Remember what getting an oil change used to be like? You had your choice of standing around outside the service station breathing gas fumes and being panhandled. Or you could sit inside the cramped cashier's office next to the Payday bars and energy drinks while the grease monkeys worked on your car.
Then, along came JiffyLube and its competitors. Now you can sit in a little waiting room watching TV and smelling stale coffee while the grease monkeys work on your car. It's better, right?
LG, the Korean appliance-maker, is hoping to do the same thing for laundromats, not exactly everyone's idea of a great place to spend time.
LG says it will be a different experience at its "Laundry Lounge by LG." The pinkish new centers will feature high-def TV, free Internet, bright lighting and stylish seating. So we're told anyway.
"With this new concept, we're offering patrons a fresh experience by integrating key components of the home in public laundry venues, confirming the notion that life doesn't have to stop because you have to do laundry," Sam Kim, Appliance President for LG Electronics USA, said as part of the announcement.