NYMag reports that the videos, which are narrated by David Tennant, calm pets by using sights and sounds that have been scientifically proven to be relaxing to animals.
Reduces stress from loud noises
There's also a video for stressed-out felines. Cats who feast their eyes on the film "Peer Window" (shown below) will be treated to images of swimming fish and trees just outside a window. The sounds of gentle purring and calming music accompany David Tennant's narration.
Music to soothe anxiety
Research has shown that different sounds and types of music can help calm pets. Classical music, especially, can help reduce anxiety in dogs, according to the Journal Veterinary Behavior.
These videos aren't the first efforts to harness the power of music to help calm anxious pets. "Through a Dog's Ear" is touted as a form of music therapy for pets. It features slow, classical music that is said to help calm a nervous dog. Meanwhile, there are entire albums devoted to the idea that classical music and nature sounds can help calm cats.
Earlier this year, PetSmart also jumped on the music-for-pets bandwagon. The retailer worked with Mood Media to create pet-friendly playlists designed to calm the nerves of pets staying at their PetsHotel. The playlists, as we reported, feature certain tones and textures that have been shown to help relax stressed-out pets.