PhotoXtava LLC of New York, N.Y., is recalling about 235,000 Allure and Allure Pro hair dryers.

The hair dryer and power cord can overheat and catch on fire, posing fire, burn and electrical shock hazards.

The firm has received 193 reports of the hair dryers or power cords overheating, melting, exploding or catching fire, including 18 reports of burns and two reports of a minor electrical shock.

Four of the reported burn incidents resulted in a blister to the hand, wrist or finger. One consumer reported a severe burn.

This recall involves the Allure and Allure Pro 2200W ionic ceramic hair dryers that are black or white and include a concentrator nozzle.

The hair dryers were sold separately or as part of various hair care kits that included hair treatment products, a flat iron or a diffuser.

Many of the units have a label located underneath the back of the unit bearing the following SKU numbers: XTV010001, XTV010001N, XTV010002, or XTV010002N. All units have “xtava” imprinted on the blower end of the hair dryer.

The dyers, manufactured in China, were sold online at Amazon.com, eBay.com, Walmart.com, Xtava.com, Groupon.com and other websites from October 2014, through August 2018, for between $15 and $60 when sold separately, and for between $20 and $80 when sold as part of a hair care kit.

What to do

Consumers should immediately stop using the hair dryers and contact Xtava to receive a free replacement hair dryer.

Consumers may contact Xtava toll-free at (877) 643-8440 from 8 a.m. to 5 p.m. (ET) Monday through Friday, and online at www.xtava.com and click on “Product Recalls” at the bottom of the page or https://recall-xtava-allure.expertinquiry.com for more information.


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