Instead of inviting hundreds of kids to test toys at a convention center near its headquarters in Arkansas, the retailer has developed an online tool that will let kids test and play with toys in a safe way during the coronavirus pandemic.
Walmart says the virtual alternative to toy testing, dubbed the “Walmart Wonder Lab,” will give kids a way to engage with over a hundred of its Top-Rated By Kids Toys List offerings, the company said in a news release.
“Starting today, kids can play and engage with hundreds of toys from the aisles of America’s Best Toy Shop,” Walmart said. “The Walmart Wonder Lab transports kids into a choice-driven experience where kids can unbox, test and play with this holiday season’s hottest toys without leaving home.”
In anticipation of a higher-than-usual number of online purchases this holiday season, the retailer said it shipped more toys to fulfillment centers this year.
"Toys play a critical role in families' lives as they spend more time at home and parents seek ways to keep kids engaged with learning-based play," said Steve Ronchetto, vice president of Toys at Walmart.
Share your comments