Walmart and Netflix have teamed up to create a new movie-watching experience for customers at the Netflix Hub, which is now available in over 2,400 Walmart stores nationwide.
What was previously just an online store that sold clothes, toys, and games from popular Netflix shows and movies, has now transitioned to include an in-store component that has more goodies for families to pick up before movie night.
“I have so many fond memories of perusing the movie aisle looking for the perfect film to watch with my family on movie night, sometimes sneaking a bag of candy or popcorn into the cart along the way,” said Frank Barbieri, vice president of content and digital at Walmart. “This is something I thought my kids would never experience, until now."
Themed snacks, gifts, and collectibles
The in-store version of the Netflix Hub will have more movie and TV show offerings than the online store. Shoppers can expect to find themed snacks, toys, gifts, collectible items, and music from some of the most popular things on Netflix.
The offerings will also change depending on the season and time of year. As Walmart prepares for the holiday season, shoppers can find advent calendars or holiday cards related to shows like Stranger Things or Squid Games. However, these items will be consistently updated throughout the year to keep the offerings as updated as possible.
With the holiday season fast approaching, the Netflix Hub will also be full of potential gift ideas for the avid movie or TV watcher in your family. Shoppers can pick up t-shirts, board games, or jewelry -- everything from Cocomelon to Cobra Kai.
To make the movie-watching experience more personal at home, shoppers can purchase new Concession Kits. These are also themed to your favorite movies and TV shows and can include a combination of snacks, drinks, or even collectible cups to enjoy while streaming.
Walmart will also offer a Netflix Streaming Gift Card, which will allow customers to start streaming the latest movies and shows without needing to link a credit card to a Netflix account.