Walmart launches affordable line of private brand mountain bikes

Photo (c) Daniel Milchev - Getty Images

The company is working with Ozark Trail to lower the price point of mountain bikes

Walmart shoppers are about to get a special deal on mountain bikes. The company has announced a new partnership with Ozark Trail that will bring the typically high-priced bikes to consumers for a lower cost. 

“We have developed a bike for the weekend warrior that is ready to hit the trails,” said Maddy Johnson, associate merchant for adult bikes at Walmart U.S. “Many of the bikes in this sport come with a high price point. We wanted to offer our customers a more affordable option while maintaining the quality and versatility that the sport requires, and I think we’ve done that with the Ozark Trail bike.” 

Finding the right bike at the right price 

Because mountain bikes are designed to cross different kinds of terrain and hold up under the demands of the sport, that usually means they come with a high price tag. However, Walmart said it partnered with Ozark Trail to bring consumers a durable mountain bike at a better price. 

The new line of mountain bikes with Ozark Trail will be available at Walmart in varying price ranges, and shoppers will have the option to customize and upgrade their bikes to best suit their needs. 

Customers can choose between a 27.5-inch wheel or a 29-inch wheel, and there’s an option for kids that comes with 24-inch wheels. In addition, there are different options for frame sizes, so riders can find the option that best suits their size and needs. The bikes are also equipped with mechanical disc brakes, groupsets from Microshift and Shimano, and short-travel suspension forks. 

Kids’ bikes are priced at $198 at Walmart, while adult bikes start at $298 and can go up to $398 for the most premium option. Walmart will also carry accessories for the bikes, including both youth and adult helmets (priced at $19.96 and $24.96, respectively), a universal bike water bottle cage ($9.96), and 27-piece bike repair tool kit ($29.96). 

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