The marketers of the Balance Bracelet, a supposed pain relief product, have agreed to pay $400,000 to settle charges that they made deceptive claims about the bracelet.

In May 2004, the Federal Trade Commission filed a complaint in federal district court in Los Angeles against Media Maverick, Inc., alleging that it violated the FTC Act by deceptively claiming that the Balance Bracelet is a fast-acting, effective treatment for many types of pain.

A class action based on similar allegations was pending in California state court at the time. The settlement announced today is part of a global settlement among the FTC, the defendants, and the class action plaintiffs. The settlement requires the company and its officers to pay $400,000 in monetary relief to a global settlement fund, a significant portion of which will be used by the FTC for consumer redress.

The Balance Bracelet is a C-shaped metal bracelet that allegedly is electro-polarized by an undisclosed process. The defendants marketed the Balance Bracelet through nationally disseminated infomercials and over the Internet with advertising claims that the Balance Bracelet relieves arthritis pain, joint pain, back pain, and injury-related pain, among other things.

Their advertisements also claimed that pain is caused by excess static electricity in the body, which comes from an imbalance of positive and negative energy, and that the Balance Bracelet returns the body to its natural ionic balance. The Commission alleged that the defendants did not have scientific evidence to support their claims.

The FTCs order contains an avalanche clause that requires the defendants to pay $14 million, if the court finds that the defendants misrepresented their financial condition.

The FTCs order prohibits the defendants from misrepresenting that the Balance Bracelet, or any other pain-relief product, relieves pain and from misrepresenting any such products absolute or comparative health benefits, performance, or efficacy. The order also requires the defendants to possess substantiation to support future claims about the absolute or comparative health benefits, performance, or efficacy of any product.

In addition, the defendants must recall all packaging and labeling of the Balance Bracelet that includes the prohibited pain-relief claims.

The order also bars the defendants from selling their customer lists and imposes compliance reporting and record-keeping requirements on the defendants to assist the FTC in monitoring the defendants compliance.

Besides the San Luis Obispo-based Media Maverick, Inc., the actions name the company's officers, Mark Jones and Charles Cody.