TV home shopping channel QVC, Inc. has agreed to pay $7.5 million to settle Federal Trade Commission charges that it made false and unsubstantiated claims about three types of dietary supplements in violation of an FTC order, and about an anti-cellulite skin cream in violation of the FTC Act.

The agency claims QVC, one of the worlds largest multimedia retailers, violated a 2000 FTC order barring it from making deceptive claims for dietary supplements.

According to the commission, QVC aired approximately 200 programs in which false and unsubstantiated claims were made about For Women Only weight-loss pills; Lite Bites weight-loss food bars and shakes; and Bee-Alive Royal Jelly energy supplements.

In addition, the complaint charged that QVC violated Section 5 of the FTC Act by making unsubstantiated claims about Lipofactor Cellulite Target Lotion.

The settlement requires QVC to pay $6 million for consumer redress and a $1.5 million civil penalty. In addition, the settlement expands the prior FTC order and further bars QVC from making unsubstantiated claims that any drug or cosmetic eliminates or reduces a users cellulite.

QVC aired ads that werent true and violated an FTC order, said Eileen Harrington, Acting Director of the FTCs Bureau of Consumer Protection. Simply put, we arent going to let QVC get away with this. The company is responsible for the product claims made on its programs, and we expect that going forward, QVC will do a better job for its audience and make sure that its programs are truthful and not deceptive.

The ads allegedly included:

• Unsubstantiated claims that the weight-loss supplements could cause people to lose significant amounts of weight, maintain their weight loss for a long time, and prevent carbohydrates from being stored as fat;

• False claims that the weight-loss supplements could prevent dietary fat from being absorbed in peoples bodies; unsubstantiated claims that the energy-enhancing supplements could reduce fatigue and increase energy in people with severe fatigue and other physical ailments; and

• Unsubstantiated claims that Lipofactor lotion could reduce cellulite, including measurable decreases in the sizes of individuals arms, legs, and abdomens.