Worldwide PC shipments are projected to total 367.8 million units in this year -- a 19.2 percent increase from 308.3 million units shipped in 2009, according to the latest preliminary forecast by Gartner, Inc.
"The PC market revived in the first half of 2010, but the real test of its resilience is yet to come," said Ranjit Atwal, research director at Gartner, an information technology research and advisory company. "We have reduced our forecast for second-half 2010 PC growth to 15.3 percent, approximately two percent below our previous forecast, in light of the uncertain economic outlook for the United States and Western Europe."
Slower consumer PC purchases
Atwal said there is no doubt that consumer, if not business, PC demand has slowed relative to expectations in mature markets. Recent dramatic shifts in the PC supply chain were "in no small part a reaction to fears of a sharp slowdown in mature-market demand," he said. "However, suppliers' risk-aversion is as much a factor in these shifts as any actual downshift in demand."
Consumers buoyed the PC market in 2009 as businesses delayed their purchases. But the slow pace of economic recovery and austerity measures in Europe have made PC suppliers very cautious in 2010. Atwal believes consumer demand is likely to remain strong even if the economic recovery stalls because consumers now view the PC as a relative 'necessity' rather than a 'luxury' and will continue to spend on PCs, even at the expense of other consumer electronic devices.
Gartner analysts said businesses will find it very difficult to delay PC replacements further. The age of the professional PC installed base is already at an all-time high.
"Businesses that delay replacing much longer risk alienating employees, burdening themselves with more service requests and support costs, and ultimately facing higher migration costs when they eventually migrate to Windows 7," Atwal said. "The bottom line is that businesses need to refresh their PCs sooner rather than later. Thus, the full bloom of the long-awaited professional PC refresh can't be more than a few quarters ahead."
The mini factor
Mini-notebooks' impact on the PC market has peaked and is now waning, according to Raphael Vasquez, research analyst at Gartner. Mini-notebooks' share of mobile PC shipments declined for the second consecutive quarter in the second quarter of 2010, falling under 18 percent.
Mini-notebooks' share of the mobile PC market peaked in late 2009, when they accounted for nearly 20 percent of total mobile PC shipments. Their share is expected to continue falling until it reaches around 10 percent by late 2014.
"We still think the mini-notebook has a place in the mobile PC market, but not as a substitute for a standard mobile PC. Indeed, the recent decline in mini-notebooks' share of the mobile PC market reflects a general realization among buyers that mini-notebooks are less-than-perfect substitutes for standard low-end laptops," Vasquez said. "Buyers who once would have bought a mini-notebook based solely on its low price now seem more inclined to buy a low-end standard notebook, especially since the prices of the two have converged. Mini-notebooks are slowly but surely carving out a market niche for themselves as companion devices. However, the emergence of media tablets is a growing threat to that niche."
Gartner defines a tablet PC as having a touchscreen size of five inches or more, outfitted with a full-function operating system (OS), such as Windows 7, Windows Vista, Windows XP or Mac OS X. A media tablet is defined as a device that has a screen size of five inches or larger and is outfitted with a restricted-function OS, such as iPhone, Android and Chrome.
Gartner includes tablet PCs in its PC market statistics and forecasts, but excludes media tablets from both. Nonetheless, media tablets will affect the PC market, especially mini-notebooks, and the forecast reflects this impact, said George Shiffler, research director at Gartner.
"The iPad hasn't had much of an impact on mini-notebook units so far, if only because it is generally priced higher than most mini-notebooks," said George Shiffler, research director at Gartner. "However, we anticipate lower-priced iPad imitations will begin to take larger bites out of mini-notebook units as they are released next year."