When trying to rent a home, it’s all about location, location, location

When it comes to renting an apartment, the city or metro where it is located makes a big difference in the rent - Image (c) ConsumerAffairs

Miami and Chicago are the most competitive markets, the Midwest and South the most affordable

Challenged by high home prices and overall living costs, many renters are exploring new housing options in early 2025 to better meet their needs. 

Whether they’re chasing career growth in major urban hubs, seeking a quieter lifestyle in smaller locations, or simply looking for a fresh start in a new neighborhood in their current area, apartment hunters need to plan ahead and weigh their options well before the peak rental season begins.

Rent Cafe, an apartment search website, recently identified the nation’s “hottest” rental markets, meaning rents are higher than normal and vacant apartments are sometimes hard to find. It found that Miami was the most competitive rental market, followed by suburban Chicago.

In Miami, for example, the average apartment is only vacant for 35 days before being occupied and 14 renters are competing for it. That’s great for landlords but not so good for renters.

Where rents are most affordable

On the flip side, many cities in the Midwest and South are much less competitive and more affordable. Cities in states like Kansas, Ohio, and Texas consistently appear on affordability lists.

Apartments.com recently reported the average rent in Wichita, Kan., is just under $800 a month. Zillow recently placed the average rent in Toledo, Ohio at $869.

At the same time, it can be tricky to provide a single, definitive "most affordable" list, as affordability depends on various factors. Even in low-rent markets, the price of rent can vary widely, depending on the neighborhood.

When comparing rental markets, Rent Cafe found these factors provide strong clues to the competitiveness of a market, indicating whether rents will be higher or lower than normal.

  • the number of days apartments were vacant

  • the percentage of apartments that were occupied by renters

  • the number of prospective renters competing for an apartment

  • the percentage of renters who renewed their leases

  • the share of new apartments completed recently

In 2024, Realtor.com listed these markets as the 10 best for renters:

Rank

Cities/Towns

Metros

Rent-to-
Income
Ratio

Rental
Vacancy
Rate

Forecasted
Unemployment
Rate

Online Job
Posting
Index

Share of
Renting
HH (25+)

Average
Commute
Time

1

Austin

Austin-Round Rock, TX

19.7 %

9.0 %

3.3

121.2

56.1 %

26

2

Oklahoma City

Oklahoma City, OK

17.7 %

10.7 %

3.3

129.4

40.0 %

24

3

Birmingham

Birmingham-Hoover, AL

22.9 %

12.3 %

3.5

128.3

54.1 %

24

4

San Antonio

San Antonio-New Braunfels, TX

21.3 %

8.8 %

3.5

133.5

45.2 %

26

5

Minneapolis

Minneapolis-St.Paul-Bloomington, MN-WI

19.3 %

7.9 %

2.9

109.9

53.5 %

24

6

Sandy Springs

Atlanta-Sandy Springs-Alpharetta, GA

23.4 %

8.7 %

3.4

130.9

54.6 %

27

7

Nashville

Nashville-Davidson-Murfreesboro- Franklin TN

23.8 %

9.2 %

2.9

134.6

47.4 %

26

8

Kansas City

Kansas City, MO-KS

19.7 %

7.5 %

3.4

121.2

46.5 %

24

9

Raleigh

Raleigh, NC

20.0 %

8.7 %

3.3

115.6

49.0 %

25

10

Norfolk

Virginia Beach-Norfolk-Newport News, VA-NC

22.8 %

5.2 %

3.3

130.7

54.9 %

25