In the sixth installment of Consumer Reports' Ad Watch, CR takes a look at a commercial for Boniva, a drug to treat osteoperosis. Ad Watch is a series of video commentaries that give consumers the facts that the commercials leave out. Direct-to-consumer advertising is big business but it doesnt always give consumers the information they need to make smart health decisions. In 2007 alone, drug companies spent $5,375,117,382 on advertising. Yes, that's $5.375 billion dollars.

Consumer Reports has a few things to say about Bonivas 800 number for consumers interested in a free trial. Its medical advisers say that, while free trials may sound like a great deal, they tend to get consumers started on a drug that they're likely to stick with, even when they have the option of switching to a cheaper version that's just as effective.

Read more ...