You thought women were the only ones going in for cosmetic surgery? Maybe that was the case at one time, but today it’s aging men who want to look good, and who are keeping cosmetic surgeons in their Mercedes.

The American Society of Plastic Surgeons (ASPS) is out with a new survey today showing cosmetic surgeries on men rose two percent in 2010. It gets a little more interesting when you break it down by category of surgery.

Facelifts for men rose 14 percent in 2010 while male liposuction increased seven percent.

The ASPS 2010 statistics show that men underwent more than 1.1 million cosmetic procedures, both minimally-invasive and surgical.

Bucking the trend

The majority of the Men’s Top 10 fastest-growing cosmetic procedures are surgical, which bucks the previous trend of growth in minimally-invasive treatments.

“The growth in cosmetic surgical procedures for men may be a product of our aging baby boomers who are now ready to have plastic surgery,” said ASPS President Phillip Haeck, MD. “Minimally-invasive procedures such as Botox and soft tissue fillers work to a point. However, as you age and gravity takes over, surgical procedures that lift the skin are necessary in order to show significant improvement.”

Most popular procedures

Here’s the list of the top 10 cosmetic surgeries performed on men last year:

  • Facelift - 14% Increase 
  • Ear Surgery (Otoplasty) – 11% Increase 
  • Soft Tissue Fillers – 10% Increase 
  • Botulinum Toxin Type A – 9% Increase 
  • Liposuction – 7% Increase 
  • Breast Reduction in Men - 6% Increase 
  • Eyelid Surgery - 4% Increase 
  • Dermabrasion - 4% Increase 
  • Laser Hair Removal - 4% Increase
  • Laser Treatment of Leg Veins - 4% Increase

“Typically people think of celebrities and high profile men going under the knife,” said Stephen Baker, MD, an ASPS Member Surgeon based in Washington DC. “And while that may be true, the typical male cosmetic surgery patient that I see is an average guy who wants to look as good as he feels.”

Baker said much of the new business in male cosmetic surgery is among Baby Boomers. He calls Boomer men “the new face” of the male plastic surgery trend.