The Apple Card began open enrollment this week, with the tech giant urging its iPhone customers to begin applying for the new credit card.
But while the Apple Card works like a regular credit card, you can’t treat it like a regular credit card.
A support note, first reported by Apple Insider, warns users not to store the card in a leather wallet. Leather, it turns out, will permanently discolor the card’s bright, white, metal finish. Don’t put it in your jeans pocket either, since coming in contact with denim will do the same thing.
In fact, it seems almost as though the Apple Card should be kept in a totally separate environment since contact with other credit cards, keys, and loose change can also damage the card.
It’s unlikely that many consumers spend much time cleaning their other credit cards, but Apple has provided instructions for doing that to its new card.
“Gently wipe with a soft, slightly damp, lint-free microfiber cloth,” the company advises. “Moisten a soft, microfiber cloth with isopropyl alcohol and gently wipe the card. Don't use window or household cleaners, compressed air, aerosol sprays, solvents, ammonia, or abrasives to clean your titanium Apple Card.”
With this much pressure to keep the Apple Card in pristine condition, some consumers might think twice before shoving it into the slot of a nasty gas pump. And in truth, the card might not have been designed for that.
The card may actually have been designed to be linked with Apple Pay. Consumers using Apple’s payment system can simply replace the card the system currently uses with the new Apple Card. Consumers who aren’t using Apple Pay may start using it once they get the Apple Card. Carrying the card might not even be necessary.
All of this prompted tech site CCN to declare this week that the Apple Card really isn’t a credit card as much as it is a “huge marketing ploy for iPhone sales.”