fragrances, bath and body products, including its own "Time Out" brand.

Sears began emphasizing its "softer side" in the mid-1990s but analysts said the effort was largely a flop. Cosmetics amounted to less than one percent of total sales as drug and discount chains offered larger selections and lower prices.

Avon kept a stiff upper lip. A spokesman said the company was disappointed that Sears was dumping beauty products just a few months before a major promotion campaign to support Avon's presence in Sears and J.C. Penney stores.

Sears Dumps Cosmetics...

Suit Says Sears Defrauded Tire Customers

A class-action lawsuit filed in Illinois claims Sears defrauded customers of $400 million by charging for wheel balancing it did not perform. The suit charges that up to 30 million customers were defrauded between 1989 and 1994. A Sears spokesman called the charges "false and unsubstantiated."

Sears settled a similar case in Florida recently by admitting no wrongdoing while paying $580,000 to the state and offering free wheel balancing to customers.

The suit also claims that Sears destroyed the machines used in the alleged fraud and paid $30 million in "hush money" to employees and vendors.

Sears' auto repair operation has been plagued with fraud charges for years. In 1992, the company agreed to distribute over $46 million to customers to settle allegations that it systematically over-charged customers and performed unnecessary repairs.

Recently, the company settled another suit in Florida, this one claiming that Sears sold used car batteries as new ones. It agreed to pay $985,000 and offered free replacement warranties to customers covered by the action.

Sears is the nation's second-largest retailer.

Suit Says Sears Defrauded Tire Customers...

Sears Credit Protection Plan Debunked

by WW

Even though I am a former Sears saleserson, even I was in the dark until recently about the Sears Credit Protection Plan ono the Sears Credit Card.

The sales pitch on it is so tricky that even sales associates at Sears and customer service reps at Sears Credit Central don’t know how it actually works. All they know is the short sales pitch that they’ve been taught, which is:

"The Sears Credit Protection Plan protects the purchases you make with your Sears Card by replacing them if they get damaged or lost due to fire, flood, earthquake, etc. and it only costs $0.85 for every $100 balance you have on your card. It also makes you minimum monthly payment if you should become involuntarily unemployed or if you should pass away."

There are several parts of this pitch that are very misleading and give the wrong impression to both customers and even to the sales associates who present it.

To get the facts and conditions on it, don’t call Sears Credit Central themselves, because many of their customer service reps don’t know all the details themselves. Instead, call the Credit Protection Plan Office at (800) 366-2286 or (800) 776-2077 and they’ll be required to give you the real details, such as:

  1. First of all, it does NOT cover your purchases if they get damaged by simple causes like rain, sun or even theft. It only covers your items in conditions of disaster.
  2. Second, the customer is left with the impression that if they pay off the balance on the card in full each month, then they won’t be charged anything for the CPP. Most sales associates also have this misconception as well, as I did when I presented the CPP while opening Sears cards for people. I only found out the truth when I called the CPP office, which told me that the $0.85 per $100 charge applies to ALL cumulative charges made for the month, no matter when you pay off your balance. What this means is that if I charge $100 on the card one day, paid it off the next day, and did the same for ten days, I would have accumulated $1000 in total charges on the card. That means the CPP fee would come out to $8.50.
  3. Finally, the worst thing of all about the CPP is that in order to collect on any claims, you can’t just call them to make the claim and collect it just like that. For example, if you were to claim involuntary unemployment status in order for them to make your minimum monthly payment for you on the Sears card, you would have to file through Allstate Insurance, go register with the Unemployment Office, get a written statement from your former employer to prove that you were involuntarily discharged from your job, etc.  I can’t imagine that the process for claiming replacements for purchases damaged by fire, flood, earthquake, etc. is much easier! So even if I bought a $15 dollar sweater with my Sears card and it got damaged in a disaster, I would have to go through several bureaucratic procedures in order to file that claim.

I suspect Sears knows that most sales associates and customers are misled about how the CPP really works, but is it in their best interests to educate you on that?

In fact, if you apply for a Sears card, get approved, but don’t sign up for the CPP, you’ll get called twice by Sears Credit Central to try to sign you up for it and you’ll also get an offer in the mail to sign up for it by returning the SASE. All they want you to do is sign up for it, no need to tell you much about it.

Sears Credit Protection Plan Debunked...