Whole Foods offering Prime members 10 percent off sale items and other weekly discounts

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Consumers don’t have to sign up for a loyalty card to receive the discounts

Amazon is giving Prime members a 10 percent discount on some sale items at Whole Foods markets, as well as weekly discounts on popular items.

The program kicks off at stores in Florida on Wednesday and will extend to all Whole Foods Market and Whole Foods Market 365 stores nationwide this summer.

To take advantage of the deals, Prime members must download the Whole Foods app, sign in with their Amazon account, and scan the app’s Prime code at checkout. Alternatively, shoppers can simply provide their phone number, as long as the number is linked to their Prime account.

Sale applies to hundreds of products

Amazon said the 10 percent discount on sale items will apply to hundreds of products throughout the store while the “weekly deep discounts” will apply to best-selling items. The former will be labeled with yellow “10% off” sale signs and the latter with “Prime Member Deal” signs.

This week (5/16 through 5/22) in Florida stores, shoppers will receive the following deals:

  • Sustainably sourced, wild-caught halibut steaks: $9.99/lb., save $10/lb.

  • Organic strawberries: 1 lb. for $2.99, save $2

  • Cold brew coffee at Allegro coffee bars: 50% off 16 oz.

  • KIND granola: 11 oz. bag 2/$6

  • 365 Everyday Value sparkling water: 12-pack case buy one, get one free

  • Magic Mushroom Powder: 50% off

More information about the discount program can be found here.

Previous efforts to reduce prices

Following its acquisition of Whole Foods in August 2017, Amazon began taking steps to integrate the two companies. The companies previously launched free two-hour delivery from Whole Foods via Amazon’s Prime Now service.

Amazon also announced earlier this year that Prime members will get 5 percent back on Whole Foods purchases with the Amazon Prime Rewards Visa Card. Experts say Amazon’s latest move to reduce prices at Whole Foods for Prime shoppers is its most aggressive effort to integrate the two companies to date.

“There have been gradual steps towards integrating Amazon and Whole Foods. But this is a more meaty idea, tying together this idea of providing fresh foods at a good price to Prime members,” Bob Hetu, a retail industry analyst with Gartner, told USA Today.

In a statement, Amazon Prime vice president Cem Sibay described the new discount program as “a perfect pairing of healthy and delicious food at even more affordable prices.”

“Our vision is that every day Prime makes your life better, easier and more fun, and shopping at Whole Foods Market with exclusive deals and savings is all of this and more,” Sibay said.

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